COLOUR PALETTE
BRAND GUIDELINES
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THE LOGO
Energus Logo Everyone should have access to sustainable energy solutions. Made up of many particles, an endless and renewable energy solution is accessible and available to households and businesses across the country. The icon not only represents energy particles and sustainability, but it’s also symbolic of individuals coming together building a lasting energy solution.
1. Colour Logo When used on a lighter background, this option is appropriate. 2. Colour Logo reversed When used on a darker background, this option is to be used. 3. Monochrome When the logo is needed in greyscale, this option is approporiate. 4. Monochrome reversed When the logo is needed in greyscale, this option is approporiate on a dark background.
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THE LOGO
Do’s & Don’ts 1. Clear space Give enough breathing space for the logo.
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2. Contrasting background Use the ‘Colour Logo reversed’ option when the logo appears on a dark background.
3. Transform Never distort, rotate or skew the logo in any way. 4. Proportion Never change the proportion of the Energus symbol to the brand name. 5. Visibility Ensure visibility on all backgrounds. 6. Effects on the logo Never add effects onto the logo such as drop shadows.
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THE LOGO
Clear space & Minimum size The clear space surrounding the logotype is to always be a minimum ‘e’ height. To ensure legibility, the logotype should never appear smaller than 24mm/68px wide in print or digital executions. It is never to be distorted horizonally or vertically to fit.
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COLOUR PALETTE
Colour Palette The Colour Palette consists of earthy shades of red evoking the characteristics of leadership, passion, energy, determination and sophistication that comes with the brand.
LEADERSHIP PASSION ENERGETIC DETERMINATION SOPHISTICATED
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COLOUR PALETTE
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#9A1731
#E63B1F
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#F0852C
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R 154 G 24 B 50
R 231 G 59 B 31
R 226 G 55 B 75
R 241 G 133 B 45
R 60 G 60 B 59
R 245 G 244 B 244
C 21 M 99 Y 67 K 29
C 0 M 87 Y 93 K 0
C 4 M 88 Y 62 K 0
C 0 M 57 Y 87 K 0
C 0 M 0 Y 0 K 90
C 5 M 4 Y 4 K 0
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TYPOGRAPHY
Gotham Rounded Gotham Rounded is Energus’s corporate typeface – The rounded corners of the tyleface is used to compliment the particles in the logo marker.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+{}|:”<>?
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TYPOGRAPHY
Varela Round Varela Round is to be used as a substitute for online purposes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+{}|:â&#x20AC;?<>?
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TYPOGRAPHY
Arial Arial is to be used when a lot of information is being presented.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+{}|:â&#x20AC;?<>?
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