Jonathan Portfolio 2017

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PORTFOLIO

A R T

D I R E C T O R

W I T H

T H E

R I G H T

C H E M I S T R Y...

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Outstanding.

Results.

BRIEF: Ensure Arts Educational Schools London’s (ArtsEd) advertising and marketing materials showcase their true star quality.

SOLUTION: Working closely with the marketing department and show directors, I create cohesive branding across the four dynamic drama schools. My work since 2009 has included the design and execution of advertising campaigns, as well as application forms, brand guidelines, copywriting, flyers, postcards, show posters, student graduate books, and the school prospectuses.

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Premium.

Refreshed.

BRIEF: Deliver a dynamic intregated promotional campaign for Beck’s beer.

SOLUTION: Created the ‘Upgrade Your Beer/ Day’ concept, then I designed, artworked, and delivered over 40 printed and digital assets installed across London’s pub and bar scene.

The promotion included posters, backlit bottle holders, large scale cardboard engineered displays, staff t-shirts, signage, venue awnings and lights, folded tent cards and competition scratch cards.

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Roaring.

Success.

BRIEF: New advertising and merchandise for Disney’s stage musical ‘The Lion King’.

SOLUTION: Developing the iconic graphic design approach for the musical which ran from 1997, I produced all the materials for both the London and Broadway prodcutions.

The deliverables included press adverts for all major national newspapers and magazines, tube, train and bus shelter posters, billboards, bus and taxi wraps, front of house signage, and a wide range or merchandise.

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Mobile.

Solutions.

BRIEF: Launch sub-brand ‘Love It, Cover It’, for Pier Insurance with branding that would spread the love!

SOLUTION: Pier Insurance is a specialist insurer providing financial protection for the gadgets and gizmos we all love.

I created a logo design that inspired feelings of warmth and affection for device protection.

Then applied the identity across materials including business cards, social media assets, brand guidelines and website design.

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Incisive.

Publishing.

BRIEF: Various campaigns for client The European Society of Cardiology (ESC).

SOLUTION: In partnership with Oxford University Press, I have been producing design work to promote the society’s publications since our first incision in 2009.

More specifically: Adverts, copywriting, flyers, postcards, posters, pop-up banners, exhibition stands, PowerPoint slides, website banners, eZine digital magazines and branded USB sticks.

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Talent.

Competition.

BRIEF: Launch the Menuhin Competition London 2016 - the world’s premier event for talented young violinists.

SOLUTION: Created a clear graphic brand to attract the greatest young violin players from all over the world - and to celebrate the 100th anniversary of Yehudi Menuhin’s birthday, Worked on a whole suite of materials, including adverts, competition entry posters, event invitations, flyers, stationery set, stickers, branding guidelines, website assets, and a prestigious 92 page programme.