CANADIANOILFIELD SERVICE&SUPPLY
DIRECTORY
MEDIA GUIDE
2013
2013 MEDIA GUIDE
Reach the buyers and sellers of oilfield services and supplies. Connect to an entire marketplace by advertising in the definitive buyer’s guide for
Canada’s oilpatch.
the
buyer’s guide to Canada’s oil & gas industry
PAGE 2
2013 MEDIA GUIDE
Reach & Distribution Over 140,000 copies of the
COSSD are distributed in print and digital formats every year, and this number continues to grow!
Website In the year ending June 2012, cossd.com attracted 73,959 unique visitors. The average visitor spent four minutes and visited five pages. With the unveiling of the new COSSD.com in 2012, our user base will only keep growing.
Printed Book
Google Analytics
Every year, our dedicated sales force hits the Western Canadian Sedimentary Basin (WCSB) in the month of June to deliver print copies of the COSSD to targeted businesses and individuals. In 2012, we delivered 41,640 copies to 15,036 companies (including 788 hotels) in 345 cities. The COSSD is available at 788 hotels across the WCSB.
JuneWarren-Nickle’s Energy Group
13,793 people visited Cossd.com from a smartphone or tablet in the year ending June, 2012—an increase of over 200% from the prior year! Google Analytics
thirty-second edition
2012
2013
The COSSD reaches users working in the field, the office and on the road. It’s accessible 24/7, 365 days a year, no matter where you are.
Cossd
Top five industries delivered to: • Accommodations • Drilling & Completion Products & Services • Equipment/Supplies Rental & Sales • Transportation • Contractors-General Oilfield
Mobile
the
buyer’s guide to Canada’s oil & gas industry www.cossd.com CATEGORIES GARMIN GPS COSSD NEWS GET A COPY ADVERTISING INDUSTRY LINKS LISTING UPDATE CONTACT ABOUT US HELP
Search by Category/Keyword
Search by Business Name
Search by City/Location
Category/Keyword:
SEARCH
THE
VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY
COSSD NEWS
REACH
OIL & GAS 124,057 INDUSTRY *
WITH A CUSTOMERS SINGLE AD
With audiences ranging from engineers and tradespeople at the Gas and Oil Expo, to oil and gas executives at the Energy Services Summit, over 10,000 copies of the book will be distributed throughout the year. JuneWarren-Nickle’s Energy Group
Printed in Canada
FEATURED MICROSITE The buyer’s guide to Canada’s Oil & Gas Industry About Us
Services
Contact Us
About Us
COSSD Video: Distributing COSSD January 10, 2012
The Canadian Oilfield Service and Supply Directory (COSSD) is Canada’s most comprehensive oilpatch directory and buyer’s guide, with a specific focus on service and supply companies operating in Canada’s Western Canadian Sedimentary Basin. The COSSD has over 30 years of making successful connections between advertisers and customers.
Home About
The COSSD is the most widely used industry-accepted directory, with more than 26,000 listings in over 1,900 specialized oilfield categories. With its distinctive yellow cover, the COSSD is instantly recognized by those
COSSD Alberta LSD Grid Map January 6, 2012
THE
VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY
COSSD NEWS
The buyer’s guide Canada’s to Oil & Gas Industry
ries by
FEATURED VIDEO
12:13
Contact
Catego
operating in the Western Canadian Sedimentary Basin. Its unmatched track record in targeted distribution and market penetration makes the COSSD the definitive guide to Canada’s oil and gas industry.
Rapid growth in COSSD use on smartphones and iPads December 1, 2011
Letter
Full Site
A B C D E F I J G H K L M N Q R O P S T U V W X Y Z
FEATURED MICROSITE
Search
© 2012 Copyright JuneWarren-Nickle’s Energy Group. All rights reserved. Disclaimer | Privacy Policy | Mobile | RSS Feed
Search
Categor
y/Keywo rd
Busines
s Name
JuneWarren-Nickle’s Network: Air Water Land | Alberta Construction Magazine | Oilfield Atlas | Canadian Oil Register | Canadian Oilfield Service & Supply Directory | Daily Oil Bulletin | Data Central | Energize Alberta | New Technology Magazine | Oil & Gas Inquirer | Oilsands Review | Oilweek | Petroleum Explorer | P.O.S.T. Report | Rig Locator | Specialty Publications
Search
City/Loc
ation
Browse
Major
Categor
ies
Home About © 2011
Copyright
Contact
JuneWarren-Nic kle’s Energy
Home
Full Site
Group.
cossd∙com
smartphone WeBsite ipad gps dVd digital edition
The COSSD will be handed out at over 25 trade shows in 2013.
FEATURED VIDEO
Robust 2012 expected, despite modest drilling forecasts January 15, 2012
cossd·com
Trade Shows
City/Location (optional):
The buyer’s guide to Canada’s Oil & Gas Industry
SMARTPHONE WEbSITE iPAD GPS DVD DIGITAL EDITION
YOUR GUIDE TO
SERVICE & SUPPLY COMPANIES ENVIRONMENTAL COMPANIES EXPLORERS & PRODUCERS GAS PLANTS TOWN MAPS HOTELS & MOTELS
GPS As of June 2012, 2,912 unique users have downloaded the GPS point-of-interest file. JuneWarren-Nickle’s Energy Group
PAGE 3
2013 MEDIA GUIDE
Looking to the Future
COSSD.com
A more powerful search engine, improved user interface and new filtering capabilities will allow buyers to quickly and easily find the service and supply companies they need.
100,000
Our commitment to providing the COSSD in the most current technologies allows our users maximum flexibility. The numbers are growing!
80,000 Number of unique users
is growing rapidly and has become the most-used website and smartphone buyer’s guide for Canada’s oil & gas industry!
Sustained Growth
60,000
40,000
20,000
0
New features include:
JUNE 2009
Product catalogUE detail
pre-Qualification filters
Search for a specific product or part to find the companies who supply it.
• Sort and filter search results using Enform certifications. • Find exactly what you’re looking for by specifying criteria like categories of service.
Proximity searching Narrow down search results by the distance from your office or worksite.
Available Ad Positions
JUNE 2010
JUNE 2011
JUNE 2012
iPad Smartphone GPS Website Google Analytics
728 pixels wide
by
90 pixels tall
360 pixels wide
by
320 pixels tall
300 pixels wide
by
250 pixels tall
LEADERBOARD
Now users can refine their search results using advanced criteria, and then compare those and other criteria across companies.
Example of advertiser detail page
Display ad
LANDING PAGE ad LANDING PAGE ad LANDING PAGE BANNER
Example of new search landing page with advertising opportunities
PAGE 4
2013 MEDIA GUIDE
Full Digital Accessibility Your customers will find you on COSSD.com—whether by computer, GPS, smartphone or iPad.
COSSD.com puts the most current information at your fingertips wherever you are. With over 73,000 unique visitors per year, COSSD.com is a quick and convenient way to get the attention of potential customers. 24 hours a day, 7 days a week and 365 days a year, COSSD.com keeps your ad in front of buyers when they’re ready to make purchasing decisions.
printed book
Beyond the website and the printed book, COSSD is available in four digital formats:
Website
digital edition
smartphone
iPAD
• Download free apps for smartphones • Use the free iPad app •V iew or download the digital edition on your Mac or PC • Download a point-of-interest file for a GPS unit
traditionalLY PUBLISHED presentation
o
expanded search features
GPS
Search Landing Page
I
Landing page ad (3 available on each search landing page)
$ 950
Advertiser Detail Page Product Catalogue (0 to 1,000 lines)
$ 1,250
Product Catalogue (1,001 to 5,000 lines)
1,750
Product Catalogue (over 5,000 lines)
2,250
6 Videos (client hosted)
3,000
12 Videos (client hosted)
5,400
6 Videos (video production house)
3,900
12 Videos (video production house)
7,200
Corporate Video Hosting
552
Enhance your web presence with a customized advertising package. Host a corporate video on COSSD.com, produce a series of video releases or add your company’s products to your listings for easy searching. For more information, talk to your COSSD Account Executive or call 1.800.387.2446. Rates in Canadian dollars, effective August 1, 2012
Submitting Website Ads Leaderboard ads (see page 3 for size information) can be submitted as HTML5, GIF, JPG, PNG, BMP files (preferred) or as SWF files. Advertiser detail page ads and search landing page ads must be supplied as static JPG or GIF files. SWF files are not supported on Apple mobile devices. If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in. For more information on web ad specifications, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or production@junewarren-nickles.com.
PAGE 5
2013 MEDIA GUIDE
Industry’s Yellow Book No matter what your area of expertise,
in-column LISTINGS for all SECTIONs
the COSSD has the sections, categories
Purchases of in-column listings include a link on the advertiser detail page on COSSD.com. Those who purchase trademark custom and trademark listings in the yellow, orange and green sections also receive placement of their logo on their detail page on COSSD.com.
and listing types to get you noticed by the people making buying decisions.
TRADEMARK CUSTOM Canadian Oilfield Service and Supply Directory________________
The Six Sections of COSSD thirty-second edition
2012
2013
Cossd
the
buyer’s guide to Canada’s oil & gas industry www.cossd.com CATEGORIES GARMIN GPS COSSD NEWS GET A COPY ADVERTISING INDUSTRY LINKS LISTING UPDATE CONTACT ABOUT US HELP
Search by Category/Keyword
Search by Business Name
Search by City/Location
Category/Keyword:
City/Location (optional):
SEARCH
The buyer’s guide to Canada’s Oil & Gas Industry THE
VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY
REACH OIL & GAS
124,057 INDUSTRY *
WITH A CUSTOMERS SINGLE AD
COSSD NEWS
FEATURED VIDEO
Robust 2012 expected, despite modest drilling forecasts January 15, 2012
The COSSD is divided into six easy-to-navigate sections.
FEATURED MICROSITE The buyer’s guide to Canada’s Oil & Gas Industry About Us
Services
Contact Us
About Us
COSSD Video: Distributing COSSD January 10, 2012
The Canadian Oilfield Service and Supply Directory (COSSD) is Canada’s most comprehensive oilpatch directory and buyer’s guide, with a specific focus on service and supply companies operating in Canada’s Western Canadian Sedimentary Basin. The COSSD has over 30 years of making successful connections between advertisers and customers.
COSSD Alberta LSD Grid Map January 6, 2012
The COSSD is the most widely used industry-accepted directory, with more than 26,000 listings in over 1,900 specialized oilfield categories. With its distinctive yellow cover, the COSSD is instantly recognized by those operating in the Western Canadian Sedimentary Basin. Its unmatched track record in targeted distribution and market penetration makes the COSSD the definitive guide to Canada’s oil and gas industry.
Rapid growth in COSSD use on smartphones and iPads December 1, 2011
THE
VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY
COSSD NEWS
Home About
The buyer’s guide Canada’s to Oil & Gas Industry Contact
Categor ies
FEATURED VIDEO
12:13
Full Site
by Letter A B C D E F I J G H K L M N Q R O P S T U V W X Y Z
FEATURED MICROSITE
Search
© 2012 Copyright JuneWarren-Nickle’s Energy Group. All rights reserved. Disclaimer | Privacy Policy | Mobile | RSS Feed
Category
/Keyword
Search JuneWarren-Nickle’s Network: Air Water Land | Alberta Construction Magazine | Oilfield Atlas | Canadian Oil Register | Canadian Oilfield Service & Supply Directory | Daily Oil Bulletin | Data Central | Energize Alberta | New Technology Magazine | Oil & Gas Inquirer | Oilsands Review | Oilweek | Petroleum Explorer | P.O.S.T. Report | Rig Locator | Specialty Publications
Search
Business
Name
City/Loc
ation
Browse
Major
Categori
Serving the Oilfield Industry 24 Hours A Day 7 Days A Week 365 Days A Year
At Your Fingertips “For Information Call”
• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Company logo, centred. • Six lines of information. • For Information Call line included. • Bordered on three sides. • House colours (red, blue and green) available.
Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4.................. (403) 209-3500 Website. .......................................... www.cossd.com
es
Home About © 2011
Copyright
Contact
JuneWarren-Nick le’s Energy
Home
Full Site
Group.
cossd∙com
cossd·com smartphone WeBsite ipad gps dVd digital edition
SMARTPHONE WEbSITE iPAD GPS DVD DIGITAL EDITION
YOUR GUIDE TO
Printed in Canada
White section
Grey section
Blue section
Orange section
TRADEMARK Canadian Oilfield Service and Supply Directory________________
SERVICE & SUPPLY COMPANIES ENVIRONMENTAL COMPANIES EXPLORERS & PRODUCERS GAS PLANTS TOWN MAPS HOTELS & MOTELS
Alphabetical listings for advertisers, associations, oil and gas companies, and industry-related firms Listings sorted by town and province for advertisers, associations, oil and gas companies, and industry-related firms Head and field office listings for oil and gas companies, sorted three ways: • Alphabetically • By town and province • By facility Hotel listings sorted by town and province
“For Information Call” Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4................ (403) 209-3500 Toll Free............................................ (800) 387-2446
INFORMATIONAL Canadian Oilfield Service and Supply Directory Comprehensive - Organized
Accurate - Pertinent
Information 220-9303 34 Ave NW Edmonton AB T6E 5W8. ...... (780) 944-9333 Website............................................. www.cossd.com
Canadian Oilfield Service and Supply Directory_______________ “authorized distributor”
Green section
Yellow section
Environmental service and supply companies sorted by category Service and supply companies sorted by category
• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Company logo, centred. • For Information Call line included. • Bordered on three sides. • House colours (red, blue and green) available.
JuneWarren-NICKLE’s ENERGY GROUP
220-9303 34 Ave NW Edmonton AB T6E 5W8. ............... (780) 944-9333 Fax. ............................................................. (780) 944-9500
In-Column listings continued on next page
• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Three lines of information. • Bordered on four sides. • House colours (red, blue and green) available.
TRADE NAME • Trade name set in bold, all-caps. • Border above and below the listing. • Call line included. • Company name, town, phone and fax numbers. • House colours (red, blue or green) available.
PAGE 6
2013 MEDIA GUIDE
In-Column Listings In-Column Listings
in-column LISTINGS for all SECTIONs, continued
BLACK Size
HOUSE COLOUR
1st
2nd
1st
2nd
$ 1,556
$ 778
$ 1,946
$ 973
1,110
555
1,388
694
Informational
888
444
1,110
555
Trade Name
666
333
832
416
Extra Bold
610
305
760
380
Trademark Custom Trademark
Bold Listing
498
249
n/a
n/a
Regular Purchased
276
138
n/a
n/a
WHITE & GREY SECTIONS ONLY
Trademark Feature
$ 1,388
$ 694
n/a
n/a
Extra Bold Feature
760
380
n/a
n/a
$ 140
Corporate identifier
140
Company name
140
Extra lines
Canadian Oilfield Service and Supply Directory 220-9303 34 Ave NW Edmonton AB T6E 5W8.... (780)
944-9333 Fax. ................................................ (780) 944-9500
• Company name set in large size, bold, all-caps. • Large phone and fax numbers. • Bordered by a bold line above and below. • House colours (red, blue or green) available.
BOLD LISTING Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4.......................... (403) 265-3700 Fax. ........................................................... (403) 245-8666
• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Town listed in red.
REGULAR PURCHASED
Listing Add-Ons Big town name
EXTRA BOLD LISTING
Customize your advertising presence with add-ons. Ask your Account Executive for details.
90
Rates in Canadian dollars, effective August 1, 2012 Ad placement in directory is based on ad size and seniority per category
Canadian Oilfield Service and Supply Directory 220-9303 34 Ave NW Edmonton AB T6E 5W8......(780) 944-9333
• Company name in bold, mixed case. • Town in bold.
additional in-column LISTINGS for white & Grey sections only All listings purchased in the yellow, green and orange sections also appear in the white section. TRADEMARK FEATURE
The COSSD is the directory of choice for service and supply buyers. No matter where you are or what time of day it is, the COSSD is always ready to help you find what you are looking for. Purchase a listing or display ad package in the COSSD, and ensure your company is right in front of buyers wherever and whenever they’re ready to buy.
Canadian oilfield service and Supply directory
• Company name set in large size, bold, all-caps. • Town, phone and fax numbers in bold. • Bordered by a bold line above and below. • Highlighted with yellow background.
Calgary AB
(403) 209-3500 Fax. .................................................. (403) 245-8666
• Company logo, centred.
2nd Floor-816 55 Ave NE T2E 6Y4.............
EXTRA BOLD Feature
Canadian Oilfield Service and Supply Directory Edmonton AB
(780) 944-9333 Fax. ...................................................(780) 944-9500
220-9303 34 Ave NW T6E 5W8..................
• Company name set in large size, bold, all-caps. • Town, phone and fax numbers in bold. • Bordered by a bold line above and below. • Highlighted with yellow background.
PAGE 7
2013 MEDIA GUIDE
Display Advertising Advertisers who purchase premium ads also receive a leaderboard ad displayed on COSSD.com.
Premium Positions Maximize your exposure by booking our most visible advertising positions: covers and tab pages.
Purchases of display ads in the yellow, green and orange sections also include that ad displayed on the advertiser’s detail page on COSSD.com.
Sizes for Display Advertising ad sizes for yellow, green and orange SECTIONs
ad sizes for WHITE AND GREY SECTIONs
5.875” x 7.875”
1/3 Page Vertical 1.875” x 7.875”
Full Page 2.87” x 7.875”
2/3 Page Vertical 3.875” x 7.875”
1/4 Page Horizontal 5.875” x 1.875”
1/2 Page Vertical 2.87” x 7.875”
1/2 Page Horizontal 5.875” x 3.875”
1/6 Page Vertical 1.875” x 3.875”
1/2 Page Horizontal 5.875” x 3.875”
1/3 Page Square 3.875” x 3.875”
1/6 Page Horizontal 3.875” x 1.875”
1/4 Page Vertical 2.87” x 3.875”
1/12 Page Square 1.875” x 1.875”
1/4 Page Horizontal 5.875” x 1.875”
Full Page
Gatefold Cover Trim: 12.25” x 8.75” Bleed: 12.5” x 9.25”
(left side of ad does not bleed)
Cover Trim: 6.75” x 8.75” Bleed: 7.25” x 9.25”
Tab Page Trim: 6.75” x 8.75” Bleed: 7.25” x 9.25”
DOUBLE PAGE ad size for ALL SECTIONs Double Page
Tip-ons and inserts offer unique advertising opportunities in the COSSD. Ask your Account Executive for details.
12.625” x 7.875”
1/8 Page Horizontal 2.87” x 1.875”
2013 DISPLAY ADVERTISING RATES Premium Positions Size Cover Outside Front Gatefold
$ 25,200
Cover Outside Back
26,712
Cover Inside Front
18,922
Cover Inside Back
15,582
Tab Page
11,130
As an added bonus, the purchase of any premium position ad comes with a leaderboard ad on COSSD.com. Not only will you reach the 50,000-plus* users of the book, but you will also reach the 73,000** unique visitors to COSSD.com with a banner ad placed front and center.
Tab pages and covers include four-colour process on glossy stock. Cover positions are non-cancellable.
* Source: JuneWarren-Nickle’s Energy Group ** Source: Google Analytics
Display Advertising All advertisers who purchase display ads in the yellow, green and orange sections also receive a display ad on their advertiser detail page on COSSD.com. Reach a combined 140,000 users with a strong marketing presence in both the print and online formats. BLACK Size
HOUSE COLOUR
For advertising design specifications, visit cossd.com or contact the Ad Traffic Coordinator at 780.944.9333, toll free at 1.800.563.2946, or email production@junewarren-nickles.com. Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour.
FULL COLOUR
1st
2nd
1st
2nd
1st
2nd
$ 10,016
$ 5,008
$ 12,518
$ 6,259
$ 17,528
$ 8,764
Full Page
5,340
2,670
6,756
3,378
9,346
4,673
2/3 Vertical
4,228
2,114
5,284
2,642
7,396
3,698
1/2 Horizontal
3,338
1,669
4,172
2,086
5,838
2,919
1/3 Square
2,448
1,224
3,058
1,529
4,280
2,140
1/3 Vertical
2,448
1,224
3,058
1,529
4,280
2,140
1/4 Horizontal
2,224
1,112
2,778
1,389
3,892
1,946
1/6 Horizontal
2,002
1,001
2,504
1,252
3,502
1,751
1/6 Vertical
2,002
1,001
2,504
1,252
3,502
1,751
1/12 Page
1,556
778
1,946
973
2,722
1,361
1/2 Vertical
$ 3,338
$ 1,669
$ 4,172
$ 2,086
$ 5,838
$ 2,919
1/4 Vertical
2,448
1,224
3,058
1,529
4,280
2,140
1/8 Horizontal
1,780
890
2,222
1,111
3,112
1,556
Double Page Spread
Advertising Design Specifications & Services
Agency Commission & Cash Discounts Recognized agencies receive a 15% discount on gross advertising and colour costs. Complete artwork and full payment must be received within 30 days to qualify. A cash discount of 5% applies to ads over $400 that are fully paid at the time of sale.
WHITE & GREY SECTIONS ONLY
Rates in Canadian dollars, effective August 1, 2012. Ad placement in directory is based on ad size and seniority per category.
2012/08/11
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leaders in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
junewarren-nickles.com Edmonton
Calgary
220-9303 34 Avenue NW Edmonton AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Floor, 816 - 55 Avenue NE Calgary AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446