Showcase Portfolio 2017

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ART DIRECTOR WITH THE RIGHT CHEMISTRY Jonathan White: 07941 452 462 or jon@totem-studios.co.uk

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A BALANCE OF ART AND SCIENCE An experienced and entrepreneurial art director (and hands-on designer), I have a track record of delivering high-quality design work for the arts, education, finance, publishing, retail, technology and utilities sectors.

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For more than 20 years, in agencies across the UK and Sydney, I’ve been balancing scientific precision with creative flair to produce unique concepts and campaigns that have exceeded client expectations.

My passion burns bright for both print and digital solutions, and I have significant experience designing infographics, web banners, mobile apps, interactive magazines and brochures (Acrobat), e-Books (zmags platform), annotated ThingLink images, wireframe mock-ups and complete build ready websites.

With my experience and the right chemistry, who knows what results we could achieve.

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advertise > digital > merchandise > retouch > signage

formula Behind every design project, there’s process and principle, laying the foundations for creativity to thrive. Through tried-andtested techniques and adherence to classic design formulas, an environment is created in which creative flair can bubble over.

“ONE OF THE MOST TALENTED DESIGNERS I HAVE HAD THE FORTUNE OF WORKING WITH” Senior Client Manager Dewynters London

ROAR MATERIALS TEST: New advertising and merchandise for Disney’s stage musical ‘The Lion King’.

RESULTS: Developing the iconic graphic design approach for the musical which ran from 1997, I produced all the materials for both the London and Broadway productions.

The deliverables included online and press adverts for all national newspapers and magazines, tube, train and bus shelter posters, billboards, bus and taxi wraps, front of house signage, and a wide range of merchandise.

brand > copywrite > merchandise > promote > retouch

elements With conditions primed for creativity, the next stage of the design journey is sourcing the right elements - gathering and questioning existing brand guidelines and digital assets, and using these as the building blocks for creation.

“JONATHAN HAS THE ABILITY TO PRODUCE HIGH QUALITY WORK WITHIN TIGHT DEADLINES” Creative Director Jump To! Oxford

BREWING IDEAS TEST: Deliver a dynamic integrated promotional campaign for Beck’s beer.

RESULTS: Created the ‘Upgrade Your Beer/ Day’ concept, then I designed, artworked, and delivered over 40 printed and digital assets installed across London’s pub and bar scene.

The promotion included posters, backlit bottle holders, large scale cardboard engineered displays, staff t-shirts, signage, venue awnings and lights, folded tent cards and competition scratch cards.

advertise > brand > copywrite > digital > promote > exhibition

idea catalyst With the spark of an idea never far away, there’s no need to fear a blank canvas. Energy, creativity and outside-the-box thinking helps to create something from nothing - changing perceptions and achieving reactions every time.

“WE CAN RELY ON JON TO CREATE SOMETHING THAT WILL COMPLETELY SURPASS OUR EXPECTATIONS” Marketing Manager Oxford University Press

MATTERS OF THE HEART TEST: Various integrated campaigns for client The European Society of Cardiology (ESC).

RESULTS: In partnership with Oxford University Press, I have been producing design work to promote the society’s journals and textbooks since our first incision in 2009.

More specifically: Adverts, copywriting, flyers, postcards, posters, pop-up banners, exhibition stands, PowerPoint slides, website banners, eZine digital magazines and branded USB sticks.

advertise > brand > copy > digital > promote > exhibition

dynamic With all the individual design elements connected and a seamlessly ‘bonded’ campaign approaching roll-out, success depends on keeping the energy high - managing deadlines and surpassing expectations to drive design into bold new territory.

“THE QUALITY OF HIS WORK IN TERMS OF CONSISTENCY AND CREATIVITY IS TRULY IMPRESSIVE” Director of External Relations ArtsEd London

DRAMATIC RESULTS TEST: Ensure Arts Educational Schools London’s (ArtsEd) advertising and marketing materials showcase their true star quality.

RESULTS: Working closely with the marketing department and show directors, I create cohesive branding across their four schools.

My work since 2009 has included the design and execution of advertising campaigns, as well as application forms, brand guidelines, copywriting, logos, flyers, postcards, show posters, student graduate books, school prospectuses, and website assets.

2 5 T H - 2 9 T H N O V E M B E R 2 0 1 4 , 7 . 3 0 P M | S T U D I O T H E AT R E

2 5 T H - 2 9 T H N O V E M B E R 2 0 1 4 , 7 . 3 0 P M | S T U D I O T H E AT R E

VERNON

GOD LITTLE

By DBC Pierre Adapted by Tanya Ronder BOX OFFICE: 0845 504 6456

An amateur production by arrangement with Nick Hern Books This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

www.artsed.co.uk

Director Gary Sefton Designer Michael Taylor Lighting Designer Richard Godin Sound Designer Helen Atkinson Director of the School of Acting Chris Hocking

2 5 T H - 2 9 T H N O V E M B E R 2 0 1 4 , 7 . 3 0 P M | S T U D I O T H E AT R E

Director Gary Sefton Designer Michael Taylor Lighting Designer Richard Godin Sound Designer Helen Atkinson Director of the School of Acting Chris Hocking

www.artsed.co.uk

www.artsed.co.uk

An amateur production by arrangement with Nick Hern Books This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

Director Gary Sefton Designer Michael Taylor Lighting Designer Richard Godin Sound Designer Helen Atkinson Director of the School of Acting Chris Hocking

2 5 T H - 2 9 T H N O V E M B E R 2 0 1 4 , 7 . 3 0 P M | S T U D I O T H E AT R E

VERNON GOD LITTLE

By DBC Pierre Adapted by Tanya Ronder

BOX OFFICE: 0845 504 6456

By DBC Pierre Adapted by Tanya Ronder BOX OFFICE: 0845 504 6456

By DBC Pierre Adapted by Tanya Ronder BOX OFFICE: 0845 504 6456

An amateur production by arrangement with Nick Hern Books

www.artsed.co.uk

This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

An amateur production by arrangement with Nick Hern Books This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

Director Gary Sefton Designer Michael Taylor Lighting Designer Richard Godin Sound Designer Helen Atkinson Director of the School of Acting Chris Hocking

25TH - 29TH NOVEMBER STUDIO THEATRE, 7:30PM

25TH - 29TH NOVEMBER 2014 7 . 3 0 P M | S T U D I O T H E AT R E

VE GO RNO N LI D TT LE

VERNON GOD LITTLE

BY DBC PIERRE, ADAPTED BY TANYA RONDER

By D Ad BC P apt ier

BOX OFFICE: 0845 504 6456

www.artsed.co.uk

Director Gary Sefton Designer Michael Taylor Lighting Designer Richard Godin Sound Designer Helen Atkinson Director of the School of Acting Chris Hocking

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An amateur production by arrangement with Nick Hern Books This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

BOX OFFICE: 0845 504 6456

www.artsed.co.uk

This play contains scenes of an adult nature which may be unsuitable for those under fifteen.

Bo

oks

advertise > brand > digital > promote > exhibition

evolution Design never stands still. Ever evolving, it breeds a culture of continuous learning - with post-project feedback and result analysis essential to stay ahead of the curve. Did the message resonate with its audience? That’s the acid test‌

“TOP NOTCH DESIGNER. A DELIGHT TO WORK WITH. HE REALLY UNDERSTANDS WHAT WE WANT, AND ALWAYS DELIVERS” Office Manager College and County

PROPERTY HOTSPOTS TEST: One of our property sector clients, College and County, are a residential lettings company known for their commitment to ethical lettings and property management.

RESULTS: They’ve gone from strength to strength, sweeping the board at the ‘Estate Agency of the Year Awards’. My design work included adverts, award entry brochures, copywriting, property window clings, website banners, and even a promotional umbrella!

I also produced several email campaigns in conjunction with Rightmove, which had some of the highest click-through rates they’d ever seen.

*All clients are current, except for Disney (and Disney Theatrical) who I worked for between 1995 and 2005.

A RT D IR EC TOR WITH T HE R IG HT CH E M I ST RY