Designed by The Internet Marketing Advisors Brand Guidelines
CKSecurity Solutions
Brand Guidelines — 2014/2015 CKSecurity Solutions 6030 Marshalee Drive Suite #722 Elkridge, MD 21075
p: 443-459-1589 f:443-445-6964 info@cksso.com www.cksecuritysolutions.com
CKSS Solutions Branding Book 2
CKSS Solutions Brandbook
Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01
Fonts 08 Color Palette 09 Type Hierachy 10 Print 11 Tone 12 Imagery 07
For any questions regarding the contents of this document please contact us at info@cksso.com and we will endevour to assist you as soon as possible. The contents of this document are private all rights reserved by CKSecurity Solutions 2014
CKSS Solutions Branding Book Section Title 19 4
CKSS Solutions Brandbook
Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.
CKSS Solutions Brandbook
Logo
6
01
Final Logo
CKSS Solutions Branding Book
CK Security Solutions final logo in standard black and white using Spin Cycle Font in Regular type weight with official CKSS symbol.
Usage
02
Which logo where A. Full Logo | CKSS Acronym, symbol, with company/brand title B. Logotype| CKSS Acronym and company title C. Digital | Logo in all black -when printed on non color documents.
A
C
B
CKSS Solutions Brandbook
Colors
8
03
CKSS Solutions Branding Book
Logo color placement A. Blue | White logo on blue color B. Grey | Black logo on Grey color C. White | Color logo on white color. D. Black | White Logo on black color. Reverse:The logo may be reversed out of a colored background only in special situations, which must be approved by CKSolutions. A
B
C
D
Errors
04
Ensure not to do the following A. Dark on Dark | Full color logo not to be placed on dark background B. Write over | May not write over logo. C. Distort | Logo is not to be distorted in anyway-original typographic authenticity will be lost. D. Rotate | Logo is not to be rotated in anyway. A
B
Do not write over logo
C
D
CKSS Solutions Brandbook
Size
10
05
CKSS Solutions Branding Book
Logo Size Horizontal Orientation: This logo can be used as small as about 2 inches wide. For larger applications such as signage and banners, please consult the company for additional sizes.
10px
Isolation
06
Logo Isolation To prevent a cluttered look, maintain a comfortable white space around the general logo. The CKSS symbol is the same height as the CKSS Acronym. No graphic element – type, rule, line, art – should be allowed within this area.
10px
CKSS Solutions Brandbook
Fonts
CKSS Solutions Branding Book
12
07
spin cycle regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Exo Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Palette
08
Several variations of the logo may be used for different printing situations. Two-Color: When possible, use the spot-color version. This version includes two Pantone速 Matching System colors: PMS 313c (blue) and PMS 321c (light blue).
Process Color: When printing materials in four-color process, use the segmented four process colors (cyan, magenta, yellow and black). One-Color: When the method of reproduction does not allow for either a second color, use the one-color version, printed with black ink.
C98 M6 Y9 K9 / Pantone 313 c / Pantone 321c / Web #25A8C9
C31 M21 Y11 K0 / Pantone 7543c / Web #B0BACC
C0 M13 Y49 K100 / Pantone Black / Web #1F1400
CKSS Solutions Brandbook
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10
Stationery
CKSS Solutions Branding Book
Full color logo in use for Letterhead and Business Card.
April 23, 2014 CKSS is an IT consulting firm located near Washington, DC in suburban Maryland. We are a market-proven provider of Cyber Security services and solutions. With years of relevant experience, CKSS brings a proven approach to cyber solutions across federal, commercial, state and local government agencies. CKSS Security Solutions take into account your unique requirements to help you put into place IT solutions that resolve problems and help you gain a competitive advantage.
CKSECURITY SOLUTIONS, LLC 6030 MARSHALEE DRIVE, SUITE #722 ELKRIDGE, MD 21075 p: 443-459-1589 | f:443-445-6964 Email: info@cksso.com • www.cksecuritysolutions.com
www.cksecuritysolutions.com NAICS codes: 541512, 541519, 541690,611420
Services: IT Audits Compliance Mobile & Cloud Security Services Consulting Services
Minority Certified * Woman Owned
ckSS
CHRISTINE, KINYENJE
MSc.,CISSP, GSNA, CISA,CRISC, EXECUTIVE DIRECTOR
Annotation
Tel: 443-459-1589 Fax: 443-445-6964 6030 Marshalee Drive Suite # 722 ckinyenje@cksso.com Elkridge, MD 21075 www.cksecuritysolutions.com
Specializing in IT Security & Audit Consulting Services
Annotation
Minority Certified * Woman Owned
ckSS
CHRISTINE, KINYENJE
MSc.,CISSP, GSNA, CISA,CRISC, EXECUTIVE DIRECTOR
Tel: 443-459-1589 Fax: 443-445-6964 6030 Marshalee Drive Suite # 722 ckinyenje@cksso.com Elkridge, MD 21075 www.cksecuritysolutions.com Annotation
Specializing in IT Security & Audit Consulting Services
CKSS Solutions Brandbook
Tone
CKSS Solutions Branding Book
16
11
Tone of Voice Example
‘We understand your n effective solutions. Our managed by seasoned that are well-informed aggressively managing
We understand your needs and deliver cost effective solutions. Our projects are led and managed by seasoned industry professionals that are well-informed and devoted to aggressively managing project costs
needs and deliver cost r projects are led and industry professionals d and devoted to g project costs.’
CKSS Solutions Brandbook
Imagery
18
12
CKSS Solutions Branding Book
Photographic Style
Imagery reflects cutting egde technology usage and parternships.
CKSS Solutions Branding Book Section Title
19 20
CKSS Solutions Brandbook
This quick reference guide introduces and explains the CKSolutions graphic identity and branding. It outlines ways to implement a strong, consistent visual character.