JURA Coffeebreak 2/2013 EN by JURA

CoffeeBreak Magazine for Employees and Associates – Issue 2 /2013

www.jura.com

PRODUCT INNOVATIONS A feast for the eyes and the palate MANAGEMENT Greens seriously impressed by glass service factory JURAWORLD OF COFFEE Renovation in spring – back with a bang in May 2014

TV campaign with Roger Federer goes into second phase

‘Latte macchiato, please – freshly ground, not capsuled.’ 1

EDITORIAL / IMPRINT

Editorial Dear Colleagues, Partners and Friends of JURA Roger Federer is a thoroughly Swiss icon, admired, respected and one of the most credible individuals on earth. Since 2006, we have been privileged to have him as our brand ambassador. He embodies JURA’s core values like no one else and continues to help us anchor the brand internationally. Our second TV spot featuring the great tennis star has been airing since mid-October. The film’s message is that Roger Federer has style, and so too do bean-to-cup coffee machines made by JURA. You can find out more about his favourite speciality coffee, discover who takes the supporting role, and everything else about the exclusive world premier in Niederbuchsiten from page 20. Our product innovations this autumn bring a host of brand new features at several different levels. Technical highlights, unprecedented design and the use of unconventional materials set our latest models clearly apart. Could one of them soon take pride of place in your kitchen? Discover more about them from page 14 onward. JURA’s established service concept and sparing use of resources have made us a role model for a more sustainable economy. National Councillor Bastien Girod and a delegation from Switzerland’s Green Party seem to agree. But read about it on page 12. Our brand is becoming increasingly prominent worldwide, and we take an active role in achieving that. In spring of this year, we opened another subsidiary, this time in Poland. Further details can be found on page 28. As you would expect, this latest issue of CoffeeBreak is packed full of highlights from the fabulous world of coffee. I wish you pleasant and inspired reading as you discover more about the world of JURA.

Emanuel Probst

Imprint Published by: JURA Elektroapparate AG, CH-4626 Niederbuchsiten Editors: Meinrad Kofmel, Michèle Ackermann, E-mail coffeebreak@jura.com Design: spice advertising, the Inhouse Advertising Agency of JURA Elektroapparate AG Produced by: JURA Elektroapparate AG, Niederbuchsiten /PfisterCom, Arni Photography: Kurt Pfister, PfisterCom (pages 5, 10, 11, 15, 17, 18, 22 – 23, 28 – 30, 32 – 35), Jonas Spengler (pages 1, 2, 4, 14, 15, 16, 17, 21, 24), Marcel Sauder (pages 12, 13), Marco Grob (pages 21, 40), Fotostudio Jeker (page 9) Printing: Vogt-Schild Druck AG, Derendingen Languages: German and English Translation: Hill Johnson Associates GmbH, Zürich Circulation: 52,500 Frequency: bi-annual since 2005, total 16th edition

INDEX OF CONTENTS

Contents

4 CoffeeBar Our bean-to-cup machines go from strength to strength around the world: in the US, in Dubai and Australia.

5 It can talk Carina Stocker took an in-depth look at communication with our ENA.

8 Facebook, Google+ and Co. JURA’s social media activities are ‘liked’ worldwide.

Fast, faster, VIP Our VIP delivery service promises customers coffee in two hours. We tested it.

12 Glass service factory’s role model function

Regula Rytz, Bastien Girod and a delegation from the Greens paid a visit to our glass service factory.

14 Product innovations Prepare to be bowled over by our new products: the GIGA X8c with Speed Function, the IMPRESSA A5 with its razor-sharp design, the IMPRESSA F8 with its staggering range of coffee, the double-action ENA Micro 5 and the new ‘Gunung Terong’ coffee roast.

32 2013 staff event A fantastic evening was had by all.

34 Veal fillet Rossini à l’espresso Top chef Andy Zaugg created a coffeebased dish exclusively for CoffeeBreak.

36 A day in the life of

Manfred Schweizer

19 Time to spruce up From May 2014, the JURAworld of Coffee will have gone a major renovation.

On the go, from basement to rooftop.

38 Final examinations, new

apprenticeships and excursions with JURA trainees

20 ‘Latte macchiato please –

A visit to our production partners Eugster/Frismag AG.

freshly ground, not capsuled.’ Second stage of the TV campaign with Roger Federer.

27 Markets An interview with Joanna Luto, CEO of newly founded JURA Poland, together with new PCC inaugurations in Wörgl and Grainau.

Peoples Anniversaries and details of our opening times during the JURAworld of Coffee renovation.

COFFEEBAR

CoffeeBar Best Product of the Year The PlusX Awards are among the most prestigious prizes for innovative technology, sport and lifestyle products, and were presented for the tenth time in Nuremberg this spring. Our IMPRESSA Z9 One Touch is a superlative example of extravagance at its best. Its outstanding coffee quality, fascinating design, sophisticated operation and high-level functionality made this luxury bean-to-cup machine a favourite with an independent international jury made up of representatives from 25 countries. The JURA machine took no fewer than four Seals of Approval: High Quality, Design, Ease of Use and Functionality. This spectacular result also ensured it of the ‘Best Product of the Year’ seal of quality. We’re delighted, to say the least. «

From left: Linda Field, April Strogen, David Shull and Becky Sawicki

Worldwide success With a small delegation from JURA Capresso in attendance, the fourth edition of the ICON Honors took place on 11 July this year. Awarded for outstanding innovation, the Icon Honors are among the most coveted in America’s gift and household appliance industry. Our much-lauded ENA Micro 9 One Touch impressed well-known experts from the world of design and product development and helped JURA Capresso to follow up on last year’s success with an ICON Honors Award in the Innovative Product Design category. «

Creativity is the name of the game Towards the end of April, United Arab Emirates’ English-speaking radio station Channel 4 aired a series of special shows that went on for three weeks. A regular feature of the Mid-Morning Show, which is broadcast from 10 am to 2 pm, Sunday to Thursday, is ‘Show your love’, a music request programme. During the special series, listeners could not only ask for the music of their choice but also had a chance to win a JURA bean-to-cup coffee machine. All that was needed was a little creativity: along with their requests, listeners were asked to submit an imaginative name for a coffee cocktail. At the end of each week, Channel 4 presented the winner’s office with a JURA bean-to-cup coffee machine subscription for a full month. Radio DJ Eve personally handed the machine over to the lucky winners. Several mentions in the morning

Armenio (second from left) with DJ Eve (third from left) and staff at the Polimar company, where his father works. and evening shows along with an impressive amount of activity on social media platforms accompanied the project. The top prize awarded to the best of the three weekly winners was an ENA 9 One Touch. The winning name was ‘Hawaiian Cooler Coffee Latte’ submitted by Armenio, whose entry ensured that his father’s office could look forward to coffee breaks with a difference in future. «

Dialogue between a coffee machine and its owner. Carina Stocker and her indispensable ENA 3.

It talks! Carina Stocker from Rain in the canton of Lucerne, Switzerland grew up in a family of thirteen, and the last thing she knew about at home was bean-to-cup coffee machines. So when an ENA 3 joined the family three years ago, she was pretty sceptical. As a person who cares about language, she was only really convinced by one argument: ‘The machine can talk’. The coffee machine is a social gathering point in offices and staff rooms or wherever employees get together to take a break. People meet up around the coffee machine. And whatever you find yourself doing – emptying the coffee grounds, putting in fresh water or beans, or simply helping someone else, you tend to start chatting. It was a phenomenon that had always fascinated Carina Stocker, married, and the mother of two daughters. One day she even caught herself replying to a message on the coffee machine’s display. ‘Why I?’ she replied to the machine’s ‘Empty grounds’. And it marked the beginning of a new creative project from an avowed coffee lover who simply bubbles with ideas.

‘I’m always getting inspiration or having questions pop up, and I tend to follow them up to keep my day more exciting. And everyone knows what it’s like with coffee machines,’ says Carina. As a result, she found herself keeping a visual record of her various conversations with the help of Post-it® notes. The upshot of all her efforts is a small, interactive book entitled ‘Dialogues’, which is packed with puns, associations and little poems, and focuses on the subjects of communication and interpersonal relationships. Friends and acquaintances who’ve had a chance to look at it have found it very amusing. As we did too. Many thanks for sharing it with us. «

Prix Wartenfels – recognition of special

services to the region The Prix Wartenfels – the Wartenfels Prize – is awarded annually for outstanding services to a region in west central Switzerland comprising the districts of Olten, Gösgen and Gäu, and was presented at a ceremony held on 25 August. With the board of trustees in attendance and musical accompaniment by the Niederamt Orchestral Society, the prizewinners, along with family, friends and numerous members of the public, were welcomed to the event at Wartenfels Castle in Lostorf.

Board of trustees and prizewinners (from left): Peter André Bloch, Ernst Zingg, Mike Müller, Regina Gorza, Meinrad Kofmel, Gery Meier, Oswald Müller, Marianne Straumann and Markus von Däniken.

‘JURA is a dynamic, creative company with worldwide operations. Clearly defined principles and strategies, combined with tenacity and persistence in pursuit of his goals, are factors that have contributed to the success of Emanuel Probst, General Manager of JURA. He has left his mark since joining the company in 1991 and, by carefully cultivating contacts abroad, providing outstanding service and ensuring that he has a happy workforce, has made JURA one of the most successful and outstanding firms in our region,’ said Gery Meier in his congratulatory speech. JURA Head of Communications and PR Meinrad Kofmel was honoured to accept the award – an artwork entitled ‘Outlook on the World’, a hallmark of Wartenfels Castle – on the company’s behalf. It was in recognition of JURA’s successful and innovative corporate management, its creation of new jobs for the region and its exemplary apprentice training. «

COFFEEBAR

Luxury brands choose JURA Did you know? The first London coffee house opened in 1652 and served around 600 cups a day at a price of a penny each Beethoven was a coffee lover and would count out exactly 60 beans for each cup According to an old recipe, making coffee in 1844 still took around 30 minutes

Acura and Moen are two luxury brands that have both featured JURA bean-to-cup machines in their recent TV commercials. The Acura ad has a central storyline showing the luxury products an Acura owner uses every day, and Moen has opted to promote its sink with motion sensor by means of a slick music-based clip set in a breathtakingly beautiful kitchen equipped with a JURA. The placement of luxury products in TV commercials underlines the high-class positioning of those products, and top brands clearly feel that they are in good company with JURA. « Watch the full commercials online here:

Moen MotionSense™

Acura RLX »Luxury, Luxury« Commercial

JURA in Australian TV’s World of Coffee ‘World of Coffee’ is the name of a well-known Australian television programme currently being broadcast once a week at 7.30 pm. For half an hour each week the focus is on all aspects of coffee, from the harvest to the cup. The programme features visits to plantations, roasting demonstrations, introductions to various coffees, celebrity interviews and plenty of recipes to try out at home. In short, it’s a programme no coffee-lover will want to miss. And JURA features prominently too, as a Platinum Sponsor. The show, which is hosted by well-known presenters and broadcast by Aurora on Foxtel channel 183, is now in its second ten-part series. The programme goes out not just in Australia, but in New Zealand, Singapore and Vietnam as well. With around three million viewers a month, the coffee show is an excellent advertising platform for JURA. Together with mentions in the opening and closing credits, JURA bean-to-cup machines are featured in every edition and there are also a number of interviews with our colleagues at JURA Australia in each series. ‘World of Coffee’ also has a number of associated communication channels which give considerable prominence to JURA, for example on their website and app as well as through conventional print advertising. The show’s founder and producer, Steve Agi, is extremely happy about the partnership with JURA: ‘Having the famous Swiss coffee-machine manufacturer on board as a Platinum Sponsor is really taking the whole coffee experience to another level.’ « For more information see: www.worldofcoffee.tv

Our IMPRESSA Z9 One Touch TFT Chromium enjoying the spotlight on Australian TV.

Welcome coffee at the JURAworld of Coffee

International JURA gathering in Niederbuchsiten In September, as in previous years, 46 employees from various JURA markets travelled to Niederbuchsiten for the international workshops. The annual meeting is mainly an opportunity to present the new autumn product range and exchange ideas about strategic objectives. And there was a culinary treat for the guests too, as they enjoyed a typical Swiss evening event at the ‘Blüemismatt’ restaurant, which commands majestic views over the area surrounding JURA headquarters. Representatives came from many different markets: Estonia, Lithuania, Latvia, the USA, Italy, Kazakhstan, Sweden, Australia, Poland, Finland, the UK, Iceland, Norway, Denmark, Canada, Singapore, Taiwan, France, Shanghai, South Korea, Russia, Turkey, Israel and New Zealand. A series of workshops, group discussions and presentations gave participants a chance to find out

more about this autumn’s new products, while various strategic topics from Agenda 2020, including the JURA e-store, the shop-in-shop strategy and the opening of JURA Poland, were likewise presented and discussed. The multicultural event came to a perfect close with a relaxed, Swiss-style barbecue accompanied by local band, the ‘Örgeliknakker’. «

After their introduction to the new products, the international gathering enjoyed a typically Swiss evening accompanied by the ‘Örgeliknakker’.

JURA makes staying at the Marriott even more enjoyable The American hotel Marriott East Side is well-known for its stylish modern furnishings. To these, the Manhattan hotel can now add an IMPRESSA X9 and a GIGA X7 Professional from JURA.

Hollywood celebrities regularly number among the guests at the Marriott hotel.

‘Ease of use and perfect quality are what make JURA’s bean-to-cup machines stand out. You don’t need a user manual to be able to get coffee quickly and simply, at the push of a button. The fact you can individually set the type, quantity and strength of each drink is a big plus for our customers!’ This is the enthusiastic verdict of Brandon Martinez, the hotel’s Front Office Manager. The Professional machines are deployed in separate parts of

the hotel, exclusively for ‘premium guests’. The wide range of barista-quality speciality coffees makes for speedy, simple and satisfying service. According to Martinez: ‘These days you have to be able to prepare good coffee at any time and serve it in a variety of places.’ He concludes: ‘We’re happy if our guests are happy. Thanks to JURA coffee service, our guests can all get a bit more enjoyment and added value each time they stay here.’ «

Facebook, Google+ and Co. Facebook has over one billion registered users around the world. This represents a potential that JURA does not intend to miss out on. Exchanging information, establishing relationships, interacting with customers, getting feedback about reactions and responses: these are all key aspects of working with the social media. By posting new and innovative ideas and interesting content every day, JURA has seen its social media community continue to grow, and has even been able to open a new channel. JURA wants to ensure that its fans in the social media gain some benefit. Interesting features, informative posts, interactive questions and powerful images help to maintain a dialogue and give a true representation of our brand online. We always welcome constructive criticism, new ideas and positive feedback – so thank you! Internationality guaranteed Austria, France, the Czech Republic, Australia... We have social media administrators in all these markets. Posts from Dubai, Germany, Holland and Taiwan, for example, also help to extend the reach and breadth of information of JURA’s platforms. And various posts from all over the world reflect the international nature of JURA, making it even more worthwhile to follow us. In the picture in an instant The new tabs we introduced beneath our cover picture on Facebook in the spring have enabled us to create a compact information platform with a presence lasting for several

weeks. With a wide variety of designs and layouts available they can be reprogrammed and launched as required (e.g. for competitions, surveys, galleries and information). Tabs can be used in all sorts of ways and are guaranteed to grab the user’s attention, whether they are for a milk frother competition, a hotline overview, a link to a website or notifications of events. Now also on Google+ The second biggest social network in the world is Google+. As with Facebook, communication takes place via text, images, audio and video clips. One new aspect, however, is the introduction of the hashtag, which is now also being used on Facebook. Hashtags are placed before key words in a post and automatically make the word or phrase into a Google search term. Another significant difference to most of the other social networking sites is the option of maintaining a one-way relationship. Users can then be grouped in so-called circles, allowing content to be targeted more

accurately. When the number of followers goes over 100, Google+ posts are also displayed in normal Google searches, giving JURA greater reach and more clicks. Why not take a look for yourself. «

Find us at: www.facebook.com/jurafans www.plus.google.com JURA Elektroapparate AG www.youtube.com/ juraworldofcoffee www.xing.com/companies/ juraelektroapparateag www.pinterest.com/juraworld

MANAGEMENT

Ultimate enjoyment: it all starts with the grinder The grinder – a paragon of Swiss engineering precision A perfect cup of coffee from fresh beans: freshly ground and freshly extracted at the push of a button’: that’s what our customers have a right to expect from JURA bean-to-cup machines. By nature, coffee comes inside a ‘strongbox’ – the coffee bean – that safeguards over a thousand aromas until they are released in the bouquet when the coffee is prepared. That’s the reason why ultimate enjoyment at JURA always begins with the fresh bean.

As any barista will confirm, coffee beans need to be ground gently to the right degree of fineness. Only when that happens will all the aromas reach the cup in their pure, unadulterated state. And only then do we get an espresso with that light, textured crema we love and appreciate. For JURA’s grinding systems, our engineers have developed a precisely aligned set of conical grinders and rings. Combined with the right grinding speed, they gently prepare the coffee for the brewing process. The number, composition and angles of the grinding surfaces are configured in such a way as to achieve maximum efficiency while preserving all the aroma. At the same time, they are wear-resistant and have a long service life. Needless to say, JURA grinders can be adjusted to suit any kind of blend or roast and can be relied on to produce an optimum result every time. Made of high-quality steel, the conical grinders and rings go through several turning, milling and punching processes. The final tempering stage gives the parts their stability. Only when the workpieces have passed a rigorous final control do they make it to the assembly department. Switzerland provides a virtually ideal environment for this type of development. Advanced engineering, metal processing and precision are as much a part of Swiss quality as innovation, thoroughness and punctuality. Small wonder that the world has such confidence in Swiss products, whether they be enormous generators, machine tools or complicated wristwatches. And a growing number of connoisseurs are turning to the country for bean-to-cup speciality coffee machines from the House of JURA. «

» The GIGA line is fitted with a ceramic-disc grinding machine, production of which differs from the one described above.

MANAGEMENT

Fast, faster, VIP delivery Putting 2-hour delivery service to the test The JURA E-Store launched in spring is literally bringing products straight to the customer’s door. The special ‘2-hour VIP’ delivery service means coffee-lovers can enjoy the first cup from their new bean-to-cup machine a mere two hours after placing their order. ‘Coffeebreak’ was on hand, stop watch at the ready. You know how it is, when you’re expecting guests in the evening and that’s the very day something chooses to go massively wrong. You’ve thought of everything, done all the shopping, made the dessert in advance, and – then it happens. You’ve sorted out all the ingredients for that fancy recipe you’re going to make and now it’s time for a well-deserved cup of coffee. That’s fine, you’ve still got four hours before the first guests arrive. But at that very moment your old coffee machine chooses to give up the ghost. A superb dinner without coffee to finish off? No way! Individual choice of delivery option There was a time when this situation would have been a cause for panic, but now the innovative JURA E-Store can offer the perfect solution to your problem. The online platform offers the full range of appliances and accessories, and a personal video consultancy service will help you choose the bean-to-cup machine best suited to your needs. And, if you want, it can be yours in record time if you live in or near Zurich. In selected areas you will be eligible for the VIP delivery service, which means that you will be able to take delivery of your goods only two hours after placing your order. The rapid VIP delivery option is provided in collaboration with the JURA Store in Zurich. Full details and information about other delivery options can be found in the E-Store under conditions of delivery. «

1.30 pm Ellen visits the JURA E-Store and gets an initial idea of the different bean-to-cup machines.

1.45 pm She still has a few questions about her preferred model, so she seeks advice from the video consultant.

2 pm After payment is made, Ellen’s order is emailed to Sarah Arzner at the JURA Store in Zurich. Now the clock starts ticking.

2.45 pm Sarah has checked the order, got the new IMPRESSA J9.3 One Touch TFT Carbon ready together with the accessories that were ordered with it, and made out the necessary delivery notes.

Visit the E-Store here: www.ch.jura.com

g Passin est the t

The experience of Ellen F from Zurich is proof aplenty that the 120-minute delivery service is no empty promise.

3 pm In order to guarantee that the delivery arrives on time, the JURA Store is working with 7×7, a Zurich taxi firm. The driver, Alpha Kourouma, confirms receipt of the parcel.

MANAGEMENT

3.10 pm On the streets of Zurich ... The drive to Ellen’s delivery address in Zurich takes around 30 minutes.

From left: Jennifer Wyss, Raphael Scheidegger and Sabine Gerhardt

Interview with our live video consultants 3.35 pm Alpha delivers the package to the front door and Ellen confirms receipt. Later, the delivery note is sent back to the JURA Store by post.

How does the use of chat compare with live video consultation? S. Gerhardt: Chat is still our main channel (about two-thirds), probably because people are still too inhibited. Unfortunately we waste a lot of valuable time in chats, so we often don’t have time for the comfortable length of a ‘regular’ sales pitch. What are the most frequently asked questions? R. Scheidegger: Most callers have already found out a bit via the Internet and may only be looking for endorsement of a decision they’ve already made. Or they may be seeking advice if they are still torn between two models. What do callers appreciate most? J. Wyss: First, being able to get personal advice from the comfort of their own homes; secondly, being able to see us on video; and, thirdly, the time we lavish on them (calls average 15 – 20 minutes).

4 pm Ellen has unpacked her appliance and set it up. An incredible 120 minutes after she clicked to confirm her order and Ellen F is already looking forward to her first coffee from her new JURA bean-to-cup machine.

What can you say about callers’ age and sex? S. Gerhardt: As a matter of principle, of course, all callers’ personal details remain strictly confidential. But if I think back to previous calls, I’d say that people of all age groups have made use of this special JURA service. Where does your greatest challenge lie? R. Scheidegger: For me, definitely, it’s not being able to see the customer. I can’t tell how he or she is feeling, so I need to probe more than during a sales pitch in the store. J. Wyss: To convey the same enthusiasm via webcam as I could if I were face to face with the customer. First of all, that involves learning how to interpret feelings you can hear, but not see

9 pm The evening has been a complete success, and Ellen and her guests enjoy a perfect cup of coffee.

MANAGEMENT

From left: Emanuel Probst, Regula Rytz, Bastien Girod, Miriam Behrens, Niels Krues and Christof Schauwecker

Regula Rytz and Bastien Girod drop in on our glass service factory with a delegation from the Greens JURA’s service philosophy is a prime example of a sustainable business model that has proved its worth over the years. Indeed, JURA’s environmentally sound use of resources is helping pave the way to a more responsible world. A similar rethink by all Swiss businesses can be expected in future, as part of a changing outlook in society at large. But back to the present … In 2012, Switzerland’s Green Party highlighted these sociopolitical issues in a people’s legislative petition ‘for an economy that uses resources efficiently and sustainably’. A number of individual initiatives have followed during 2013, to promote product recycling and repair. ‘We need to get away from the throw-away mentality and move towards products that can be serviced over a long lifetime,’ JURA and the Green Party of Switzerland agree. But how do we get there? And can JURA offer useful input? National Councillor Bastien Girod and JURA’s General Manager Emanuel Probst took part in a roundtable discussion to air the issues. 12

MANAGEMENT

JURA: making people happy for life Probst: ‘Doing business sustainably is a matter for private enterprise. It isn’t possible without constant forward thinking and an innovative working atmosphere. Then products reflect technical progress.’

Probst: ‘The idea of “Swissness” means a long-lasting Swiss product coupled with long-term servicing and conservation of resources. JURA epitomizes this approach worldwide. We can certainly think about another label to indicate sustainability.’

They came at JURA’s invitation. On 25 July 2013, Bastien Girod and a delegation from Switzerland’s Green Party got off the train at Oensingen station, where a Chevrolet Volt was waiting to whisk them to JURA headquarters. ‘Today it’s often cheaper to buy a new appliance than repair an old one. That’s why the amount of electrical waste averages 17 kilograms per person. It’s time for action to inform the public and promote the re-use of working components from old appliances,’ declared National Councillor Girod. The aim of this special day was to show how that aim could be achieved profitably, but to the benefit of the environment. And JURA itself is a fine example of how to implement the servicing philosophy. After a brief welcome to JURA and general introduction, the visitors went on a guided tour of the glass service factory. Transparent diagnostics, a cleverly thought-out service plan, the reconditioning of components, environment-friendly recycling and innovative services have made the factory a paragon of responsible resource handling. JURA’s beanto-cup coffee machines are developed and

Girod: ‘An advance repair charge on top of the purchase price should fund state support for repair workshops.’

Girod: ‘The primary task of companies is to highlight the quality of their appliances in the shop, for example by attaching a label. If they don’t do this, it distorts the price /benefit ratio, leaving price alone as the instinctive basis of impulse buying.’

produced with servicing very much in mind. A vital aspect of the design is that it allows for future dismantling and guarantees the backward compatibility and eventual reuse of components. The service factory itself is a collection point and dismantling unit authorized by SENS, the Swiss waste disposal foundation. Systematic sorting and the correct recycling of components that can no longer be reused close the loop in the best possible way. Inspired by the various inputs, we met up for a discussion at the very heart of the service factory.

We regularly receive pictures and letters that provide living proof of JURA products in daily use by satisfied customers, often years after production has been discontinued.

‘The children’s cooker has been performing reliably now for around 60 years and over several generations. The quality speaks for itself.’ Martin Böhler from Eiken

‘My family has been the proud owner of the JURA 155 toaster for over 30 years and it goes on spoiling us, day after day!’ Franziska Scheidegger from Biberist

After enjoying a light lunch at the JURAworld of Coffee, and full of good ideas for the future, people said their goodbyes and the Volt headed off back to Oensingen station. The ideal solution, in terms of a greener world, still lies in the future. But one thing is certain: conserving our planet is everyone’s business. Regardless of political and social trends, as consumers we can each do our bit for a better climate, for example by making the right product choices.

PRODUCT LAUNCHES

GIGA X8 and X8c Professional

Incredible speed, incredible aroma Seminars and other events often treat large numbers of guests to coffee specialities. It’s a trend that poses major challenges to organizers, but, fortunately, the new GIGA X8/X8c Professional has all the answers. All the impressive features found in the GIGA professional line now come in one appliance. The new Speed Function brews specialty coffees in record time – with a more temptingly delicious aroma than ever before. The Professional Business Unit made a flying start not long ago with Daniel Heiniger’s announcement of its launch and purpose. And already JURA has taken the market by storm with revolutionary equipment – the GIGA X8 and GIGA X8c Professional. ‘Flying start’ is a phrase that is totally appropriate for the new GIGA, as our Head of Business Unit Professional explains: ‘The new machine’s unique Speed Function brews speciality coffees in absolutely record time without sacrificing the tiniest bit of aroma.’ He explains, ‘Once the coffee has brewed for a while, you can smell the full,

tempting aroma. But over-brew and you notice a sharp rise in the proportion of tart acids and caffeine. That doesn’t happen with the new GIGA X8 Professional.’ Americano in record time As tests by sensory specialists and baristas have shown, an espresso slightly diluted with hot water is more aromatic and less aggressive than a coffee that has been extracted too long. As Heiniger explains: ‘The difference starts to become noticeable after you’ve made about 100 ml.’ And this is precisely where the new

Speed Function from JURA kicks in. ‘Hot water is channelled through a bypass system and mixed with the freshly brewed coffee inside the machine. The result might be an Americano, for example: perfectly brewed, easily digested, and all in record time.’ In fact, to be more precise: almost twice as quickly as with a conventional machine. The innovative Speed Function can be activated individually and adapted to individual needs for all speciality coffees with the exception of ristretto and milk coffee. The amount of water fed through the bypass can be anything between 0 and 200

PRODUCT LAUNCHES

percent (max. 580 ml) of the total volume of coffee (max. 290 ml). Undreamt-of possibilities Talking of programming: ‘The 29 possible programs for various speciality coffees, each of which can be given an individual name, are very practical for professional use. It means they can be adapted for requirements in specific countries or to fit a menu precisely.’ Apart from the unique Speed Function, the GIGA X8/X8c Professional machines bring together all the outstanding features of the GIGA line and ideally fill the gap between the GIGA X7 and the GIGA X9. The two professional high-performance grinders, with their specially mounted grinding discs made of wear-resistant, technical ceramic, guarantee precise, consistent grinding for many years. And also these two grinders convince with their addi-

tional speed. Compared with earlier models, the time needed for grinding has been reduced to about a quarter. First-class design The GIGA X8/8c Professional comes with a design that has its own irresistible appeal. With consummate styling, top-quality materials and fabulous finishing, it is an eloquent, if whispered, statement of the machine’s effortless distinction. The front panel is covered in solid aluminium, three millimetres thick. Anodized, with its black finish, it is a perfect example of the no-frills use of form so characteristic of JURA. Saves time, preserves aroma ‘With its top-speed operation, the new GIGA is indispensable in the events and seminars sector, where time can play a crucial role for catering staff,’ explains Daniel Heiniger. ‘Serving

perfect coffee is a bit like presenting your business card these days,’ he says, adding: ‘Thanks to the Speed Function, the high-performance GIGA X8 and GIGA X8c Professional more than meet these requirements. But their advantages really come to the fore when people ask for more complicated specialities than a standard espresso. The GIGA X8c Professional has a fixed water mains connection, while the GIGA X8 comes with an extra-large water tank for mobile use. Be sure to take the next opportunity to obtain individual advice at our Professional Competence Center. We would be pleased to give you a demonstration of the GIGA X8/X8c Professional in action, as well as all our other models in the professional segment, without any obligation to yourself. «

PRODUCT LAUNCHES

IMPRESSA-F-Line

–45 mm

IMPRESSA A5 One Touch – the smallest ever

Cutting-edge design cuts no corners on aroma

The IMPRESSA A5 marks the launch of the entirely new IMPRESSA-A product line. ‘The cutting-edge design of this space-saving machine incorporates angular shapes and top-quality materials that give it a great look and feel,’ enthuses A-Line Product Manager Martin Wullschleger. Beneath the pure language of form lie technical innovations that put the speciality coffees prepared by the smallest-ever IMPRESSA firmly in the maestro class. Coffee lovers tend to expect a lot from a perfect bean-to-cup machine. It should be space saving, easy to use and beautiful to look at; but, above all, it should turn out fabulous-tasting coffee. After months of painstaking development, JURA’s designers, product managers and technicians have come up with the answer to all these needs. Pure looks that impress Straight, clear-cut shapes and lines define the look of the latest machines from JURA. The three-millimetre-thick aluminium side panels,

chrome-plated vents, and a piano black front and top make the IMPRESSA A5 a design highlight in any kitchen. ‘This is the coffee machine redefined. It looks great and has a small footprint, but still delivers a full range of features,’ explains Wullschleger. The IMPRESSA A5 will be ideal for connoisseurs of coffee and design who are unwilling to compromise but have little space at their disposal. Compared with past IMPRESSA models, there’s noticeably less of the IMPRESSA A5: the bean-to-cup machine measures just 24 centimetres wide and stands a modest 32 centimetres high.

Heavenly aroma wafts from the latest technology Whether delivering one cup or two side by side, the IMPRESSA A5 guarantees the ultimate taste experience, every time. The highspeed Aroma+ grinder prepares the beans while retaining all their flavour. Following extraction and brewing under ideal conditions, perfect espresso or regular coffee trickles into the cup crowned with a light, velvety-smooth crema. The innovative one-touch function and fine-froth technology ensure that cappuccino or latte wins full marks every time, topped with a milky foam of tiny air bubbles. Spout height is infinitely adjustable from 55 to 138 millimetres to accommodate any size of cup or glass. The outlet assembly is easy to dismantle for cleaning. Two separate pipe systems for coffee and milk guarantee perfect results and total hygiene. The tried-and-tested operating concept, with its Rotary Switch and ergonomically arranged buttons identified by unmistakable symbols, was taken from the multiple-award-winning ENA Micro 9 One Touch. As Wullschleger points out, this ensures ‘the intuitive, hassle-free preparation of a whole range of speciality coffees.’ «

‘Coffee around the clock’ – Product Manager Corinne Hörnlimann shows how it’s done.

IMPRESSA F8

A fabulous range of coffee around the clock ‘A custom coffee for waking up, an espresso macchiato for dessert and a milk speciality for evenings: the new IMPRESSA F8 enables users to enjoy coffee’s many facets to the full – and around the clock,’ announces clearly delighted Product Manager Corinne Hörnlimann. For the first time, a JURA compact automatic comes with a colour TFT liquid crystal display. The LCD has been redesigned for intuitive use and can store four favourites on the start screen. These features make the machine even simpler to operate via the Rotary Switch.

The Aroma+ grinder preserves aroma while grinding the beans twice as fast as before. The hot water function ensures enjoyable coffee to suit every personal taste, while the innovative cappuccino or latte macchiato system makes speciality coffee with milk easy to prepare. This beanto-cup machine in distinguished piano black makes 12 coffees covering the full speciality range. Hörnlimann singles out the highlight of the new F8: ‘Now you can separately name every family member’s favourite coffee and program its strength on the TFT start screen.’ One touch of the button is all it takes. Coffee dreams come true in the fastest possible way. «

ENA Micro 5

Double Action –

in the ultra-compact fully automatic model from JURA JURA raises the curtain on the most intelligent coffee spout of all time, a feature of the new ENA Micro 5. The world innovation can tell whether the height-adjustable spout has been twisted to select one or two cups and automatically brews the appropriate quantity. ‘Now you can pre-select the strength of coffee aroma for two cups simultaneously. This adds to the variety of the many delicious coffee preparation options available,’ notes Product Manager Martin Wullschleger delightedly. Twist the spout. Touch the panel. Coffee crowned with tempting frothy crema trickles into the cup or cups. This machine can be programmed to waft aroma in two pre-set strengths from any three cup sizes of the user’s personal choice. The modern inbuilt Aroma+ grinder prepares the beans twice as fast, while perfectly preserving their aroma. The aroma preservation cover with it silicon seal ensures that beans remain fresher for longer. As Wullschleger sums it up: ‘Never before has a JURA beanto-cup machine been so perfectly adapted to prepare either one or two cups of full-strength espresso.’ «

PRODUCT LAUNCHES

When Gloria Pedroza returns from her frequent trips she likes to relax with a fine espresso on the shores of Lake Zug.

All about the bean Our specialist Daniel Heiniger is happy to listen to excellent advice from proven experts when choosing premium coffee beans. One such expert is Gloria Pedroza of InterAmerican Coffee Schweiz. She has been working with JURA as a consultant for several years, including during the creation of our popular Christmas coffee. Where creating innovative aromatic coffee blends is concerned, there’s no room for compromise at JURA. ‘Since we began roasting our own highly successful premium coffees at Niederbuchsiten, we have worked closely with a number of partners to purchase the beans, and they themselves have a network of coffee producers that spans the world. We know what our customers deserve, so we need to ensure that we only buy top-quality coffee,’ says Daniel Heiniger, Head of Business Unit Professional. One of the suppliers is the Zug-based firm, Inter-

American Coffee Schweiz, which Heiniger has come to value both for its proven quality and outstanding service. ‘This supplier has its own depots in Switzerland, which means that when we’re creating a new blend we can take more time and work with small quantities in the initial stages,’ Heiniger explains. And he’s happy to rely on the knowledge and experience of Gloria Pedroza, his consultant at InterAmerican Coffee Schweiz. A pure robusta Gloria Pedroza, who is originally from Guatamala, has been in charge of quality assurance at InterAmerican Coffee Schweiz for almost ten years, a role that has taken her to countless plantations around the world. She travels on average for about two months of every year and has amassed a vast wealth of experience, which, she says, she is ‘very happy to share with JURA.’ Heiniger comments: ‘In recent years we’ve worked with Gloria on the very popular Christmas blend.’ This year’s project is the Gunung Terong, a very strong robusta. ‘We wanted to create something special, and by way of a change we settled on a 100 % robusta. Normally it’s only added as part of a blend,’ the experts explain. To sum up: by combining Daniel Heiniger’s sensory experience with Gloria Pendroza’s profound expertise, JURA is able to offer creative and unconventional blends that surprise and delight coffee-lovers. «

lusively ill be exc e w d n le b e off mas orld of C ial Christ The spec ilable from JURAw ava

Gunung Terong, Indonesia Pure Origin The Gunung Terong plantation is situated in the east of Java, in Indonesia, and specializes in the production of robusta coffee Something special The coffee is made of 100 % robusta beans. The robusta plant grows in lower-lying areas than the arabica, and can withstand higher temperatures and a more humid climate. As a rule, robusta contains twice as much caffeine as arabica and has a stronger flavour.

Flavour The unusually large coffee beans produce a coffee which is well-balanced and smooth. The lingering creamy nut and honey notes round off the flavour perfectly.

Aroma

Acidity

Body

Roast

JURAWORLD OF COFFEE

Time for a change – New attractions for the JURAworld of Coffee The JURAworld of Coffee has long been a favourite destination for coffee-lovers. To make sure we can always offer our visitors something new, we will be giving the our coffee world a revamp in the coming spring, and in May 2014 it is set to reopen in renewed splendour.

Seven years have passed already since the JURAworld of Coffee first opened its doors, and over this period we have been able to welcome more than 200,000 visitors to our epicentre of enjoyment for coffee fans. In order to keep the home of coffee fresh and exciting we have decided to renew and redesign some of its features in early 2014. Work will go on from January to April, and the establishment will remain closed for this period. The JURAworld of Coffee will be back again in May with new attractions guaranteed to inspire, amaze and entice. The refurbishment is being undertaken by the architect and sceno graphger Andrin Schweizer, whose work includes Expo 02 and the Swiss TV shows Tapetenwechsel and Happy Days. His talent for creating sets that are both inviting and exciting means visitors will be able to look forward to an entertaining and informative experience of the topmost quality. Open during renovations Naturally, we will still be available to customers while the work is under way. Our product world and the merchandising department will be temporarily housed in the Professional Competence Center in the new Hall III. There, you will be able to rely as usual on receiving excellent advice and purchase JURA products, coffee and accessories. The café will remain closed during the refurbishment and will reopen in May 2014 with a new look that will tie it in to the JURA brand and our products even more closely than before. We look forward to welcoming you, your families and your friends from all over the world to the new JURAworld of Coffee in May 2014, and wish you a pleasant and rewarding visit. «

AMBASSADOR

‘Latte macchiato please – freshly ground, not capsuled.’ TV campaign featuring Roger Federer goes into second round JURA has been working with Roger Federer as brand ambassador since 2006. At the time, we were the first international brand – with the exception of his equipment suppliers Nike and Wilson – to enter into an agreement with Federer and to use him for our brand communications worldwide. Because, like no else, he embodies JURA’s core values: Swiss origins, precision, performance, elegance and excellence. Through hard work, ambition, tenacity and staying power, he has not only succeeded in being recognized as the greatest tennis player of all time: Roger Federer is a Swiss icon, universally recognized, respected and admired. In 2011, the Reputation Institute New York asked 50 000 people worldwide who they considered to be the most trustworthy personalities. Roger Federer took second place in the rankings, directly after Nelson Mandela. Thanks not least to his credibility, our partnership with this exceptional sportsman and coffee lover has prove to be extremely fortuitous. Federer is a global brand himself, known and lionized wherever he goes, even in places where JURA is still virtually unknown. He opens doors for us, and helps us to build up and establish our brand for the long term. Coffee culture for people with style In a 2012 TV commercial, Roger Federer brought his sporting skills to the business of making coffee. He created a tennis court using a thousand cups of coffee and in the process demonstrated what JURA’s little

ENA Micro 9 One Touch is capable of. The ad was ecstatically received by coffee lovers as well as Federer fans. The new campaign runs on seamlessly from the previous one, but develops the story with a new advertising concept. JURA offers coffee culture for people with style. In the course of the ad, Federer is transformed from tennis champion to stylish connoisseur. On a court made up of coffee specialities, he places his serve precisely and then walks to his coffee corner. On the way, he smoothly swaps his tennis outfit for an elegant tuxedo, takes a seat and orders a latte – perhaps more importantly, with an obvious reference to 007: ‘freshly ground, not capsuled.’ Because JURA bean-to-cup machines offer precisely that: perfect coffee, at the touch of a button, made from fresh coffee beans, freshly ground and freshly extracted. In the supporting role at Roger’s side is the new IMPRESSA J9.3 One Touch TFT Carbon. Its elegant shape, luxury materials and first-class finishing are representative of the entire JURA product range, as are the Rotary Switch and TFT display. The new campaign brings together coffee appreciation and lifestyle. «

AMBASSADOR

To the film:

‘Latte macchiato please – freshly ground, not capsuled.’

Two of the six motifs in the new print campaign

Glittering premiere of new TV spot featuring a

Megastar with the common touch Niederbuchsiten is usually somewhat sedate, but for once, it was transformed into a bustling metropolis, with a Hollywood-style groove emanating from the JURAworld of Coffee. The occasion was a very special one: Roger Federer in person was present for the world premiere of JURA’s new TV spot, in which he takes the starring role next to the IMPRESSA J9.3. Around 100 of JURA’s most important German-speaking partners had travelled from all over Europe to attend the glamorous gala event. ‘An evening with Roger Federer’ lived up to its promise, and treated us to a global megastar and brand ambassador who never loses the common touch.

For guests from Germany, Austria, Switzerland, the Netherlands, France and Liechtenstein, the visit to JURA headquarters was a total brand-immersion experience. After a welcome cup of coffee, they gained an idea of the company’s innovative strenth at three separate stations. The Marketing Lab transported the visibly impressed visitors into tomorrow’s world and gave them a sneak preview of products still under development. In the laboratory, it was abundantly clear what JURA understands by Swiss quality: products and components go through a series of tough fatigue testing before they are approved for series production or released for sale. Finally, the glass service factory gave a demonstration of its unique service package and showcased JURA’s commitment to reconditioning and recycling. After a tour of the factory came the world premiere of the new JURA TV spot, in which brand ambassador Roger Federer puts on a splendid performance at the side of the IMPRESSA J9.3 Carbon (see pages 20 – 21). Next up was MC Meinrad Kofmel, standing against an authentic backdrop with a stage floor based on the tennis court consisting of thousands of coffee specialities that appeared in the first TV spot. After extending a warm welcome to the audience, he gave a rundown of all the campaigns featuring Roger Federer since 2006, before the latest one, ‘Coffee culture for people with style’, was given its first showing. The enthusiastic applause that followed gave some indication of the audience’s approval. Roger Federer’s appearance was, of course, the highlight of the evening. Sports journalist and Federer expert Bernhard Schär gave a riveting ac-

AMBASSADOR

Our question to premiere guests:

So what’s your verdict on the new TV spot? Christiana von Dewitz, Lufthansa WorldShop, Germany ‘A fresh, elegant TV spot that can’t help but put a smile on your face.’

Gerrit Hesselink, Hesselink Koffie, Netherlands ‘As a professional coffee roaster, I just loved the “freshly ground, not capsuled” statement.’

Alfred Kapfer, Expert Österreich e.Gen. Austria count of the incredible consistency in the career of this outstanding athlete, who came on stage to a standing ovation. What followed was, simply, ‘great tennis’: for a good half hour, Federer and Schär played verbal serve and volley as they chatted about sport, private matters and the RF Foundation. The packed room had the privilege of listening in on a conversation that was as natural as it was spontaneous, and could not have been more entertaining if it had taken place in the privacy of someone’s own four walls.

‘The twist that comes when he changes from his sports gear into a dinner suit is just great to watch. Really: a fantastic, funny spot that suits the style of Roger Federer and JURA perfectly.’

Wolfgang Pelz, Elektro-Haas, Austria For the gala dinner, 17-Gault Millau-point chef Andy Zaugg (see also pages 34 and 35) and his team from the Alter Stephan Restaurant in Solothurn gave an impressive demonstration of their skills, with a series of creations designed to tempt any palate. An interlude came halfway through the meal, when virtuoso singers Patrick von Castelberg and Eveline Suter, accompanied by Christoph Walter on the piano and four violinists from his orchestra, gave a performance of classical and musical songs that sent the audience into raptures. To round things off, DJ Luca Papini did the honours with his own stylish compilation of music. And, as a lasting memento of this very special event, guests took away an equally special gift. In the course of the evening, everyone was given the chance to have their portrait taken with the world tennis star by photographer Remo Buess. The pictures were printed out immediately, signed by Roger himself the same evening, and ensured that everyone left the party with a beaming smile. «

‘As a TV spot, it’s emotional, unmistak able and makes a strong statement. Just super!’

Barbara Diessl, Frey & Diessl, Germany ‘The spot is first-class. Incredibly well produced, very authentic, and with a strong element of surprise.’

AMBASSADOR

Behind the scenes for the campaign shoots

‘I enjoy the change to my normal daily routine’ Schlieren, 4 April 2013. The building is bathed in warm spring sunshine. Inside, feverish preparations are under way in two different studios, with two teams working on two separate productions. In the morning, star photographer Marco Grob and Roger Federer shoot the new ad campaign. In the afternoon, JURA’s brand ambassador is in front of a film camera under the direction of Andreas Hoffmann. With his usual concentration and professionalism, ‘King’ Roger takes the strenuous

programme in his stride, and by evening everyone looks perfectly satisfied. The portraits are all in the can and the footage complete. Aren’t days like this a little stressful? On the contrary, says Roger Federer: ‘I really enjoy it. It makes a pleasant change from my usual programme.’ «

AMBASSADOR

Carbon Carbon, a material used for aviation and space flight as well as in the automotive industry and high-performance sports equipment, has a certain something. Every single front panel is painstakingly cut and finished by hand to fit perfectly.

Junior Product Manager Lukas Hauri is proud of ‘his’ Carbon machine.

IMPRESSA J9.3 One Touch TFT, Carbon

Optical brilliance embodying

superior performance Choose your speciality coffee with the Rotary Selection, press the button, and enjoy. The state-of-the-art bean-to-cup IMPRESSA J9.3 One Touch TFT is as intuitive as it gets. Finished with a luxurious front panel made of carbon – a lightweight, highly resilient material used among other things in aviation and space flight – it boasts a brilliantly stylish all-round design. Its swish, high-quality exterior has also assured it of one of the starring roles in our new TV spot. By simply pressing a button, and without even having to move the cup, you can produce a full range of speciality coffees, from latte to ristretto. All topped off with a delicate foam of finely pored, milky froth thanks to state-of-the-art fine-pore technology. Junior Product manager Lukas Hauri needs no convincing: ‘Carbon – the stuff high-tech dreams are made of – is far more than just a modern material. It’s also synonymous with high quality, perfection, performance and visionary innovation. Depending on the angle of the incident light, it produces a whole range of fascinating optical effects. So, what better idea than to hand-craft it for the front panel of the IMPRESSA J9.3?’ The remarkable design is rounded off with a soft-touch housing and top-quality chrome fittings. «

AMBASSADOR

Emanuel Probst (General Manager) and Edward Charnaud (Head of Global Marketing)

Coffee talk

about JURA and Roger Federer Emanuel Probst: Roger Federer is the greatest ambassador Switzerland ever had. He is a global superstar and that will not change in the midor even long-term. JURA will take advantage of that as long as possible. We feel honoured to be Swiss and living at the same time as Roger. Edward Charnaud: I agree. Of course it’s an advantage that Roger is the best tennis player of all time, but that’s not the main reason for our collaboration. Roger is a Swiss icon, who started playing in a small town and has become a global brand. The same is true of JURA. And what actually binds us together are the common values we share: performance, precision, passion for excellence and Swiss origin. This will never change. Emanuel Probst: I’m always nervous when I watch Roger play, because of course I love to see him win. But I really enjoy the fact that we still have the possibility to see him play, to experience his elegance and creativity. Not everyone has such a respectful behaviour towards his opponents as Roger has. Edward Charnaud: I’m not that nervous today as I was when he was number one. Roger has broken every record in the book; he has nothing to prove anymore. Nowadays for me every match he wins is a bo-

nus. During the game, Roger is always cool and focused no matter if he’s winning or losing. Only at the end of a match does he show emotion. Emanuel Probst: Roger’s future is bright. He will even get stronger as a global brand. He is a role model for lots of people around the world. Edward Charnaud: Unlike anyone else, Roger has a huge fan base across all nations, sexes and ages. He is respected not only for his achievements, but for his humanity. With his Foundation he is helping almost 50,000 children annually to a better education. He’s the perfect role model who exudes understated grace, humility and quintessential Swiss restraint. He is a gentleman by nature. Emanuel Probst: Roger’s character is crucial and will have a big impact in the future. Even people who aren’t born yet will know him, because he is an ideal everyone will follow. As I’ve said many times: JURA can be proud to have him as the company’s brand ambassador. «

MARKETS

From left: Mike Wegmüller, Jacob Preben Hansen and Christian Saggini

On tour for the third time in Denmark

JURA ON TOUR in Denmark The JURA on Tour team, headed by Mike Wegmüller, made what was already its third stopover in Gentofte, Denmark. A creative presentation of the company’s latest products and the opportunity to swap thoughts and ideas about hot topics in the coffee industry attracted a good 60 partners from all over Denmark. ‘This event is one of the most popular in Denmark. A smart mix of presentations, discussions and workshops make the half-day event a perfect cocktail,’ says a visibly pleased Jacob Preben Hansen, Managing Director.

A special feature of this year’s event was the location: for the first time ever, it was staged in JURA’s own four walls. New premises and the recently opened Service Center, which was of course also presented in the course of the event, made it all possible. The showroom, which has also been newly fitted out, was the ideal platform for a presentation on the ‘perfect way to set up a POS’. ‘For us, it was an ideal opportunity to create greater awareness of the standards JURA expects,’ explained Jacob Preben Hansen. The new products, presented in three other areas, likewise provoked a rapturous reception. This year, too, saw an impressive number of orders generated directly through the event’s promotional package. ‘These orders, which result from the promotion, are very gratifying and provide us with direct feedback about the costs and benefit of the event,’ continued Jacob Preben Hansen. As follow-up activities to the JURA on Tour event, selected retailers are invited to seminars given by the JURA Coffee Academy in Niederbuchsiten. The enormous success is due not least to the excellence of the cooperation with Area Manager Christian Saggini. «

COFFEE TOUR: Turning retailers into coffee experts Every year, in spring, the COFFEE TOUR sets out for Austria, and 2013 was no exception. In stopovers at seven venues (Bregenz, Innsbruck, Salzburg, Linz, St. Pölten, Graz and Klagenfurt), the team passed on their knowledge to a large number of interested retailers. In daytime and evening seminars, the focus was on new products, the full machine range, the professional sector, coffee know-how and a high-quality sales experience. Working in small groups, participants were able to familiarize themselves with our bean-to-cup machines and pick up tips that will help them in their working lives at points of sale. They learned how to make coffee a living experience and pass on the emotional element to others. At the same time, the seminars involved plenty of fun and enjoyment. After every session, participants used a Key Pad to

play the ‘Who’s a JURA coffee expert?’ game, and clearly enjoyed putting what they had learned into practice. And thanks to a menu based completely on coffee, they had an opportunity to see the coffee experience translated at culinary level. «

From left: Oliver Zwanger (Area Sales Manager South), Caroline Bischofberger (Assistant Sales Promotion), Bernd Längle (Head of Sales Promotion)

MARKETS

‘It’s a wonderful feeling to represent products I can fully identify with’ On 1 July this year, JURA opened its own affiliate in Poland, one of the largest markets for bean-to-cup machines on the continent. In September, its very likeable country manager Joanna Luto came to Niederbuchsiten for the International Workshop. CoffeeBreak caught up with her over a coffee. Interview with Joanna Luto of JURA Poland

We’re here in Niederbuchsiten for the International Workshop. How do you like Switzerland? Very much, it was love at first sight. Apart from the beautiful scenery, I like the way people think here: they have a very mature way of approaching things. And for someone like me who’s addicted to chocolate, Switzerland is paradise on Earth. What do you think of when you hear the word ‘coffee’? What does it mean for you? A little bit more every day. Ever since my adventure with JURA started, I’ve been discovering more and more about coffee culture. I now know a lot more about coffee, where it comes from, what types, blends and roasting methods there are, and I am starting to experiment with speciality coffees. I’m really enjoying the experience. How long have you been drinking coffee? Since I was a teenager, but that was instant coffee, so it doesn’t really count. I've been drinking real coffee since I was at university and started hanging out in cafés with my friends.

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What type of coffee do you enjoy most and when do you usually drink it? I’m no great fan of milk, so my favourite type of coffee is espresso and the variants based on it. I recently started drinking freshpresso. A good espresso sets me up with energy for the whole day.

allows us to show our customers at a glance just what the JURA brand stands for. For me, it was a great pleasure to see all our efforts and plans come together in practice.

How did you come to the coffee industry? Although I’ve been involved in the domestic appliances sector for 12 years, it’s only now that I’m really moving into the coffee industry. I’m currently beginning to understand what it means to specialize in coffee and discovering new sales channels and coffee specialists.

Has business got off to a good start? The first year will no doubt be a challenge. It isn’t that easy to convince our partners in Poland of JURA’s corporate philosophy with its selective distribution system. However, the fact that JURA is very highly appreciated by our partners and has such a good reputation is a great help. But there’s a lot to do. Despite this, I’m confidant that the effort will be worthwhile for us and for our sales partners.

Why did you choose JURA Poland? Over three years ago, I visited JURA in Niederbuchsiten and was fascinated by the products, their design and the perfect finishing. At that time, I dreamed of being able to introduce them to the Polish market. In my current position as CEO of JURA Poland, it’s a wonderful feeling to represent products I can fully identify with.

How does coffee culture in Poland differ from that in other markets? Polish coffee culture has certainly come on a lot in recent years. One of the main reasons for this is the widespread emergence of coffee shops (more than 600 in Poland) and the fact that young people, in particular, travel a lot and taste coffee in other European countries. By far the most popular drink is latte macchiato.

What market potential do you see in Poland? Coffee culture in Poland is still developing. At present, the market for coffee machines is growing by 30 % a year. It’s also clear that purchasing decisions are swayed more by quality and convenience. I think this represents a great opportunity for us and we need to seize the chance before the market is saturated.

Do you have any particular expectations of JURA’s management? I expect them to stick to the successful course of recent years and remain true to the JURA strategy. I also hope I can retain their trust and confidence and make a meaningful contribution to JURA’s long-term success. «

Describe the opening on 1 July 2013. After three months of intensive preparation, we opened our Hospitality Center. This combines a showroom and a technical service department in a beautifully designed space. It’s the first of its type in Poland and

Personal questions What’s the most important thing in life for you? My family and friends – both are the top priorities for me. Having people around me to share my joys and worries is the most important thing for me. What are your hobbies? Travel, but I’m not into lying around on the beach. I enjoy discovering places, in unusual ways. During the week, I try to make time for zumba – a high-energy blend of fitness and dance. And I can’t go to sleep without a book in my hand. My favourite books are medical thrillers so sometimes I don’t sleep at all.

What do you like best about your work? Contact with other people, fast-changing circumstances and the opportunity to be creative. I don’t like getting into a routine. I love it when there’s a lot going on. Which is your favourite JURA coffee machine? The IMPRESSA Z9 Piano Black, without a doubt. It has soul and character. And I can hardly wait for the launch of the J9.3 Carbon. Do you have any dreams for the future? I’m afraid of dreams because they have a habit of coming true.

What frightens you? Apart from dreams, I’m most afraid of war and illness. What makes you laugh? I like comedy and well-presented stand-up shows. I try to enjoy the little things and have a generally positive attitude – after all, life is full of surprises.

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Our Professional machines

in use

An authorized service partner for Mercedes-Benz commercial vehicles and Unimog trucks. Which JURA machines do you have in use? – The IMPRESSA XJ9 in reception – The GIGA X7c Professional in the staff area What made you choose JURA? – Excellent provision of services – Perfect for our needs – User-friendly – Outstanding design

Geiser Nutzfahrzeuge AG, Langenthal (20 employees)

One of Norway’s top law firms Which JURA machines do you have in use? – Six GIGA Xc (one in reception and the one on each of the five floors)

Arntzen de Besche, Oslo (125 employees)

What made you choose JURA? – Product quality and diversity – User-friendly – Easy maintenance – Direct mains water connection – Perfect solution for 25–30 people per floor

JURA at IFA 2013 –

infinitely better Under the motto ‘JURA, THE ORIGINAL – infinitely better’, JURA Nuremberg and JURA Gastro teamed up to present the latest products and technical innovations from the household and professional sectors at this year’s IFA, Berlin’s consumer electronics show, which was held from 6 to 11 September. For the sixth year in succession, visitors had the chance to discover the world of coffee from Switzerland and to enjoy fabulous coffee specialities with a difference. ‘At this year’s IFA, we had six full days in which to demonstrate to our guests what we mean by JURA – THE ORIGINAL: innovative technology, multi-award-winning designs, sustainability and absolutely perfect coffee,’ reported a clearly delighted Rolf Diehl, General Manager at JURA Nuremberg. Coffee lovers and connoisseurs were also visibly dazzled by the IMPRESSA F8 TFT, with the first TFT colour display in JURA’s compact class, the IMPRESSA A5 One Touch, the smallest IMPRESSA of all time, and the unique carbon front panel of the IMPRESS J9.3 One Touch TFT, as well as a Fairtrade-certified coffee of the very highest quality, ‘San Antonio Honduras Pure Origin’, which has just been included in

the range. The professional sector was equally impressed. Two JURA bean-to-cup machines designed specifically for the events sector, the GIGA X8 and GIGA X8c Professional, both come with a speed function, which virtually guaranteed that they would be a big hit. ‘The IFA has established itself alongside the Internorga as a must for our business in the outdoor sector,’ was Frank Göring’s positive take on the event. On top of all this, well-known world cooking champion Ronny Pietzner and our Swiss barista Ruedi Hilscher put on a daily cooking and coffee preparation show with new and creative ideas that went down extremely well with visitors. «

MARKETS

Events featuring JURA: not to be missed! Café Show, Seoul, South Korea: 21. – 24.11.2013 Tea & Coffee Expo Taipei, Taiwan: 22. – 25.11.2013 Channel4 Radio Show, Dubai: 24.11. – 12.12.2013 Frank Göring and Emanuel Probst

Acci Gusto, Tokyo Metropolitan Industiral Trade Center Hamamatsucho-kan: 26. – 27.11.2013

Opening of the Professional Competence Center in Grainau

International Gift & Home Furnishings Market, Atlanta, USA: 7. – 14.1.2014

Professional coffee culture expertly packaged

PPAI Show, Las Vegas: 15. – 17.1.2014 Total Home & Gift Show, Dallas, USA: 15. – 21.1.2014 LA Gift Show, Los Angeles, USA: 21. – 27.1.2014

JURA Gastro, the company’s distribution arm for the catering trade in Germany, has been a market force for over ten years, and recently underscored its leading role in the professional sector. On 26 September, JURA Gastro celebrated the official opening of the first German Professional Competence Center (PCC) at its headquarters in Grainau. In future, the entire fleet of professional bean-to-cup coffee machines can be seen in action on 250 sq.m of floor space. Professional advice and instructions on using the machines, together with invaluable information about key technologies such as the water supply, will make the PCC a meeting point for professionals.

Anfaş, Antalya: 22. – 25.1.2014 / 19. – 22.02.2014 Smak 2014, Norway, 4. – 7.2.2014 Hoteres Japan 2014, Tokyo Big Site: 18. – 21.2.2014 Expo Café, Guadalajara: 27.02. – 01.03.2014 Expo Antad, Guadalajara: 10. – 14.03.2014 International Home & Housewares Show, Chicago, USA: 15. – 18.03.2014 Appliance World Expo 2014, Shanghai: 18. – 21.3.2014 Food & Hotel Asia, Singapore: 08. – 11.4.2014

Germany’s first competence centre offers individual, on-the-spot consulting and professional training in a comfortable and well-equipped environment. Visitors to the generously sized exhibition space can see the entire range, from small (IMPRESSA Xf50) to large (GIGA X9), in action and try them out with accessories from milk coolers and cup warmers to various types of accounting systems. ‘We spent a lot of time thinking how we could best present Swiss coffee culture combined with maximum professionalism. Our new Professional Competence Center was the answer,’ explains Frank Göring, General Manager of JURA Gastro. «

National Restaurant Show, Chicago: 17. – 20.5.2014 Caffe Culture, Olympia London: 14. – 15.5.2014 Expo Alimentaria, Mexico City: 4. – 6.6.2014 Bebek Fest., İstanbul: 13. – 15.6.2014 Additional dates can be found at: www.jura.com/en/events

JURA Professional(ism) also now in Tyrol ‘Our targets for the future are to boost the JURA brand’s premium product range and increase sales of all-in coffee solutions,’ says Andreas Hechenblaikner, managing director of JURA Austria. Giving customers the opportunity to view, try out and compare products, combined with professional advice and a comprehensive service package, are an essential element in all of this. On 28 June 2013 the foundations were laid with the opening of Austria’s first Professional Competence Center (PCC) in Wörgl.

Andreas Deutsch, proprietor and manager of the shop (left), with Andreas Hechenblaikner, managing director of JURA Austria.

Offices, hotels, conference rooms and service stations – in fact any situation where more than 15 cups of coffee are consumed every day – are precisely the areas for which the Professional beanto-cup machine of JURA was designed. With its larger capacity, optional mains water connection and up to 25 % time saved per cup, the Professional makes a compelling argument. And it meets the stringent demands of owners and customers in terms of coffee quality, speed, space and maintenance. Thanks to the newly opened PCC, tourist operators, hoteliers and bed-and-breakfast providers in Tyrol can now see it for themselves close up, and take advantage of specialist customer care and comprehensive after-sales services as well as our innovative sales packages. «

‘My co mplim ents to and ca the org terers. anizing The pr followe comm o g ramme d were ittee and th simply be ano e meal w o ther ev n d e that r ful. I ho ent like Martin pe ther it in 20 Emch, e ’l 14 l . Thank Coffee Service you!’

rd to this ‘I was really looking for wa year. And I wasn’t evening – just like every trary. First, disappointed – on the con and because the there were the Olympics, you had a groups were so well mixed JURA employ chance to chat with other tastic food, ees. Then there was the fan ment and the a great evening’s entertain a good mood. fact everyone was in such nd.’ A complete success all rou HR nn, ma Carmen Bau

2013 staff event: a fantastic evening was had by all In keeping with the slogan ‘Olympic Games, Western Style’, this year’s staff event took place on 23 August 2013. After trying their hand at catapulting chickens (rubber ones!), archery, lassoing, and milking cows, 170 JURA employees saw out a balmy summer evening over a relaxing barbeque to the sounds of a concert given by two veritable wizards of the keyboard, Chris & Mike.

Upbeat and looking forward to the evening’s events, everyone met up at the JURAworld of Coffee seminar room for a review of the financial year to date. And then things really got going. Split into 17 groups, the well-mixed teams were led by their captains to the first task. The competition kicked off under cloudless blue skies, with everyone adhering strictly to the Olympic spirit of fair play. From blowpipes to ball throwing, from combats conducted at dizzying heights to wood sawing and a gigantic table football game, the contest consisted of seven very different games. The challenges called for a wide and varied range of skills, which meant there was literally something for everyone. Only a few members

EVENTS

e sed that th e was plea n o aff st ry e s v r' e this yea ‘I think good for so Games, s ic a p w r weathe our Olym r fo t c e rf ames as pe featured g event. It w d n a n fu t barbecue re grea in in. The which we jo ld u ’s co ryone ris & Mike where eve g, and Ch in z a m ir a e g th t were one tappin and buffe had every ie een g b o o e v -w a ldn’t h boogie me, it cou sk a u o y .’ feet. If good work ep up the ice rv e S r better. Ke e , Custom ra a ss a C Miriam

‘I par tic up fo ularly like d the r the O w get t o kno lympic Ga ay the tea mes. w oth ms w atmo I e er JU sp RA em t meant y re all mix conte here and ou co ed ploye chat xt. M uld es in to fam ilking looke a mo , cros i l d so ia re rel r face sbo ea Mich a ael S sy until w w shootin s in a new xed tämp e had g a n d lass fli, Gr oup C to do it o oing: ursel ontro ves!’ it all lling

Carrying all before them: a deserved victory for the winning team in our Alternative Olympic Games.

of each group tackled the individual tasks, so coming out on top also called for a good deal of tactical finesse. Put to the test and fully motivated to win, participants discovered sides of each other they had never seen before. The sense of team spirit was outstanding and everyone had a whale of a time. When the shouting was over and we got together for the evening’s barbecue, the sporting events left plenty to discuss. After the winners had been announced to thunderous applause, the stage was set for two wellknown virtuoso piano players, Chris & Mike. With their rhythmically infectious boogie- woogie and blues sound, the two brothers

soon had everyone in the festively decorated hall up on their feet, dancing the night away. The duo has a pair of customized pianos that show off their unbelievable abilities on the keyboard to their best advantage. A lavish dessert buffet that left no wish unfulfilled perfectly rounded of a successful summer barbeque that mixed Olympic discipline with very cool music. No doubt about it: we’re already looking forward to next year! «

‘I was curiou s from the m oment I rece beautifully d ived the esigned per sonal invita Looking bac ti o n . k now, I can say that the was a whole st af f event lot of fun. Fi rst, the Olym the many d p ic s ifferent crea and tive disciplin ever ybody la es had ughing. Then there was th delicious foo e d and the co ncert by Ch which were ri s & Mike, both wonder ful. The gifts received wh we all en we left to go home wer perfect end e the ing to the ev ening.’ Stefanie Sto cker, Sales C ontrolling for the Swis s Market

Rossini veal fillet

à l’espresso Solothurn-based top chef Andy Zaugg created a menu using coffee exclusively for CoffeeBreak: veal Rossini in espresso-and-tonka bean sauce with leaf spinach. This delicious dish from a virtuoso chef (17 Gault-Millau points, one Michelin star) will be the crowning glory to any feast day menu. If you wish to discover Andy Zaugg’s cuisine for yourself, you can do so in the wonderful ambience at his Alter Stephan Restaurant on Friedhofplatz in the heart of Solothurn. www.alterstephan.ch

Ingredients for 4 1 espresso 100 ml double cream 1 sachet Knorr Töpfli gravy mix 25 g butter 100 g fresh leaf spinach 1 lemon, zest of 2 tbs extra virgin olive oil 4 slices veal fillet, each 70 g 4 pieces duck liver, each 40 g 1 potato 12 datterini tomatoes 1 tonka bean

COFFEE RECIPE

1 Assemble the fresh ingredients.

4 Finely grate the tonka bean …

7 Slice the potato very thinly and deep-fry. Warm the datterini tomatoes in stock.

10 Do the same with the four veal fillets. Later, you can add the remaining butter and the juice from the duck liver to them.

2 Carefully trim all the silverskin from the veal fillet.

5 ... and prepare a cup of espresso.

8 Briefly heat the espresso-and-tonka bean sauce until it turns foamy and then strain into a bowl. Add a little butter.

11 Season the spinach with olive oil, salt, pepper, lemon zest and lemon juice.

3 Cut the fillet into four evenly sized pieces.

6 Mix together one sachet of Knorr Töpfli gravy mix, the tonka bean, double cream and espresso in a pan.

9 Fry the duck liver, cut into four pieces, in a pan until golden brown.

12 Arrange the dish on a warmed plate and garnish to your taste. Enjoy.

To accompany the dish: Gamaret 2011, Bernard Cavé, Ollon

Catching up with Manfred Schweizer What does coffee mean for you? What can I say? I just find it a wonderful beverage. What’s the biggest challenge in your job? Taking care of the problems, the breakdowns and all the other unexpected hassles as well as the routine work on time.

When would you say you’ve had a good day? When I’ve had fun doing my job and there were moments when I could have a good laugh. What are the things that make you happy? When I’ve solved a problem. Or have time to appreciate the more beautiful things in nature.

Is there anything you’re afraid of? Being seriously ill. What would you wish for the future? Good health. And a few moments of happiness every day.

A DAY IN THE LIFE OF MANFRED SCHWEIZER

Manfred on the move – From the basement to the roof Manfred Schweizer has been caretaker at JURA in Niederbuchsiten for the past ten years. He borrowed the My Day camera to record a typical day in his life for Coffeebreak.

5.30 am If Manfred’s on the early shift, he begins the two-hour process of opening up the premises at 5.30 am.

12.30 am At lunchtime, Manfred is happy to make use of the non-resident canteen.

4.30 pm After factory hours, the entire JURA complex is under the surveillance of a night watchman. The next shift is discussed in the basement.

9.00 am Contactable on his mobile at all times, Manfred is on the spot immediately whenever there’s a problem. Whether it’s a broken lock, a skewed blind or water damage.

2.00 pm The factory complex is the company’s business card. Depending on the season, Manfred is hard at work with a leaf blower, lawn mower or snowplough.

6.00 pm After work, Manfred occasionally manages to spend some time with his grandson Leon.

11.30 am In the course of a meeting with Peter Waldmann and Beat Läderach, Manfred assumes his managerial role and organizes maintenance work, cleaning services and much more beside.

3.00 pm The ventilation filter on the roof of the JURAworld of Coffee needs checking from time to time.

8.00 pm Manfred finally winds down playing the trumpet with a local quartet.

We’d like to congratulate our apprentices on passing their examinations (from left): Marc Wyss (commercial apprentice), Joëlle Meister (commercial apprentice), Jan Büttiker (automation technician), Leandro Meister (automation technician), Noah Moor (mediamatics specialist), Mathias Zeltner (automation technician) and Thanusha Rasaiah (commercial apprentice).

Final-year apprentices receive diplomas – Welcome to the year’s new trainee intake Thanks to their commitment, motivation and insatiable thirst for knowledge, another seven young people were presented with their certificates of apprenticeship in spring 2013. Hearty congratulations to them all. This year, too, JURA has been able to offer two of the successful young apprentices a job with the company. Since August 2013, Joëlle Meister has been working in the Coffee Academy, while Thanusha Rasaiah is putting her know-how to work in the der JURAworld of Coffee. Eight new trainees started their apprenticeships with us in August. We are delighted to welcome them and wish them all every success and happiness with their first steps into the world of work. «

Our new apprentices We’re delighted to welcome (from left): Christian Zeltner (auto mation technician), Dominik Rhyn (commercial apprentice), Thierry Meyer (mediamatics specialist), Jan Aeschlimann (automation technician), Francesco Riccio (mechanic), Philipp Marti (automation technician), Chantal Studer (commercial apprentice) and Karin von Arx (commercial apprentice).

A visit to Eugster/Frismag AG On 15 May this year, it was time once again for a group of JURA apprentices to make a half-day excursion to Eschenbach for a visit to the premises of our production partners Eugster/Frismag AG. Specializing in coffee machines, Eugster/Frismag has five production sites, two of them abroad. An in-depth guided tour of the facility gave our apprentices an opportunity to experience the production processes, including tolerance measurements and functional checks, for themselves. ‘It’s great that we know now where our coffee machines are produced,’ was the unanimous verdict at the end of the day. As one of the trips undertaken all our trainees during their apprenticeships, the visit will no doubt remain long in their memories. «

PEOPLE

Anniversaries Switzerland 25 years

Heinz Bieli Material management and dispatch

20 years

Bruno Munz Service, logistics

Austria 10 years

10 years

André Lüscher Laboratory

Gilbert Studer Quality management

15 years

10 years

Paulo Santos Service, coffee

Germany 15 years

Manuela Boll Sales office services and invoicing

Stipe Sekul Sales control

Ulrike Braun Finance and accounts

Heike Scharnagl Marketing

Lukas Fasnacht Product marketing

Catarina Figueiredo Service, coffee

Maida Hodzic Service, coffee

Pamela Glas JURAworld of Coffee

Klaus Kolb Logistics

10 years

Petra Treiber Office services

Marc Betz Sales representative

10 years

Daniela Inderst Office services

Kathrin Ulbrich Sales representative

Herberth Speck Caretaker, incomingoutgoing goods inspection, warehouse management

Open during renovations The product world and merchandising department will of course remain open during the JURAworld of Coffee conversion in spring 2014. From January to April, our shop, with its complete range of bean-to-cup machines, accessories and coffee, together with Roger Federer and gift items, will be temporarily housed in the Professional Competence Center facilities, which are located in Hall III. We look forward to receiving you again at our usual venue in the JURAworld of Coffee from May 2014.

‘Latte macchiato please – freshly ground, not capsuled.’

Coffee culture for people with style: the new IMPRESSA J9.3 One Touch TFT Carbon is a hit, even with connoisseurs as discerning as Roger Federer. They appreciate how intuitive it is to use, with the TFT display and Rotary Selection as well as the fully adjustable height of the cappuccino spout with its revolutionary fine foam technology. The IMPRESSA J9.3 makes every coffee dream come true: from an intensely satisfying ristretto to a hip latte macchiato, all at the touch of a button and without moving your cup. JURA – If you love coffee. www.jura.com