2013 Digital Advertising Guidelines

GUIDELINES

digital

2013

2013 GUIDELIN ES

digitaladvertising Guidelines Specifications for advertising online with JuneWarren-Nickle’s Energy Group

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2013 digital Advertising GUIDELINES

Specifications Advertising Online JuneWarren-Nickle’s Energy Group (JWN) offers a variety of online advertising options to help you find the most effective way to get your marketing message in front of our audience. ad sizes

Leaderboard

Leaderboard

728 pixels wide by 90 pixels tall

Big Box

Big Box 300 pixels wide 250 pixels tall

BY

Skyscraper

Skyscraper 160 pixels wide BY 600 pixels tall

• Limit of 16 rotating ads per position at any time on all sites.

• All online advertising packages include one ad content change per month.

• Additional changes will be charged at $125/hour, billed in one-hour increments.

File Size Maximum file size for GIF or JPG banners is 50 KB, and for SWF files is 100 KB. We are often able to convert ads above these sizes into smaller sizes.

JWN offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.

File Type Our accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/BestPractices/).

Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc.).

If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in.

Please note: Online advertising with JWN does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.

Click-through tracking JWN follows IAB standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarren-nickles.com/pdf/Webspecs. pdf to download a how-to PDF, or contact the Ad Traffic Coordinator.

AUDIO JWN requests advertisers to utilize user-initiated audio only in their ads.

A functioning on/off button is required.

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2013 digital Advertising GUIDELINES

Oilpatch Marketplace Oilpatch Marketplace Microsites

Microsites are the perfect way to present a more in-depth look at your company’s offerings to potential customers. Advertisers are promoted through a three-page mini-website that showcases their products and services to the oil and gas industry.

Microsite customers are displayed in rotation on the homepages of most JWN products, including oilweek.com and dailyoilbulletin.com.

SAMPLE

Microsite content can include: Up to 1,000 words of text Approximately five photos Preferred format is JPG, but we can accept PNG or GIF files as well. Photos should be a minimum of 800 pixels wide with a resolution of 72 dpi. company logo Preferred format is EPS vector art, but we are able to work with other formats. Please note that if a JPG is supplied, minimum requirements are 300 pixels wide at 72 dpi.

Corporate profile

Contact information A products or services page

Requirements for microsites Ad content for JWN-built microsites should be uploaded to AdDesk a minimum of 15 business days prior to start date.

Once built, your microsite will be emailed to you for revisions or approval.

Design and proofing services are complimentary up to 6 hours, with revisions limited to two rounds. Advertisers also have the ability to update their microsite once per month (up to one hour of design service per month). Any additional design and proofing time will be charged at $125/hour, in one-hour increments.

A list of office locations Can include address, phone, fax, email addresses and web URLs. Please ensure all information is correct.

Links to social media Can include Twitter, Facebook, LinkedIn, etc.

A corporate video YouTube, Vimeo or similar video formats can be embedded in your microsite.

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2013 digital Advertising GUIDELINES

How to Submit Your Ad 2013 Deadlines for Digital Advertising

Submitting Your Ad

Ad Material Deadlines Advertising Month

Sales Close

JWN-Built Ads

Customer-Supplied Ads

January

December 14, 2012

December 17, 2012

December 19, 2012

February

January 15, 2013

January 21, 2013

January 23, 2013

March

February 15, 2013

February 20, 2013

February 22, 2013

April

March 15, 2013

March 20, 2013

March 22, 2013

May

April 15, 2013

April 22, 2013

April 24, 2013

June

May 15, 2013

May 21, 2013

May 23, 2013

July

June 17, 2013

June 20, 2013

June 24, 2013

August

July 15, 2013

July 22, 2013

July 24, 2013

September

August 15, 2013

August 20, 2013

August 22, 2013

October

September 16, 2013

September 20, 2013

September 23, 2013

November

October 15, 2013

October 21, 2013

October 23, 2013

December

November 15, 2013

November 20, 2013

November 22, 2013

JWN uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online.

With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed especially for advertisers.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator by phone at 780.944.9333 (toll free: 1.800.563.2946) or email at atc@junewarren-nickles.com.

Design Services Advertising design and proofing services are complimentary up to 3.5 hours for digital ads and 6 hours for microsites, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. To download our Display Advertising Guidelines, please visit junewarren-nickles.com/displayads.

For information about subscribing to our magazines,

call 1.866.543.7888 or visit junewarren-nickles.com and click the subscribe button.

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing.

Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446