CK Security Solutions Branding Book

Designed by The Internet Marketing Advisors Brand Guidelines

CKSecurity Solutions

Brand Guidelines — 2014/2015 CKSecurity Solutions 6030 Marshalee Drive Suite #722 Elkridge, MD 21075

p: 443-459-1589 f:443-445-6964 info@cksso.com www.cksecuritysolutions.com

CKSS Solutions Branding Book 2

CKSS Solutions Brandbook

Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01

Fonts 08 Color Palette 09 Type Hierachy 10 Print 11 Tone 12 Imagery 07

For any questions regarding the contents of this document please contact us at info@cksso.com and we will endevour to assist you as soon as possible.

The contents of this document are private all rights reserved by CKSecurity Solutions 2014

CKSS Solutions Branding Book Section Title 19 4

CKSS Solutions Brandbook

Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.

CKSS Solutions Brandbook

Logo

6

01

Final Logo

CKSS Solutions Branding Book

CK Security Solutions final logo in standard black and white using Spin Cycle Font in Regular type weight with official CKSS symbol.

Usage

02

Which logo where A. Full Logo | CKSS Acronym, symbol, with company/brand title B. Logotype| CKSS Acronym and company title C. Digital | Logo in all black -when printed on non color documents.

A

C

B

CKSS Solutions Brandbook

Colors

8

03

CKSS Solutions Branding Book

Logo color placement A. Blue | White logo on blue color B. Grey | Black logo on Grey color C. White | Color logo on white color. D. Black | White Logo on black color.

Reverse:The logo may be reversed out of a colored background only in special situations, which must be approved by CKSolutions.

A

B

C

D

Errors

04

Ensure not to do the following A. Dark on Dark | Full color logo not to be placed on dark background B. Write over | May not write over logo. C. Distort | Logo is not to be distorted in anyway-original typographic authenticity will be lost.

D. Rotate | Logo is not to be rotated in anyway.

A

B

Do not write over logo

C

D

CKSS Solutions Brandbook

Size

10

05

CKSS Solutions Branding Book

Logo Size Horizontal Orientation: This logo can be used as small as about 2 inches wide. For larger applications such as signage and banners, please consult the company for additional sizes.

10px

Isolation

06

Logo Isolation To prevent a cluttered look, maintain a comfortable white space around the general logo. The CKSS symbol is the same height as the CKSS Acronym.

No graphic element – type, rule, line, art – should be allowed within this area.

10px

CKSS Solutions Brandbook

Fonts

CKSS Solutions Branding Book

12

07

spin cycle regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Exo Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Palette

08

Several variations of the logo may be used for different printing situations.

Two-Color: When possible, use the spot-color version.

This version includes two Pantone速 Matching System colors: PMS 313c (blue) and PMS 321c (light blue).

Process Color: When printing materials in four-color process, use the segmented four process colors (cyan, magenta, yellow and black).

One-Color: When the method of reproduction does not allow for either a second color, use the one-color version, printed with black ink.

C98 M6 Y9 K9 / Pantone 313 c / Pantone 321c / Web #25A8C9

C31 M21 Y11 K0 / Pantone 7543c / Web #B0BACC

C0 M13 Y49 K100 / Pantone Black / Web #1F1400

CKSS Solutions Brandbook

Print

14

10

Stationery

CKSS Solutions Branding Book

Full color logo in use for Letterhead and Business Card.

April 23, 2014 CKSS is an IT consulting firm located near Washington, DC in suburban Maryland. We are a market-proven provider of Cyber Security services and solutions. With years of relevant experience, CKSS brings a proven approach to cyber solutions across federal, commercial, state and local government agencies. CKSS Security Solutions take into account your unique requirements to help you put into place IT solutions that resolve problems and help you gain a competitive advantage.

CKSECURITY SOLUTIONS, LLC 6030 MARSHALEE DRIVE, SUITE #722 ELKRIDGE, MD 21075 p: 443-459-1589 | f:443-445-6964 Email: info@cksso.com • www.cksecuritysolutions.com

www.cksecuritysolutions.com NAICS codes: 541512, 541519, 541690,611420

Services: IT Audits Compliance Mobile & Cloud Security Services Consulting Services

Minority Certified * Woman Owned

ckSS

CHRISTINE, KINYENJE

MSc.,CISSP, GSNA, CISA,CRISC, EXECUTIVE DIRECTOR

Annotation

Tel: 443-459-1589 Fax: 443-445-6964 6030 Marshalee Drive Suite # 722 ckinyenje@cksso.com Elkridge, MD 21075 www.cksecuritysolutions.com

Specializing in IT Security & Audit Consulting Services

Annotation

Minority Certified * Woman Owned

ckSS

CHRISTINE, KINYENJE

MSc.,CISSP, GSNA, CISA,CRISC, EXECUTIVE DIRECTOR

Tel: 443-459-1589 Fax: 443-445-6964 6030 Marshalee Drive Suite # 722 ckinyenje@cksso.com Elkridge, MD 21075 www.cksecuritysolutions.com Annotation

Specializing in IT Security & Audit Consulting Services

CKSS Solutions Brandbook

Tone

CKSS Solutions Branding Book

16

11

Tone of Voice Example

‘We understand your n effective solutions. Our managed by seasoned that are well-informed aggressively managing

We understand your needs and deliver cost effective solutions. Our projects are led and managed by seasoned industry professionals that are well-informed and devoted to aggressively managing project costs

needs and deliver cost r projects are led and industry professionals d and devoted to g project costs.’

CKSS Solutions Brandbook

Imagery

18

12

CKSS Solutions Branding Book

Photographic Style

Imagery reflects cutting egde technology usage and parternships.

CKSS Solutions Branding Book Section Title

19 20

CKSS Solutions Brandbook

This quick reference guide introduces and explains the CKSolutions graphic identity and branding. It outlines ways to implement a strong, consistent visual character.