A GRAPHIC E X P L O R AT I O N O F F LY K N I T S . . . . . . . . . . .
PRELIMINARY RESEARCH
U S E O F F LY K N I T • intended use is for running/ training, however it is often paired with a street/high fashion aesthetic.
[ high + low ]
O T H E R B R A N D S M AT C H E D W I T H HIGH FASHION AESTHETIC [ N ew B a l a n c e /Ad i d a s ]
E X P L O R AT I O N O F F LY K N I T W E A V I N G M A T E R I A L
CONTRASTING TEXTURES • visual contrast between flyknit texture and textures found on casual/ higher end garments.
[ Nylon/Poly vs. Flyknit weave ]
C O N T R A S T I N G P AT T E R N S [ Printed pattern vs. repetitious nature of Flyknit weave ]
A P P L I C A T I O N O F F LY K N I T T E X T U R E • applying the flyknit texture onto existing high-fashion garments.
[ A l e x a n d e r Wa n g ] > > >
>>> [ Flyknit texture]
[ Flyknit texture as its own fabric, a second skin ]
INSIGHT TO SNEAKERHEAD C U LT U R E
THE VA LUE OF SNEAKER S • an investigation of after-market prices on sneakers.
[ Pictured below: Line outside Supreme store in Soho, NYC for release of S upreme x Nike Foamposite collaboration ]
HOW CAN I REPRESENT THE MONE TARY VA LUE OF THE SE SNEAKER S?
[ Signed silver casted Air Jordan ]
left
[ Va l u e o f g o l d / 1 0 0 o z v s . r e s a l e p r i c e o n N i k e A i r Ye e z y R e d O c t o b e r s ]
right
BRANDING THE HYPEBEAST S U B C U LT U R E
BRANDING A SODA • expressing the attitude and personality of sneakerhead/hypebeast culture in the context of a soda brand
#VNDS
[ Packaging + logo ]
#VNDS
[ Adver tisement poster for soda ]
. . . . . . . . . . JUSTIN YANG APRIL 2014