Were “Bringing” a NuEra right Your Figure Tip
Real Trade Real Buying Power National E-magazine
Nuera Trade Magazine, Inc., (N) You’re Creative Financial E-Guide
for the Informative Entrepreneur. INDUSTRY STATISTICS
The following outlines various barter industry statistics. The fact that the industry is underdeveloped in North America provides a tremendous opportunity for a company with a superior model. There are in excess of 500,000 corporate trade exchange members globally.
Almost 1/3 of all small businesses in the US use some form of bartering.
65% of corporations listed on the NYSE are involved in bartering.
Nu-Way to Buy Nu-Way to Sell Nu-Way to Live!!!
Ad Specs The Ultimate E-Guide
National Format Regional ads in a national magazine. We have a reach of more than 75 individual markets and reach audiences on a regional budget level with national prestige. We provide a local advertising conduit for 12 industries healthcare providers, business and financial professional’s services in national magazines.
Online Classified Ad Your biggest advantage in placing a classified ad on our E-Guide Magazine is the fact that we use standard HTML pages, not dynamic pages that are database driven. What this means to you is: All of our web pages are fully accessible to search bots so our web site is fully crawled by the major search engines. If you have an existing web site, a link to it from a subject-related page on our web site can increase your web site's relevancy, and therefore raise your web site's search results position on several search engines that take relevant links into account.
Nuera’s E-Guide is edited like no other. Our executive team is made of twelve industry experts from Advertising & Marketing, Automotive, Building And Property, Purchasing , Business Services & Supplies, Dining & Entertainment, Health And Personal Care, Travel, Personal Goods & Services, Office Services, to Real Estate. They are 12 passionate people that write to other passionate people in the trade industry. The pages of Nuera E-Guide are created from the idea we search the market, find the products and bring the benefits to you. Approximately all of the photography in Nuera E-Guide is original work of our trade partners, brokers and industry experts.
About Us As business owners turn even more towards barter, Nuera provides how-to information, barter industry secretes, tips, techniques, and new ideas to aid in leveraging your cash flow and saving your bottom line. Nuera teaches skills that result in confidence is they Step into Their Nuera.
Management Profiles
Editorial Management Publisher Malcolm Xavier
Features Put your message in an environment dedicated to your industry. Designed to address the needs of specific industries, and featuring in-depth reports on topical issues,
Special Advertising Put your message in an environment dedicated to your industry. Designed to address the needs
Front Cover
Departments
Nuway to Buy
On t he Back
In-House Promotion Nuway to Sell
Editorial Welcome
Members Ads
Nu way to Live
Letters
Member Profile
Mast Head
Feature Stories
Anchor Ads
Contributing Writers
Editorial Departments Put your message in an environment dedicated to your industry. Designed to address the needs of specific industries, and featuring in-depth reports on topical issues,
Editor of Nuera Trade Magazine For more information contact your Account Manager or call 212-512-6900.
Editor and Chief Glen McLeod Editor of Nuera Trade Magazine For more information contact your Account Manager or call 212-512-6900.
Creative Suzette Coka Editor of Nuera Trade Magazine For more information contact your Account Manager or call 212-512-6900.
Creative Editorial Advisor Sara Riley Editor of Nuera Trade Magazine For more information contact your Account Manager or call 212-512-6900.
Our Executive Editorial Team
214.768.5984
Section advertisers also benefit from: Online exposure on adsections.businessweek.com with advertiser links URL Directory Box within the Section High-quality reprints for each advertiser. Multi-Sponsored Sections In-depth Special Advertising
Ad Specs Page sizes
Full page 9.75” x 13.75”
1/2 page horizontal 9.75” x 6.75”
MECHANICAL SPECS: Final Trim: 8.5” wide x 11” tall Image Area: Resolution: 300 / Press: Web 2/3page
½ page
vertical 7.25” x 13.75”
vertical 4.75” x 13.75”
DIGITAL OUT PUT SPECS: PLEASE EMBED ALL FONTS, All images TIFF, Maximum Resolution JPEG or EPS format 300 dpi resolution at 100% size (CMYK or Grayscale) 600 dpi bitmap (line art).
ACCEPTABLE APPLICATIONS: PDF Format: 1/3 page
1/4 page
7.25” x 6.75”
4.75 x 6.75”
1/8 4.75” x 3.375”
Press Optimized, Tagged Image Format File (TIFF,) Maximum Resolution JPEG Adobe Illustrator® EPS, AI Adobe Photoshop® Adobe InDesign® Please embed and or attach all fonts.
Friday After Next Business Network
Classified Section
1/3 page horizontal 9.75” x 4.5”
Business Card Size: 3.2604”w x 2.0104”
Preferred Placement Rates: The publisher reserves the right to select advertising positions in each issue. However, the advertiser may pay a 25% premium to select premium placement positions in the publication if the ad space is 1/3 page or larger.
Classified Ad Rates: $35.00 Black Bold Listing (Name, Address, Telephone & Web Address) under category of your choice $50.00 Red Bold Listing (Name, Address, Telephone & Web Address) under category of your choice $75 Business Card Ad in Full Color.
Mechanical Specs Please make sure all work is original art work.
2010 Editorial Outlook
January Make Over Issue A New Year a New You. Why not because you deserve it. Close Date 10/1/09
Departments at a Glance This in turn increases production of cortical (a stress related hormone) which feeds on your muscle and makes it much harder to continue to lose fat. So, to avoid this drop in his in turn increases production of cortical. February Ethnic Power Brokers Issue The Law and You Economist on staff and partnership with Standard & Poor's. Close Date 11/1/09
March Networking Spring Issue Destination summer get away for those with desecrating taste. Close Date 12/2/09
April Earth Day Issue Destination summer get away for those with desecrating taste. Close Date 1/2/10 May Woman issue Barter top 12 females to look out for in the industry. A salute to moms that barter. Close Date 2/2/10 June Bridal Issue Before You Say I Do. Create the even of a life time on trade Close Date 3/2/10
July Entertainment Issue Creating Entertainment and wealth in the Entertainment Business. Close Date 4/2/10
August Teen Issue Training tomorrows leader today. Close Date 5/2/10
September Medical Issue An un tapped market that needs your help. Close Date 6/2/10
October Finantuale Harvest Issue Clearing out your portfolio in preparation for the next season. Close Date 7/2/10
November Give Thanks Employee Issue Incentives, how the barter secretary of the month. See you at Convention Close Date 8/2/10
December Christmas Issue Holiday gift, trip and tinsel tips. Close Date 9/2/10
For more information contact your Account Manager or call 214-768-5984. Printed from: Nuera Magazine Media Kit Copyright Š 2010 by Nuera Holdings L.P. All rights reserved.
Social Media The power of social media convergereaching more than 200,000 wellqualified scribers across America monthly.
Trade Alliance We’re not trying to overload ourselves with the body guessing and unable to adjust. Essence Community We’re not trying to overload ourselves with the body guessing and unable to adjust. Face Book thousands and thousands of extra calories, just keep the body guessing and unable to adjust. Event Co-OP We’re not trying to overload ourselves with thousands and thousands of extra calories, just keep
Blog Talk Radio This in turn increases production of cortical (a stress related hormone) which feeds on your muscle and makes it much harder to continue to lose fat. So, to ato day. We’re not trying to overload ourselves with Likdin This in turn increases production of cortical (a stress related hormone) which feeds on your muscle and. My Space This in turn increases production of cortical (a stress Trade Alliance We’re not trying to overload ourselves with the body guessing and unable to adjust. Essence Community We’re not trying to overload ourselves with the body guessing and unable to adjust. Face Book thousands and thousands of extra calories, just keep the body guessing and unable to adjust. Event Co-OP We’re not trying to overload ourselves with thousands and thousands of extra calories, just keep
Commercial Co-op What makes E-Guide unique is its membership. Why spend cash when you do not need to. All Nuera Barter members receive this service on trade. Co-Op Opportunities Quite easily, each month we customize your message with our editorial calendar. You will save money and utilize our co-op branding campaigns. Here you will have the unique opportunity to advertise with other members of the Nuera Barter trade network and Nuera Trade EGuide on national and local television platforms. We partner with companies through, billboards, directories, print media, television and radio.
Added Value
What is Friday After Next We are business talk show that teach three simple things how to buy sell an live in the Nurea. We create develop collaboration with our trade partners. We offer an exciting , helpful, show that will education to the news in the trade industry and give tip tricks how to trade your way to the top. Business Networking events for Social Entrepreneurs. Here you will have the ability to do face to face speed networking, interview, laugh and share business ideas in a economically finantualy strapped turbulent environment. Free Membership Registration. For qualified businesses when you are a guest on Friday After Next Business Talk Show you receive a $495.00 value trade membership for free, contact your trade advisor today for qualifications.
Blog Talk Sponsorship SHOW INVESTMENT 30 SEC
635
575
510
445
15 SEC
510
445
400
360
CONTENT WRAP
445
400
360
320
PSA
400
370
325
290
1 WK
2WK
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4WK
LUNCHPIE
Sponsorship Opportunities Your brand is important to “Friday After Next� as your message. We want to partner with you in efficiently getting in front of business decision-makers. Friday after Next audience are industry savvy business-focused, bright, business people. They expect like-minded results-oriented sponsors on Friday After Next. Become a Sponsorship Partner Today and get on the show Friday After Next.
Call in Welcome Our search experts help marketers navigate the complicated world of search, putting their offerings at the top of the list, and helping them speak to consumers in their own language.
Terms Agreements
Acceptance of Advertising Acceptance of all advertising is subject to review and approval by the Publisher. Ads that have not previously appeared in any of the Publisher’s publications must be submit-ted for approval at least two weeks prior to the ad space closing. In light of the great effort a manufacturer may undertake in developing advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form, thereby minimizing any inconvenience caused by the review of advertising messages. Promotion of prod-ucts, meetings, and services that compete directly with those offered by the Publisher and its affiliates is generally prohibited. All claims of fact must be fully supportable and should be meaningful in terms of performance or any other benefit. Advertisers should avoid the use of claims whose validity depends upon extremely fine interpretations of meaning. This does not exclude the use of normal qualifiers, such as footnotes, which may be necessary to render a claim true. Advertisers may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made. Comparison to any Publisher products or services is prohibited. Comparisons to a competitor’s products or services in the Publisher’s communications vehicles are prohibited. The inclusion of an advertisement in the Publisher’s publications is not to be construed or publicized as an endorsement or approval by the Publisher, nor may the advertiser promote that its advertising claims are approved or endorsed by the Publisher. Artwork, format, and layout should be such as to avoid confusion with editorial content of the publication. The Publisher reserves the right to insert the word “Advertisement” above or below any copy to avoid confu-sion. Advertorials are prohibited. The Publisher reserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time for any reason or no reason at all, including without limitation any advertisement that the Publisher determines could adversely affect the good will or reputation of the Publisher or its affiliates. Advertisements that conflict or have the appearance of conflicting with the Publisher’s policies are prohibited. The fact that an advertisement for a product, service or company has appeared in a Publisher’s publication shall not be referred to in collateral advertising. Use of the Publisher’s name and/or logo is prohibited without the Publisher’s prior written approval. For a full description of the Publisher’s advertising policies please refer to www.journalsleep.org.
General Guidelines Unless ad materials, an insertion order or written instructions clearly stating which advertisement should run are received by the ad materials closing date for ads under contract, the previously run advertisement will be repeated. If no prior ad-vertisement is available, Publisher will run a house advertisement and advertiser will be responsible for the cost of your original insertion order. The Publisher reserves the right to change its advertising policies at any time.
Limitations of Liability The advertiser agrees to indemnify and hold harmless the Publisher for all damages, costs, expenses of any nature including court costs and legal fees, for which the Pub-lisher may become liable by reason of its publication of the advertiser’s advertisement. The Publisher is not responsible for incorrect ad materials run when ad materials or in-structions are not received by the ad material deadline. The Publisher is not responsible for ad placements near competing products unless an agreement has been made in writing between the Publisher and advertiser prior. The Publisher will not be bound by any condition appearing on insertion orders/contracts or copy instructions submitted by or on behalf of the advertiser, when such condition conflicts with any provision in the Publisher’s policy. The Publisher does not make corrections to ad artwork. All ad artwork must be submitted in final format. Publisher will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Publisher publication or outside organizations publication. The Publisher is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the advertiser. The Publisher is not respon-sible for printer’s or clerical errors, nor will any credits be given for advertising errors not reported after the first issue in which the ad is published. For a full description of the Publishers limitations of liability please refer to www.nuerabrter.com/magazine
Terms Net amounts are due thirty (30) days before publication date. A 1.5% finance charge, 18% APR, will be applied to all past due amounts. In the event Advertiser fails to make payment, including incurred finance charges, within thirty (30) days after publication, the 15% advertising agency discount will not be given and the Publisher will discontinue all advertising from the Advertiser until payment is received in full. This suspension of advertising does not relieve the Advertiser of its contractual obligations under this contract. A completed and duly signed Agree-ment guarantees advertising rates for the period identified on page 1. Advertis-ing agency discounts, not to exceed 15%, will be granted only to advertising agencies that are independent of the companies and products/services they represent. By signing this Agreement, advertising agencies assure that they have the right to contractually bind the company being represented and in the event of default of payment or cancellation, both the advertising agency and the company represented are held liable for the obligations of this Agreement.
Cancellation The Publisher reserves the right to cancel this Agreement without cause at anytime in its sole discretion for reasons including but not limited to breach of Agreement by the Advertiser. The Advertiser may cancel or change an insertion within this Agreement by providing notice in writing to the Publisher on or prior to the ad space closing deadline. Any insertions cancelled after the ad space closing deadline will incur the full cost of the insertion. In instances of cancellation after the ad space closing deadline, the Publisher reserves the right to resell the ad space. The Advertiser is not relieved of any obligations made in the Agreement should the Publisher resell the ad space. Premium positions are contracted for the entire year and are not applicable to standard cancellation policies. Premium positions can not be cancelled.
Specifications This Agreement is final to the size, shape, color, and placement as set forth above. All changes thereafter must be approved by the Publisher by the ad space closing deadline and a new Agreement must be signed.
Advertising Material Deadline All advertising material must be provided in electronic format as outlined in the 2010 Nuera Media Guide with accompanying high resolution proof by the ad materials deadline.
Edits and Corrections The Publisher may, at its discretion, require edits or reject any advertisement submitted by the Advertiser that it deems inappropriate or that is inconsistent with the Publisher’s mission and organizational practice. This Agreement cannot be invalidated for typographical errors, or incorrect insertions in Publisher’s publications. The Advertiser shall notify the Publisher of such errors immediately. Upon notification, errors will be corrected in the next available placement of the advertisement that is agreed to and made in this Agreement, provided the production timelines allow for the insertion of the corrected ad material. The Publisher shall not be held liable to the Advertiser for any loss that results from the incorrect publication of the Advertiser’s advertisement.
Assignment or Transfer This Agreement may not be assumed or transferred by the Advertiser.
Work Order and Agreement Form Company Information: Advertiser: Ad Agency: (If Applicable)
E-mail Address:
Contact Name: Street Address:
State:
Zip:
Business Phone:
Cell Phone
Rate: Ad Size
Ad Frequency (1x, 3x, 6x, 12x)
Bill to: (f billing information is the same as above, leave blank.) Company Name: Contact Name:
E-mail Address:
Street Address:
State:
Zip:
Business Phone:
Cell Phone
Rate: Ad Size
Ad Frequency (1x, 3x, 6x, 12x)
Special Charges:
Full Page
qCreative Services rConcept Creation
q½ Page (Horizontal)
Ad Position: All posstioning in magazione is left to final postioning of publisher and is on a first come first serve basses.
Ad Month (Please Check appropriate box for ad month/s)
q½ Page (Vertical) q ¼ Page
rJanuary
rJuly
q2Page Insert
rFebruary
rAugust
q4Page Insert
rMarch
rSeptember
q6Page Insert
rApril
r October
qOther __________
rMay
rNovember
rJune
rDecember
qOpposite Masthead qOutside Back Cover qOpposite Table of qContents
qDisplay Classified qOpposite Inside Front qCarrier Outsert qRun of Book
q Inside Front Cover qOpposite Inside Back Cover qOpposite Lead Article qInside Back Cover
Advertising Specials: qNew Advertiser qFree Color - Run - of - Book qUpgrade qSLEEP 2010 Exhibitor Special qMultiple Advertisements qEnd of the Year
Advertiser
Date
Agent Name
Date
Production Info
“Put It In Writing And They Will Come…”
Up Loads: Now you can go online and order, upload your ads and advertorials. Go to nuerabarter.com/magazine/upload
Production Notes: All ads must be CMYK for print and RGB for digital PMS colors are not acceptable. Due to the nature of the uploading process, color may vary somewhat from preferred proofs.
Images:
Your ad
All images must be in 300 dpi saved as TIFF or EPS. Maximum ink density for any CMYK image should be 260%. Jpegs and image files using indexed color, RGB mode or LZG compression will not output correctly.
Fonts: Please include all fonts used in your layout. Do not stylize fonts in Quark Xpress as this may cause them to output incorrectly.
Advertorial: We specialize in a mix of marketing and education. It's a way to inform the public of new advances in your field. A way of educating the public about your practice or business. It's a smart marketing. And, it's your story. For the equivalent of local advertising dollars, our clients garner the audience and prestige generated by national magazine coverage: Our advertorial delivers regional exposure in impressive, high-volume titles.
The Process: The focus is educational advertising. The clients are interviewed, the client's Website is reviewed and indepth research into the client's product or service is conducted. Then, the copy is drafted. Once copy is drafted - and artwork is in-house - the process moves forward. (N) designers skillfully bring together copy and graphic elements such as photographs, logos, charts and illustrations to create the finished advertorial.
Design Intervention: The design of an ad is an integral part of the style of (N). Publisher reserves the final approval rights on design and photography used in all advertisements. Artwork should be approved by (NTM) before final production commences. For technical questions: Don Hogan, Creative Art Manager, 214.748.5984 dhogan@consultant.com Suzzie Cocca, Nuera Trade Magazine (N) Team Lead, 214.777.7777 scocca@consulatnt.com SHIPPING: Please send all materials to the attention of your Account Executive at: Attention Malcolm Ervin POBOX 3118 3014, Dyer Street Dallas, TX 75275.
Graphics Information
Design Services: We offer professional quality layout and design for our trade partners. Each design specs are created to your specifications.
Your ad
Our Offer: We offer graphics, articles and advertisements for our trade partners. We have a flexible team of professionals including, writers, artists and marketing specialists available to design the layout and help with marketing for our trade partners. Originality: We provide originality and expert quality with quick turnarounds and aggressive prices. We create images from indoor / outdoor signs large scale vehicle graphics, to small scale print graphics, such as business cards, flyers and brochures, we will meet and success all your expectations and graphic design needs. Our turnaround time is approximately seven business days for most projects. Whereas smaller design projects are usually completed in a few couple of days, and larger design projects may require several weeks to complete.
Rate Card Payment If payment is not received, then the announcement will not run in the next month's issue, but in the subsequent month's issue. We recommend that submission and payment be made well in advance of the monthly deadline. Example: Clients want to advertise in the Nuera February issue all article submission and payment is due November 2nd 4 month's before shelf date. This aids or designer to maintain a cohesive trade magazine that we all can be proud of.
Full Color Ads Acceptance of all advertising is subject to review and approval by the Publisher. Ads that have not previously appeared in any of the Publisher’s publications must be submit-ted for approval at least two weeks prior to the ad space closing. In
Publishing Dates: All publishing dates are one month prior to shelf date. Example, the Oct issue would be Sep 2, 2010. Closing Dates: A Closing Dates are three months prior to publisher date. All Oct issue information would be due July 2. Any information received latter than three months prior is considered late. On The Shelf: All guides that are due on the shelf and live on the 2nd of each month one month prior to publication date. Oct issue would go live in Sep.
Publishing Date
Close Date
On Shelf
January February March April May June July August September October November December
10/2/09 11/2/09 12/2/09 1/2/010 2/2/010 3/2/010 4/2/010 5/2/010 6/2/010 7/2/010 8/2/010 9/2/010
Dec Jan Feb Mar April May Jun July Aug Sep Oct Nov
Full Color Ad Rates
Member Profile Ads requiring design assistance due no later than the 15th of the month prior
2 Page Spread Full Page
765
720
680
635
2/3 Page
635
575
510
445
½ Page
510
445
400
360
1/3 Page
445
400
360
320
¼ Page
400
370
325
290
1/8 Page
250
215
195
170