1950-1970
Corporate Identities and
International Style
Bradbury Thompson
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istorical Events
World War II ends in 1945 Color television comes to the U.S. in 1952 Vietnam War begins in 1954 and ends in 1975 Civil Rights movement Computer mouse invented
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Jackson Pollock Andy Warhol Bridget Riley Saul Bass Paul Rand
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ew York School
Wave of European immigrants travel to U.S. and influence design Diverse group of New York based designers Present information openly and directly Originality of concept is prized Personal style shown
Saul Bass
Herb Lubalin
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Paul Rand
Bradbury Thompson
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nternational Style
Ideals of rationalism and universal communication Typography: grids, sans serifs, neutality, left aligned, ragged right Univers, Helvetica No distraction from content Simplicity of style worked as unifying language of corporate identity Personal expression rejected
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Form brand identities Design is problem solving discipline Color TV has impact on advertising Chermayeff and Geismar Refer to design studio as “design office�
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“Trademark design challenges us to use all the magic and intelligence at our command, all our skill, knowledge, vision, and ability, in the creation of a single. clear, direct image that will em body the character and aspirations of the organizations that come to us in search of identity.�
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radbury Thompson
Born in 1911 in Topeka, KS Majored in Economics Learned about design through magazines and interviews Member of the New York School Thought of “type as toy� Mainly used CMYK colors Designed magazines, books, stamps Designed government magazines during WWII
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estvaco Inspirations
Designed 60 issues over 23 years Distributed to printers, designers, art directors, and artists Opportunity for personal and professional growth and experimentation
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Innovative reassessment of bible typography Text in cadenced phrases Generous white space
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Washburn College Bibl
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ources
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“Art 245 HGD Study Guides.” Art 245 HGD Study Guides. San Diego State University, 2005. Web. 05 Nov. 2013. <http://www.cwaincsandiego.com/fla/merritt_sdsu/245_study20-25.html>. Boston, Emily. “Bēhance.” Behance. Adobe Systems Incorporated, 12 Aug. 2012. Web. 04 Nov. 2013. <http://www.behance.net/gallery/Timeline-History-of-Graphic-DesignTypography/4796739>. “Bradbury Thompson 1911-1995.” Graphic Design Archive Online. Rochester Institute of Technology, n.d. Web. 04 Nov. 2013. <http://library.rit.edu/gda/designer/bradbury-thompson>. “Chermayeff & Geismar & Haviv.” Chermayeff & Geismar & Haviv. Wide Eye Creative, n.d. Web. 04 Nov. 2013. <http://www.cgstudionyc.com/>. “The End of the Modern Era.” Graphic Design History. Designhistory.org, 2011. Web. 04 Nov. 2013. <http://www.designhistory.org/PostModern_pages/EndInternational.html>. Hays, Todd. “Bradbury Thompson: Graphic Design as Artform.” Viewpoint Nov.-Dec. 1990: 134-42. Toddpr.com. Web. <http://toddpr.com/articles/BradburyThompson.pdf>. Miller, Eric. “Key Moments in Graphic Design History Timeline: Part 2.” About.com Graphic Design. About.com, n.d. Web. 04 Nov. 2013. <http://graphicdesign.about.com/od/history/a/timeline2. htm>. Poulin, Richard. Graphic Design and Architecture, a 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World. Beverly, MA: Rockport, 2012. Print. Rosicky, Jan. “Graphic Design History Timeline.” Graphic Design History Timeline. Prague College, n.d. Web. 04 Nov. 2013. <http://gdh.2rsolutions.cz/>. Thompson, Bradbury. The Art of Graphic Design. New Haven: Yale UP, 1988. Print.