Portfolio_AAU

TONE

Justin McNiff

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CONTE 01 02 03 04 05

Pico Paint p06

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Impressions p10

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Paul Frank Candles p20

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Architecture For Humanity p26

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Godard Film Fest p34

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ENTS 06 07 08 09 10

Union Pacific p38

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Star Olive Oil p46

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Ralph Lauren Skin Care p50

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IFC p54

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UNAIDS p62

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TONE is found in literature, music, movies, color and design. In movies and literature it’s the way an author approaches a subject or theme—serious, comedic, dark, dramatic, light, formal, informal, sarcastic, sad, or cheerful. We adopt tone in our everyday speech to each other.

A musical tone is characterized by its duration, pitch, intensity and timbre. In design it describes the intensity of color.

I’ve always loved music, movies, literature, painting and photography. Part of what has always drawn me to design is the ability to work with and synthesize all these.

An application of tone is imperative to all these elements.

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Project 01 Pico Paint line

Class/Instructor Packaging 3 Thomas McNulty

Challenge In this project the goal was rebranding an existing company. I chose to create a line of paint based on the iconic designers, Charles and Ray Eames.

Solution 7HY[ VM [OL JVUJLW[ ^HZ PUJVYWVYH[PUN [OLPY Ă…HPY MVY memorable mid century modern design. Pico is the name of the boulevard where their famous workshop was. I used an element of their design along with their signatures. Using a midcentury type and colors that YLĂ…LJ[LK [OLPY ZLUZPIPSP[PLZ 0 JYLH[LK H WYVK\J[ [OH[ would be carried in stores such as Home Depot and Loews. A line that would appeal to a young, hip, and knowledgeable design audience.

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Shown here is the group of products in the Pico paint line. Colors and shapes are taken from the work the duo of Ray and Charles Eames. The name comes from Pico blvd. The famed Los Angeles studio where Ray and Charles did their experimenting and work.

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Project 02 Brothers Typeface

Class/Instructor Type 3 Ariel Gray

Challenge Create a Book, Cd and Poster which would carry and promote the Typeface Brothers by Émigré Foundry Solution I created the book and materials based on the concept of typefaces taken from an old set of metal type. The way they had a more hand made feel compared to the digital type we encounter these KH`Z 0 YLZLHYJOLK HUK JYLH[LK ZWYLHKZ \ZPUN LќLJ[Z that harkened to the days of that older, imperfect, weathered type.

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Project 02

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Project 03 Paul Frank Candles

Class/Instructor Packaging 2 Melanie Halim

Challenge In this project we were tasked with creating a line of candles based on a fashion line.

Solution I created a line of candles incorporating the fun, playful aspects of Paul Frank that heâ&#x20AC;&#x2122;s so known for. Creating boxes that acted like toys with an interchangeable mix and matchability to them. They were then packaged in a toy lunch pail. A product right in line with something that could be carried in the store.

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Project 04 Architecture For Humanity

Class/Instructor Graphic Design 3 Laura Milton

Challenge Rebrand an existing green/humanitarian business VY UVU WYVĂ&#x201E;[ Solution (YJOP[LJ[\YL MVY /\THUP[` PZ H UVU WYVĂ&#x201E;[ VYNHUPaHtion that seeks to provide communities-in-need. My approach was to create promotional materials that relate to their vocation, such as a simple logo incorporating a blueprint and a friendly color palette, with practical typefaces.

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Project 04

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Project 05 Jean-Luc Godard Film Festival

Class/Instructor Typography 2 Carolina Debartolo

Challenge *YLH[L H IYVJO\YL HUK WVZ[LY 0KLU[P[` MVY H ÄST VY music festival.

Solution 0 JOVZL [OL PJVUPJ UL^ ^H]L Z ÄSTTHRLY 1LHU 3\J Godard. Godard is known for his inventive use of the ‘Jump-Cut’ style of rapid, quick editing which made OPZ ÄYZ[ ÄST º)YLH[OSLZZ» ZV YHKPJHS HUK PU[V_PJH[PUN ;OPZ Z[`SL VM LKP[PUN ^LU[ [V PUÅ\LUJL JV\U[SLZZ ÄSTTHRLYZ HUK KLÄULK NLULYH[PVUZ VM 4;= Z[`SL ]PKLVZ and commercials. I used this concept as a theme for my brochures and posters.

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Project 06 <UPVU 7HJPÄJ

Class/Instructor Identity 2 Todd Hedgepeth

Challenge Redesign a corporate brand.

Solution This project called for an overhaul of the 150 year old YHPS SPUL ;OL` OHK JHYYPLK KPќLYLU[ ]HYPH[PVUZ VU [OL same crest for the last 80 years. I wanted to bring <UPVU 7HJPÄJ PU[V [OL TVKLYU HNL :OV^PUN H JVTpany looking toward a more evironmentally friendly and technologically progressive future.

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Project 06

union pacific

Process Sketches

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union pacific T 402-544-5000 F 402-544-5550 up.com

Union Pacific Center 1400 Douglas Street Omaha NE 68179

union pacific CRAIG WOLLENBACHER Chief Executive OfďŹ cer T 402-544-5000 F 402-544-5550 E CWollenbacher@up.com up.com

union pacific Union Pacific Center 1400 Douglas Street Omaha NE 68179

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Project 06

Union Pacific Center 1400 Douglas Street Omaha NE 68179

Minneapo

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Project 06

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Project 07 Star Olive OIl

Class/Instructor Packaging 3 Thomas McNulty

Challenge Rebrand a big store brand. I chose the widely carried star olive oil company.

Solution Simplify and update the star brand to something J\YYLU[ 9LÅLJ[PUN OLHS[O` LH[PUN HUK H UVK [V^HYK NV\YTL[ JVVRPUN ;OPZ PUJS\KLK H ZPTWSPÄLK SVNV HUK ZVSPK ÅH[ JVSVYZ ;OPZ [OLTL ^HZ KPZ[YPIuted across all olive oils, making them fun, elegant and approachable.

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Project 07

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Project 08 Ralph Lauren Skin Care

Class/Instructor Packaging 3 Thomas McNulty

Challenge Create a skin care line based on a large retail brand.

Solution For this project I took the brand Ralph Lauren and incorporated some of their more active elements. This would be a line of skin care that would be focused on the active, sporty male. A more performance themed logo and name RL70 was created. A combination of rugged, traditional elements of americana but also with a performance edge.

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Project 08

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Project 09 IFC Fall Identity

Class/Instructor Graphic Design 3 Jose Abreu

Challenge +LZPNU H -HSS ;= 0KLU[P[` Solution We were tasked with creating a unique design for an LZ[HISPZOLK JOHUULS»Z -HSS ;= PKLU[P[` 0 WSH`LK Vќ [OL idea of the Fall’s season of change and transition.

Also Incorporating IFC’s unique, independent youth oriented programming. The combination of change and independence created a morphing, psychedelic, Å\PK \UPX\L PKLU[P[` MVY -HSS

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Project 09

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Identity Animation

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Title Card

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Project 09

Bugs

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Project 09 /0= (^HYLULZZ Poster

Class/Instructor Print 01 Troy Alders

Challenge *YLH[L H WVZ[LY [V YHPZL H^HYLULZZ VM /0= (0+: for unaids.org Solution ;OPZ WVZ[LY ^HZ KLZPNULK [V HKKYLZZ ZWLJPĂ&#x201E;JHSS` [OL subject of the high number of children orphaned by TV[OLYZ ^OV OH]L JVU[YHJ[LK /0= (0+: PU (MYPJH 0 wanted to take a realy tactile approach and create an image that would be interesting but jarring as well.

Using elements like torn paper, representing the way such a disease can tear apart a family.

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Project 10

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original unaids logo

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Project 10

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COLOPHON

Typeface Helvetica Neue Bold Helvetica Neue Light Helvetica Neue Light Italic Paper ProLine Uncoated 100# Photography Justin McNiff Printing and Paper Blurb.com