Just For Kix - Marketing Planner

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Let's Go!

“FOR EVERY MINUTE SPENT IN ORGANIZING, AN HOUR IS EARNED.”
–BENJAMIN FRANKLIN.
“WITHOUT PASSION, YOU DON’T HAVE ENERGY. WITHOUT ENERGY, YOU HAVE NOTHING.”
–WARREN BUFFETT
“SUCCESS IS THE SUM OF SMALL EFFORTS, REPEATED DAY IN AND DAY OUT.”

–ROBERT COLLIER

MINDSET

THE DRIVING FORCE IN THE QUEST FOR SUCCESS AND ACHIEVEMENT. A MINDSET THAT COMBINES DISCIPLINE, STRENGTH, CONFIDENCE, AND AMBITION IS A POWERFUL MINDSET. THIS CAN ACHIEVE ANYTHING IT SETS ITS SIGHTS ON. A POWERFUL MIND CAN ACNIEVE ANYTHING.

June 2024

June Checklist

/ June 1st - First ReliaQuest Payment Due $500

/ Get ready for Directors Convention!

/ Post about your Directors Convention experience on social media

/ Check staff photos on your program website

/ Update your email signature / auto-response

/ Update your voicemail, if needed

/ Make sure your “Google My Business” is up to date

/ Make sure your Facebook information is up to date

/ Summer Sessions begin (ideas include ballet, technique classes, preschool camp, mini-sessions of hip hop/lyrical/jazz)

/ Organize staff for all summer classes. Provide with practice plan as needed.

/ Get started on your season schedule - Book Facility/Show Dates for upcoming season (Shows/TWDs/Performances/Picture day/ Holiday Breaks)

/ Schedule Open House to drive in new dancers or current dancers with registration questions

/ Schedule Spring and Winter Shows

/ Schedule fall performance, if applicable

/ ReliaQuest Bowl meeting for fundraisers

/ Do a deep clean/declutter at your facility space, if applicable

/ Prepare your response emails. Ex: before registration, after registration, what to wear, Q&As, non-returns, camp thank you emails, etc.

/ Add “Baby and Me” class

/ Schedule Zoom/in-person pre-tryout parent meeting

/ Send a message via Email or Band to all parents

/ Email dancers from last season who have not yet registered.

/ Post early registration & deadline

/ Post High School camp

/ Promote your pre-school camps

/ Do a registration week to get people to register with a perk

/ Summer camps - post before and during camps

/ Post about your summer classes

/ Post 4th of July parades, if applicable

/ 1st Preschool Camp

/ Put up yard signs

/ Email local daycare with coloring sheets, and flyers and offer to teach a free class

July 2024

Either you run the day or the day runs you. - Jim Rohn

July Checklist

/ Look at the new choreography series - choose routines

/ Staff Preschool Camp in Aug

/ Set Aug Fun Day/Registration Day or do a registration week to attract people to register with perks

/ Schedule Meet and Greet/Open House/Back to School

/ Schedule studio staff meeting for Aug, before registration

/ Hold 2nd or 3rd Preschool Camp

/ Create Sep/Oct Newsletter for print/email (at least start on it, even though you may not have all dates)

/ Create Tutu Tots Sep/Oct calendar/certificates for print/email

/ Request fall advertising

/ Order show banners

/ Set up Band groups - Email to all parents about registration day/ open house

/ Respond to all who registered (what to wear, class location, first newsletter, payment, Tutu Tots info-if applicable

/ Send a Message via Email and Band to all parents

/ Email to non-return list

/ Advertise for and hire assistants

/ Post early registration & deadline

/ Post Intensive and High School Camp

/ Create urgency to register - post each class - ex: 2 spots remaining!

/ Post about ReliaQuest Bay Bowl

/ Post about your Preschool Camps

/ Post Save the Date - Meet and Greet/Open House/Back to School

/ Market Youth Camps or Summer Activities

/ Market Intensive

/ Schedule your Facebook campaign

/ Schedule your Facebook boosts to promote your program

August 2024

in overalls and looks like work. - Thomas Edison

August Checklist

/ Aug 1st - Second ReliaQuest Bowl $500 Payment Due

/ Attend monthly directors meeting

/ Finalize your season schedule (shows/TWDs/performances/ pictures/holiday breaks)

/ Prep dance space and order necessary supplies needed (i.e. office supplies for the year, binder, preschool supplies/stickers/ certificates). Make signs for your facility (if needed)

/ Plan first night of class- put out welcome signs, posters, or balloons.

/ Learn routines

/ Prepare name tags

/ Inventory costumes as you receive them

/ Download music from the playlist

/ Hold staff meeting/training (train help for meet & greet, registration and first weeks of class)

/ Set up MoveU store if applicable

/ Class auditions

/ Advertise if you are selling Halloween show shirts

/ Hold a Dance Boot Camp for try outs

/ Restock snacks & beverages for studio opening, if applicable

/ Create Sept/Oct Calendar and TuTu Tots Calendar

/ Staff meeting

/ Show banner orders are due

/ Order Bring-a-Friend invites

/ Send a message via text, Email, and Band to all non-returns.

/ Respond to all who registered (what to wear, class location, first newsletter, payment, Tutu Tots info - if applicable

/ Special welcome Email to new dancers. Host a zoom/in-person meeting for NEW dancers to explain program happenings and answer any questions.

/ Send Email to sign up for Auto-Payments

/ Promote trying a class with no obligations

/ Push registration. Post your classes. How many spots left

/ Post about your Meet & Greet / Open house - send follow up email

/ Post “self-introduction” video / excited to start the dance season

/ Post countdown to classes starting

/ Post about your FAM trip - if attending

/ Intensive Save the Date

/ Post to garage sale sites

/ Post about Youth Camp

/ Drop off flyers at preschools/daycares

/ Attend local school open houses/find out dates and have a table with a representative. Consider having kids in costume.

/ Do a free class at YMCA and daycares, to get more attention

/ Pass out flyers at community events

/ Post about registration night/ open house

/ Glue your photo booth prop on a foam core board to utilize at the open house

/ Send non-return postcards

/ Place ads in newspaper/other local magazines

/ Schedule Facebook posts

/ Remind your families to set up auto-pay on their account

September 2024

Setting goals is the first step in turning the invisible into the visible. -

September Checklist

/ Attend monthly directors meeting

/ Plan/Meet with staff on Halloween Show/Freaky Friday Party

/ Open MoveU Team Store

/ Check-in and distribute costumes as they arrive

/ Track costumes that have been ordered and delivered

/ Take attendance weekly - make sure everyone is registered

/ Make sure all costume orders are in by the deadline (Sep 30th) Email those who haven’t ordered.

/ Request advertising for winter special sessions

/ Plan a parent night, if applicable

/ Prep for any football performances - Homecoming

/ Make Sure TWD’s and year at a glance are posted and emailed out (If all dates are not finalized, say TBD.)

/ Plan special session routines

/ Special welcome Email to new dancers. Host a zoom/in-person meeting for NEW dancers to explain program happenings and answer any questions.

/ Send a message via Email or Band to all parents

/ Email dancers from last season who have not yet registered.

/ Start the season! Welcome back post

/ Post photos of your classes in session

/ Post that it’s not too late to join

/ Promote FREE Trial Class

/ Send non-return postcards

/ Post or order materials for Bring-a-Friend/Buddy Day

/ Schedule and post about your Halloween Show

October 2024

October Checklist

/ Ootober 1st - Third ReliaQuest Bowl $500 Payment Due

/ Attend Monthly directors meeting

/ Create Nov/Dec newsletter for print/email

/ Create Tutu Tots Nov/Dec calendar/certificates for print/email

/ Confirm winter show date with facility

/ Close MOVE U team Store to receive orders before Christmas

/ Update website if needed

/ Halloween Show - have someone film the show

/ Add some Halloween activities to your classes (music, tiny activities, decorations, etc.)

/ Complete show expense forms

/ Invite parents to come in during the last 5 minutes for a quick performance and brief meeting

/ Create winter show newsletter

/ Request props for shows

/ Request the pre-sale show ticket link at least 4 weeks prior to your winter show

/ Have a Pre-K Halloween themed camp

/ TWD registration opens

/ Schedule picture day if you are doing this in December

/ Check on facility for show rehearsal date, make sure custodians and concessions are available

/ Remind staff to film routines and give a due date for write-ups

/ Enter Director’s time sheet info

/ Contact accounts receivable on the 1st - until paid

/ Submit drops for dancers still owing (15th)

/ Message to non-return dancers via email, or postcards

/ Fall sports are ending - hang up your cleats, grab your dance shoes

/ Post live or short videos of your Halloween show

/ Post Halloween t-shirt graphic to order (link)

/ Send postcards to non-return dancers encouraging them to come back with a personal message

/ Have a Bring a friend - Buddy Night

/ Post that you’re starting new holiday routines - is a great time to join!

/ Special sessions begin at the end of the month - send posts to register

/ Winter Show - save the date

Winter Show Prep

/ Organize online advanced ticket sales

/ Proof notes for custodians/school

/ Show order

/ Notes for backdrop/lighting (if applicable)

/ List of who still owes for class payments

/ Create show program

/ Order flowers for winter show

/ Create set-up instructions for staff/volunteers

/ Order materials from Marcom

/ Organize show music/playlists

/ Organize concessions

/ Organize staff & volunteers for the show

/ Host staff meeting regarding winter show

/ Keep a show bin with needed items (scissors, tape, pens, etc.)

/ Make sure all dancers have their costumes/ordered

/ Set up meeting locations for dancers

/ Send show newsletter to parents and post all information

/ What props do you need

/ Organize/plan show decorations

/ Create a photo taking area, what items do you need

/ Create announcer script /

November 2024

November Checklist

/ Attend monthly directors meeting

/ Decorate your space for the winter/holiday season

/ Remind dancers that have not ordered costumes - past due

/ Outline winter show duties and assign them

/ Reconfirm winter show facility

/ Wear winter show shirt to class

/ Review show checklist

/ Create winter show newsletter & show order

/ Create your show program

/ Send solo/duet/trio/small group FALL informational Email

/ Check if your website is up to date

/ Order show items on Marcom

/ Hold a staff meeting about the show

/ Schedule finale and show rehearsals for winter show

/ Start staffing show

/ Request music from instructors for winter show

/ Enter Director’s time sheet info

/ Contact show help

/ Send invites to kids who didn’t register to come to the show

/ Contact accounts receivable on the 1st - until paid

/ Drop dancers still owing (15th)

/ Remind dancers custom wear and winter show shirts are available online

/ Advertise holiday shows / save the date / create an event

December 2024

You cannot plow a field by turning it over in your mind. To begin, begin.

December Checklist

/ Attend monthly directors meeting

/ Create TWD info page - hand out to parents

/ Create winter show playlist

/ Test winter show sound system

/ Train winter show help

/ Start making a 2nd half of the year marketing plan

/ Create Jan/Feb newsletter for print/email

/ Create Tutu Tots Jan/Feb calendar/certificates for print/email

/ Turn in show money by the due date

/ Enter directors timesheet info

/ Host a winter-themed PreK camp

/ Remind instructors to film winter routines

/ Set up filming day and a due date for write-ups.

/ Contact all owing accounts on the 1st - until paid

/ Drop dancers still owing (15th)

/ Winter break reminder

/ Countdown to ReliaQuest Bowl - create excitement for next year

/ Second half of year registration PUSH

/ Advertise new routines starting in January - great time to join!

January 2025

Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.”

– Wayne Dyer

January Checklist

/ Attend monthly directors meeting

/ Send out an evaluation to all customers

/ Confirm Feb/March show date with facility

/ Begin planning schedule for upcoming season - Start laying out next years schedule

/ Host party for competition dancers

/ Fill out drop forms for class and TWD drops

/ Send schedule to rep to proof

/ Watch for new planning packet

/ Send in TWD music to Amanda

/ Enter directors timesheet info

/ Contact all owing accounts on the 1st - until paid

/ Drop dancers still owing (15th)

/ Advertise spring special sessions.

/ Advertise special sessions for high school dance team dancers that start in spring

/ Advertise ‘Can You Feel The Love’ show - if applicable

/ Push 2nd half of the season

February 2025

The only one who can tell you “you can’t win” is you and you don’t have to listen. —Jessica Ennis

February Checklist

/ Attend monthly directors meeting

/ Decide on schedule spring special sessions

/ Request props for shows

/ Submit your class schedule for the new season

/ Select costumes for next season

/ Create March/April newsletter & order TuTu Tot certificates/ stickers/newsletter

/ Distribute TWD info

/ Setup a ReliaQuest Bowl meeting if you plan to go

/ Set ReliaQuest Bowl meeting about summer fundraisers

/ ‘Feel The Love’ Show

/ Stage show / show for solo/duet/trio/small groups

/ Proof TWD Schedules, submit music for TWD

/ Submit costume selections & class info for the upcoming season

/ Contact all owing accounts on the 1st - until paid

/ Drop dancers still owing (15th)

/ Drop dancers not attending TWDs

/ Advertise save the date for nationals

/ Advertise upcoming TWDs

/ Advertise St. Patricks show, if applicable

/ Advertise spring special sessions

/ Post Suggestion: order new tights for comp season and spring performances

March 2025

March Checklist

/ Attend monthly directors meeting

/ Spring show newsletter

/ Reconfirm spring show facility

/ Request summer advertising

/ ReliaQuest Bowl parent meeting

/ Request year-end certificates for other styles

/ Request presale show ticket link at least 4 weeks prior to the Spring Show

/ Schedule summer classes. Registration for summer classes goes live

/ Contact all owing accounts on the 1st - until paid

/ Drop dancers still owing (15th)

/ Invite prospective clients to watch your spring show

/ Drop dancers not attending TWDs

/ Create excitement about upcoming summer camps

/ Post registration opening soon

/ Advertise upcoming TWDs

/ Post your TWD photos/videos

Spring Show Prep

/ Organize and distribute presale show tickets

/ Proof notes for custodians/school

/ Show Order

/ Notes for backdrop/lighting (if applicable)

/ List of who still owes for class payments

/ Create show program

/ Order flowers for spring show

/ Create senior slideshow, order senior gifts, plan speech

/ Create set-up instructions for staff/volunteers

/ Order materials from Marcom

/ Organize show playlists

/ Organize concessions

/ Order awards for 5, 10, 15-year dancers

/ Schedule finale and rehearsal date

/ Host staff meeting regarding winter show

/ Keep a show bin with needed items (scissors, tape, pens, etc.)

/ Make sure all dancers have their costumes/ordered

/ Set up meeting locations for dancers

/ Send show newsletter to parents and post all information

/ What props do you need

/ Organize/plan show decorations

/ Create a photo taking area, what items do you need

/ Create announcer script

/

April 2025

Courage doesn’t always roar. Sometimes courage is a quiet voice at the end of the day saying, “I will try again tomorrow. —Mary Anne Radmacher

April Checklist

/ Attend monthly directors meeting

/ Schedule tryouts

/ Distribute spring registration packets

/ Spring show recap

/ Order spring show t-shirts

/ Size dancers

/ Return show shirts

/ Organize year end party and hand out end of year certificates, awards, and pins

/ Get everything prepped for nationals

/ Create May newsletter print/email (Marcom)

/ Create TuTu Tots May calendar/certificates (Marcom)

/ Mother’s Day special session (2-hour session on Saturday before Mother’s Day)

/ Registration for the upcoming season goes live

/ Remind staff to film routines/write-ups for new choreography

/ Schedule placement evaluations

/ Send a message via Email or Band to all parents

/ Drop dancers still owing

/ Drop dancers not attending TWDs

/ Post during Nationals!!

/ Spring registration

/ Hang spring registration posters etc.

/ Encourage dancers to register early

/ Start advertising summer classes

/ Nationals press release after Nationals

/ Bring a parent night

/ Mothers Day Dance Camp

/ Post your TWD photos/videos

/ Spring Show posts

/ Registration for next season opens - Early Registration!

May 2025

Failure is simply the opportunity to begin again, this time more intelligently. — Henry Ford

May Checklist

/ Attend monthly directors meeting

/ Send in your RSVP for directors convention

/ Season recap

/ Schedule summer classes

/ Schedule summer camps

/ Save the date for convention

/ Meeting for ReliaQuest Bowl

/ May special sessions for technique

/ Hire preschool camp staff

/ Flyers for fall

/ Meet with summer teachers

/ Schedule year at a glance for the following year.

/ Contact all owing accounts on the 1st - until paid

/ Drop dancers still owing (15th)

/ Reach out to your graduating seniors for potential assistants next season

/ End of Season Post

/ Order costumes early for a costume discount - 15% off costumes

/ Send out spring registration flyers

/ Post about summer offerings and set up

/ Order yard sign

/ Spring show

THE KEY TO SUCCESS IS TO FOCUS ON GOALS, NOT OBSTACLES.

Let’s Go!

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