BEYOND FEATHERS by Just Florence

7.4. Breathing Dress

by Cameron Hughes (2022) A New York City fashion designer is already moving merchandise before his creations are even up for sale — because his merchandise is literally moving.

Cameron Hughes, 28, has earned millions of fans on TikTok for his incredible clothing designs, which move thanks to expertly-placed motors, some skilled engineering, and brilliant programming.

Some of his most popular designs include a purple feathered dress that appears to breathe, a red and blue skirt that twists and changes color, and a harnesses skirt that prints paper receipts.

‘I started to make my designs for looks when I was going out to clubs for fun,’ he said. Then the pandemic hit, and there was nowhere for people to see what I was making, or any specific events to make looks for — so I decided to show people what I was making on TikTok.’ 87