2014 Daily Oil Bulletin Media Guide

2014 Media Guide DAILY OIL BULLETIN 2014

SOLUTIONS FOR YOUR ADVERTISING NEEDS

DAILY OIL BULLETIN READERS ARE

presidents & owners senior executives middle managers engineers geoscientists WORKING IN

exploration & production service & supply government WITH A FOCUS ON

operations finance & investment

2014 MEDIA GUIDE

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Readership The Daily Oil Bulletin is an online-only publication that provides in-depth, comprehensive information about Canada’s oil and gas sector. The DOB informs with news and data and enlightens with deeper contextual information. Our subscribers rely on the DOB each day to help make informed business decisions.

Reach an exclusive audience

The DOB will launch its reimagined website in 2014.

Highlights of the redesign include:

of decision-making oil and gas

• A more continuous feed of stories onto the website • Greater number of news articles • A new reading format, with more use of photos and graphs • MyDOB: personalized notifications • New commenting and discussions section • Improved categorization and sections • Social media integration • Use on multiple devices with ease

leaders by advertising in the Daily Oil Bulletin, the industry’s

3.9 LA TE SU ON /C ES

EM

CI EN AG T/ NM

EN

D

VE R

N NI

FI

GO

LE GA L

• 88% consider it a must-read

1.2

CH

O TR

RE

AN

PE

N

IO AT RIC

%

2.5

AB DF 1.2% % E N IES I 0.5 N R A PIP U P ES T OM PANI AC F C NU ING COM MA NEER TION C GI EN NSTRU CO E

LIN

N GA

%

0.8

• 86% said they were satisfied with the quality of the editorial reporting in the DOB • 84% said the DOB provided value in their day-to-day business • 91% said information in the DOB came up in conversations with colleagues

SUPPLY

22.7%

RO

SE

&P

R VI

IO N

CE &

EXPLORAT

DU

CT

604,781 Source: JuneWarren-Nickle’s Energy Group

6.2%

N

%

L CA

I

G

11.1%

IO

• 90% read the DOB at least 3–4 times per week

S

AL 6 .9% / LEG ENT STM INVE

FINAN CIA L&

58.7%

In our most recent readership survey, conducted in 2012, we discovered:

%

LIBRARY / RESE

OTHER 1.3% UNIVERSITY /

As at February 2013.

ARCH 0.3%

proven news source.

Breakdown of DOB’s readership by industry.

Reconfigured website with new advertising opportunities!

Average number of page views per month.

For the time period June 30, 2012, to June 30, 2013.

Source: JuneWarren-Nickle’s Energy Group

Source: Google Analytics

2014 MEDIA GUIDE

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Advertising options Website display advertising

Ad dimensions

HOME PAGE

LEADERBOARD AD 728 pixels wide BY 90 pixels tall

INSIDE/ARTICLE PAGE 1A

LEADERBOARD AD

1B

LEADERBOARD AD

BIG BOX AD 300 pixels wide

2B

BY

250 pixels tall

SKYSCRAPER AD 160 pixels wide BY 600 pixels tall

BIG BOX AD

Limited space!

Only six rotating ads per position to give you maximum exposure.

2A

BIG BOX AD

3A

BIG BOX AD

Email alerts 1C

LEADERBOARD AD

SUBMITTING YOUR ONLINE AD JuneWarren-Nickle’s Energy Group uses AdDesk as a resource for advertisers to upload, proof and approve display ads online.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator by phone at 780.944.9333 (toll-free: 1.800.563.2946) or email at atc@junewarren-nickles.com.

SKYSCRAPER AD

2C

DOB subscribers receive two email alerts every day: the traditional noon-time alert as well as a new early morning alert to keep subscribers apprised of important news that occurred overnight. Both email alerts contain leaderboard and skyscraper ad positions available for your marketing message.

With its exclusive list of c-suite subscribers, the DOB is an excellent choice for your marketing message.

2014 MEDIA GUIDE

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Website display advertising Placement

Rates effective September 1, 2013, for advertising in 2014. All prices are net.

Ad unit and position

Cost per month

Home page

1A

Leaderboard, top of home page

Home page

2A

Big Box, top position

Home page

3A

Big Box, lower position

Inside/article pages

1B

Leaderboard, top of page

1,200

Inside/article pages

2B

Big Box

1,025

CLICK-THROUGH TRACKING JuneWarren-Nickle’s Energy Group follows Interactive Advertising Bureau of Canada standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarrennickles.com/pdf/Webspecs.pdf or contact the Ad Traffic Coordinator for more information.

FILE SIZE Maximum file size for GIF or JPG banners is 50 kB, and for SWF files is 100 kB. We are often able to convert ads above these sizes into smaller sizes.

JuneWarren-Nickle’s Energy Group offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.

$ 1,625 1,025 850

Email alert advertising Placement

Ad unit and position

Cost per month

Email alert*

1C

Leaderboard, top of email window

Email alert*

2C

Skyscraper, right-hand side of email window

$ 1,275 1,060

*Email alerts do not support Flash file format.

For further information on these advertising options, please contact Tony Poblete at: Telephone: 403.209.3532 Email: tpoblete@junewarren-nickles.com

Website content advertising Market your events, new studies, asset sales and employment opportunities within the content pages of the DOB. Advertisements must be oil and gas industry specific and contain information that would be of benefit to a subscriber, such as notices of meetings, conferences and courses; geological studies; farmouts or property dispositions; and job postings. Content advertising can be in the form of written copy (a Word document), a formatted ad (a PDF document) or a link to another web page.

Placement

Cost per day (minimum $150 per ad)

Home page under Today’s Highlights

$1 per word

$150 per image

$75 per link

For further information about website content advertising, please contact Stephen Marsters at: Telephone: 403.209.3539 Email: smarsters@junewarren-nickles.com

For additional information about the Daily Oil Bulletin, please contact Stephen Marsters at: Telephone: 403.209.3539 Email: smarsters@junewarren-nickles.com

2013/09/01

The Daily Oil Bulletin is a product of JuneWarren-Nickle’s Energy Group.

JuneWarren-Nickle’s Energy Group produces authoritative print and online publications, data sets, maps, charts, directories, and events.

We are the Canadian leader in providing rich information about the oil & gas and construction industries. Our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in Canada.

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

junewarren-nickles.com Edmonton

Calgary

220 – 9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll-free: 1.800.563.2946

2nd Flr – 816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll-free: 1.800.387.2446