social networking

mobile

social networking

social networking

world forum

forum

Shaping the future of social media

Free Exhibition Pass Available

Booking Hotline: +44 (0) 117 321 8303

Social Network

Gold Sponsors

Silver Sponsors

Early Booking discount ends 31st Jan 2009 Joint exhibition combining social networking and mobile social networking formats

9th-10th March 2009, Olympia Conference Centre, London

Anthony Lukom Managing Director, MySpace UK

Kate Burns Managing Director & Vice President, Europe for Bebo & People Networks

Sampo Karjalainen Co-Founder and Chief Creative Officer, Sulake/ Habbo Hotel

Maz Nadjm Portal Services Manager, Community, BSkyB

Damien Byrne Head of Entertainment, T-Mobile

Natalie Johnson Manager, Social Media Communications, General Motors

Emma Jenkins Head of Interactive Marketing, Procter & Gamble UK

Frances Dovey Interactive & Emerging Media Manager, Cadbury

Davide Villa Senior Vice President B2B, XING AG

Sarah Evans Mobile Advertising Manager - Products and Content, O2

Henry CliffordJones European Director Advertising, Linkedin

Gerrit Mueller Senior Director of Mobile Products, Connected Life, Yahoo! Europe

Caroline Sexton, Community Product Manager, Vodafone UK

Sonja Langer Blinko Global Marketing Director, Buongiorno spa

Andy Baker Managing Director, Friends Reunited

Mark Watts-Jones Head of Development and Innovation, Orange UK

David Jones Vice President of Global Marketing, Friendster

Michael Donnelly Director, Worldwide Interactive Marketing, The Coca-Cola Company

www.socialnetworking-forum.com

social networking world forum

DAY 1 – SOCIAL NETWORKING STRATEGIES With the ever-increasing social use of the internet, websites have become the setting for discussion of ideas, opinions and transactions. These conversations are taking place within the framework of social networks. The challenge for marketers and advertisers alike is to leverage the power of these new social networks to create innovative and original brand experiences. Day 1 will examine these issues.

0800

Registration & Networking

0900

Chairman’s Introduction

0910

Opening Keynote: Anthony Lukom, Managing Director, MySpace UK

SESSION 3: BUILDING A BRAND AROUND SOCIAL MEDIA The popularity of social networking sites have helped seed an array of niche targeted networking sites. Session 3 looks at this new trend and the opportunity that this presents for the brand.

SESSION 1: SOCIAL MEDIA TODAY: THE FACTS Session 1 will examine the global social networking market while providing a case study on how they continue to grow, innovate and attract new audiences.

0940 • • • • •

An overview of the Social Networking market Current numbers and future predictions Worldwide social networking market Growth of mobile networking Understanding the behaviour of social networking users Why is social networking so popular

1000

• •

Case Study: Staying ahead of the game with the current social networking phenomena?

How to bring in new audiences?

Lessons learnt within the last year Kate Burns, Managing Director & Vice President, Europe, Bebo

1020 • • •

Why Facebook is relevant to your company How to use the largest social media platform to market your brand Successful App strategies and how to make them work for you Facebook on mobile – how is this relevant to your business?

1050

MORNING BREAK AND EXHIBITION

SESSION 2: SOCIAL MEDIA AS PART OF YOUR MARKETING MIX This session will look at existing social networks and examine how corporations, brands and other non-profit organisation utilise them as part of their overall marketing and PR strategy.

1130 •

• •

Targeting groups and individuals How brands and organisations can use social media to target specific groups Utilising the platform to communicate relevant messages Improve the credibility of your PR campaign Lorenz Bogaert, CEO, Netlog

1150

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•

•

Incorporating professional networking platforms like XING into the communication strategy Who’s networking? Demographics & motivations of professionals net working online Community development: Creating successful dialogues between company and consumer Going live: Supporting online communities with offline events Davide Villa, Senior Vice President B2B, XING AG

1210 • • •

Marketing on international social networks Using multiple platforms such as Friendster, Facebook, etc.

Discuss overlap, engagement, traffic and trends in mobile.

Advertising case studies.

David Jones, Vice President of Global Marketing, Friendster

1230 •

• • • •

Panel: Integrating Social networking with B2B marketing How can B2B businesses use social networks to market and engage with customers Are existing “social” networks too informal for B2B marketers?

Using social networks to target and attract new business Incorporating social media as part of your B2B PR strategy Using apps, forums and blogs Todd Masonis, Co-Founder, Plaxo

1300

LUNCH, NETWORKING AND EXHIBITION

1415 • • •

Promoting your brand using social networks Targeted campaigns to engage with consumers Relationship marketing and long-term dialogue Gaining ideas through consumer feedback Michael Donnelly, Director, Global Interactive Marketing, The Coca Cola Company

1435 • •

Social networks as a facilitator for direct client interaction Using social networks to build relationships with consumers in a new way Examining the benefits of setting up a new social network Pettrina Keogh, MD, Gurgle

1455

• • •

How a traditional brand uses social media to engage with new customers and deepen existing customer relationships Launching your own network: Pitfalls, considerations and lessons learnt Success of Metrotwin: How to market and build your own platform Legal, branding and PR considerations Chris Davies, Digital Marketing Manager, British Airways

1515 • • •

Panel: Integrating social media into traditional marketing strategy Engaging new customers while maintaining existing image Using social media to offer valuable information How to successfully target new audiences online Chair: Gareth Jones, Editor, Revolution Mark Charkin, VP Advertising, Bebo Frances Dovey, Interactive & Emerging Media Manager, Cadburys Emma Jenkins, New Marketing Models, Proctor & Gamble UK Ben Rotheray, Digital Marketing Manager, Land Rover UK

1550

AFTERNOON BREAK AND EXHIBITION

SESSION FOUR: NICHE NETWORKS, GAMES AND APPLICATIONS Corporations and brands are beginning to launch niche sites to offer targeted groups an imitate platform to share ideas and communicate. Additionally, people are turning to fancy applications and games in a way to attract audiences to sites and new services. This session will examine these marketing efforts providing insight into technology choices and successful marketing strategies.

1630 • • • •

Flat-packed social networking sites: WhiteLabel platforms Software that you can brand and integrate into existing domains Economic and proven technology benefits Are white label platforms restrictive?

Successful launches and what lessons they are to learn

1650 • • •

How games can increase web traffic, awareness and aid PR campaigns Using online games to launch new products and services Executing short term and seasonal marketing campaigns with games How games can successfully promote a positive image or opinion

1710 • • • •

Panel: Using applications to reach new audiences What are applications and how can they help your business Designing and executing the right app strategy for your business Successful marketing and seeding strategies How to stand out from the crowd Shivanandan Pare, Chief Operating Officer, BigAdda Senior Representative, BIMA

1745

SUMMARY & CLOSE

NETWORKING DRINKS RECEPTION

Business Development Opportunities

For more information, please contact Mark Johnstone on +44 (0) 117 321 8305 or email mark@sixdegs.com

social networking world forum Asia

Asia

September 2009 Singapore

www.socialnetworking-asia.com

social networking world forum

North America

26th – 27th October 2009 Santa Clara, California

www.socialnetworking-northamerica.com

9th & 10th March 09 Olympia Conference Centre, London Book now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

social networking world forum

DAY 2 – CONTENT, ADVERTISING AND USER ENGAGEMENT Social networking sites are becoming increasingly attractive to the content provider and advertiser. Precise targeting of the consumer with teaser video clips and increasingly clever advertising can drive programs, brands or products growth. Day 2 will look at the strategy and development of content services, how to create revenue streams from sites, the appeal for advertisers and brands and in conclusion, what the future holds for the social network

0800

Registration & Networking

0900

Chairman’s Introduction

0910

Opening Keynote

SESSION ONE: CONTENT SERVICES, STRATEGY AND DEVELOPMENT Premium content and advertising is fast becoming a key strategy allowing social networks to monetize their sites. Viral content distribution has created a valuable new inventory for advertisers and a new business model for the entire media industry. Session 1 looks at content services, the strategy behind their delivery and how this can be developed.

0940 •

•

•

TV production – Creating original content for social networks Leading examples of providing social media platforms with original content and advertisers Viewer participation TV – the perfect form of entertainment for social network Will this change the way traditional programmes are made?

Peter Cowley, Managing Director of Digital Media – Endemol UK

1000 • •

Integrating social media and Pay-TV How pay-TV operators integrate social networking Introducing web 2.0 facilities to the television

1020

• •

Why quirky, entertainment and historical content is exciting to the audience?

Adapting raw footage into compelling content for social network users Success to date with Diagonal View and future plans.

Asha Oberoi, Content Director, ITN Source

1040 • • • •

Panel: Home entertainment, broadcast television and social media The marriage of online video and social media How communities can help develop better TV programming Using social networks to engage new audiences and expand reach Integrating social media within the Television proposition Maz Nadjm, Portal Services Manager, Community, BSkyB Dan Cryan, Senior Analyst, Broadband Media, Screen Digest Dan Whiley, Commercial Vice President, Digital Media, MTV Networks International Lulu Phongmony, Business Development & Marketing Manager, iVillage

1110

MORNING BREAK AND EXHIBITION

SESSION TWO: SOCIAL NETWORKING ADVERTISING The appeal for advertisers is great with precise targeting, viral distribution and consumer referrals. Session two looks at the revenue models for social networks and how they are evolving.

1140 • •

• •

Building diversified revenues on next-generation social networking sites Enhance attractively based on privacy and personal data Starting from a personal tool value proposition to grow and organize your network Exploiting huge subscriber base and turning user impressions into money What are brands looking for from social networking sites?

Nicolas Bry, Senior VP, Orange Valle

1200 •

•

Hear two social media examples from General Motors GM took advantage of an opportunity to talk about their centennial celebration by developing the GMnext website; a social site aimed at generating dialogue with various constituents to define GM’s next 100 years.

Early in 2009, with the North American International Auto Show, GM branched into a new Iphone app. that enabled journalists and consumers to learn more about General Motors’ products and news.

Natalie Johnson, Manager, Social Media Communications, General Motors

1220 • • •

Branding and advertising on video content How does video advertising work and what are the benefits Best practice for video advertising Is advertising on online video more targeted than Television?

Katie Bell, Commercial Director, Stardoll

1240 • • •

Panel: Benchmarking advertising on social networks Success stories and how advertisers have tackled social networking Using blogs, polls, forums to develop products/brands How best to capture peoples attention on social networks Henry Clifford-Jones, European Director – Advertising, Linkedin Peter Ward, Co-Founder & Co-CEO, WAYN.com

Jon Radoff, CEO, GamerDNA Erik Maillard, Managing Director, Ogilvy PR Paris Jonny Freeman, Digital Marketing Manager, Honda

1315

LUNCH, NETWORKING AND EXHIBITION

SESSION THREE: CONTROLLING THE USER AND CONTENT Users are now heading straight to the door of a social networking community. They act on referrals and often advice from complete strangers. How can brands infiltrate these communities and monitor what is being said? Search engines used to control the user so how are they reacting to this influx of UGC? How are these companies going to keep control of the user?

1430

How vertical search fits into the larger search market Jeff Tinsley, Founder & CEO, Reunion.com

1450 • • •

Remaining ahead of the game: listening to your audience How to control your online appearance Using social communities to improve customer relations Remain on top of what is being said about your organisation

1510 • •

•

Marketing in a world of choice Adding emerging media to your marketing mix.

Getting the balance right and lessons learned to date. How do you manage the complexity and dynamics?

Examples include Video on Demand www.bmw-web.tv, search engine marketing, blogs, communities, seeding etc.

Tony Douglas, Innovation Manager, BMW Group

1525 • • • • •

Panel: Web analytics: Measuring and monitoring social media Measure impact and success of social media Latest tool, technology and trends How can brands monitor social communities and control the content?

Measuring all forms of web 2.0 traffic and interfaces Measuring customer engagement and changing the way you interact with customers Andy Baker, MD, Friends Reunited Tony Douglas, Innovation Manager, BMW Group Thomas Power, Chairman, Ecademy

1600

AFTERNOON BREAK AND EXHIBITION

SESSION FOUR: THE FUTURE OF SOCIAL NETWORKING? Session four will take a look into the future of social networking, discussing the role of mobile, assessing the longevity of social media marketing, analysing the growth of virtual worlds and, finally, discussing the impact of social media on the music industry.

1630 •

• • •

The evolution of social networks and what’s the next big thing?

Assessing the importance and longevity of social media marketing and PR Where is it heading what will be the next big marketing “must do”?

Is mobile the next platform for brands?

Are blogs becoming tedious and less relevant?

1650 • • • •

Marrying social networks and virtual worlds – match made in heaven Virtual worlds – natural evolution for social networks Current usage and popularity of virtual worlds Do social networks need a virtual 3-D platform?

Do social networks provide the ideal platform to market “virtual” services/events?

Sampo Karjalainen, Co-Founder and Chief Creative Officer, Sulake/Habbo Hotel

1710 • • • • •

Panel: The role of music within social networks The importance of music to social networking sites Using social networks as a platform for artists Harnessing social network audiences to increase music sales Will this destroy the traditional retail model?

The importance of developing solid and interoperable DRM Spencer Hyman, COO, Last.fm Mike Dowuona, Digital Media Manager, EMI

1745

SUMMARY & CLOSE

9th & 10th March 09 Olympia Conference Centre, London Book now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

mobile

social networking forum

DAY 1: THE POTENTIAL OF MOBILE SOCIAL NETWORKING Mobile social media is starting to take off. Handsets are getting better and mobile broadband is widely accessible. Now the platform exists and people are eager to use it, the question now is how does the industry make mobile internet into not just a complimentry service but a better service and how can social networking influence this transition.

0800

Registration & Networking

0900

Chairman’s Introduction

0910

Opening Keynote - Social Networking as a natural fit for Mobile?

SESSION 1: UNDERSTANDING THE MOBILE SOCIAL NETWORKING MARKET Session one will give a current overview of the mobile social networking market, highlighting obstacles from leading social networks, operators and start up mobile social networks.

0940 • • • •

Mobile Social Networking facts and figures What exactly is mobile social networking?

Worldwide mobile social media market Understanding the behaviour of mobile social networking users Who’s using mobile internet, when and why David MacQueen, Director - Wireless Media Strategies, Strategy Analytics

1000 • • •

• •

Mobile internet: it’s just the beginning Who’s using mobile internet and when Is mobile internet good enough for app-based internet usage?

How will widespread 3G and WiMAX impact mobile internet usage/experience?

Will mobile internet usage overtake PC? When will it become cheap and reliable enough to be online any where and anytime?

Sean Kane, Head of Mobile, Bebo

1020 • •

•

•

Mobile social networks – merely scratching the surface Invest in relations. The new frontiers of Social Networking.

The revolution of a mobile native Social Network; a seamless experience on mobile and PC Mobile specialists will be the ones setting the pace when it comes to mobile social networking The pace for social networking will be set in Europe and not in US Sonja Langer, blinko Global Marketing Director, Buongiorno spa

1040

• • • • •

Panel: Mobile internet and social networks: pushing mobile data services Is the mobile social media the answer to grow mobile data consumption What’s the appeal of mobile social networking?

What can the industry do to improve mobile internet services Current technological barriers and issues Working together with mobile internet value chain Anuj Khanna, Director Mobile Media, Mobile Data Association Mark Bole, CEO, Shozu

1110

MORNING BREAK AND EXHIBITION

SESSION 2: BUSINESS MODELS AND MONETIZING MOBILE SOCIAL NETWORKS Session two will look into how revenue streams are being made from mobile social networks, from the perspective of the mobile operator and the publisher.

1140 • • • •

•

Keynote: Going mobile: strategies and models for mobile Current mobile usage figures and patterns Building the ideal mobile platform for simple functionality and repeat use How to finance mobile traffic Strategic alliances with operators – how do they work and benefit the publisher Strategic and technological alliances with handset manufacturers and software developers

1210

• • • •

Case Study: The evolution of the operator and the social network partnership Success stories of ‘My Social Sites’ Using social networks to target new demographics, and increase loyalty Delivering new revenues streams Is selling data the new revenue stream for mobile operators?

Damien Byrne, Head of Entertainment, T-Mobile

1230 • • • •

Panel: Monetising mobile social networking for operator and publisher Keeping audiences online and satisfied Responsibility of mobile ops to maintain a high-level of mobile broadband How can working together optimise service offering?

Providing links and banners on operator homepages Priya Prakash, Head of Product, Flirtomatic Caroline Sexton, Community Product Manager, Vodafone UK

Damien Byrne, Head of Entertainment, T-Mobile Bjorn Laurin, Director of Mobile, MySpace – Europe, Middle East & Africa

1300

LUNCH, NETWORKING AND EXHIBITION

SESSION 3: LAUNCHING SOCIAL NETWORKS This session brings together leading mobile social networks from around the globe and examines the success stories behind these. The session will also try to answer the big question, of whether there is a place for both mobile social networks and web based social networks.

1430 • • • •

Turning social networking into an ‘anytime, anywhere’ experience How to successfully launch a mobile experience What should publishers include and, more importantly, ignore Working with handsets, platforms and mobile service providers Cost effective solutions for start-ups Tommy Ahlers, CEO, ZYB

1450 • • •

•

myGamma Case Study: Mobile Social Networks differences vs PC based social networks Who are the Mobile Social Networkers? (demographic, locations) What do Mobile Social Networkers want? (present usage, services they want to get in the future) Keys to a successful Mobile Social Network Wandrille Pruvot, Regional Manager, Buzzcity/myGamma

1510 • •

• •

1Maxis - A Mobile Operator’s perspective on Social Networking A view of the Malaysian mobile data usage environment What inspired us to develop social networking capabilities, and the key principles that drive us A description of the services, and their performance Some key future evolutions Navin Wathan, Director 1Maxis, Product Development & Infotainment, Maxis

1530 • • • •

Panel : Mobile social start ups versus large web social networks Is there a place for both types of social network?

Can established web players transform their success to a new medium?

Growth of location based services within the last year Generating revenue from linking location with social networking Andrew Weinreich, CEO, Meetmoi Jerome Touze, Co-Founder & Co-CEO, WAYN.com Stephanie Hoffman, CEO Finance, Business Development, Marketing, aka-aki

1600

AFTERNOON BREAK AND EXHIBITION

SESSION 4: CONTROLLING CONTENT FOR MOBILE SOCIAL NETWORKS Mobile operators need to find the right mix of content services to give to their users.

Session four will examine the role of user generated content and the regulation issues involved with this.

1630

Incorporating USG Vincent Maher, Portfolio Manager: Social Media, Vodacom

1650 •

• • • • •

Why location is the rocket – fuel of mobile social networks?

Knowing where you are allows the mobile phone to give you more, not less from a social network Who is nearby?

What is everyone doing?

How can I have the most fun tonight?

Leveraging location - Are mobile social networks more valuable?

Case studies from around the globe – US, Asia and Europe Rob Lawson, CMO & Co-Founder, Limbo

1710 • • • • •

Panel: Regulation, privacy and internet security Is mobile internet vulnerable to hackers?

Does social media provide a certain type of threat Are consumers assured of complete privacy What are the current regulatory issues regarding mobile social media Future security considerations as we start to add more web 2.0 functionality to our phones

1745

Summary & Close

9th & 10th March 09 Olympia Conference Centre, London Book now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

mobile

social networking forum

DAY 2: TECHNOLOGIES, SOFTWARE AND THE ROLE OF ADVERTISING As companies converge on technology standards and platforms, we will witness an explosion of services and products available on handhelds. As mobile internet is used more widely, web publishers and brands will be able to target and attract new audiences. Day 2 will highlight improvements in device technology, examine how brands can ultilise mobile social media and how publishers and network operators can monetise their services.

0800

Registration & Networking

0900

Chairman’s Introduction Cian O Sullivan, Editor, GoMo News

0910

Opening Keynote

SESSION 1: THE EXPLOSION OF SMARTPHONES FOR SOCIAL NETWORKS Session one will look at how the development of smartphones, has enabled mobile platforms to engage in social networking 0940 • •

•

•

Smartphones: the gateway to mass mobile handheld consumption Current market for smartphones Is social networking the next big profitable area for handset manufacturers?

Who drives who: smartphones to social websites or social media addicts to buy smartphones?

Will operators need to drive data costs down to sell more smartphones?

1000 • • •

Leading the way Did the iphone change the way we used our handhelds?

Developing apps for publishers Working with publishers and social networking platforms Gerrit Mueller, Senior Director of Mobile Products, Connected Life, Yahoo! Europe

1020 • •

• •

Panel: Is open source the holy grail?

Benefits and disadvantages to open source platforms How open source can encourage more interactivity and multimedia development What barriers are present to achieve open standards Does the industry really need open standards?

1050

MORNING BREAK AND EXHIBITION

SESSION 2: ADAPTING HANDSETS AND PLATFORMS FOR MOBILE WEB 2.0 The mobile internet experience is dramatically improving with more and more PC-like functionality. This session will look into what how handset manufactures, web developers and mobile operators are achieving this and making mobile internet into its own distinguished platform.

1130 • • • •

Mobile multimedia 2.0: Developing the ultimate handset Customer demand for more multimedia on handhelds Enabling connectivity, convergence and functionality Supporting open standards and development Role of social media

Mashable networking party for all conference delegates Venue – TBC Social Networking World Forum and Mashable have teamed up to host a networking drinks reception on the 9th March - all conference delegates are invited.

1150 • • •

Developing the ideal mobile website and platform Tips, tricks and lessons for web publishers How to create global sites for the multitude of handsets and networks Incorporating social media and other web 2.0 functionality Michael Neidhofer, CEO, Netbiscuits

1210 • •

Web on Mobile: The same or different Introducing applications to customer base Role of operator in development process Mark Watts-Jones, Head of Development and Innovation, Orange UK

1230 • • • •

Panel: How to make mobile internet into a better experience Making mobile an internet experience in its own right Incorporating more interactivity and more web 2.0 applications Role of social media for improving mobile internet Role of web developers, mobile operators and handset manufacturers Nikhil Soman, CTO, BigAdda.com

1315

LUNCH, EXHIBITION & NETWORKING

SESSION 3: BRAND BUILDING AND ADVERTISING With so many people engaging with social networks via their mobile phones, leading brands and advertising agencies have realised the revenue potential in this.

This session will look into how mobile social networking is changing the world of marketing and advertising.

1430 • • • •

Using social networks to tap the growing mobile advertising market Advertising on mobile – a growing business Social networks as a drive for mobile advertising Are social networks a good platform for advertisers?

What do advertising want from mobile and social networks specifically?

Sarah Evans, Mobile Advertising Manager, Products & Content, O2

1450 • • •

Social media and mobile advertising: A fit or flop?

Social networks as a drive for mobile advertising Are social networks an effective advertising platform for mobile Best practises for selling ad campaigns to maximise revenues

1510 • • • •

How brands and organisations can exploit mobile social media Mobile as an effective marketing platform Effective marketing campaigns on handhelds Linking text updates to websites Is the power of social media limited on handhelds?

1530 •

•

Panel: Making the most of mobile social networking on handhelds What can social networking publishers do to improve marketing opportunities on handhelds New and exciting advertising opportunities available to publishers Adhish Kulkarni, Head of Marketing Services UK, Buongiorno

1600

SUMMARY & CLOSE

Social Media Space is a social networking site, for everyone attending the Social Networking World Forum as well as social media professionals wanting to network with likeminded people.

Members will be able to discuss and arrange meetings prior to the show, share industry knowledge and get in touch with key contacts in the industry.

Supporters

9th & 10th March 09 Olympia Conference Centre, London Book now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

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