M E D I A D E S I G N A R C H I TECTURE C O N C E P T S
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JUSTYNA CHOLI MEDIA - DESIGN ARCHITECTURE issuu.com/justyna92 justyna.choli@gmail.com +44 7459 301 561
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INDEX MEDIA (EVENTS) UNTITLED 04 YI-JONG GONG-GAN 05 PEEL 06 RES EXTENSA 07 XYZ / S 08 XYZ / S EXTENDED 09 SUPERPOSITION 10
DESIGN STAGE DESIGN 12 FOOD DESIGN 13 GRAPHIC DESIGN 14 EXHIBITION DESIGN 15 LIGHTING DESIGN: SENTAGLIO 16 LATRIO 18
AR(T)CHITECTURE
TEMPORARY MODULAR PAVILION 19 BA DIPLOMA PROJECT: NEW ART PLATFORM 20 ANNEX I - VIDEOMAPPING 21 ANNEX II - SCULPTURE 24 SPATIAL STRUCTURE 25
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The video-installation aspires to challenge the perception of familiar spaces. By playing with the fundamentals of video and projection such as perspective, scale, materials, pacing and framing, we dematerialize space and as a result the aspects of everyday life become abstract and conceptual. By using blurred images, kaleidoscopic effects, extreme zoom-ins, image rotations and reflections, we evoke the feeling of dreaming or drifting in memory. Ritualistic actions and sounds as well as lyricism are employed to produce a spiritual environment. In addition we use time-lapse, asynchronous projections of the same action, velocity and time loops, to bend time. The several elements of the installation further create the sense of boxes within boxes, realities within realities and try to create bridges between them. The convention of space-time is thus deconstructed and remains fluid, open for the visitor to give meaning to.
UNTITLED video installation AA School of Architecture London, 5-6/11/2015 AAIS graduate programme spatial installation / projections
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Through the phenomenological experience produced by the video installation, the simultaneous presence of three different worlds/ realities is enhanced: the material world of the installation, the world as captured in video and the virtual world that resides in our consciousness. Consequently the video installation is a fleeting experience, a celebration of the moment and an open-ended event. This is further enhanced by the strong presence of humans serving and performing the spatial elements and the equipment plays a key role in creating a sense of congenial looseness.
Through the peaks and ambient tones, the sound installation takes the audience for the spiRITUAL journey. The sequences of the various soundscapes build up respectively a sense of the presence, then growing tension, and finally catharsis. All the elements of the spatial configuration, such as projections, scattered chairs, blind folds, glasses, metal pieces and paper tapes, consist into one, analog, spatial instrument. The composition is enhanced with the analog part; during which the developed sound score played in digital 7.1 surround system quality is juxtaposed with a pre-recorded sounds of tape and real-time tearing of the floor lines.
YI-JONG GONG-GAN sound experience AA School of Architecture London, 26/11/2015 area AAIS graduate programme spatial installation / projections / objects / speakers
The element of the blind folds amplifies the perception of the narration. While all audience members have the eyes covered, all senses are sharpened. Participators can instinctively feel the presence and movement of the performers, while the sense of hearing seems to be deceptive. At the end, the spectators ‘awake’ in empty room having a sense of teleportation or temporary disorientation after the undergone journey.
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‘Peel’ is a choreographed performance summing up the 3-week long block of seminars, workshops and lectures on the movement. Dancers and choreographers form the New Movement Collective, interdisciplinary dance group, introduced the basics of the filed. The collectvie investigation has been focused on the idea of ‘creating the bonds with the audience’ and ‘playing with the roles and expectations’.
PEEL movement performance AA School of Architecture London, 18/12/2015 ar AAIS graduate programme spatial installation / projections 2015 https://vimeo.com/154959380
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Many elements found its continuation, for example the line projections. Some others, such us soud score, has been developed further. The performance experimentation with the media has been enhanced with the video work titled ‘Peel’ displayed in 3D quality.
Malopolska Garden of Arts’ entrance hall / atrium is a transitional space, channeling and filtering the outside and the inside worlds; literally a threshold. The creative team from the Architectural Association Interprofessional Studio (AAIS) incorporates a synthesis of several mediums to render and constitute the atrium’s spatial configuration. During the course of the event the performers activate and animate the space, weaving in four-dimensions, structure, choreography, live soundscape and projection. By introducing a concept of Yi-jong gong-gan, AAIS interprets this year’s Biennale theme, Energy - Self/ie - Space.
RES EXTENSA performance / installation Malopolska Garden of Arts 4th International Biennial of Interior Desgin INAW Krakow, 8-9/03/2016 AAIS graduate programme 2016 spatial installation / performance
https://vimeo.com/167039204
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XYZ/s is a site-specific project engaging different levels and spaces at the Watermans Art Centre in London. Questioning our perception of reality, the performance examines the relationships between virtual and physical worlds. Through the use of multiple mediums, interactive and participatory elements as well as analogue and digital media, we reverse the roles, shift the spaces, and play with the time (life-feed vs. pre-recorded picture) and audience expectations through the guided narration. XYZ/s attempts to virtualise the real and realise the virtual, forming an intersecting space between reality and unreality. Inspired by the simulation argument we assumed 3 types of actions: permanent (exhibition) repeatable/circular (repetitive performance/ installation) and one time only – finale (interactive performance). Along with the open studio, dance rehearsals, exhibition and student panel talk, all actions consist into XYZ/s interdisciplinary event at Watermans Art Centre.
XYZ / S interdisciplinary event Waterman Art Centre London, 14-21/03/2016 are AAIS graduate programme in collaboration with AA DRL, emTech & NMC design / performance 2016
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https://vimeo.com/167040452
UK Young Artists is a registered charity that champions the next generation of creativity, supporting collaboration and intercultural dialogue, ensuring a vibrant and diverse creative future for the UK. UKYA develops artists’ practice through cross art form opportunities and celebrates creativity at national & international festivals. UKYA National Festival: Derby 2016 was another major event taking place between Thursday 3 - Sunday 6 November at venues across Derby.
XYZ/s extended is a multimedia, interactive performance/installation which challenges the relationships among performers, visitors, objects, space and our senses. It draws inspiration from some of the most prominent theories of physics and philosophy, creating an interplay of the four dimensions. The visitors are encouraged to explore three different spaces and find themselves in various roles and situations. Each space has its own immersive environment for people to experience and interact with.
XYZ/S EXTENDED mulitimedia performance UK Young Artists Deda Theatre, Derby 05/11/2016 AAIS graduate programme design / performance 2016
https://vimeo.com/167026971
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PROGRAMME// PERFORMANCE / INSTALLATION 18-19/06 REHEARSALS 18-19/06 EXHIBITION 18-19/06 LA SOIRÉE 18-19/06 WORKSHOPS 17&19/06 ‘MOVEMENT RESEARCH LAB’ PANNEL TALK / OPEN STUDIO DISCUSSION VJ SHOW + DRINKS
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SUPERPOSITION interdisciplinary event MuseumsQuartier Wien Architekturzentrum Wien Vienna, 16-19/06/2016 AAIS graduate programme design / performance / videomapping / sound
SUPERPOSITION is a multidisciplinary performance & interprofessional exchange platform which draws inspiration from the city of Vienna, tangible and intangible spaces and theories regarding our perception of reality. It weaves them into the fabric of spacetime inviting visitors to interact with it. Developed videomapping projections and design elements combined into immersive performative costume have been mutually interlinked and synchronised within the sound and choreography resulting in overwhelming spatial experience.
The event’s programme offers, inter alia, MOVEMENT RESEARCH LAB experimental choreography workshops ; AAIS EXHIBITION presentiation of the previous events, theoretical and practical research, experimentations, side projects and backstage experiences; SOIRÉE WITH AAIS & FRIENDS two evenings with drinks, snacks, DJ & VJ sets, along with the menu-designed culinary experience and open panel discussion
https://vimeo.com/200345089
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STAGE DESIGN as a part of XZY / S interdisciplinary event in London 4-21/03/2016
AAIS graduate programme scenography / choreography / lighting / music score / costume design / content design stage stet-up / technical rehearsal / audience experience design / creative industry PR & advertising
CULINARY EXPERIENCE as a part of SUPERPOSITION interdisiplinary event in Vienna 18-19/06/2016 AAIS graduate programme food art / experimentations / degustation grahpic design / soirĂŠe / video teaser
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GRAPHIC DESIGN visual identification of SUPERPOSITION interdisciplinary event in Vienna
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AAIS graduate programme
branding / editing - print / briefs/ social media / presentation decks / video teasers / menu 2016
EXHIBITION DESIGN AA Project Review 2016 AAIS exhibition AAIS graduate programme experiments / prototyping concept / executive project 2016 The multifunctional system performing as a static structure, performance element, costume design & choreography component, video, video mapping and sound material, and finally as an exhibition system. Elaborated design successfully convinces a symbolic meaning originating from the assumed philosophy and the primal determinants of the space, which are point and line.
The structure efficiently combines the low costs of CNC production, lightness and adaptability to many functions, capability of international transportation, as well as in the possibility of combining with other materials such as cardboard tubes, elastic ribbons and cork bards, which testifies on its universality.
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SENTAGLIO senza + tagliare / without cutting OLED lamp series light design course (Erasmus) conceptual project / paper models 2013
Project of lamp series using an innovative technology - Organic LED (OLED). Idea of form originates from the paper models. Piece of paper without cutting has been folded. This simple manner allows to obtain a pure and ultrathin form. Additionally, OLED provides a diversity of the colour, intensity and attenuation.
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https://vimeo.com/188683908
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horizontal arrangement
vertical arrangement
diagonal arrangement - structural installation
single module
180O link - horizontal combination
135o link - 45 o chamfer edges
2 combined modules
90O link - vertical combination
LATRIO lateral / attractive / triangular/ rotatative / innovative / omnidirectional modular lighting system
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possible combinations
360O link - rotatable connection
2 independent ways of electrical power connection
product design course (Erasmus) 2013
bottom ligthting surface and inner-side stripe of light
TEMPORARY MODULAR PAVILION area 58m2 (total 67m2) or varied interior design course (Erasmus) conceptual project / paper model 2013
The project of a temporary pavilion assumes the possibility of adaptation into cafe, exhibition space, urban meeting spot, fashion shows and events area. The main idea of the modular system originated from a cardboard model. Developed grid defined a triangular shape of the modules and revealed a multiplicity of the potential combinations, which affected on the general flexibility and temporary character of the structure.
The construction is made of a steel and aluminium profiles, covered by the various materials such as fibre reinforced plastic, PCV, ETFE and glass. Due to its complexity, the pavilion can be modified depending on thr individual need. Reflective materials of the external surface can be illuminated with varying colours, designed correspondingly due to a specific event.
The pavilion is distinguished by its dynamic composition. A dichotomy of the vertical and horizontal directions, in opposite to the diagonal ones, make this massive structure alive and vivid such as the various activities occuring inside.
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BA DIPLOMA PROJECT: NEW ART PLATFORM - AUDIOVISUAL & PERFORAMANCE ART CENTRE conceptual project / model 1:100 interior design course 2015 The Diploma Project assumes adaptation of the former Industrial Ovens Building at the „SABINOW� Mining & Metallurgy Complex into NEW ART PLATFORM - Audiovisual and Performance Art Centre. The place working as a park of creative initiatives, art & exhibition centre, can hold various ativities suh as workshops and residential programme for the artists. While maintaining a Genius Loci, the interactive/digital character of a place reveals itself at night. Adjacent buildings, former Office and Reloading Building, has been adapted into the Hotel and the Gallery of Contemporary Arts / Music-Cafe. urban land development masterplan and the transportation infrastructure
20 of the former Reloading platform has been The building adopted into the Gallery of Contemporary Art / Music-Cafe.
The former building of the Office has been adopted into a Hotel. Connected buildings create an unique post-industrial landscape.
The whole park has been connected with the newly designed paths and temporary located platforms, shelters/cubes and seats.
annex I to diploma project videomapping visual presentation techniques course 2015 Video projections (videomapping), except artistic and content-wise values, may distort the image of the façade of the building, interfere with it, optically collapse or erase it. Some parts of the projections are interactive. Tablets’ and smartphones’ users can play, create and contribute into live animations by painting (light painting) on the elevation. Animations and illuminations of the building are programmed according to the particular event. It might have a form of a live streaming (live-feed) projections from inside/outside part of the building or any other location (concerts halls or others cultural institutions).
https://vimeo.com/188677041
https://vimeo.com/188679102
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The sculpture reflects the architectural transformations in a reference to the Genius Loci. It creates some kind of a dialogue between the two related domains, Architecture and Sculpture.
annex II to diploma project sculpture sculpture course corroded metal / 45x45x45cm scale 1:25 2015
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In comparison with the monumental building of the former industrial ovens, the sculpture distinguishes simple manner of expression. The obtained form, variegated cube, symbolizes pyrite – mineral occurring in the iron ore. Sculpture’s measurements and volume represent unbuilt part of the building – ¼ remains unfinished. Presented building used to be connected with the located-nearby iron ore Mine by the narrow-gauge railway. At present, the Mine is flooded – the connection has been broken. The symbolical link has been captured as a flowing down over the sculpture water.
spatial structure studium of the space structural modeling lab. paper sketch, pastel drawing, wooden model 2011
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