FINAL MAJOR PROJECT PATTERN OF LIGHT
CONTENT
1.
INTRO
INSPIRATION
DEVELOPMENT
PART 1
PART 2
2
What do I want to communicate to others?
3
Statement of purpose
4
Research
5
Research
6
Project description
7
Part 1 description
8
Part 2 description
11
Intro
12 - 17
Shade Nr. 1
18 - 21
Shade Nr. 2
22 - 25
Shade Nr. 3
26 - 31
Shade Nr. 4
33
Intro
34 - 39
Holes
40 - 49
Sharpness
50 - 55
Obstacles
56 - 59
Buds
60 - 63
Hills
64 -67
Roughness
68
Reference list
INTRO PATTERN OF LIGHT
WHAT DO I WANT TO COMMUNICATE TO OTHERS?
2.
I believe that many of us pay attention to daily objects. However, not many of us notice what is hiding behind them. Objects are owners of shadows. Shadows are caused by an opaque object interposed between the light and a surface, casting a projection. They can be surprisingly different and interesting depending on surface they are cast on and the strength and positioning of the light source (artificial or natural).
I want to communicate to others that not only what we see from the first sight is worth our attention. There will always be something more behind the first impression. According to J. Tanizaki we need to “Find beauty not only in the thing itself, but in the pattern of the shadows, the light and dark which that thing provides�
INTRO PATTERN OF LIGHT
STATEMENT OF PURPOSE
3.
Each day we are surrounded by many different letters, which usually appear as black, flat, two-dimensional objects. Looking at them in a new and interesting way can slightly change the angle from which one perceives world around them. This thought has developed into experimentations with type, light, shadows and projections. The emerging questions are: how can letters’ projections be transformed? What do their shadows look like on
various surfaces? How do different light sources affect the shadows cast? All these questions force a search for an answer and a dive into typographical experimentation.
INSPIRATION PATTERN OF LIGHT
RESEARCH
4.
It was important to recognise artists and designers who have experimented with text as shadow and typographical projections using different light sources, projectors, etc. I have created a list with the names of key designers who have inspired me.
“One Day Pavilion demonstrates the poetic, transitory, site-sensitive and time-based nature of light and shadow. “ Jiyeon Song
1. Jiyeon Song media design student at the “Art Center College of Design” designed an interactive “One Day Poem Pavilion” which cast shadows and visible text projections during sunny days. The poem changed depending on the positioning of the sun.
INSPIRATION PATTERN OF LIGHT
5.
2. Robert Brownjohn (1925-1970) is known as an innovative graphic designer who left his mark on ‘sixties art culture. I have found the biggest relationship to my thoughts about this final project in the motion picture title sequences for James Bond: From Russia with Love, which were designed by R. Brownjohn. He used running text projections on the bodies of models. “Type has never been teased so seductively.” Emily King
3. The Raw Design Studio team based in Salford designed some visuals for selfpromotional material and their initial idea was literally based on projecting themselves out into the world. Ultimately, this was expanded to the Raw Type project. They experimented with architectural motives with projected type.
“Raw Type started life as a sort of adventure with projectors, type and the dark.”
DEVELOPMENT PATTERN OF LIGHT
PROJECT DESCRIPTION
6.
When I started to experiment with cutout text and a light bulb in a dark room I became fascinated by letter projections. They appeared to be easily manipulated by using different light sources as well as different positions or background surfaces. The achieved results prompted me to further experimentation. Finally, the “Pattern of Light� project is divided into two different and at the same time similar parts. The distinction between them is that the first projections were made by handmade shades and light bulbs, and the second projections by a projector. The connection between both parts is light, darkness and variations of surface.
DEVELOPMENT PATTERN OF LIGHT
PART 1 DESCRIPTION
7.
1
Part was developed in the early stages of the creation process. I designed various shapes of shades with quotes on them. Most of these were screen-printed using black ink for the background on acetate sheets. Different light bulbs affected the cast text. The gained effects were double, thick, obscure or clear letters. However, my interest in manipulating projected letters developed into manipulating the surface on which the text was projected. Finally, I made a decision to create an installation. Light bulb shades will be showcased in the closed boxes, where quotes will be projected onto distinctive
surfaces depending on their content. Viewers will be able to look inside the box through the hole and see not only the cast quotes but also the object. Furthermore, additional pictures of the Part 1 projections are included in this publication.
DEVELOPMENT PATTERN OF LIGHT
PART 2 DESCRIPTION
8.
2
Part emerged from the question of how to make a good picture from a projection without including shade and from the front. The light bulb and shade were too close to the surface, making it impossible to take good pictures with clearly projected quotes. This was the reason for starting to use the projector. As I couldn’t manipulate with different light effects I concentrated on transforming surfaces. The fundamental step was to choose what kind of text I should showcase. It was not hard to make this decision
because, logically speaking, in order to communicate to the audience in the right way everything needs to be linked. Therefore I have connected certain quotes of famous people with different surfaces depending on what the quote says. For instance, a quote about roughness is projected onto a rough, crumpled surface. Thereby, the viewer can get a stronger impression of a quote’s content while reading or just admire how the surface transforms the letters.
INTRO PATTERN OF LIGHT PART 1
This quote by an unknown author supports my point of view about the pictures in Part 1. I made many different shades and used different light bulbs, but the light coming through the unblocked areas surprised me with 11.
different results all the time. Most of them were peculiar and attention-worthy. Because of this I tried to show just the casted projections without including the objects (shades) in the pictures.
SHADE NR. 1 PATTERN OF LIGHT PART 1
The pictures in this and the following spreads are chosen from the development process because the projected letters are cast on a simple surface without losing their admirable and mysterious look.
12.
SHADE NR. 1 PATTERN OF LIGHT PART 1
13.
SHADE NR. 1 PATTERN OF LIGHT PART 1
14.
SHADE NR. 1 PATTERN OF LIGHT PART 1
15.
SHADE NR. 1 PATTERN OF LIGHT PART 1
16.
SHADE NR. 1 PATTERN OF LIGHT PART 1
17.
SHADE NR. 2 PATTERN OF LIGHT PART 1
18.
SHADE NR. 2 PATTERN OF LIGHT PART 1
19.
SHADE NR. 2 PATTERN OF LIGHT PART 1
“When you can’t make them see the light, make them feel the heat.” Ronald Reagan
20.
SHADE NR. 2 PATTERN OF LIGHT PART 1
21.
SHADE NR. 3 PATTERN OF LIGHT PART 1
22.
SHADE NR. 3 PATTERN OF LIGHT PART 1
23.
SHADE NR. 3 PATTERN OF LIGHT PART 1
“Find beauty not only in the thing itself, but in the pattern of the shadows, the light and dark which that thing provides.” Junichiro Tanizaki
24.
SHADE NR. 3 PATTERN OF LIGHT PART 1
25.
SHADE NR. 4 PATTERN OF LIGHT PART 1
26.
SHADE NR. 4 PATTERN OF LIGHT PART 1
The concept of these pictures is different from earlier pictures Here I am concentrating on experimentation with surfaces rather than light sources. My approach is to transform cast letterforms by using different surfaces. This approach developed into the second part of this project.
27.
SHADE NR. 4 PATTERN OF LIGHT PART 1
28.
SHADE NR. 4 PATTERN OF LIGHT PART 1
29.
SHADE NR. 4 PATTERN OF LIGHT PART 1
30.
SHADE NR. 4 PATTERN OF LIGHT PART 1
31.
INTRO PATTERN OF LIGHT PART 2
Part 2 consists of photographs of the quotes. They have been projected onto different surfaces using a digital data projector. The connection between the surface and the quote is the latter’s content. A specific background creates a stronger impression of a quote. At the same time, various surfaces can transform simple letterforms into unexpected and interesting shapes. Some words could be hard to read and so legible text quotes are also included. The typeface that was used for the projections is Lucida Sans.
33.
HOLES PATTERN OF LIGHT PART 2
Do not trust your memory; it is a net ; the most beautiful full of prizes slip through it.
holes
Georges Duhamel 1884-1966; French Author, Novelist and Poet
34.
HOLES PATTERN OF LIGHT PART 2
35.
HOLES PATTERN OF LIGHT PART 2
36.
37.
HOLES PATTERN OF LIGHT PART 2
The surface for the “holes� quote was transformed more than once. The purpose was to experiment with how different elements changed the overall view and find great results which could appeal to the viewer more. In this case the big round holes are more effective; however, smaller tore holes look more natural and could be interpreted as bullet holes.
38.
HOLES PATTERN OF LIGHT PART 2
39.
SHARPNESS PATTERN OF LIGHT PART 2
sharper,
Pain is life - the the more evidence of life.
Charles Lamb 1775-1834; English Critic, Poet and Essayist.
40.
SHARPNESS PATTERN OF LIGHT PART 2
41.
SHARPNESS PATTERN OF LIGHT PART 2
The Sharpness chapter is slightly different from the others. It contains two quotes. Both of them relate to sharpness. For the first quote, the surface was made by cutting triangles and folding them to stand as spikes. This paper transformation works quite well and the letters are easy to read.
42.
SHARPNESS PATTERN OF LIGHT PART 2
43.
SHARPNESS PATTERN OF LIGHT PART 2
Truths and roses have about them.
Henry David Thoreau 1817-1862; American Essayist, Poet and Philosopher
44.
thorns
SHARPNESS PATTERN OF LIGHT PART 2
45.
SHARPNESS PATTERN OF LIGHT PART 2
46.
SHARPNESS PATTERN OF LIGHT PART 2
Another “sharp” quote is projected onto three dimensional objects that look like real geometrical thorns. They create an impressive view of the letters, although it is hard to read. All in all, this works better than the previous surface.
47.
SHARPNESS PATTERN OF LIGHT PART 2
48.
SHARPNESS PATTERN OF LIGHT PART 2
49.
OBSTACLES PATTERN OF LIGHT PART 2
obstacle
The greater the , the more glory in overcoming it.
Moliere 1622-1673; French actor, playwright and writer; the greatest of all writers of French comedy.
50.
OBSTACLES PATTERN OF LIGHT PART 2
51.
OBSTACLES PATTERN OF LIGHT PART 2
To create a surface for the “obstacle� quote was not at all complicated; however the final results appeared to be among the best from all the pictures. The text loses its legibility because of the different rectangular levels and sizes but the intent is to transform letterforms as much as possible and obtain distinctive effects.
52.
OBSTACLES PATTERN OF LIGHT PART 2
53.
OBSTACLES PATTERN OF LIGHT PART 2
54.
OBSTACLES PATTERN OF LIGHT PART 2
55.
BUDS PATTERN OF LIGHT PART 2
buds
Remember, only that are ready will bloom. The rest have to wait pattiently. Sri Sathya Sai Baba b.1926; Indian Spiritual leader
56.
BUDS PATTERN OF LIGHT PART 2
57.
BUDS PATTERN OF LIGHT PART 2
Crumpled-up paper balls are the main detail on this surface. They remind me of small flower buds that are almost about to bloom and cover the letters with their beauty.
58.
BUDS PATTERN OF LIGHT PART 2
59.
HILLS PATTERN OF LIGHT PART 2
To climb steep pace at first.
hills requires slow
William Shakespeare 1564-1616; English Dramatist, Playwright and Poet
60.
HILLS PATTERN OF LIGHT PART 2
61.
HILLS PATTERN OF LIGHT PART 2
62.
HILLS PATTERN OF LIGHT PART 2
For quote written by W. Shakespeare I was inspired by a mountain view from above. For this reason separate creased paper elements were used to create a hilly effect. The achieved result is quite realistic and appealing to the viewer.
63.
ROUGHNESS PATTERN OF LIGHT PART 2
rough flavours if we
Truth has bite it through.
T.S. Eliot 1888-1965 ; American born English Editor, Playwright, Poet and Critic
64.
ROUGHNESS PATTERN OF LIGHT PART 2
65.
ROUGHNESS PATTERN OF LIGHT PART 2
The development of the Pattern of Light project, and especially Part 2, was a great source of inspiration for me. As a result I intend to continue working on experimental type and research letterform transformation using different surface, light sources and projectors.
66.
ROUGHNESS PATTERN OF LIGHT PART 2
67.
REFERENCE LIST PATTERN OF LIGHT
http://en.thinkexist.com/ http://people.artcenter.edu/~jsong5/thesis/index.html http://www.thegorgeousdaily.com/tag/openings/ http://www.rawtype.co.uk/
68.
Designed by
Jurate Laugalyte juralau@yahoo.co.uk www.jurate-gd.co.uk