2013 JWN Events Media Kit

PORTFOLIO

2013

2013 PORT FOLIO

Take your marketing to the next level with industry event sponsorship.

With a diverse selection of energy events and

conferences planned each year, JWN Events offers many strategic and customized sponsorship choices to match your company’s goals and marketing budget.

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2013 PORTFOLIO

The Event Difference JuneWarren-Nickle’s Energy Group now produces high-quality live events.

Attendees of the 2011 Top Projects Awards Luncheon network before the event program begins.

Our events are crafted and produced internally to adhere to the standards you’ve come to expect from JuneWarren-Nickle’s Energy Group, delivering the most current, accurate and timely information in the Canadian energy sector. This is an opportunity to experience industry-leading content and expertise in a live format while building connections with leading industry professionals.

Our sponsorship opportunities allow companies to create a unique brand experience to reach their ideal market. This experiential marketing approach builds a connection and creates an environment to interact with a niche group of highly targeted attendees and delegates. Designed for industry giants to junior start-ups, our sponsorship packages are created to fulfill your company’s comprehensive marketing needs.

How event sponsorship fits into your marketing plan: EXPERIENTIAL BRANDING

SALES PROMOTION

People remember experiences. Sponsoring custom event experiences connects you to something that will be remembered by your customers and clients.

Stimulate your customer base with on-site giveaways and promotional opportunities for event delegates.

1-to-1 DIRECT MARKETING By purchasing a sponsorship package, you will be eligible to contact delegates of the event.

FACE-TO-FACE INTERACTION Complimentary passes and booth/display opportunities are provided with sponsorship packages to ensure your company representatives have a chance to connect on a face-to-face level with delegates.

HOSTING AND HOSPITALITY Invite and host your existing clients at high-calibre events that won’t soon be forgotten.

BRAND EXPOSURE Increase your brand exposure with logo coverage on event collateral including the event website, magazine advertising, email campaigns, on-site signage and direct mailers.

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2013 PORTFOLIO

2013 Calendar of Events Building on our success and experience, JWN Events will be continuing to offer: • Speaker Series • R ising Stars Awards Night and Leadership Forum

From industry awards to speaker presentations, conferences to luncheons—each event produced by JWN Events is uniquely designed and

• Energy Services Summit

targeted to a specific audience.

• National Buyer/Seller Forum

We work with our sponsors to align their

• Oilweek Annual Report Awards

brands with the right audiences and the

• A lberta Construction Magazine Top Projects Awards

We are also excited to be adding two new events to our roster starting in 2013:

right content to achieve sponsors’ marketing objectives.

Read on to learn more about our 2013 events and how to sponsor!

• Canadian Cleantech Summit • The Canadian Good Business Forum

Why should my company consider sponsoring an event?

•C reate customized content (topic and speaker) that aligns with your brand and your customers

• Generate new sales leads

• Acquire new contacts for your database

•S timulate sales within your market

• Direct market to your specific targets

• Develop strategic partnerships

• Expand into new markets

• Sell directly to customers at the events

• Increase brand loyalty

• Showcase products and services

• Promote directly to delegates on site

• Create awareness within your market

• Improve attitudes and reputation

•R einforce a positive image and reputation

• Strengthen your company’s brand

• Generate earned public relations by aligning with events

• I ntroduce a new product or service

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2013 PORTFOLIO

Our Signature Events WHEN: 6 events annually WHERE: Calgary Petroleum Club, Calgary, Alberta Target AttendancE: 150 alignment: Chosen based on event topic

between our suite of industry publications and products

Rising Stars alumnus Todd Hirsch speaks at the 2012 Awards Night.

when: May 15-16, 2013 WHERE: Hotel Arts, Calgary, Alberta Target Attendance: 250 Website: oilweekrisingstars.com alignment:

Speaker Series Each year, JuneWarren-Nickle’s Energy Group presents a select number of Speaker Series events, extending our expert oil and gas coverage to timely and relevant conversations with the same subject matter experts that we feature in the pages of our magazines.

Target Audience: The Speaker Series audiences are different for each event, reaching targeted sub-segments of the JuneWarren-Nickle’s Energy Group customer base. Attracting higher-end clients and other influential industry leaders, these Speaker Series events bring together a niche audience with a focused topic of interest to that audience. We work with sponsors to find the right topic that attracts the right audience.

One of many gourmet hors d’oeuvres prepared by host venue Hotel Arts.

The 2012 Titans Panel addresses Leadership Forum delegates about their success as leaders and motivators.

Rising Stars Awards Night and Leadership Forum Tailored to the rising stars of Alberta’s energy sector, the Rising Stars Leadership Forum brings world-class leaders and innovators to the stage to inspire the next generation of oil and gas executives. The two-day forum, taking place in Calgary, provides unmatched peer networking and focused topics relevant to help this exclusive audience of energy leaders drive Canada’s energy future.

Target Audience: The forum targets an elite group of young professionals who have been specifically identified as high-potential leaders within medium and large Alberta-based energy companies, as well as young owners and executives of small-to-medium energy and energy services companies in Alberta.

• Energy leaders wanting to supplement their existing leadership/management training programs • High-potential leaders within medium-to-large oil and gas companies • Management and ‘new executives’ of small-to-medium energy and energy services companies

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2013 PORTFOLIO

Our Signature Events EDMONTON ENERGY FORUM

WHEN: June 2013 WHERE: Edmonton, Alberta Target AttendancE: 300

WEBSITE: energyservicessummit.com

Edmonton Energy Forum Building on our past experience and success with the Energy Services Summit, we’re repositioning and revising northern Alberta’s premier networking and leadership summit for the oilfield service and supply sector. Designed to bring together senior managers, leaders, owners and executives to network and discuss challenges and opportunities facing Alberta’s oil and gas industry.

Target Audience (includes executives and owners of the following): • • • • • • • • • •

alignment:

WHEN: November 12-14, 2013 WHERE: Calgary, Alberta Target AttendancE: 500+ WEBSITE: nbsf.ca

Downhole tool suppliers Pipeline construction firms Oilfield construction companies Oilfield safety services Drilling fluids/chemical suppliers Snubbing services Oilfield and wellsite consultants W ireline and perforating services Oilfield fabricators C ementing and stimulation services

• • • • • • • • • •

Specialized oilfield trucking Pipe coating and inspection services Pipe and drill bit manufacturers Oilfield equipment manufacturers Oilfield environmental services Oilfield rental stores Financial advisors Marketing professionals Accounting services Lawyers

National Buyer/Seller Forum The Canadian oilsands is now one of the largest industrial engineering projects in the world with over $2.077 trillion in expected spending over the next 25 years to build and maintain the vast network of oilsands projects and infrastructure.

Thousands of workers and thousands of companies are positioning to support the oilsands—a process that is quickly reshaping the Canadian economy.

All this activity is already placing significant strain on Canada’s workforce and supply chain—a pinch point that many believe is one of the greatest threats to oilsands development (and thus the Canadian economy). A robust, efficient, costeffective, innovative supply chain is critical to ensuring oilsands opportunities can be met in a sustainable way. The NBSF is Canada’s largest gathering of oilsands-specific buyers and sellers who come together to expand and improve the oilsands supply chain. alignment:

Target Audience: Buyers

Sellers

• Oilsands executives • Oilsands supply chain leaders • Oilsands supply chain/procurement teams • Engineering/engineering, procurement and construction management (EPCM) • Pipeline company executives and procurement leaders

• Metal manufacturing • Structural steel fabricators •P ressure vessel and heat exchanger manufacturing • Tool and machinery manufacturing •D rilling and completion (for SAGD oilsands production) and other ‘conventional’ energy services companies

•C onstruction contractors (and all related construction subtrades) • Site services/site preparation (for preparing land & services for facilties, plants, etc.)

• Environmental services • Clean technology (air, water, land, tailings solutions) • Machining • Tank companies

•P iping companies (spools and modules) • Electrical equipment and services • Instrumentation • Materials handling • Building equipment • Camp construction and camp services • Transportation • Professional services

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2013 PORTFOLIO

Our Signature Events Attendees of the 2011 Annual Report Awards Luncheon enjoy dessert before the awards presentations begin.

WHEN: November 2013 WHERE: Calgary, Alberta Target AttendancE: 200 WEBSITE: oilweek.com/ara alignment:

Master of ceremonies and vice-president of JuneWarren-Nickle’s Energy Group, Rob Pentney.

Awards were presented to the winning company—and annual report designer— for each category.

Annual Report Awards Held each November, the Annual Report Awards Ceremony is an Oilweek initiative honouring the best annual reports in the oil and gas sector. For over 30 years, this event has promoted excellence in editorial and financial reporting in the Canadian oil and gas exploration and production, transportation, and service and supply sectors. In addition, we also celebrate the efforts of those companies who include sustainability reporting as part of their overall communications strategy.

Target Audience: • O il and gas executives from senior, intermediate and junior companies

• Printing houses

• Midstream and pipeline companies

• Integrated petroleum companies

• Financial institutes

• G overnment and public sector representatives

• Marketing and communication firms

• E xecutives from emerging oil and gas companies

• Graphic and media designers

• Service and supply executives

WHEN: December 2013 WHERE: Calgary, Alberta Target AttendancE: 200 WEBSITE: albertaconstructionmagazine.com/topprojects alignment:

Top Projects Awards Alberta Construction Magazine—which for more than three decades has been exclusively devoted to covering Alberta’s construction industry—has been featuring the province’s top construction projects in an annual issue since 2002. In 2011, we celebrated the milestone anniversary with an inaugural luncheon that recognized the creativity, innovation and hard work of Alberta’s 2011 top projects.

Target Audience: • Construction contractors

• Architectural firms

• EPCMs

• Interior decorators

• Engineering firms

• Consulting engineers

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2013 PORTFOLIO

NEW

Upcoming Events JuneWarren-Nickle’s Energy Group is continually evolving and developing a strategic portfolio of events and conferences that target the buyers and decision makers of the energy industry. We’re proud to introduce the following new events in the coming year:

Canadian Cleantech Summit

Fall 2013

Building on the highly successful inaugural GHG Reduction Summit in the spring of 2011—produced for Alberta’s Climate Change and Emissions Management Corporation (CCEMC)—JuneWarren-Nickle’s Energy Group and Glacier Media will be launching and hosting a new national clean technology conference with an (initial) primary focus on cleantech for the oil and gas industry.

This conference will be a gathering of cleantech entrepreneurs, energy industry buyers and users of cleantech, and investors who have an interest in the rapidly emerging cleantech innovations affecting air, water, land and tailings solutions for the oil and gas industry in western Canada.

Target Audience: •C leantech entrepreneurs with air, water, land and tailings solutions to benefit the oil and gas industry • E nergy service providers who have cleantech products or divisions

• E &P and EPCM cleantech buyers (supply chain team members)

• E nvironmental policy leaders from all three levels of government

• E &P and EPCM environmental and cleantech strategists and policy advisors

• Non-governmental organizations and universities who do work in energy cleantech

The Canadian Good Business Forum

SPRING/SUMMER 2014

JuneWarren-Nickle’s Energy Group will launch western Canada’s first significant conference on sustainability and corporate social responsibility, with a strong focus on programming that will help energy companies improve their sustainability practices.

The event will provide both inspiration and tangible tools to help companies become more environmentally and socially sustainable, and do good through the incredible power of business. In an era of intense public scrutiny of environmental records and social responsibility, this event could not come at a better time to help Alberta companies step up and lead the world in doing good business.

This event is scheduled for the first half of 2014, with more details becoming available in early 2013!

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2013 SPONSORSHIP DETAILS Sponsoring an event provides a direct route to interacting with an exclusive audience. Our sponsorship packages have the option to take advantage of the following opportunities: • E xclusive sponsorship of on-site property •A dvertising in JuneWarren-Nickle’s Energy Group publications • Logo coverage in pre-event collateral, including email campaigns

•C omplimentary passes for company representatives and clients

• Complimentary editions of select JuneWarren-Nickle’s Energy Group magazines

• L ogo presence on the events website

• E xhibit space to promote products and services

• I nsertion into the delegate bags or folders

• Logo coverage on on-site screens

• Verbal recognition by the emcee during main stage presentations

• Listing on the delegate app

• Introduction of a keynote presentation

• Program guide advertising

•B rand recognition on signage •P romotional codes to provide discounts for your clients

For more information about sponsoring an event, call 1.800.387.2446 or contact your sales representative for more information.

Take your sponsorship online! With focused e-newsletters and event-focused websites, web ads and the app, digital brand exposure is one of the many benefits of sponsoring an event.

2012/10/18

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing.

Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446