SOMEBODY’S GOTTA WIN, SOMEBODY’S GOTTA LOSE. JUST DON’T FIGHT ABOUT IT. JUST TRY TO GET BETTER.
-YOGI BERRA NY YANKEES CIRCA 1980
DIADEM IS A CONTEMPORARY ATHLETIC WEAR BRAND BORN AND BASED OUT OF NEW YORK CITY. WE USE PREMIUM PERFORMANCE FABRICS TO CREATE FUNCTIONAL SPORTSWEAR THAT PROVIDE FLEXIBILITY DURING WORKOUTS, AND HAVE OPTIMAL MOISTURE WICKING PROPERTIES.
OUR MISSION IS TO CREATE A PERFORMANCE DRIVEN SPORTSWEAR COLLECTION WITH CLEAN, MODERN DESIGN APPROACH, OUR GARMENTS ARE SUITABLE FOR THE EVERYDAY ACTIVE LIFESTYLE AND MADE IN NEW YORK
DIADEM EMPIRE STATE ATHLETICS EST. 2014
.................................................. DIADEM USES LIGHTWEIGHT DRY-FLEX FABRIC WHICH GIVES THE GARMENT FLEXIBILITY DURYING WORKOUTS AND HAS QUICK-DRY PROPERTIES FOR OPTIMAL MOISTURE WICKING.
92 % MICROPOLY
•
8%
LYCRA%
QUICK DRY UV PROTECTION ANTIBACTERIAL TREATMENT
WE STAND BEHIND OUR GARMENTS THAT ARE PROUDLY MADE IN NEW YORK CITY. IF YOU ARE NOT FULLY SATISFIED WITH OUR PRODUCT, WE WILL OFFER A REPLACEMENT OR REFUND WITHIN ONE YEAR OF ORIGINAL PURCHASE.
MADE IN NEW YORK
WHAT STARTED AS A FEW COLORFUL SKETCHES IN MY EAST VILLAGE APARTMENT EVENTUALLY TOOK FORM AND SHAPE IN ONE OF NEW YORK CITY’S GARMENT FACTORIES.
I KNEW IN MY MIND WHAT I WANTED TO CREATE AND WITH DETERMINATION TO PRODUCE SAMPLES, I GOT BUSY. I MADE PHONE CALLS, ASKED A PLETHORA OF QUESTIONS TO EXPERIENCED DESIGNERS AND PATTERNMAKERS, RESEARCHED DIFFERENT TYPES OF TECHNICAL FABRICS, EXPERIMENTED WITH THE CONSTRUCTION OF GARMENTS IN MY APARTMENT, AND EXECUTED THOSE INSTRUCTIONS TO THE PATTERNMAKER ...............................................................................
WHEN THERE’S A WILL...
...THERE’S A WAY
FINISHING THE SAMPLES WAS ONLY HALF WAY. WE TESTED THE PRODUCT TO SEE IF IT WAS AS FUNCTIONAL AND DURABLE AS WE WANTED OUR GEAR TO BE. MULITPLE FRIENDS WORE THE SAMPLES DURING THEIR WORKOUTS AND TOOK NOTE ON ALL THE THINGS WE COULD IMPROVE.
............................................................................... WE RESIZED THE SPECS, CHANGED THE FABRICS, SHORTENED INSEAMS, ADDED POCKETS, LENGTHENED THE BODY, AND A FEW HUNDREDS OF DOLLARS LATER, AND SEVERAL SAMPLES IN, OUR ACTIVEWEAR PIECES ARE BETTER THAN EVER.
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THEY ARE UNIQUELY DESIGNED AS THEY ARE PERFORMANCE DRIVEN, AND WE KNOW THIS IS JUST THE BEGINNING.
DIADEM PIECES WILL EVOLVE IN TIME AS WE DISCOVER NEW FABRICS AND MAKE IMPROVEMENTS HERE AND THERE, ALL THE WHILE MAKING OUR WORKOUTS MORE EFFECTIVE WITH SPORTSWEAR THAT LOOK, FEEL, AND PERFORM AMAZING.