URBAN COLLECTION LET’S GET ORGANIZED! / 12/16/2014
WHAT IS MISSING?
DOG GEAR Breaking down the Category
MIND MAP
MARKET RESEARCH
RETAIL OVERVIEW
OBSERVATION
SWOT ANALYSIS
SOLUTION Line of products encouraging organization and enhancing the home with style, consistency, and convenience. Objectives • Improve the lives of pet parents through organization and augmenting the home. • Balance Outward Hound’s product mix, introducing new products. • Increase exposure with social media (Instagram, Twitter, Snapchat, Facebook ect..) encourage customers to contribute photos, videos, & product usage while also posting photos daily and contests monthly. • Increase sales by 20% in the first year by introducing this new line.
TARGET CONSUMER
IDEATION Development
LET’S GET ORGANIZED!
CONCEPT ONE
CONCEPT TWO
CONCEPT THREE
NEXT STEPS Expanding the Line
PROCESS & MILESTONES Cross-functional team
KPI’S
• Product Line Sales • Amazon.com reviews • Outward Hound membership Reviews