GUIDELINES
digital
2013
2013 GUIDELIN ES
digitaladvertising Guidelines Specifications for advertising online with JuneWarren-Nickle’s Energy Group
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2013 digital Advertising GUIDELINES
Specifications Advertising Online JuneWarren-Nickle’s Energy Group (JWN) offers a variety of online advertising options to help you find the most effective way to get your marketing message in front of our audience. ad sizes
Leaderboard
Leaderboard
728 pixels wide by 90 pixels tall
Big Box
Big Box 300 pixels wide 250 pixels tall
BY
Skyscraper
Skyscraper 160 pixels wide BY 600 pixels tall
• Limit of 16 rotating ads per position at any time on all sites. • All online advertising packages include one ad content change per month. • Additional changes will be charged at $125/hour, billed in one-hour increments.
File Size Maximum file size for GIF or JPG banners is 50 KB, and for SWF files is 100 KB. We are often able to convert ads above these sizes into smaller sizes. JWN offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad. File Type Our accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/BestPractices/). Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc.). If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in. Please note: Online advertising with JWN does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice. Click-through tracking JWN follows IAB standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarren-nickles.com/pdf/Webspecs. pdf to download a how-to PDF, or contact the Ad Traffic Coordinator. AUDIO JWN requests advertisers to utilize user-initiated audio only in their ads. A functioning on/off button is required.
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2013 digital Advertising GUIDELINES
Oilpatch Marketplace Oilpatch Marketplace Microsites
Microsites are the perfect way to present a more in-depth look at your company’s offerings to potential customers. Advertisers are promoted through a three-page mini-website that showcases their products and services to the oil and gas industry. Microsite customers are displayed in rotation on the homepages of most JWN products, including oilweek.com and dailyoilbulletin.com. SAMPLE
Microsite content can include: Up to 1,000 words of text Approximately five photos Preferred format is JPG, but we can accept PNG or GIF files as well. Photos should be a minimum of 800 pixels wide with a resolution of 72 dpi. company logo Preferred format is EPS vector art, but we are able to work with other formats. Please note that if a JPG is supplied, minimum requirements are 300 pixels wide at 72 dpi. Corporate profile
Contact information A products or services page
Requirements for microsites Ad content for JWN-built microsites should be uploaded to AdDesk a minimum of 15 business days prior to start date. Once built, your microsite will be emailed to you for revisions or approval. Design and proofing services are complimentary up to 6 hours, with revisions limited to two rounds. Advertisers also have the ability to update their microsite once per month (up to one hour of design service per month). Any additional design and proofing time will be charged at $125/hour, in one-hour increments.
A list of office locations Can include address, phone, fax, email addresses and web URLs. Please ensure all information is correct. Links to social media Can include Twitter, Facebook, LinkedIn, etc. A corporate video YouTube, Vimeo or similar video formats can be embedded in your microsite.
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2013 digital Advertising GUIDELINES
How to Submit Your Ad 2013 Deadlines for Digital Advertising
Submitting Your Ad
Ad Material Deadlines Advertising Month
Sales Close
JWN-Built Ads
Customer-Supplied Ads
January
December 14, 2012
December 17, 2012
December 19, 2012
February
January 15, 2013
January 21, 2013
January 23, 2013
March
February 15, 2013
February 20, 2013
February 22, 2013
April
March 15, 2013
March 20, 2013
March 22, 2013
May
April 15, 2013
April 22, 2013
April 24, 2013
June
May 15, 2013
May 21, 2013
May 23, 2013
July
June 17, 2013
June 20, 2013
June 24, 2013
August
July 15, 2013
July 22, 2013
July 24, 2013
September
August 15, 2013
August 20, 2013
August 22, 2013
October
September 16, 2013
September 20, 2013
September 23, 2013
November
October 15, 2013
October 21, 2013
October 23, 2013
December
November 15, 2013
November 20, 2013
November 22, 2013
JWN uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed especially for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator by phone at 780.944.9333 (toll free: 1.800.563.2946) or email at atc@junewarren-nickles.com.
Design Services Advertising design and proofing services are complimentary up to 3.5 hours for digital ads and 6 hours for microsites, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. To download our Display Advertising Guidelines, please visit junewarren-nickles.com/displayads.
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2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446