TONE
Justin McNiff
TONE 1\Z[PU 4J5PɈ
CONTE 01 02 03 04 05
Pico Paint p06
PROJECT
Impressions p10
PROJECT
Paul Frank Candles p20
PROJECT
Architecture For Humanity p26
PROJECT
Godard Film Fest p34
PROJECT
ENTS 06 07 08 09 10
Union Pacific p38
PROJECT T
Star Olive Oil p46
PROJECT T
Ralph Lauren Skin Care p50
T PROJECT
IFC p54
PROJECT T
UNAIDS p62
PROJECT
TONE is found in literature, music, movies, color and design. In movies and literature it’s the way an author approaches a subject or theme—serious, comedic, dark, dramatic, light, formal, informal, sarcastic, sad, or cheerful. We adopt tone in our everyday speech to each other. A musical tone is characterized by its duration, pitch, intensity and timbre. In design it describes the intensity of color. I’ve always loved music, movies, literature, painting and photography. Part of what has always drawn me to design is the ability to work with and synthesize all these. An application of tone is imperative to all these elements.
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PROJECT
Project 01 Pico Paint line
Class/Instructor Packaging 3 Thomas McNulty
Challenge In this project the goal was rebranding an existing company. I chose to create a line of paint based on the iconic designers, Charles and Ray Eames. Solution 7HY[ VM [OL JVUJLW[ ^HZ PUJVYWVYH[PUN [OLPY Ă…HPY MVY memorable mid century modern design. Pico is the name of the boulevard where their famous workshop was. I used an element of their design along with their signatures. Using a midcentury type and colors that YLĂ…LJ[LK [OLPY ZLUZPIPSP[PLZ 0 JYLH[LK H WYVK\J[ [OH[ would be carried in stores such as Home Depot and Loews. A line that would appeal to a young, hip, and knowledgeable design audience.
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Project 01
Portfolio
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Shown here is the group of products in the Pico paint line. Colors and shapes are taken from the work the duo of Ray and Charles Eames. The name comes from Pico blvd. The famed Los Angeles studio where Ray and Charles did their experimenting and work.
Portfolio
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02
PROJECT
Project 02 Brothers Typeface
Class/Instructor Type 3 Ariel Gray
Challenge Create a Book, Cd and Poster which would carry and promote the Typeface Brothers by Émigré Foundry Solution I created the book and materials based on the concept of typefaces taken from an old set of metal type. The way they had a more hand made feel compared to the digital type we encounter these KH`Z 0 YLZLHYJOLK HUK JYLH[LK ZWYLHKZ \ZPUN LќLJ[Z that harkened to the days of that older, imperfect, weathered type.
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Project 02
Portfolio
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Portfolio
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Project 02
Portfolio Portfo Por tfolio tfo lio o
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Project 02
Portfolio
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Project 02
03
PROJECT
Project 03 Paul Frank Candles
Class/Instructor Packaging 2 Melanie Halim
Challenge In this project we were tasked with creating a line of candles based on a fashion line. Solution I created a line of candles incorporating the fun, playful aspects of Paul Frank that heâ&#x20AC;&#x2122;s so known for. Creating boxes that acted like toys with an interchangeable mix and matchability to them. They were then packaged in a toy lunch pail. A product right in line with something that could be carried in the store.
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Project 03
Portfolio
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Project 03
Portfolio
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Project 03
Portfolio
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04
PROJECT
Project 04 Architecture For Humanity
Class/Instructor Graphic Design 3 Laura Milton
Challenge Rebrand an existing green/humanitarian business VY UVU WYVĂ&#x201E;[ Solution (YJOP[LJ[\YL MVY /\THUP[` PZ H UVU WYVĂ&#x201E;[ VYNHUPaHtion that seeks to provide communities-in-need. My approach was to create promotional materials that relate to their vocation, such as a simple logo incorporating a blueprint and a friendly color palette, with practical typefaces.
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Project 04
Portfolio
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Project 04
Portfolio
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Project 03
Portfolio
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Project 04
Portfolio
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05
PROJECT
Project 05 Jean-Luc Godard Film Festival
Class/Instructor Typography 2 Carolina Debartolo
Challenge *YLH[L H IYVJO\YL HUK WVZ[LY 0KLU[P[` MVY H ÄST VY music festival. Solution 0 JOVZL [OL PJVUPJ UL^ ^H]L Z ÄSTTHRLY 1LHU 3\J Godard. Godard is known for his inventive use of the ‘Jump-Cut’ style of rapid, quick editing which made OPZ ÄYZ[ ÄST º)YLH[OSLZZ» ZV YHKPJHS HUK PU[V_PJH[PUN ;OPZ Z[`SL VM LKP[PUN ^LU[ [V PUÅ\LUJL JV\U[SLZZ ÄSTTHRLYZ HUK KLÄULK NLULYH[PVUZ VM 4;= Z[`SL ]PKLVZ and commercials. I used this concept as a theme for my brochures and posters.
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Project 05
Portfolio
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Project 0 03 3
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06
PROJECT
Project 06 <UPVU 7HJPÄJ
Class/Instructor Identity 2 Todd Hedgepeth
Challenge Redesign a corporate brand. Solution This project called for an overhaul of the 150 year old YHPS SPUL ;OL` OHK JHYYPLK KPќLYLU[ ]HYPH[PVUZ VU [OL same crest for the last 80 years. I wanted to bring <UPVU 7HJPÄJ PU[V [OL TVKLYU HNL :OV^PUN H JVTpany looking toward a more evironmentally friendly and technologically progressive future.
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Project 06
union pacific
Process Sketches
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Project 06
Portfolio
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union pacific T 402-544-5000 F 402-544-5550 up.com
Union Pacific Center 1400 Douglas Street Omaha NE 68179
union pacific CRAIG WOLLENBACHER Chief Executive OfďŹ cer T 402-544-5000 F 402-544-5550 E CWollenbacher@up.com up.com
union pacific Union Pacific Center 1400 Douglas Street Omaha NE 68179
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Project 06
Union Pacific Center 1400 Douglas Street Omaha NE 68179
Minneapo
Portfolio
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Project 06
Portfolio
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PROJECT
Project 07 Star Olive OIl
Class/Instructor Packaging 3 Thomas McNulty
Challenge Rebrand a big store brand. I chose the widely carried star olive oil company. Solution Simplify and update the star brand to something J\YYLU[ 9LÅLJ[PUN OLHS[O` LH[PUN HUK H UVK [V^HYK NV\YTL[ JVVRPUN ;OPZ PUJS\KLK H ZPTWSPÄLK SVNV HUK ZVSPK ÅH[ JVSVYZ ;OPZ [OLTL ^HZ KPZ[YPIuted across all olive oils, making them fun, elegant and approachable.
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Project 07
Portfolio
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Project 03
Portfolio
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08
PROJECT
Project 08 Ralph Lauren Skin Care
Class/Instructor Packaging 3 Thomas McNulty
Challenge Create a skin care line based on a large retail brand. Solution For this project I took the brand Ralph Lauren and incorporated some of their more active elements. This would be a line of skin care that would be focused on the active, sporty male. A more performance themed logo and name RL70 was created. A combination of rugged, traditional elements of americana but also with a performance edge.
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Project 08
Portfolio
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Project 03
Portfolio
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PROJECT
Project 09 IFC Fall Identity
Class/Instructor Graphic Design 3 Jose Abreu
Challenge +LZPNU H -HSS ;= 0KLU[P[` Solution We were tasked with creating a unique design for an LZ[HISPZOLK JOHUULS»Z -HSS ;= PKLU[P[` 0 WSH`LK Vќ [OL idea of the Fall’s season of change and transition. Also Incorporating IFC’s unique, independent youth oriented programming. The combination of change and independence created a morphing, psychedelic, Å\PK \UPX\L PKLU[P[` MVY -HSS
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Project 09
Portfolio
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Identity Animation
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Project 09
Portfolio
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Project 09
Portfolio
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Title Card
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Project 09
Bugs
Portfolio
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PROJECT
Project 09 /0= (^HYLULZZ Poster
Class/Instructor Print 01 Troy Alders
Challenge *YLH[L H WVZ[LY [V YHPZL H^HYLULZZ VM /0= (0+: for unaids.org Solution ;OPZ WVZ[LY ^HZ KLZPNULK [V HKKYLZZ ZWLJPĂ&#x201E;JHSS` [OL subject of the high number of children orphaned by TV[OLYZ ^OV OH]L JVU[YHJ[LK /0= (0+: PU (MYPJH 0 wanted to take a realy tactile approach and create an image that would be interesting but jarring as well. Using elements like torn paper, representing the way such a disease can tear apart a family.
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Project 10
Portfolio
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original unaids logo
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Project 10
Portfolio P Por tfolio tfo lio
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COLOPHON
Typeface Helvetica Neue Bold Helvetica Neue Light Helvetica Neue Light Italic Paper ProLine Uncoated 100# Photography Justin McNiff Printing and Paper Blurb.com