2013 Oilsands Review Media Guide

MEDIA GUIDE

2013

2013 M EDI A GUIDE

Oilsands Review is the definitive source on oilsands news and issues.

By reflecting the interests of the industry and

its stakeholders in Canada and around the world, Oilsands Review remains the comprehensive source for oilsands news, information and statistics.

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2013 MEDIA GUIDE

Readership Our readers are involved in all aspects of the oilsands industry, and a vast majority hold decision making and management positions.

Distribution by Job Title

Nearly 54% of readers feel more informed about the oilsands industry after reading Oilsands Review.**

79% Executive Management

4% Management

Distribution by Geographic Area 15% Sales and Marketing

2% Other

82% Alberta

Each month, 88% of readers spend 15 minutes or more reading Oilsands Review. **

1% Atlantic Canada

3% USA and Foreign 7% Saskatchewan

Distribution by Industry 25% Service and Supply

13% Pipeline, Midstream and Transportation

7% Legal, Financial and Investment Services 5% Health and Safety/Environmental

3% British Columbia 1% Manitoba, Northwest Territories, Quebec and Yukon Territory 3% Ontario

9% Other

19% Construction, Manufacturing and Fabrication

11% Engineering

11% Exploration and Production

Sources: * 2010 Canadian Business Press research study conducted by Starch Research ** JuneWarren-Nickle’s Energy Group 2011 readership survey

While the Internet has become the most influential source of information, 67% of

people still rank specialized business publications, like Oilsands Review, “Very Useful.”*

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2013 MEDIA GUIDE

Circulation & Distribution In Print An average of 10,000 copies of Oilsands Review are printed each month. Copies are distributed within Canada and around the world—as far away as Venezuela and the United Arab Emirates.

Industry Events In 2013, Oilsands Review is sponsoring the following special event with complimentary copies of the October issue distributed to event attendees:

November National Supply Chain Forum

An average of 10,000 copies of

Oilsands Review are printed and distributed per month—by subscription, on newsstands,

Website Over 43,000 unique visitors used oilsandsreview.com to keep up with project statuses, read current and past digital editions, and follow industry news in 2011. New in 2012, Oilsands Review launched the Canadian Oilsands Navigator, allowing users to explore oilsands projects and data visually online.

As part of the JWN 12-Pack of websites, oilsandsreview.com gives advertisers access to its qualified readership, as well as to the nearly two million (and growing) visitors to our network of websites each year.

Source: Google Analytics

and at trade shows and special events.

Trade Shows Maps & Charts Throughout the year, JuneWarren-Nickle’s Energy Group distributes maps and charts along with its energy magazines. The following maps and charts will be distributed with Oilsands Review in 2013:

March Downhole Sand Control Chart: A breakdown of the complex world of sand control.

June North American Refinery Map: North American refineries and upgraders and their processes, as well as existing and planned major pipelines.

September Athabasca Oilsands Lease Map: Leaseholders in Athabasca, the largest oilsands region, as well as a detailed listing of mining and in situ projects currently underway.

JuneWarren-Nickle’s Energy Group attends over 20 industry trade shows and conferences every year, where complimentary issues of Oilsands Review are available.

The total expected attendance numbers of the trade shows and conferences where Oilsands Review will be distributed in 2013 are:

January/February March April May June September October November

600 42,500 9,075 16,450 29,250 5,300 1,500 5,250

Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.

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2013 MEDIA GUIDE

Editorial Schedule

JANUARY – MAY See page 5 for June through December issues

Oilsands Review’s 2013 Editorial Schedule is subject to change.

January

April

Forecast 2013: Projections for a new year in the bitumen sector

Economics and Markets:

PLUS • P roducer operating and financial analysis Q3/2012 BONUS SPECIAL ISSUE • R edefining the Heartland • A lberta’s Industrial Heartland Association Stakeholder Luncheon, Edmonton, Alberta

Reviewing strategies for making the most of oilsands products PLUS • Producer operating and financial analysis Q4 and full year 2012 • C HOA Slugging It Out Conference, Calgary, Alberta

February

• P SAC Spring Conference, Calgary, Alberta

Close to Home: Catching up with

• ISA Annual Convention 2013, Calgary, Alberta

oilsands communities in Wood Buffalo, Cold Lake and Peace River

PLUS • M odular oilsands construction strategies • I nsight Oil Sands Summit, Calgary, Alberta • C anadian Financing Forum, Vancouver, British Columbia

March 2013 Budget Breakdown:

The comprehensive listing and analysis of oilsands producers’ 2013 spending plans PLUS • I nternational oilsands operators and service providers • C ERI 2013 Natural Gas Conference, Calgary, Alberta • B UILDEX, Edmonton, Alberta • C hina International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China • D ownhole Sand Control Chart*: This new chart will display current options and applications for sand control systems.

• CERI Oil Conference, Calgary, Alberta • W illiston Basin Petroleum Conference, Regina, Saskatchewan

Distribution Highlights Coloured bars in the editorial schedule correspond to these distribution methods: JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With thousands of copies of Oilsands Review picked up by attendees every year, this significantly expands your ad’s potential audience.

Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.

May Innovators and Innovations:

Take advantage of our signature industry events, where copies of Oilsands Review are distributed to event attendees.

People and projects driving oilsands profitability, efficiency and sustainability

PLUS • In situ oilsands drilling and well construction • O ffshore Technologies Conference, Houston, Texas • E nform Petroleum Safety Conference, Banff, Alberta • GeoConvention, Calgary, Alberta • P eace Region Petroleum Show, Grande Prairie, Alberta

* Deadlines for map and chart advertising are contained in the 2013 JWN Maps & Charts Media Guide. Deadlines listed in this media guide are not applicable.

Scheduled signature events are accurate at time of printing and subject to change.

In select issues throughout the year, Oilsands Review distributes industry-specific maps and charts to its subscribers. For more information, see the 2013 JWN Maps & Charts Media Guide.* Scheduled inclusion of maps and charts is accurate at time of printing and subject to change.

Key Dates for Advertising in Oilsands Review (JANUARY – MAY) Issue

Sales Close

Ad Material Due

Issue Date

January

November 21, 2012

November 23, 2012

January 1, 2013

February

December 19, 2012

December 21, 2012

February 1, 2013

March

January 23, 2013

January 25, 2013

March 1, 2013

April

February 20, 2013

February 22, 2013

April 1, 2013

May

March 20, 2013

March 22, 2013

May 1, 2013

* Ads booked on JWN Maps & Charts have different deadlines. Please see the 2013 JWN Maps & Charts Media Guide for more information.

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2013 MEDIA GUIDE

Editorial Schedule

JUNE – DECEMBER See page 4 for January through May issues

June

August

November

The Big Ticket:

Executing Great Projects: Lessons learned influencing the next construction game plan

Supplier of the Year: The 2013 standout in oilsands project support

PLUS • Oilsands mining technologies

PLUS • Upgrading and refining

PLUS • Oilsands engineering

Maintenance, repairs and operations •C ERI Petrochemical Conference, Kananaskis, Alberta

September

• Canadian Unconventional Resources Conference, Calgary, Alberta

•W estern Manufacturing Technology Show, Edmonton, Alberta

Faces of the Oilsands: People driving

• BUILDEX, Calgary, Alberta

•S askatchewan Oil & Gas Show, Weyburn, Saskatchewan • Gas & Oil Expo, Calgary, Alberta • E PAC Investor Showcase, Calgary, Alberta • NOIA Conference 2013, St. John’s, Newfoundland •B onnyville & District Oil and Gas Show, Bonnyville, Alberta • N orth American Refinery Map*: This map will showcase North American refineries and upgraders and their processes, as well as existing and planned major pipelines.

July Project Performance Inspection 2013: Benchmarking mining

and in situ project actuals against the yardstick of efficiency

PLUS • P roducer operating and financial analysis Q1/2013 •O il Sands and Heavy Oil Technology Conference, Calgary, Alberta

progress in the bitumen sector

PLUS A SPECIAL SECTION • Air Water Land: Navigating the complex relationship between energy and the environment • O il Sands Trade Show and Conference, Fort McMurray, Alberta • A thabasca Oilsands Lease Map*: A map of leaseholders in the Athabasca region, as well as the mining and in situ projects currently underway.

October Manufacturing and Fabrication: The latest in supply chain strategies

PLUS • Producer operating and financial analysis Q2/2013 •B C Energy Conference, Fort St. John, British Columbia • Women Engineering the Future Expo, Calgary, Alberta • CHOA Fall Business Conference, Calgary, Alberta • National Supply Chain Forum, Edmonton, Alberta

Key Dates for Advertising in Oilsands Review (JUNE – DECEMBER) Issue

Sales Close

Ad Material Due

Issue Date

June

April 17, 2013

April 19, 2013

June 1, 2013

July

May 15, 2013

May 17, 2013

July 1, 2013

August

June 19, 2013

June 21, 2013

August 1, 2013

September

July 17, 2013

July 19, 2013

September 1, 2013

October

August 21, 2013

August 23, 2013

October 1, 2013

November

September 18, 2013

September 20, 2013

November 1, 2013

December

October 16, 2013

October 18, 2013

December 1, 2013

December Producer of the Year: The 2013 industry leader in production performance PLUS • The year in pictures

* Deadlines for map and chart advertising are contained in the 2013 JWN Maps & Charts Media Guide. Deadlines listed in this media guide are not applicable.

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2013 MEDIA GUIDE

Diversify & Add Value oilsandsreview.com

Advertising Opportunity

Maximize your opportunity to connect directly with potential customers through online advertising Paid subscribers to Oilsands Review get online access to oilsandsreview.com, including the ability to browse digital editions, view current project stats and search the archive of past issues. Extra features include a comprehensive, regularly updated data set not available anywhere else. Banner advertising on the JWN 12-Pack puts you not only in front of oilsandsreview.com’s qualified readership, but also in front of the nearly two million unique visitors to our 12-Pack of websites each year.

Advertising Opportunity

For details, please consult your sales representative or check out the 2013 JWN Online Media Guide.

Source: Google Analytics

Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with Oilsands Review on one of our industry events, like the Speaker Series. Go beyond traditional advertising, and put your marketing message in front of a targeted oilsands audience.

For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.

Maps & Charts

Secure ad space on one of Oilsands Review’s most popular extras Oilsands Review is recognized in the industry for its specialized wall maps and charts. These information-rich materials provide relevant and up-to-date information that is often referred to on a daily basis by those working in the industry. In 2013, Oilsands Review will publish a minimum of three maps and charts to be distributed to subscribers, as well as at select trade shows and special events throughout the year.

JuneWarren-Nickle’s Energy Group will also unveil a new set of interactive, online maps and charts in 2013. See the oilsands like you’ve never seen it before, customize a table of drilling fluid products or interact with a technical diagram of SAGD—all with the click of a mouse.

For a full selection of print and digital maps and charts, contact your sales representative or refer to the 2013 JWN Maps & Charts Media Guide.

Oilsands Review Special Issues Focus on your target audience with advertising in specialized industry publications Extending our expert coverage of the oilsands industry, Oilsands Review puts out several special issues throughout the year. Narrowing in on a specific topic, like upgrading and refining, we bring the industry trends to light and give our readers the information they need to conduct their business.

For information on 2013 special issues, contact your sales representative.

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2013 MEDIA GUIDE

Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”

Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”

Guaranteed Placement Oilsands Review understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Oilsands Review. For details on guaranteed placement requests, please contact your sales representative.

2/3 Page Vertical 4.625” x 9.5” ad type

1/2 Page Vertical 3.4375” x 9.5”

Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.

width

height

Leaderboard 728 pixels Skyscraper 160 pixels Big Box 300 pixels

90 pixels 600 pixels 250 pixels

See the 2013 JWN Online Media Guide for more information on website ad specifications, Flash ad instructions and how to submit ads.

JuneWarren-Nickle’s Energy Group has a range of 2013 Maps & Charts that provide a wide assortment of possible ad positions:

1/2 Page Horizontal 7.0625” x 4.625” ad type

1/3 Page Vertical 2.25” x 9.5”

Single Ad Double Ad Vertical Double Ad Horizontal Triple Ad Vertical Triple Ad Horizontal

width

height

4.25” 4.25” 4.25” 9.0” 9.0” 4.25” 4.25” 13.75” 13.75” 4.25”

See the 2013 JWN Maps & Charts Media Guide for more information on available ad positions.

1/3 Page Square 4.625” x 4.625”

Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/requested to complete an ad, the client may be invoiced for the purchase price of the required image.

Online advertising with the JWN 12-Pack of websites follow these sizes:

1/4 Page Vertical 3.4375” x 4.625”

Submitting Your Ad JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material.

1/4 Page Horizontal 7.0625” x 2.25”

To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.

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2013 ADVERTISING RATES Magazine Ads

Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.

Size

1X

3X

6X

9X

12X

$ 10,510

$ 10,010

$ 9,680

$ 9,330

$ 9,020

Full page

5,750

5,550

5,340

5,190

5,020

2/3 V

4,480

4,330

4,150

4,000

3,860

1/2 V or H

3,500

3,360

3,230

3,090

2,960

1/3 SQ or V (H not available)

2,670

2,570

2,470

2,370

2,290

1/4 V or H

1,840

1,790

1,710

1,640

1,580

Outside back cover

8,320

8,010

7,710

7,480

7,250

Inside front cover

7,760

7,480

7,190

6,980

6,760

Inside back cover

7,760

7,480

7,190

6,980

6,760

Gatefold

13,150

–

–

–

–

French door

15,230

–

–

–

–

Double-page spread

Agency Commission & Cash Discounts 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.

Cash discount: 3% of the net.

Cash discount date: 15 days after date of invoice.

Custom Advertising Opportunities Advertorials An advertorial is an advertising/editorial hybrid where an advertiser enlists Oilsands Review to produce a feature endorsing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates.

Advertorial sales close dates are two weeks prior to listed advertising sales close dates.

Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.

Inserts and Attachments Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Oilsands Review ’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience.

Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing.

Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

For more information

about subscribing to Oilsands Review, call 1.866.543.7888 or visit oilsandsreview.com and click the subscribe button.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

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