PM Professor Brand Style Guide

Brand Style Guide for

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STYLE GUIDE MAIN LOGO

ALTERNATE LOGO

SUBMARK

COLOR PALETTE

TYPOGRAPHY

bronze golden brown calico gradient RGB: 156,83,13 CMYK: 0, 47, 92, 39 #9C530D PMS: 724C

whiskey sour

RGB: 203,149,82 CMYK: 0, 27, 60, 20 #CB9552 PMS:465C

fire

RGB: 141,64,39 CMYK: 0, 55, 72, 45 #8D4027 PMS:7601C

RGB: 215,177,137 CMYK: 0, 18, 36, 16 #D7B189 PMS:727C

watusi

RGB: 240,207,191 CMYK: 0, 14, 20, 6 #F0CFBF PMS:482C

zinnwaldite pohutukawa regal blue RGB: 235,195,175 CMYK: 0, 17, 26, 8 #EBC3AF PMS:489C

RGB: 84,21,19 CMYK: 38,90,82,61 #541513 PMS:4705 C

INSPIRATION*

*Photos courtesy of Pinterest

RGB: 34,46,105 CMYK: 100,94,29,18 #222E69 PMS:2756C

PRINT FILES

.eps

.eps

.pdf

.ai

.jpg

.png

.pdf

WEB FILES

USING YOUR LOGO FILES

.jpg

.png

An .EPS file is a vector-based file. That means your logo can be edited, enlarged or made smaller. When increasing or decreasing the size of your logo it will not loose quality or become distorted. An .ESP file can be viewed using Adobe software but can only be edited using Adobe Illustrator.

An .EPS file is most often used for printing purposes. If you are having business cards, postcards, brochures, menus, t-shirts, hats, etc. designed, send your designer and/or printer this file. They will know how to work with it.

The main advantage of a .PDF file is that you can view a high-resolution vector-based version of your logo without having access to professional design software. Most internet browsers have built-in features that open PDF files, as do most smart phones and tablets. A designer can, in a crunch, also use this as a source file for your logo (but requires professional design software.) In fact, many designers will forgo both .EPS and .AI files completely, delivering only a .PDF to clients. Like .EPS and .AI files, it is generally vector based and likewise features unlimited resolution.

For all intents and purposes, an AI file contains the same information as an .EPS or .PDF file but requires at least the same version of Illustrator to open as created it, unless you have the software you cannot open it or edit it.

A .JPG file is a pixel-based file meaning your logo cannot be edited or enlarged but can be made smaller. When increasing the size of your logo it WILL cause pixelation causing your logo to become blurry. A .JPG file will always have a background. It’s universal and can be opened on any device.

A .JPG file is most often used for web purposes because it has a significantly lower file size and is typically in RGB color, a color system used on monitors. The colors are slightly different than vector-based CMYK files used for print. While .JPG files are discouraged for print, you do have a CMYK version of the file.

A .PNG file is a pixel-based file meaning your logo cannot be edited or enlarged but can be made smaller. When increasing the size of your logo it WILL cause pixelation causing your logo to become blurry. A .PNG file has a transparent background. It’s universal and can be opened on any device.

A .PNG file is most often used for web purposes because it has a significantly lower file size and is typically in RGB color, a color system used on monitors. The colors are more accurate but still different than vector-based CMYK files used for print. PNG files aren’t suggested for print.

USING YOUR COLORS AND FONTS

regal blue

RGB: 34,46,105 CMYK: 100,94,29,18 #222E69 PANTONE:2756C

Color Name: this name is not the gospel and is used for general purposes.

WEB COLOR PROPERTIES

RBG: R-Red, B-Blue G-Green, the color system used on monitors.

Hexidecimal: are made up of numbers 0-9 and then letters A-F. As a hexidecimal white would be #ffffff and black would be #000000.

PRINT COLOR PROPERTIES

CMYK: C-Cyan, M-Magenta, Y-Yellow, K-Black, four color process used for printing.

PMS: Pantone - Pantone colors are printed as spot colors which means the color is printed in a single run as opposed to being created by a mix during multiple runs like with CMYK process.

Bell MT can be used as a header font. It is used in all caps for the logo.

Can be used in conjunction with Bell MT as a main body font.

Can be used as a header or decorative font.

WHERE YOU CAN PURCHASE FONTS: https://www.download-free-fonts.com/details/87042/bell-mt https://www.download-free-fonts.com/search/times+new+roman

http://www.freeforfonts.com/isabella-script-font-free-download/ https://creativemarket.com/Seniors/108778-Isabella-Script-(60-Off)