My favorite thing is to go where I’ve never been Francesca Rivera Meza
PROFILE
Rich cross- cultured background. Traveled and lived around the world. Bilingual/bicultural ( Spanish/English) U.S Citizen. EXPERIENCE Tribal DDB San Salvador, El Salvador October 2011 Present Copywriter Exclusively assigned to Jaime Molina’s account, renowned pioneer of Advertising in Latin America, tasked with branding, conceptualizing, art directing, and launching his personal virtual gallery and planning upcoming exhibitions Conceptualized and executed campaign ideas for the rebranding of ADOC Central America’s largest shoe brand based out of El Salvador, winning the 2012 Top Brands Award for brand improvement. Successfully performed as copywriter and creative director for Steve Madden and Hush Puppies Worked closely with art directors during the creation of campaigns and productions. Created concepts and wrote radio and television scripts for clients. Inspired my creative team in brainstorming, conceptualizing and account planning sessions. Brickell.com Miami, FL February 2009 - January 2011 Freelance Branding and creative consultant Collaborated with Brickell.com founder in branding start-up, producing slogan, and writing majority of the content currently on the site. Lyle Reitzel Gallery Miami, FL June 2009 - October 2010 Executive Assistant Oversaw all aspects of art gallery management including business management, records, scheduling, creating press releases and market material, and vendor/artist/client communications Traveled to and hosted exhibits with Lyle Reitzel, interacting with potential and existing customers
Discovery Network Miami, FL February 2006 – December 2007 Media Planner, Assistant Producer Worked on preparatory launch of US Networks including media planning for: Discovery Español, Discovery Kids en Español, and Travel and Living en Espanol across Latin America Served as assistant producer for Discovery Kids en Espanol. EDUCATION Miami Ad School Madrid, Spain & Miami, Florida Advertising and Copywriting portfolio program, 2010 Florida International University, Miami, FL Bachelor of Art in English Literature, 2010
AWARDS & SPECIAL PROJECTS •Produced television spot for IKEA: won third place in the student D&AD competition in London. •Short listed in The Cannes Future Lions competition for a campaign I created for Diesel •Produced, art directed, wrote, and performed a rap song under the pseudonym Franrarri called “ I got maids” for Miami Ad Class, The Brand Called You ACTIVITIES & INTEREST Fluent in Enlgish and Spanish Creative Director and Event Planner of Foundacion San Andres, a non profit organization in El Salvador that heals children through equinotherapy and the arts Experienced snow skiier and scuba diver
Print. STEVE MADDEN 2012.
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IT’S SIMPLE TO HAVE A HAPPY ENDING.
Print. JEEP 2012.
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Write a letter to the person who just popped in your head D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007. D&AD Mention and In-Book 2007.
BRING YOUR HUSH TV Spot D&AD Mention and In-Book 2007.
Don’t let expenseve furniture ruin your life TV Spot D&AD Mention and In-Book 2007.
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