THE MAIDEN FARE BRANDING
THE MAIDEN FARE BRANDING
TABLE OF CONTENTS 1
Introduction
3
Inspiration
5
Research
7
Collateral
9
Brand Identity
11
Website
13
Logo Development
15
Environmental
Lad
INTRODUcing THE MAIDEN FARE Five years ago we set out to create something new on the Philadelphia entertainment scene. Today, dinner theater meets queer counter culture at The Maiden Fare. There is nothing stuffy about this Shakespearean restaurant, where drag kings and queens recreate the gender-bending bard’s greatest hits. Enjoy dinner and drinks while watching Romeo call up to Julius to get on his damn motorcycle already. Didn’t know Shakespeare had musical numbers? Neither did we until Queen Mab snatched off her wig and started singing. Come visit for a wild night out with someone special, or join our cult of regulars who know all the words to To Be or Not to Be Fabulous. Either way you’ll never forget a night spent at The Maiden Fare.
THE MAIDEN FARE BRANDING
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02
W h at c a u g h t our eye When we discussed inspiration one name kept coming up over and over: Art Chantry. His signature style of gritty punk that doesn’t take itself too seriously was exactly what we wanted our restaurant to feel like. We also found ourselves drawn to the cobbled together vibe of collage art. Maybe because it reflected how The Maiden Fare was a mash up of so many fabulous ideas.
THE MAIDEN FARE BRANDING
Queer and gender-bending imagery Punk show posters by Art Chantry
Busy, frenetic, mixed imagery collage
Color overlays on black and white imagery
Cut paper assemblage inspired our logo
04
p
y d a e r l a s w h at ’ e r e h t t u o Before we dove into creating The Maiden Fare we needed to make sure we weren’t creating something that already existed. So we researched who our competitors might be. The first thing that came to mind was the renaissance-themed restaurant Medeival Times, since it would attract other lovers of “Ye Olden Days”. We also looked closer to home here in Philly to see what other drag acts were making a splash. Martha Graham Cracker came to mind with her monthly show at L’Etage. Then we looked closer to our price point at dive bars like the El Bar, Dirty Franks and Tattoed Mom’s.
THE MAIDEN FARE BRANDING
b pu
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ks
Our menu is a guide to both edibles and entertain,emt
Repurposed canning jars keep the atmosphere informal
Fans can pick up a copy of our soundtrack
THE MAIDEN FARE BRANDING
Standing drink menus top the tables
CD and liner notes included for signing along
06
BRAND IDENTITY Use for headings
BUILT Tiling Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Use for subheaders
Typewrong A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Use for body text
Avenir Book ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890
THE MAIDEN FARE BRANDING
Color Palette C:13 M:11 Y:29 K:0
C:81 M:75 Y:51 K:55
C:7 M:80 Y:100 K:0
Halftone Texture
08
Making the Maiden
THE MAIDEN FARE BRANDING
Final logo
10
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THE MAIDEN FARE BRANDING
HOME
DINNER
DRAG
SCHEDULE
ABOUT
12
Desktop
SHOW SCH EDUL E Showing
M EE T TH E M AI DE NS
22 oct
24 oct
25 oct
26 oct
Lady Mac is the genuis behind many of The Maiden Fare acts. Singer,
NIGHT No. 12 Join Sebastian and Viola for the orig…. 1642 locust street Philadelphia, PA 19145
Mac Bethany Plots, schemes & murder set to music on…. 1642 locust street Philadelphia, PA 19145
A Midsummer Night’s Fling Whose dating who in this steamy romana…. 1642 locust street Philadelphia, PA 19145
Romeo and Romeo Never was a story of more homo than thi… 1642 locust street Philadelphia, PA 19145
DINNER DRAG SCHEDULE ABOUT
LADY MACBETH When she’s not on stage she’s scheming:
Oct 22-26
OPEN every night 6pM - 2am | 1642 locust STREET PHILADELPHIA, PA 19145 | 267 606-6612
MOBILE SITE
Schedule
songwriter and over all badass, Lady Mac won’t be washing her hands of Drag theater any time this century.
LONG LIVE THE QUEE NS
“
QUEEN MAB
Dinner theater meets queer counter culture at The Maiden Fare where drag kings and queens recreate the gender-bending bard’s greatest hits. Didn’t know Shakespeare had musical numbers? Neither did we until Queen Mab snatched off her wig and started singing! Come visit for a wild night out, or join our
Queen Mab is a high energy, high fashion and high maintence diva
cult of regulars who know all the words to To Be or Not to Be
who will turn your dreams into a
Fabulous. Either way you’ll never forget a night spent at The Maiden Fare.
“
nightmare if she isn’t getting the attention she knows she deserves. Her favorite things in life are: hearing applause, her instagram followers and
TAKE A LOOK AROUN D
her collection of mesh tank tops that are insured for $1.5 m.
DINNER DRAG SCHEDULE ABOUT
OPEN every night 6pM - 2am | 1642 locust STREET PHILADELPHIA, PA 19145 | 267 606-6612
MOBILE SITE
Oh, Feelya ‘Feely is a sensitive soul who you’re most likely to hear crooning ballads that will bring a tear to your eye. But don’t let her soft exterior fool you, Feely won’t take crap from no man and she can be a downright firecracker when things don’t go her way.. Aside from drag theater, Feely enjoys swimming, boating and scuba diving.
DINNER DRAG SCHEDULE ABOUT
OPEN every night 6pM - 2am | 1642 locust STREET PHILADELPHIA, PA 19145 | 267 606-6612
MOBILE SITE
Drag
THE MAIDEN FARE BRANDING
About
Mobile
SHOW SCH EDU LE
LO NG LIV E TH E QU EE NS
22 oct
NIGHT No. 12
24 oct
Mac Bethany
25 oct
A Midsummer Night’s… Whose dating who in this steamy romanantic comed….
26 oct
Never was a story of more homo than this of romeo and his r…
Join Sebastian and Viola for the original gender bendi…
Plots, schemes & murder set to music on this fine….
ME ET TH E MA IDE NS
Romeo and Romeo
MENU
“ Dinner theater meets queer counter culture at The Maiden Fare where drag kings and queens recreate the gender-bending bard’s
O P E N N I G H T LY 6 p M - 2 a m 16 4 2 l o c u s t S T R E E T
Prologue
P H I L A D E L P H I A , PA 19 1 4 5
2 6 7- 6 0 6 - 6 6 12
POTATO LEEK SOUP . . . . 5
Potato and leeks in savory vegetable broth topped with clotted cream
DESKTOP SITE
greatest hits. Didn’t know Shakespeare had musical numbers? Neither did we until
FISH AND CHIPS . . . . . . . 5
Schedule
LADY MA CBETH
Queen Mab snatched off her wig and started
When she’s not on stage
singing! Come visit for
she’s scheming: Lady Mac
a wild night out, or join
is the genuis behind
our cult of regulars who
many of The Maiden Fare
know all the words to To
acts. Singer, songwriter
Be or Not to Be
and over all badass,
Fabulous. Either way
Lady Mac won’t be
you’ll never forget a
washing her hands of
night spent at
Drag theater any time
The Maiden Fare.
this century.
Fried, battered cod served with thick cut potato wedges
VEGGIE SAUSAGE . . . . . . 7
Seitan sausage in puff pastry with grain mustard
BEET SALAD . . . . . . . . . . . 5
Rocket greens with walnuts, red onion, goat cheese
CLIMAX SHEPHERD’S PIE . . . . . . . 12
“
Simmered root vegetables, baked with cheddar mashed potatoes
MACBETH & CHEESE . . . . 9
Veggie bacon, penne, and cheddar sauce, topped with parmesan
O P E N N I G H T LY 6 p M - 2 a m 16 4 2 l o c u s t S T R E E T
BEYOND BURGER . . . . . . .11
P H I L A D E L P H I A , PA 19 1 4 5
Red onion, tomato, greens, Stilton cheese, caramelized onion
2 6 7- 6 0 6 - 6 6 12
KEDGREE . . . . . . . . . . . . . . 11
DESKTOP SITE
About
Smoked whitefish, curried rice, peas, hard-boiled egg, pickled pepper
QUEEN Drag
MAB
Queen Mab is a high energy, high fashion and high maintence diva who will turn your dreams into a nightmare if she isn’t getting the
SALMON SLIDERS . . . . . . 14
Lemon aioli, rocket greens and thick Home cut fries
FINALE SPOTTED DICK . . . . . . . . . 7
Creamy custard dotted with dried fruits and nuts
attention she knows she MINCED PIE . . . . . . . . . . . 9
14
THE MAIDEN FARE BRANDING
16
THE MAIDEN FARE BRANDING