2013 :: $10 :: JANUARY AUTHORITY OIL & GAS CANADA’S
CANADA CANADA ’S OIL ’S & OIL GAS & GAS AUTHOR AUTHOR ITY ::ITY JANUAR :: AUGUST Y 2013 :: $10 2013 :: $10
OUTLOOK 2013
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2013
RISING STARs
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:: MAY 2013 :: $10 t in B es
GAS AUTHORITY CANADA’S OIL &
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Plus: Getting value from leadership training
2014 Media Guide OILWEEK 2014
SOLUTIONS FOR YOUR ADVERTISING NEEDS OILWEEK READERS ARE
c-suite executives superintendents, foremen & managers WORKING IN
exploration & production service & supply environmental controls WITH A FOCUS ON
operations finance & investment
Oilweek is proud to have been named Magazine of the Year by the Canadian Business Press in its prestigious annual Kenneth R. Wilson Awards. Put your ad in an environment that’s been awarded for excellence in its field by an elite panel of publishing professionals.
2014 MEDIA GUIDE
PAGE 2
Readership 3% C
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Breakdown of Oilweek’s readership by job title.
BUSINESS DEVELOPMENT 3% SKILLED TRADES & TECHNICAL 2% SALES & MARKETING 9%
LEGAL 1% OTHER OR RETIRED 7%
39%
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This information shows a 63% proportion of MANAGEMENTLEVEL DECISION MAKERS with an additional 5% represented by readers working in PROCUREMENT, PRODUCTION OR SUPPLY CHAIN roles.
12% of these Oilweek readers have roles within the OPERATIONS division of their company.
OOR
M 20%
As an advertiser, it’s important for you to know that you’re reaching the right audience. Oilweek’s readership statistics— illustrated by the graphs on this page and the following page—show the magazine’s demographics across the oil and gas industry.
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Additional niche demographics represented in this sample include FINANCE AND INVESTMENTS (9%), ENVIRONMENTAL SERVICES (4%) and PRODUCTION SERVICES (3%).
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Source: Market research survey of qualified Oilweek subscribers, conducted by Bramm Research (2013). Total sample of 200 surveyed.
2014 MEDIA GUIDE
PAGE 3
Circulation & distribution Oilweek readers represent a wide range of industry categories, with a high concentration of explorers and producers.
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Source: Market research survey of qualifi ed Oilweek subscribers, conducted by Bramm Research (2013)
Distribution strategies for Oilweek Each month, an average of 10,000 copies of Oilweek are printed and distributed. A powerful combination of qualified, paid and controlled circulation ensures each issue of Oilweek makes it into the hands of industry leaders and decision makers. A significant number of copies are also distributed at trade shows throughout the year, and at special industry events hosted by Oilweek and its network of publications. Audited by the Alliance for Audited Media, Oilweek is one of only two audited oil and gas publications within Canada, boasting the highest verified circulation in this sector.
2014 MEDIA GUIDE
PAGE 4
Editorial schedule Editorial schedule is correct at time of printing but is subject to change without notice.
January issue
KEY PLAYS AND PLAYERS: We’ll get up close and personal with the companies behind three key plays in the Western Canadian Sedimentary Basin. Profiles on the main plays and players along with key statistical metrics for each. PLUS: • Foreign investment • Central Canada Report This issue will be distributed at the following events:* • Alberta’s Industrial Heartland Association Stakeholder Update & Luncheon, Edmonton, Alberta • China International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China • Northern Area Western Conference, Edmonton, Alberta
April issue
THE DEALMAKERS: The oil and gas business in western Canada is in a constant state of flux. A six-square block of downtown Calgary is host to companies coming and going and to deals that are in constant motion. We’ll profile three key dealmakers and examine some of their most significant deals. PLUS: • Mergers and Acquisitions Quarterly Report • Natural Gas Report This issue will be distributed at the following events: • CERI Oil Conference, Calgary, Alberta • CHOA Slugging It Out Conference, Calgary, Alberta • Oil Sands Heavy Oil Technologies, Calgary, Alberta • PSAC Spring Conference, Red Deer, Alberta
May issue
RISING STARS: Our 2014 Class of Rising Stars is revealed. PLUS: • Transportation Report • Pipeline Report This issue will be distributed at the following events: • Dawson Creek Energy Expo, Dawson Creek, British Columbia • ENFORM Petroleum Safety Conference, Banff, Alberta • GeoConvention, Calgary, Alberta • ISA Edmonton Exhibit & Conference, Edmonton, Alberta • Offshore Technology Conference, Houston, Texas • SIGNATURE EVENT Oilweek‘s Rising Stars Awards Recognition, Calgary, Alberta • Southern Alberta Energy Expo, Medicine Hat, Alberta
February issue
MARKETING: As Canada’s oil and gas industry expands to new markets, it’s not enough to take a “build it and they will come” strategy. On the global stage, Canadian producers will be in competition with counterparts from Australia, South America and the Middle East, and they’ll have to step up their game to make an impact. We’ll look at marketing strategies and spending in the conventional oil, unconventional (including tight oil and shale gas), and service and supply sectors. PLUS: • Capital expenditures forecast • Refined Products Report
March issue
THE GREEN ISSUE: Featuring green leaders who are making a difference, whether in upstream exploration and production or service and supply. PLUS: • Market Monitor • International Report This issue will be distributed at the following events: • BUILDEX Edmonton, Edmonton, Alberta • CERI Natural Gas Conference, Calgary, Alberta
Continued on following page.
Key dates for advertising in Oilweek Issue
Sales close
Ad material due
Release date
January
November 20, 2013
November 22, 2013
December 13, 2013
February
December 18, 2013
December 20, 2013
January 10, 2014
March
January 22, 2014
January 24, 2014
February 14, 2014
April
February 19, 2014
February 21, 2014
March 14, 2014
May
March 19, 2014
March 21, 2014
April 11, 2014
June
April 16, 2014
April 17, 2014
May 9, 2014
July
May 21, 2014
May 23, 2014
June 13, 2014
August
June 18, 2014
June 20, 2014
July 11, 2014
September
July 16, 2014
July 18, 2014
August 8, 2014
October
August 20, 2014
August 22, 2014
September 12, 2014
November
September 17, 2014
September 19, 2014
October 10, 2014
December
October 15, 2014
October 17, 2014
November 7, 2014
* Scheduled event distribution is accurate at time of printing but is subject to change without notice.
Each event has been placed in the schedule with the issue of Oilweek that will be available at that particular event.
2014 MEDIA GUIDE
PAGE 5
Editorial schedule, continued Editorial schedule is correct at time of printing but is subject to change without notice.
June issue
FACES OF THE INDUSTRY: A veritable who’s who of people making a difference in the Canadian oil and gas industry. PLUS: • Market Monitor • The Explorers & Producers Association of Canada (EPAC) Entrepreneur Awards This issue will be distributed at the following events: • Atlantic Canada Petroleum Show, St. John’s, Newfoundland • CERI Petrochemical Conference, Kananaskis, Alberta • EPAC Oil & Gas Investor Showcase, Calgary, Alberta • Global Petroleum Show, Calgary, Alberta
July issue
THE TOP 100: Oilweek’s industry-leading, definitive breakdown of production by and reserves held by the largest companies in the patch. PLUS: • International Report • Petrochemical Report This issue will be distributed at the following event: • SIGNATURE EVENT Oilweek ’s Top 100 Breakfast of Champions, Calgary, Alberta
August issue
BREAKING DOWN BARRIERS: No matter the lip service, the Canadian oil and gas business is still an old boys’ club, but women are a growing force in executive suites. From roundtable discussions, we’ll explore the issues and challenges facing female executives. PLUS: • Executive compensation • Electricity Report
September issue
THE OILSANDS ISSUE: Everything you wanted to know, and a few things that maybe you didn’t know you wanted to know, about the oilsands business—the Canadian energy industry’s big kahuna. PLUS: • Market Monitor • Canadian Petroleum Hall of Fame inductees This issue will be distributed at the following events: • Lloydminster Heavy Oil Show, Lloydminster, Alberta • Oil Sands Trade Show, Fort McMurray, Alberta
October issue
THE INNOVATION ISSUE: Canada’s oil and gas industry was built on doing it better, faster, cheaper, cleaner. We’ll look at some of the newly marketed and under-development key innovations in labs and workshops across the WCSB. PLUS: • LNG Report • Environmental Report This issue will be distributed at the following events: • CHOA Fall Business Conference, Calgary, Alberta • International Pipeline Exposition, Calgary, Alberta • Women Engineering the Future Expo, Calgary, Alberta
November issue
SUPPLIER OF THE YEAR: As selected by the JuneWarren-Nickle’s Energy Group editorial team, plus two honourable mentions. PLUS: • East Coast Report • Fracking Report This issue will be distributed at the following events: • National Supply Chain Forum, Calgary, Alberta • BUILDEX Calgary, Calgary, Alberta
December issue
PRODUCER OF THE YEAR: As selected by the JuneWarren-Nickle’s Energy Group editorial team, plus two honourable mentions. PLUS: • Corporate giving
In every issue In addition to monthly feature stories on topical issues affecting the oil and gas industry, Oilweek engages its readers through departmental content. FRONTLINES: An editorial perspective on current industry developments. THE PATCH: From news briefs, updates and notable events to interesting tidbits about those making a difference in Canada’s energy industry, you’ll be surprised at what you find in this vibrant section. REWIND: A showcase of historical events reported in Oilweek in decades past. ALTERNATIVE/RENEWABLE ENERGY:
A look at the alternative and renewable energies that comprise Canada’s energy mix. INDUSTRY SCORECARD:
Key metrics defining and informing field activity across western Canada. VOICES: Keeping you in the loop on what industry insiders have to say about oil and gas in Canada and North America and around the world. This section features both guest writers and a regular stable of commentators, including: • Geoffrey Vanderburg is the managing
director of a Calgary-based investor relations consulting firm, giving him a unique perspective on the western Canadian oil and gas industry. •
Andrea Cox shares littleknown tales of Calgary’s oil and gas business elite paying it forward.
•
W. Brett Wilson, Canadian philanthropist and investment guru, offers insight on business philanthropy and investment.
2014 MEDIA GUIDE
PAGE 6
Additional exposure Custom print advertising options in Oilweek
SPECIAL ISSUE ADVERTISING
Unconventional Resource Guidebook Unconventional resources—shale gas and tight oil—are quickly gaining ground as key contributors to Canada’s energy portfolio. From the Montney and the Duvernay in British Columbia and Alberta, to the Utica Shale in Quebec and the Fredrick Brook Shale in Atlantic Canada, unconventional resources have become a nationally important cog in the Canadian energy machine. The annual Unconventional Resource Guidebook, published by the JuneWarren-Nickle’s Energy Group, has become the go-to source for current developments impacting this increasingly important sector of the Canadian oil and gas industry. Its breadth of editorial expertise, and its comprehensive guide to producers active in the unconventional business and service companies supplying the sector, is an invaluable resource tool for industry watchers around the world.
RELEASED IN:
August
SALES CLOSE:
July 2, 2014
AD MATERIAL DUE:
July 4, 2014
ADVERTORIALS An advertorial is an advertising/editorial hybrid where an advertiser enlists Oilweek to produce a feature describing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates.
INSERTS & ATTACHMENTS Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Oilweek ’s targeted distribution.
GUARANTEED PLACEMENT Advertisers may occasionally request their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Oilweek.
SPECIAL ISSUE ADVERTISING
LNG Guidebook It is estimated that Canada’s natural gas reserves equal 573 trillion cubic feet—the fifth largest in the world. As demand for natural gas picks up internationally, Canada could position itself as a major source of supply—particularly to Asia. The only thing standing in the way is a lack of export capacity. But that could soon change. This first-ever guidebook from Canada’s leading source of energy information will explore the world of liquefied natural gas, including the processes, the economics, the players and the proposed projects for the West Coast. We’ll look at the challenges Canada faces in developing this industry, and the economic and environmental opportunities that await.
RELEASED IN:
February
SALES CLOSE:
January 8, 2014
AD MATERIAL DUE:
January 10, 2014
You can find a complete listing of our advertorial, insert and attachment guidelines on our media guide web page: junewarren-nickles.com/mediaguides. For more information, contact your sales representative.
2014 MEDIA GUIDE
PAGE 7
Digital advertising A more targeted online advertising solution: Oil & Gas Pack websites and e-newsletters Oilweek.com advertising is available through the new Oil & Gas Pack of websites, which gives advertisers the power to access a more specific group of oil and gas industry web users than ever before. Digital advertising in the Oil & Gas Pack of websites puts your ad in rotation on 10 JuneWarren-Nickle’s Energy Group websites that feature oilpatch topics, news and data:
junewarren-nickles.com
riglocator.ca
oilweek.com
airwaterland.ca
oilandgasinquirer.com
datacentralcanada.com
User statistics for the Oil & Gas Pack September 1, 2012, to August 31, 2013*:
603,881 total visits newtechmagazine.com
325,969 unique visitors
canadianoilregister.com
1,495,088 page views profilermagazine.com
Source: Google Analytics
petroleumexplorer.ca
* Since this configuration of websites is new for 2013, these statistics show the sum of total visits, unique visitors and page views for each website during this date range.
Advertise in our Oil & Gas e-newsletters In 2014, a new digital advertising opportunity will join our portfolio—the chance to book advertising in a set of e-newsletters targeted to the inboxes of our oil and gas subscribers.
For more information on these and other great online advertising opportunities, view our Online Advertising media guide at junewarren-nickles.com/mediaguides.
2014 MEDIA GUIDE
Magazine ad rates Size
PAGE 8
Prices include process colour. Cancellations made after ad material due date will be invoiced at 50%. Cover positions are non-cancellable. Rates effective September 1, 2013, for advertising in 2014.
1X
3X
6X
9X
12X
$ 12,080
$ 11,560
$ 11,030
$ 10,560
$ 10,050
Full page
6,970
6,710
6,440
6,210
5,940
2/3 V
5,580
5,340
5,150
4,920
4,700
1/2 V or H
4,240
4,080
3,910
3,760
3,600
1/3 SQ or V (H not available)
3,170
3,030
2,910
2,840
2,660
1/4 V or H
2,510
2,430
2,280
2,210
2,100
Double-page spread
Outside back cover
10,040
9,660
9,280
8,950
8,560
Inside front cover
9,370
9,020
8,660
8,350
7,980
Inside back cover
9,370
9,020
8,660
8,350
7,980
Gatefold
15,090
–
–
–
–
French door
16,910
–
–
–
–
Magazine ad sizes
AGENCY COMMISSION & CASH DISCOUNTS 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to accredited agencies only. Cash discount is 3% of the net, and the cash discount date is 15 days after date of invoice.
DESIGN SERVICES Advertising design and proofing services are available—contact your sales representative for more details on included services, fees and conditions.
Please note the size increases for double-page spreads and full-page ads. New size takes effect for the January 2014 issue.
Double-page spread
Full page
2/3 page vertical
trim: 8.125ʺ wide x 10.75ʺ tall bleed: 8.625ʺ wide x 11.25ʺ tall live: 7.625ʺ wide x 10.25ʺ tall
4.625ʺ wide x 9.5ʺ tall
1/2 page vertical
1/2 page horizontal
1/3 page vertical
3.4375ʺ wide x 9.5ʺ tall
7.0625ʺ wide x 4.625ʺ tall
2.25ʺ wide x 9.5ʺ tall
1/3 page square
1/4 page vertical
1/4 page horizontal
4.625ʺ wide x 4.625ʺ tall
3.4375ʺ wide x 4.625ʺ tall
7.0625ʺ wide x 2.25ʺ tall
trim: 16.25ʺ wide x 10.75ʺ tall bleed: 16.75ʺ wide x 11.25ʺ tall live: 15.75ʺ wide x 10.25ʺ tall
SUBMITTING YOUR AD: JuneWarren-Nickle’s Energy Group uses AdDesk to receive ad material online. Visit addesk.junewarren-nickles.com and log in to find full advertising file guidelines or to upload your ad or ad material. For assistance, please contact the Ad Traffic Coordinator at 780.944.9333 (toll-free 1.800.563.2946) or atc@junewarren-nickles.com. For more information on advertising or sponsoring, please contact your sales representative. If you are a new advertiser, please contact Christopher Kuntz by phone at 403.516.3492 or email at ckuntz@junewarren-nickles.com.
2013/09/01
Oilweek and oilweek.com are products of JuneWarren-Nickle’s Energy Group.
JuneWarren-Nickle’s Energy Group produces authoritative print and online publications, data sets, maps, charts, directories, and events. We are the Canadian leader in providing rich information about the oil & gas and construction industries. Our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in Canada.
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
junewarren-nickles.com Edmonton
Calgary
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