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For healthcare heroes from top brands and thoughtful businesses across the country Written + produced by Catherine Tse 1 hometown hero You know him as Grammy Awardwinning, Super Bowl half-time performing artist The Weeknd, but Abel Tesfaye is also just a Canadian guy who wants to help out his hometown of Scarborough during a rough year. All proceeds from sales of his popular XO face masks were donated to the Scarborough Health Network, with the artist matching every dollar raised, for a total donation of $500,000. theweeknd.com
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photo of the weeknd: Pari Dukovic
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2 find your roots Canadian-born Roots is giving back to frontline healthcare workers through three initiatives. Its largest contribution came in the form of $500,000 in products that were repurposed as scrubs at Canadian medical facilities. Roots also repurposed their Toronto leather factory to produce non-medical, washable and reusable face masks, all designed and made in Canada by their own employees. And Roots also donated 3,000 medical-grade masks to local medical facilities. roots.com
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Just For Canadian Doctors Spring 2021
