8.4. Stakeholders Stakeholder is any individual or organization that, in some way, is impacted by the actions of a given company. It is argued that stakeholders are indispensable and should always be taken into account in the strategic planning of any business. For Beyond Feathers there is no exception, in order to achieve a successful business model, we need, in the first instance, the support of investors who believe in the potential of the project and who can also provide money for its development. On the other hand, we can also see the government and NGOs as key players, who represent a key role in this scheme as they are the ones who can help to legislatively control the use of animal feathers in the market and thus we can present ourselves as an alternative in the market. Finally, our clients are those companies or fashion houses where the use of animal or artificial feathers is present in their products. 94
BEYOND FEATHERS
