TRAFFIC BOX SRFP 19-181Q Final PROPOSAL JUNE 3, 2019 4 6 12 14 18 20 22
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Location + Landmarks Initial proposal of “300 Gallons” Studio Progression Final Proposal Conservation + Care Report Artist Statement Final Revision
JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
AGREEMENT + SCOPE OF SERVICES The Artist shall create artwork which will be translated into a digital file and printed onto vinyl. The Artist shall provide a final design proposal for the approval by Arts + History Dept. and project stakeholders. The Artist shall finalize the design based on feedback, complete the Work in the form of a final design and deliver to the assigned fabricator. The Work shall be delivered to meet the fabricators established standards, either in physical or digital form. The fabricator will be hired and managed separately by the City. The Artist shall coordinate the proofing and approval process for the vinyl print with the fabricator and perform any and all other duties and obligations as set forth in this Agreement. The Work shall, at all times, be subject to the City ’s general review and approval.
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L AN DM AR KS Idaho Marine The Riverside Hotel Joe’s Crab Shack Boise Inn Tepanyaki Japanese Steak House (formerly Sambo’s)
LARGE BOX (fur thest to the right)
in t e r s e c t io n o f m ain + Gar d e n s t r e e t S o ut h E as t cor n e r Box Dimensions 117 x 27 x 55 inches
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
S AM B O’S R E S TAU R A N T Built in the late 1960s, this building is one of few, if not the only, Googie Style buildings in Boise. It also has direct associations with the commercial development of the west edge of Boise during the mid-to-late 20th century. Character-defining features include the sawtooth roof profile, full-width curtain wall, and corner location along a busy traffic artery allowing the building to act as its own advertisement.
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BOISE “bucket” logo 2 01 9
v ect o r ar t f o r hy p o t he t ic al b r an din g o f t h e bu ck e t FACING PAGE
IN IT IAL S K E T CH I N G
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
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“300 Gallons” 2 01 9
Acryli c pai nt, go u ac he , s p r ay pain t, an d in k o n s t r e t c hed ca n va s
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
NOTES
• This is only a mock-up, I intend to be painting this (the • • • •
side ‘warning’ labels might be added digitally) as though the entire box itself is a giant bucket. The background (gray color) is only for illustration purposes of this mock-up. I intend for it to be white or very pale grey-blue color. Each page of this spread represents a different group of color options. They are not intended to all be used together. The main difference is the use of the yellow or the orange colors as the “pop” of color. The child warning label will be on the same surface as all other elements, there will NOT be white behind it. The 30th St. District label is to call out the location as a gateway to the neighborhood. From my research, I
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found a few proposed names (SONO, The West End, etc.), but wasn’t sure if there had been final decision. I’m open to taking this out, changing the name, or utilizing it as a personal label for myself. • QR code currently links to my personal website, I want to include a second one or change that one to link to a website with facts about water and how people can conserve and reduce their usage of it for the betterment of our city.
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NOTES
• Box to the left is first stage of
painting process to give an idea of how the box can take shape to look like a bucket itself. • Box below is the next stage of painting process through completion. • To the right is a working color palette, subject to change. • Lower right hand corner is reference for overall style.
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
“4.16 Overflow Gallons” T hir s t B uc k e t S e r ie s 20 18 A cry lic and ink o n stre t c he d c an vas ; M at t e an d g l o s s var n is h 20 x 20 x 1.5 in c he s
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ST UDI O PROGRESSION
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
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final proposal
FINAL PROPOSAL VERSION (STREET FACING SIDES)
“300 Gallons” 2 01 9
Acrylic pai nt, go uac he , c har c oal , an d in k o n s t r e t c he d ca n va s DIG ITAL LY e dit e d in ADO B E PH OT OS H OP
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
NOTES
• This mock-up illustrates the front and right sides, front facing Main Street, the right facing Garden Street.
• The label on the right side contains a QR code that takes anyone that scans it to:
ht tps://www.epa.gov/aboutepa/epa-idaho
• All text on the label (aside from the circle/slash
warning) have been added on in Photoshop and can be removed if decided it isn’t appropriate in any way. • I chose not to include the baby falling into the bucket warning messaging and image because I felt it detracted from the message I was trying to convey, thus I left it empty and blank to draw the viewers eye in, leading them to read the CONSERVE text. JWJ- WPU © 2019 Al l ri g ht s res er ved .
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final proposal
FINAL PROPOSAL VERSION (NON-STREET FACING SIDES)
“300 Gallons” 2 01 9
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
NOTES
• This mock-up illustrates the back and left sides, facing the Idaho Marine and the other boxes.
• This side is where I brought in similar tone as my other
pieces in my bucket series with paint splashes and splatters. I also outlined some in black and added additional patterns over top to add more whimsy and visual intent. Also, hoping to gain attraction by a wider audience in age range. • The diagonal stripes were inspired by caution tape as an additional tool to visually attract people to the box. • The warning label reflected on the opposite side I left blank in this case. This side is near butt-up against another box and won’t have much visual real estate. I could also just have it white with nothing. Thoughts? JWJ- WPU © 2019 Al l ri g ht s res er ved .
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“300 Gallons” MAIN STREET + N GARDEN STREET (SE CORNER)
C O NSERVA TION + CARE REPO RT A RT IST: JUST IN W JO HN I D : #2220074 Y E A R: 2 019 M A TERIA L S : Acrylic pai nt, go uac he , c har c oal , an d in k o n s t r e t c he d c a n va s F I NISH: a rchival g lo ss + matt e var n is h S I ZE: 3 0 x 48 x 1. 5 inche s A D D ITION A L LY e di t e d in ADO BE PH O T O S HO P f o r p r o duc t io n . F R A M E: N /A B A CK IN G: Wir e + D-H O O KS C O ND ITION N OTES:
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
If hun g f o r dis p l ay, o r ie n tat io n O P T IO N A
o r ie n tat io n O P T IO N B
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“300 Gallons” MAIN STREET + N GARDEN STREET (SE CORNER)
A RT IST STATEMENT
Already on the moon from the news of the
Everyday Boise is growing bigger and brighter, our
opportunity to create one of Boise’s Traffic Boxes, I
city is becoming quite the metropolis. With growth
came back down to the earth when I was given the
and expansion there is always a need to consider
coordinates of where my art would come to live. An
the future effects of our decisions today. We can’t let
interesting location, where Main Street ends and
Boise get lost in the shuffle of progress. With these
Garden City begins, and only footsteps away from
concerns on my mind, I try to take personal inventory
the Boise River. I knew immediately that I wanted to
and consider how much I consume and, in turn, waste.
reference the river, but I didn’t want to neglect the
It shocks me a times. I know I need to be more mindful
other surrounding elements.
and try to leave a softer footprint.
With a little more research, thought, and some math
As I envision this Traffic Box, a large bucket sitting
(not my best skill); I found out that the approximate
river adjacent, watching the traffic on Main Street, I
volume of the box is 300 fluid gallons. This also just
see a physical representation of what I ordinarily take
happens to be the approximate amount of water the
for granted. I take pause and begin to appreciate
average American family uses on a daily basis.
these resources. When a passerby decides to take a moment and ponder the scale of how much water we
This approximation only refers to household consumption, as in washing dishes/laundry, taking baths/showers, flushing toilets, etc.
use, I hope it may spark that recognition in them. Our responsibility with our water and maintaining it’s quality is essential to our thriving in the future. I hope
300 gallons, 1 box... In my work, I’ve introduced this
to inspire people to adopt more mindful habits when
series of paintings of various buckets, pop art in style.
it comes to our relationship with water.
A suggestion from the panel was to continue this in this project. Water, fish, crabs, boats, Ding! 1 box equals 1 bucket. This was my opportunity to create a larger than life bucket! Huge!
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
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“300 Gallons” MAIN STREET + N GARDEN STREET (SE CORNER)
L A S T REVIS IONS
After submission there were some revisions that had to be made due to sizing of the box and making sure all the elements that were important were visible on the finished piece. While revising, I realized I hadn’t given enough thought to the label on the side and I had sort of neglected it. So I took this opportunity to edit the label and got quick re -approval. I’m happier with this version (but as always, thinking about how I could improve upon it).
THIS PAGE
LABE L UP DAT E FACING PAGE
FI NISH E D INSTALL AT IO N
PHOTO + INSTALLATION BY RAINEY AT TRADEMARK CREATIVE
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JUSTIN W JOHN | T r af f i c B ox P R O P OS A L S RF P 19- 181Q
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MANY THANKS TO THE BOISE CIT Y DEPT. OF ARTS & HISTORY FOR HAVING ME BE A PART OF THIS PROJECT
2 08 - 794- 1194 art@justinwjohn.com justinwjohn.com 92 8 W M a in S t re e t #311 B oi s e, ID 83702
