ONE VISION. ONE BRAND. ONE IDENTITY. JA Canada Brand Standards . 2015
JA Canada A Member of JA Worldwide
Contents 4 5
Our Mission Our Brand Positioning
The Identity System 6
Our Brandmark
7 Languages 8
Clear Space and Size
9 Formats
21
Our Typography
22
Print Typefaces
23
Website Typefaces
24
Complementary Typefaces
25
Our Brand Graphics
28
Our Imagery
31
Our Iconography
Colour Applications
Our Identity in Action
11
Incorrect Usage Examples
13
Brandmark: Charters and ADMs
32 Templates
14
Usage: JA Canada or Charter/ADM
15
Usage: Co-branding
34 Letterhead
16
Usage: Branded Goods
35 Envelopes
17
Usage: Events
18
Our Colours
19
Colour Palettes
20
Colour Usage
JA Canada Brand Standards . 2015
33
Digital Templates
42
PowerPoint Presentation
43
Email Correspondence
41
10
33
41
Social Media
Appendices* i
Appendix A
Charter/ADM Brandmarks: English
ii
Appendix B
Charter/ADM Brandmarks: French and Bilingual
* Please see separate JA Canada Brand Standards Appendices file.
Print Templates
Business Cards
36
Report Template
38
Note Pads and Note Cards
39 Folders 40 Signage
3
Our Mission We inspire and prepare youth to succeed in a global economy. Participating in JA is a transformational experience giving youth the knowledge and confidence they need to reach their highest potential, succeeding in school, business and life. •
We teach students how to start businesses that create jobs.
•
We teach entrepreneurial values that strengthen workplaces.
•
We teach skills to generate and manage wealth.
•
We believe in the boundless potential of our youth.
•
We share their passion for excellence, respect their talents and creativity, celebrate their honesty and integrity, harness their desire for collaboration, and create opportunities for hands-on learning.
JA Canada Brand Standards . 2015
JA Canada
JA Worldwide
JA Canada is the country’s largest youth business education organization. As part of JA Worldwide, we are committed to the JA mission and to enriching the lives of youth by improving their ability to contribute to the strength of their families, communities and economies. Through partnerships with educators, volunteers and businesses we educate students by delivering experiential programming in the areas of financial literacy, word readiness and entrepreneurship.
JA Worldwide is one of the largest global NGOs dedicated to addressing fundamental social and economic challenges of young people by educating and empowering them to transform their future and own their economic success.
We are proud to be a member of the JA Worldwide global network of over 120 countries around the world. This network is powered by hundreds of thousands of volunteers and mentors and reaches millions of students. As the member country of JA Worldwide, JA Canada has the responsibility to implement and ensure adherence to brand standards throughout Canada.
4
JA Works
JA Canada Our Brand Positioning JA Canada positioning, in alignment with JA Worldwide, is the unique place JA as a global organization wants to occupy in the minds of our stakeholders. It distinguishes us from our competitors and serves as a platform for developing consistent and integrated communications. It is the cornerstone for all of our marketing materials (print and digital). JA Canada is committed to being a leading member of JA Worldwide by protecting and ensuring that the JA brand is presented consistently by all Charters and ADMs across Canada.
JA Canada Brand Standards . 2015
Brand Essence:
Empowerment
Context:
In a rapidly changing economic environment
Definition:
JA Canada is the largest youth business education organization in Canada
Differentiation:
that is dedicated to addressing fundamental social and economic challenges of youth
Deliverable:
by educating and empowering them to transform their future and own their economic success.
Image attributes:
Knowledgeable. Innovative. Driven. Effective.
5
JA Works
The Identity System Our Brandmark The JA brandmark is the basis of our visual identity and is a valuable asset that must be respected and protected. The elements that compose the brandmark and their relationship to each other is never to be altered.
Brandmark
Brandmark Consists of the lockup of the:
icon
Wordmark—The text ‘JA’ in Adobe Garamond Pro. Region—Name of region in Adobe Garamond Pro.
region
JA Canada
Icon—The pyramid symbol. The three sides of the pyramid represent three brand elements: youth, education programs and adult constituents. The upward steps represent the sequential nature of the core of JA programs.
A Member of JA Worldwide
Endorsement Line—The statement that highlights the relationship between JA Canada and JA Worldwide, and links the brands through a shared high-level promise. For JA Canada Charters and ADMs, consistent wording is used to highlight the relationship with JA Canada. (See page 13)
JA Canada Brand Standards . 2015
wordmark
endorsement line
6
The Identity System: Our Brandmark
The Identity System Brandmark: Languages As a national organization in a bilingual country, it is important that national materials reflect this. As such, there are three contexts that must be addressed in regards to brandmark usage.
JA Canada A Member of JA Worldwide
English Only Materials On materials that are English only, the brandmark with the English endorsement line is to be used. In this case, it is ideal that a corresponding French version of the piece is created in conjunction using the French brandmark
JA Canada
French Only Materials
Membre de JA Worldwide
On materials that are French only, the brandmark with the French endorsement line is to be used.
Bilingual Materials
Membre de JA Worldwide
JA Canada
On materials which are bilingual or language neutral, a bilingual version of the brandmark is to be used.
A Member of JA Worldwide
JA Canada Brand Standards . 2015
7
The Identity System: Our Brandmark
The Identity System Brandmark: Clear Space and Size Clear Space Clear space is essential for maintaining the visibility and emphasis of the brandmark.
JA Canada
The minimum clear space is determined by the height of the pyramid. No graphics or typographic elements are to be placed within the minimum clear space indicated here.
A Member of JA Worldwide
Whenever possible, do allow for more than the minimum clear space.
Size The size is measured by the height of the pyramid icon. The sizes shown here are the minimum and maximum allowed for any given variation of the primary brandmark in regular communications.
minimum size: 7mm or 20px
JA Canada A Member of JA Worldwide
For digital materials, use the minimum and maximum pixel sizes. Sizes outside this range must not be used except for branded goods or signage. (See page 16). The exception is where technical limitations render the endorsement line unfeasible in which case the small format version may be used. (See page 9)
JA Canada Brand Standards . 2015
maximum size: 17mm or 48px
8
JA Canada A Member of JA Worldwide
The Identity System: Our Brandmark
The Identity System Brandmark: Formats Primary Brandmark (Preferred)
JA Canada
The primary brandmark, where the pyramid icon is positioned to the left of the text, is the preferred format.
A Member of JA Worldwide
Secondary Brandmark The format of the secondary brandmark is vertically stacked. All elements are centered with the pyramid icon placed above the text. Usage of this format is specifically for: •
Social media platforms
•
Branded goods (e.g. t-shirts, pens, USB keys)
Minimum size and clear space guidelines are indicated to the right.
JA Canada A Member of JA Worldwide
minimum size: 26mm or 74px
JA Canada
Small Format Version The small format version is only to be used when technical limitations prohibit the inclusion of the endorsement line due to size. Designs using this format must be submitted to JA Canada for approval prior to production. Specific sizes are not outlined as size is dependent on the medium (e.g. pen, lanyard).
JA Canada Brand Standards . 2015
minimum clear space: 1/2 pyramid height
size is dependent upon application
JA Canada A Member of JA Worldwide
A Member of JA Worldwide
JA JACanada Canada A Member of JA Worldwide
A Member of JA Worldwide
JA Canada A Member of JA Worldwide
9
The Identity System: Our Brandmark
The Identity System Brandmark: Colour Applications As our most valuable visual asset, our brandmark is the distinctive symbol of our brand. Colour plays an important role in maintaining the consistent presentation of the brandmark therefore only the approved colours shown here are to be used.
JA Canada
The steps of the pyramid icon are always transparent regardless of the colour application so that the background image/colour shows through.
A Member of JA Worldwide
Preferred Colour Application Use the two colour green version on a white background whenever possible.
JA Canada A Member of JA Worldwide
In social media profile images, the secondary brandmark must be in the preferred colour application.
JA Canada
Secondary Colour Applications
A Member of JA Worldwide
The secondary brandmark may also appear in the approved colour applications shown here.
JA Canada A Member of JA Worldwide
JA Canada Brand Standards . 2015
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The Identity System: Our Brandmark
The Identity System Brandmark: Incorrect Usage Examples The brandmark has been created with specific proportions and configuration and is never to be altered nor may any of the elements in the brandmark be altered independently of the others.
JA Canada A Member of JA Worldwide
Proportions
JA Canada
The brandmark must always be scaled proportionately and is never to be skewed, stretched, squished or otherwise distorted.
A Member of JA Worldwide
JA Canada A Member of JA Worldwide
JA Canada
JA Canada A Member of JA Worldwide
A Member of JA Worldwide
The size of the brandmark elements must not be modified independently of the others.
a JA Canad
Orientation
A Member of JA Worldwide
A Membe
JA Canada
The brandmark must always be placed right side up and not rotated or flipped.
orldwid r of JA W
e
JA Canada A Member of JA Worldwide
Lockup The only permitted configurations are the primary and secondary brandmarks as indicated on page 9. The brandmark elements must not be moved into any configuration other than these.
JA Canada Brand Standards . 2015
JA Canada
JA Canada
A Member of JA Worldwide
A Member of JA Worldwide
11
The Identity System: Our Brandmark
The Identity System Brandmark: Incorrect Usage Examples (cont.) Colour
JA Canada
Only the colours that have been officially approved are to be used. (See page 10)
A Member of JA Worldwide
Gradients are not permitted. Do not use one colour for the icon and another for the text (wordmark, region and endorsement line).
Effects
JA Canada
JA Canada
A Member of JA Worldwide
Do not apply any effects to the brandmark (e.g. drop shadow, glows, embossing).
The brandmark, and any of its elements, must not be combined with other logos or titles to create a new graphic or logo.
JA Canada
A Member of JA Worldwide
The steps of the pyramid must always remain transparent.
Additional Elements
JA Canada
JA Canada A Member of JA Worldwide
EVENT NAME
Do not add any additional elements to the brandmark (e.g. clip art, text).
JA Canada A Member of JA Worldwide
JA Canada Brand Standards . 2015
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A Member of JA Worldwide
A Member of JA Worldwide
Event Title
JA Canada A Member of JA Worldwide
JA Canada A Member of JA Worldwide
The Identity System: Our Brandmark
The Identity System Brandmark: Charters and ADMs The JA Charter and ADM brandmarks consist of the same elements as the JA Canada brandmark: icon, wordmark, region and endorsement line.
JA Charter
As with the JA Canada brandmark, the design of these is not to be altered. Only the approved primary and secondary lockups are to be used.
A Member of JA Canada
Clear Space
JA Charter
The minimum clear space is determined by the height of the pyramid. (See page 8)
A Member of JA Canada
Size
JA Charter
The size is determined by measuring the height of the pyramid. The minimum height is 7mm/20px. The maximum is 17mm/48px. (See page 8)
A Member of JA Canada
JA Charter
Colour Approved colours are shown here. The secondary brandmark as used in social media profiles is only to be used in the preferred colours. (See page 10)
JA Charter A Member of JA Canada
A Member of JA Canada
Only Charters and ADMs with signed licensing agreements with JA Canada are permitted to have JA brandmarks.
JA Canada Brand Standards . 2015
13
The Identity System: Our Brandmark
The Identity System Brandmark Usage: JA Canada or Charter/ADM As part of an international organization, it’s vital that we are conscientious and careful in the use of our brandmark and name. JA Canada is committed to uphold the high standards of JA Worldwide in Canada with the use of the JA brand.
Charter and ADM Brandmark Use Charter and ADM brandmarks should be used on all marketing materials (print and digital) which are specific to that territory. This includes, but is not restricted to:
Proper and consistent use of the JA name presents the organization as a unified brand with a single brand promise to our communities. This builds trust and recognition among our stakeholders and presents JA as leader in youth business education.
•
See page 15 for how these guidelines impact cobranding opportunities.
Corporate stationery (including business cards, letterhead, envelopes)
•
Local print ads
•
Local events
•
Social media graphics
•
Annual Reports
•
Local media alerts
•
Local media kits
•
PowerPoint presentations
JA Canada Brandmark Use The JA Canada brandmark must be used on all marketing materials (print and digital) which are used nationally and/or by multiple Charters/ADMs. This includes: •
JA Canada Brand Standards . 2015
All program materials (including kit bags, guides, game pieces, program sell sheets)
•
Proposals to national donors
•
National marketing campaign materials (including FLM, Volunteer Week)
•
National Awards & Scholarships
14
•
National events (e.g. NGL)
•
Website
•
Social media graphics
•
National press releases
•
Promotional materials
The Identity System: Our Brandmark
The Identity System Brandmark Usage: Co-branding
•
•
Where the JA Canada brandmark is required, co-branding opportunities must be approved by the JA Canada office prior to any agreement. Nationally created materials such as all program pieces, are not available for cobranding opportunities unless permission has been granted by JA Canada. Only the Charter or ADM brandmark is required is as indicated on page 14.
JA brandmark guidelines for clear space, size and placement must be adhered subject to the type of co-branding.
Co-Branding WHEN JA IS THE LEAD PARTNER
WHEN JA IS AN EQUAL PA
JA Worldwide logo must be most prominent. Follow all JA brand guidelines in this document.
JA Worldwide logo is displayed eq partner logos in both size and loca
Follow JA brand guidelines if poss
Types of Co-branding: THE IDENTITY SYSTEM:
Co-Branding
JA as the Lead Partner
WHEN JA IS THE LEAD PARTNER
The JA brandmark must be most prominent. Follow all JA Worldwide logo must be most prominent. JA brand standards in this document. Follow all JA brand guidelines in this document.
JA as an Equal Partner THE IDENTITY
WHEN JA IS AN EQUAL PARTNER
WHEN JA IS A 41 SUPPORTIN
JA Worldwide logo is displayed equally with partner logos in both size JA and location. Canada
Lead partner logo is most promine and location.
Follow JA brand guidelines if possible.
Follow partner’s brand guidelines possible, follow JA brand guideline
A Member of JA Worldwide
SYSTEM:
Co-Branding
The JA brandmark is displayed equally with partner logos in both size and location. Follow all JA brand WHEN JA IS THE LEAD PARTNER WHEN JA IS AN EQUAL PARTNER standards. JA Worldwide logo must be most prominent. Follow all JA brand guidelines in this document.
JA Canada A Member of JA Worldwide
WHEN JA IS A SUPPORTING PARTNER
JA Worldwide logo is displayed equally with partner logos in both size and location.
Lead partner logo is most prominent in size and location.
Follow JA brand guidelines if possible.
Follow partner’s brand guidelines primarily. If possible, follow JA brand guidelines.
JA as a Supporting Partner The lead partner logo must be most prominent in size and location. Follow the lead partner brand guidelines and follow the JA brand standards. JA Canada A Member of JA Worldwide
JA Canada Brand Standards . 2015
15
The Identity System: Our Brandmark
JA Worldwide brand guidelines
Co-branding is an excellent opportunity to promote the JA brand and build our presence in the communities and minds of our stakeholders. Cobranding is encouraged with the following guidelines:
THE IDENTITY SYSTEM:
The Identity System Brandmark Usage: Branded Goods Branded goods include but are not limited to: Water bottles, t-shirts, USB keys, pens, lanyards, cups, bag, awards, etc. All brandmark guidelines as laid out in the previous pages must be adhered to.
Colour Combinations •
White/light item = green, orange or black logo
•
Black/dark item = white logo
•
Green or orange item = white logo
•
Other = black or white logo (whichever provides best visual contrast)
Size For large items (e.g. t-shirts, bags) or when the brandmark is the only graphic element, the brandmark may be scaled larger than 70 mm. When technical limitations prevent the inclusion of the endorsement line due to size, the use of the small format version is permitted. (See page 9)
JA Canada Brand Standards . 2015
16
The Identity System: Our Brandmark
THE THE IDENTITY IDENTITY SYSTEM: SYSTEM:
Co-Branding Co-Branding
The Identity System Brandmark Usage: Events
WHEN WHEN JA ISJA THE IS THE LEAD LEAD PARTNER PARTNER
WHEN WHEN JA ISJA AN ISEQUAL AN EQUAL PARTNER PARTNER
WHEN WHEN JA ISJA A IS
JA Worldwide JA Worldwide logo must logo must be most be most prominent. prominent. FollowFollow all JAall brand JA brand guidelines guidelines in thisin this document. document.
JA Worldwide JA Worldwide logo islogo displayed is displayed equally equally with with partner partner logoslogos in both in size bothand sizelocation. and location.
Lead Lead partner partner logo isl and location. and location.
FollowFollow JA brand JA brand guidelines guidelines if possible. if possible.
FollowFollow partner’s partner bra possible, possible, followfollow JA b
Events are a great opportunity to build profile and goodwill in the community. As a JA event, all associated materials must follow these standards. (e.g. golf tournaments, Business Hall of Fame events, student award celebrations) JA Canada
Creation of event specific logos is permitted however any logo or graphic must be consistent with the JA brand and should be treated as an equal partner co-brand where the JA brandmark and the event logo are equal in size (see page 15). In this case, the event logo and JA brandmark are not required to be placed side by side.
A Member of JA Worldwide
JA Canada A Member of JA Worldwide
All materials where the event name or logo is used must also include the appropriate JA brandmark to clearly promote its relationship to JA. (See page 14)
JA Canada Brand Standards . 2015
17
The Identity System: Our Brandmark
The Identity System Our Colours The JA colour palette has been selected to represent growth, success and energy. Green is the colour of growth and success; orange adds energy and vitality; and, yellow brings intellect and curiosity. Our brand uses them together to convey the genuine experience JA provides youth across Canada and around the world. The variations of these colours symbolize the life long journey and varied experiences of learning and achievement.
Primary Palette The primary palette colours are used specifically for the brandmark and copy.
Secondary Palette Secondary palette colours should feature prominently in highlighting content and should be used most frequently to convey the JA brand essence.
JA Canada Brand Standards . 2015
18
The Identity System: Our Colours
The Identity System Colour Palettes Primary Palette
Secondary Palette
GREEN
ORANGE
60% BLACK
30% BLACK
CMYK: 96. 2. 100. 12 RGB: 0. 132. 61 HEX: #00954D
CMYK: 0. 53. 100. 0 RGB: 239. 121. 12 HEX: #FF5000
CMYK: 0. 0. 0. 60 RGB: 128. 130. 133 HEX: #808285
CMYK: 0. 0. 0. 30 RGB: 188. 190. 192 HEX: #BCBEC0
PANTONE: 348
PANTONE: ORANGE 021
MEDIUM GREEN
LIGHT GREEN
LIGHT YELLOW
LIGHT ORANGE
CMYK: 57. 0. 100. 0 RGB: 111. 183. 43 HEX: #77BC43
CMYK: 24. 0. 100. 0 RGB: 206. 222. 0 HEX: #CEDE00
CMYK: 0. 0. 70. 0 RGB: 255. 243. 82 HEX: #F8E946
CMYK: 0. 30. 95. 0 RGB: 249. 170. 7 HEX: #FFB718
PANTONE: 368
PANTONE: 389
PANTONE: 101
PANTONE: 1235
LIGHT BLUE
BLUE
DARK BLUE
PURPLE
CMYK: 51. 0. 12. 0 RGB: 113. 205. 222 HEX: #71CDDE
CMYK: 70. 15. 0. 0 RGB: 39. 170. 225 HEX: #27AAE1
CMYK: 97. 73. 5. 0 RGB: 5. 87. 161 HEX: #0557A1
CMYK: 35. 100. 35. 10 RGB: 158. 31. 99 HEX: #9E1F63
PANTONE: 636
PANTONE: 2925
PANTONE: 2728
PANTONE: 228
JA Canada Brand Standards . 2015
19
The Identity System: Our Colours
The Identity System Colour Usage Do:
GREEN
ORANGE
60% BLACK
30% BLACK
Use colours with good contrast for all copy
MEDIUM GREEN
LIGHT GREEN
LIGHT YELLOW
LIGHT ORANGE
Minimize use of the orange and dark blue colours together
LIGHT BLUE
BLUE
DARK BLUE
PURPLE
•
Use the dark green and yellow colours sparingly
• •
Do not: •
Use the dark green or black and orange colours together
•
Use the secondary colours in the brandmark
•
Use any green colour as a filter over images
Typography Always keep legibility and the intended audience in mind when selecting colours for type. Use colours in high contrast with the background colour and avoid the use of Light Yellow. Light Orange and 30% Black can be used for type but only at large point size and preferably in bold to maximize legibility. For detailed guidelines on colour usage for type, please see page 22.
JA Canada Brand Standards . 2015
20
The Identity System: Our Colours
The Identity System Our Typography Typography is a key tool in creating visual continuity across marketing materials. The JA typographic system uses specific typefaces to create continuity and reflect the overall brand essence.
Print Typefaces The approved print typeface is the Helvetica Neue family. When not available, the Arial family is the only accepted substitute.
Website Typefaces
Helvetica Neue Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Swiss 721 Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
The approved website typeface is the Swiss 721 family. When not available, the Arial family is the only accepted substitute.
Tips Do use the full typeface family (e.g. light, thin) where a specific weight is not specified. Do not: •
Use underlined text for emphasis; use bold or italics as an alternative
•
Use condensed fonts
JA Canada Brand Standards . 2015
21
The Identity System: Our Typography
The Identity System Print Typefaces* Our primary print typeface is Helvetica Neue. With a large family of available fonts, it allows for great diversity while maintaining a consistent look. Where Helvetica Neue is unavailable, the alternative print typeface is the Arial family.
Headers Helvetica Neue Bold. 30pt size. 34pt leading. Medium Green or Orange.
Subheaders Helvetica Neue Bold. 15pt size. 19pt leading. Medium Green or Orange.
Body Helvetica Neue Light. 10pt size. 14pt leading. 60% Black.
Helvetica Neue Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica Neue Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Includes, but not restricted to: •
Annual reports
•
Letters
•
Reports
•
Brochures
•
Posters
* Print extends to documents such as reports, flyers and posters which are intended for print but exported as PDFs.
JA Canada Brand Standards . 2015
22
The Identity System: Our Typography
The Identity System Website Typefaces Our primary website typeface is Swiss 721. Like Helvetica Neue, Swiss 721 has a large family of available fonts allowing for great diversity while maintaining a consistent look. Where Swiss 721 is unavailable, the alternative website typeface is the Arial family.
JA Canada Brand Standards . 2015
Swiss 721 Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
23
The Identity System: Our Typography
The Identity System Complementary Typefaces To complement our primary typefaces, the typefaces here have been carefully selected to portray our brand essence and engage our audiences. As they are each distinct, these are to be used only in specific contexts where our primary typefaces would not achieve maximum engagement from the intended audience. Approved applications: •
Program materials (covers, logos, gameboards, promo graphics, posters)
•
JA events (promo graphics, posters)
•
Infographics
•
Social media graphics
Arvo
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Euphoria Script
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 CabinSketch
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Do use these in combination with our primary typefaces to add personality to graphics. Do not: •
Set body copy or text longer than 15 words in any of these fonts
•
Set text in Euphoria Script in all caps
JA Canada Brand Standards . 2015
These fonts are free and available for commercial use. They can be downloaded via sites such as FontSquirrel.com. These fonts can also be found on Canva.com, a helpful site for creating graphics.
24
The Identity System: Our Typography
The Identity System Our Brand Graphics These brand graphics support the brandmark in communicating a consistent and recognizable JA brand.
Colour Bar A graphical element that utilizes our colours to symbolize an energetic, motivated learning process. As this is core to our philosophy, the colour bar is the most ubiquitous graphical element of the JA brand. The colour bar is to be used primarily at the bottom of a design and must not be repeated as this diminishes the importance of the colours themselves. The colours and their order cannot be changed and must be kept in the same proportional amount relative to each other.
1. 800. 265. 0699
JA Canada Brand Standards . 2015
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
25
www.jacanada.org
The Identity System: Our Brand Graphics
The Identity System Brand Graphics Triangle Graphic The triangle graphic is symbolic, representing the type of learning that is not isolated, but very much connected to the real world. The peaks represent the tiers of learning and the repeated pattern alludes to the way JA creates direct connections between youth and their environment. The triangle graphic must always be scaled proportionately and never rotated or skewed. The colours or colour sequence cannot be altered. Always place the graphic on a white background or use the alternate, overlay version described below.
Triangle Graphic Overlay This graphic may be included as filled in white shapes of varying opacities instead of coloured lines when overlaid on an image. No one shape is to be 100% opaque. The above guidelines pertaining to proportions and orientation still apply.
JA Canada Brand Standards . 2015
26
The Identity System: Our Brand Graphics
The Identity System Brand Graphics Hexagonal Pattern An optional graphical element that symbolizes the stages of learning. Each triangle represents a piece of broader knowledge which when repeated, forms a complete module of learning. When used, it must always be used in conjunction with the JA Canada or a JA Charter/ADM brandmark. Do: •
Use it primarily at the bottom right of a design
•
Keep the colours in the same sequence
Do not modify the layout or orientation of the triangles or hexagons.
Examples of use: •
Branded goods (e.g. bags, t-shirts)
•
Infographics
•
Social media graphics
•
Collateral materials
JA Canada Brand Standards . 2015
27
The Identity System: Our Brand Graphics
The Identity System Our Imagery As a people focused organization, imagery is a key tool in communicating our brand personality and making JA stand out in the community. We use imagery to showcase our impact and connect with our stakeholders. When selecting or taking photographs, keep the following guidelines in mind: •
Focus on people, their experiences and stories and depict our programs and people in action. Do not focus just on objects.
•
Select images that are aspirational and natural looking and reflect the diversity of our network
•
Use colourful, vibrant images that are positive. Avoid black and white unless limited by application
•
Ensure individuals are dressed in age appropriate clothing that is not revealing (e.g. no swim suits)
Always apply these guidelines when using stock photography to ensure a consistent look.
The Faces of JA
JA in Action
During events, ensure all attendees are aware if they will be photographed or recorded for marketing materials. When in the classroom, have proper media releases signed before taking photographs or videos.
JA Canada Brand Standards . 2015
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The Identity System: Our Imagery
The Identity System Our Imagery The Faces of JA This style captures the incredible individuals who make up our diverse network. These images are warm, authentic and show subjects making direct eye contact with the camera. This creates an instantaneous and personal connection with the audience. Use this image style in: •
Covers and title pages (reports, brochures, presentations)
•
Posters
•
Advertisements
•
Website homepages
•
Newsletter mastheads
•
Signage
JA Canada Brand Standards . 2015
29
The Identity System: Our Imagery
The Identity System Our Imagery JA in Action This style showcases our transformational impact by capturing key moments and experiences of the individuals in our network. Images are of our supporters delivering programs, Achievers working together and interacting with volunteers, winning awards, etc. They show the breadth and impact of our reach within our communities. Use this primarily in the body content of materials: •
Brochures, reports and presentations
•
Newsletters
•
Web pages
This style is not limited to body content and may be used on covers, posters and in advertisements when appropriate. Do not: •
Use images where individuals look bored, frustrated or any images which are unflattering
•
Use images that show individuals smoking, or holding or consuming alcohol
JA Canada Brand Standards . 2015
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The Identity System: Our Imagery
The Identity System Our Iconography Icons are an important communication tool and a powerful way to reach our audiences and communicate information quickly in an easily understood format. It is important that all icons use a common style to ensure a consistent look across all materials. Our icons use a flat style with no shadows and simple colouring to convey a modern, innovative and professional look. They can be either full colour or line art depending on the application. Do: •
Use either colour or line art
•
Use our colour palette when creating colour icons
Entrepreneurship
Financial Literacy
Work Readiness
Do not: •
Apply shadows, glows, gradients or any other effects
•
Use lines which are too thick (1.5pt for a 2 in icon)
JA Canada Brand Standards . 2015
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The Identity System: Our Iconography
Our Identity in Action Templates For consistency and simplicity a variety of templates have been created for use across the country and are outlined on the following pages.
JA Canada
Modification of these templates is not permitted except to input Charter and ADM specific contact information or as approved by JA Canada.
A Member of JA Worldwide
MM/DD/YYYY
Print Templates •
Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. ivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante,
Corporate stationery (including business cards, letterhead, envelopes)
eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac scelerisque vestibulum. Vivamus vestibulum eros metus, sed aliquet leo mattis a.Cras et turpis lacus. Praesent libero diam, ornare nec fermentum vitae, tristique sed urna. Vestibulum dapibus, purus ut scelerisque varius, tortor arcu lacinia ipsum, nec imperdiet magna magna sit amet ligula. Cras et turpis lacus. Praesent libero diam, ornare nec
•
Reports
•
Folders
•
Notepads
Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel
•
Note cards
Lorem Ipsum
fermentum vitae, tristique sed urna. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. hasellus commodo ipsum ac turpis condimentum, in venenatis magna dignissim. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus.
elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et.
Digital Templates •
Social media graphics
•
PowerPoint presentation
•
Email correspondence
JA Canada Brand Standards . 2015
1. 800. 265. 0699
32
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
www.jacanada.org
Our Identity in Action: Templates
Our Identity in Action Print Templates: Business Cards Business Cards (3.5 x 2 in) This is the standard business card template. This design may not be altered. Copy edits may be made to the name and title text box as well as the contact information and URL text boxes.
JA Canada A Member of JA Worldwide
Optional: • •
J Smith
Add cell number
President & CEO
JA Canada A Member of JA Worldwide
T 647. 428. 9088 C 416. 622. 4602 x232 jsmith@jacanada.org
Add one social media platform (not including personal accounts)
www.jacanada.org @ja_canada 1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
JA Canada Brand Standards . 2015
33
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Letterhead Letterhead (Letter 8.5 x 11 in)
JA Charter A Member of JA Canada
This is the standard 8.5 x 11 in letterhead. Elements outside of the main textbox must not be modified. Optional: •
•
The triangle graphic watermark may or may not be included. If included, it must measure at least 5 inches in height (scaled proportionately) and at 30% opacity Print the letterhead using the in-house template
MM/DD/YYYY
MM/DD/YYYY
Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus
Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus
mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero
mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero
magna a ante.
magna a ante.
ivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante,
ivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante,
eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt
eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt
nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac
nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac
scelerisque vestibulum. Vivamus vestibulum eros metus, sed aliquet leo mattis a.Cras et
scelerisque vestibulum. Vivamus vestibulum eros metus, sed aliquet leo mattis a.Cras et
turpis lacus. Praesent libero diam, ornare nec fermentum vitae, tristique sed urna.
turpis lacus. Praesent libero diam, ornare nec fermentum vitae, tristique sed urna.
Vestibulum dapibus, purus ut scelerisque varius, tortor arcu lacinia ipsum, nec imperdiet
Vestibulum dapibus, purus ut scelerisque varius, tortor arcu lacinia ipsum, nec imperdiet
magna magna sit amet ligula. Cras et turpis lacus. Praesent libero diam, ornare nec
magna magna sit amet ligula. Cras et turpis lacus. Praesent libero diam, ornare nec
fermentum vitae, tristique sed urna. Phasellus vitae nunc in enim suscipit faucibus vel
fermentum vitae, tristique sed urna. Phasellus vitae nunc in enim suscipit faucibus vel
tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus.
tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus.
hasellus commodo ipsum ac turpis condimentum, in venenatis magna dignissim. Class
hasellus commodo ipsum ac turpis condimentum, in venenatis magna dignissim. Class
aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Nam congue tellus in tempus porttitor. Phasellus vitae nunc in enim suscipit faucibus vel
Nam congue tellus in tempus porttitor. Phasellus vitae nunc in enim suscipit faucibus vel
tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus.
tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus.
Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel
Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel
elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla
elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla
quam tincidunt et.
quam tincidunt et.
Lorem Ipsum
Lorem Ipsum
1. 800. 265. 0699 1. 800. 265. 0699
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
Professional Printing
JA Canada Brand Standards . 2015
34
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
www.jacanada.org
www.jacanada.org
In-House Printing
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Envelopes Envelopes Templates for two standard sizes of envelopes exist: A10 and 9x12 in. •
Addresses: Must be set in Helvetica Neue Light—10pt size/12pt leading—60% black.
•
The JA brandmark and return address have the same measurements from the top left corner across all envelope sizes.
•
Destination address: Must be placed in the approximate center of the envelope.
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
Company Name 123 ABC Street City, PR 1A2 B3C
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
Company Name 123 ABC Street City, PR 1A2 B3C
JA Canada Brand Standards . 2015
35
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Reports Helvetica Neue Bold 30pt size / 34pt leading 30% Black / Orange or Medium Green
Report Template: Cover This is the template used for reports and other similar types of documents. The design must not be altered. Only copy edits in the appropriate text boxes are permitted. The size and placement of the image frame is not to be altered however the image itself may be replaced. (See page 28–30 for guidelines on imagery selection)
Workforce Readiness: Finding Meaningful, Productive Careers
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Helvetica Neue Light 10pt size / 14pt leading 60% Black
Optional: •
The triangle graphic watermark may or may not be included. If included, it must measure at least 5 inches in height (scaled proportionately) and at 30% opacity. It must also remain below the top line of the image frame.
JA Canada A Member of JA Worldwide
JA Canada Brand Standards . 2015
36
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Reports (cont.) 12mm margins
Report Template: Interior Spreads Text is to be arranged in 2 columns on each page. Images/graphics spanning both columns may be placed on either the top or bottom of a page. These images must be as wide as both text columns but can be as tall or short as needed.
Helvetica Neue Bold 30pt size / 34pt leading Orange or Medium Green Helvetica Neue Bold 15pt size / 19pt leading 30% Black
Full page graphics/images may replace copy on either the left or right page. If included, images must remain within page margins.
•
Small graphics or charts may be inserted amongst the copy however it must be either the width of one or both columns.
Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim faucibus
Header
Subheader
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis eget gravida augue. Integer auctor, elit eu tempor imperdiet, tellus diam venenatis tortor, ullamcorper vestibulum purus nisi non purus. Curabitur lobortis turpis dapibus lorem pharetra, non cursus justo vehicula. Nulla vestibulum nulla et nulla finibus, ac mollis nulla malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin commodo metus lobortis quam vulputate, vitae scelerisque purus fringilla. Aenean mattis rutrum nibh vel luctus. Nulla quis rhoncus leo, sit amet aliquam nulla. Quisque lobortis purus quam, a aliquet erat tincidunt et. Morbi purus nisl, efficitur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac scelerisque vestibulum.
Optional: •
5mm gutter
Vivamus vestibulum eros metus, sed aliquet leo mattis.
Helvetica Neue Light 10pt size / 14pt leading 60% Black
Vestibulum dapibus, purus ut scelerisque varius, tortor arcu lacinia ipsum, nec imperdiet magna magna sit amet
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis eget gravida augue. Integer auctor, elit eu tempor imperdiet, tellus diam venenatis tortor, ullamcorper vestibulum purus nisi non purus. Curabitur lobortis turpis dapibus lorem pharetra, non cursus justo vehicula. Nulla vestibulum nulla et nulla finibus, ac mollis nulla malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin commodo metus lobortis quam vulputate, vitae scelerisque purus fringilla. Aenean mattis rutrum nibh vel luctus. Nulla quis rhoncus leo, sit amet aliquam nulla. Quisque lobortis purus quam, a aliquet erat tincidunt et. Morbi purus nisl, efficitur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac scelerisque vestibulum. 4
37
Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor. Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at finibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.
Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante. Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Proin commodo metus lobortis quam vulputate, vitae scelerisque purus fringilla. Aenean mattis rutrum nibh vel luctus. Nulla quis rhoncus leo, sit amet aliquam nulla. Quisque lobortis purus quam, a aliquet erat tincidunt et. Vivamus vestibulum eros metus, sed aliquet leo mattis. Morbi purus nisl, efficitur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at finibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.
Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante. Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio.
Subheader 3 Morbi purus nisl, efficitur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis.
2
Subheader
JA Canada Brand Standards . 2015
ligula. Cras et turpis lacus. Praesent libero diam, ornare nec fermentum vitae, tristique sed urna. Phasellus commodo ipsum ac turpis condimentum, in venenatis magna dignissim. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.
Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at finibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.
Duis eget gravida augue. Integer auctor, elit eu tempor imperdiet, tellus diam venenatis tortor, ullamcorper vestibulum purus nisi non purus. Curabitur lobortis turpis dapibus lorem pharetra, non cursus justo vehicula. Nulla vestibulum nulla et nulla finibus, ac mollis nulla malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Vivamus vestibulum eros metus, sed aliquet leo mattis. Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor. Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante. Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio. Morbi purus nisl, efficitur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis.
5
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Note Pads and Note Cards
1 Eva Road, Suite 218 Toronto, ON M9C 4Z5
Company Name 123 ABC Street City, PR 1A2 B3C
Small Note Cards (5 x 3.5 in) and Envelope
Note Cards (7 x 5 in)
Note Pads (5.75 x 8.25 in)
JA Canada Brand Standards . 2015
38
Our Identity in Action: Print Templates
Our Identity in Action Print Templates: Folders Folders
JA JACanada Canada A Member A Member of of JAJA Worldwide Worldwide
The folder design incorporates a large graphic of JA Achievers to create an impactful impression. The template incorporates two pockets. If a design using only one pocket is preferred, the left pocket may be removed.
A Member A Member of JA of JA Worldwide Worldwide
JA JACanada Canada JAJACanada Canada A Member A Member of JAofWorldwide JA Worldwide
JA Canada Brand Standards . 2015
39
Our Identity in Action: Print Templates
THE IDENTITY SYSTEM:
Signage Our Identity in Action Print Templates: Signage
THE IDENTIT
Signage
Signage Brand standards apply to all signage and banners. The preferred placement is for the primary CANADA brandmark in the bottom right however for ground signage (e.g. banner stands/retractable banners, foam core signs) it should be placed at the top of the banner so as to maximize visibility. Typography and graphical elements must be consistent with the following: Do:
JA Canada
A Member of JA Worldwide
CANADA
JA Canada A Member of JA Worldwide
JA Canada
JA Canada
A Member of JA Worldwide
A Member of JA Worldwide
•
Use the colour bar at the bottom of all signs
•
Apply our typographic guidelines. (See page 21)
•
CANADA
Use the primary brandmark with proper clear space Sample signage: outdoor
JA Canada A Member of JA Worldwide
Sample signage: indoor
Do Not: •
Place the brandmark in placements other than the approved above
JA Canada Brand Standards . 2015
Sample signage: outdoor
40
Our Identity in Action: Print Templates
Our Identity in Action Digital Templates: Social Media On social media sites, the profile image is to be the secondary brandmark (the vertically stacked format—see page 9) in the preferred colour application. (See page 10)
Transforming the lives of Canadian Youth
Social Media Sites: •
•
•
•
YouTube
•
JA Canada A Member of JA Worldwide
Cover Graphics Graphics for the social media sites listed above are available. These are to be used on all applicable social media sites.
Background Images Do keep background images simple. Do not include text.
JA Canada Brand Standards . 2015
41
Our Identity in Action: Digital Templates
Our Identity in Action Digital Templates: PowerPoint Presentation PowerPoint Deck The PowerPoint deck is to be used for all presentations except for program specific templates and event specific templates. Two options are available for the presentation title slide: one with photos but which is a larger file size, and one without images for a smaller file size and easier email attachment. Interior slides are the same for both options of the presentation title slide.
Title Slide: Option 1
Title Slide: Option 2
Interior Slides
JA Canada Brand Standards . 2015
42
Our Identity in Action: Digital Templates
Our Identity in Action Digital Templates: Email Correspondence ––
Email Signature
Optional: •
Cell phone number
•
One social media platform link (not including personal accounts)
FirstName LastName Title | w. 000. 000. 0000 | c. 000. 000. 0000 | email@jacanada.org Recommended
All email signatures should be formatted as shown here to ensure consistent brand presentation across all electronic correspondence. Email signatures should be formatted consistently across all devices.
Do include the signature delimiter ”––” at the beginning of your signature.
We’re on a mission to inspire and prepare youth to succeed in a global economy. JA Canada | jacanada.org | @JA_Canada
J Smith President & CEO | 647. 427. 9548 | jsmith@jacanada.org We’re on a mission to inspire and prepare youth to succeed in a global economy. JA Canada | jacanada.org | @JA_Canada
Alternate
Arial Bold Italic 11pt size / auto leading Medium Green Arial Regular 11pt size / auto leading 60% Black
––
JA Canada Brand Standards . 2015
Arial Regular 13pt size / auto leading 60% Black
––
Do not replace or alter our mission.
It is recommended that no images or graphics be used in your signature as many email platforms block these resulting in emails not displaying as intended or getting caught in junk filters. However, if you choose to include the JA brandmark, it should be formatted as indicated here. Height of brandmark, measured by the pyramid, is to be 10mm/28px.
Arial Bold 13pt size / auto leading 60% Black
J Smith President & CEO | 647. 427. 9548 | jsmith@jacanada.org
JA Canada A Member of JA Worldwide
We’re on a mission to inspire and prepare youth to succeed in a global economy. JA Canada | jacanada.org | @JA_Canada
43
Our Identity in Action: Digital Templates
JA Canada A Member of JA Worldwide
For general brand questions, please use the BaseCamp Brand Standards discussion group. For Charter/ADM specific inquiries, please email brand@jacanada.org.