Online 2014 Media Guide

JWN ONLINE 2014

ONLINE ADVERTISING

2014 Media Guide SOLUTIONS FOR YOUR ADVERTISING NEEDS

Leverage a full suite of websites and email communications to reach your target online audience in the energy or construction industry.

Our digital properties offer advertising opportunities alongside our magazine websites, digital tools and mapping, industry data, and more, allowing you to focus your exposure where you need it most.

2014 MEDIA GUIDE

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Website advertising In addition to the valuable readership offered by our print publications, JuneWarren-Nickle’s Energy Group provides advertisers the same high quality and flexibility in our online marketing opportunities. Using our newly tailored digital configurations, advertisers have the power to focus on reaching their target audience more closely than ever before through website and e-newsletter advertising. Choose from three targeted configurations:

Oil & Gas Pack Designed to reach a wide variety of stakeholders across the oilpatch, this effective collection includes the JuneWarren-Nickle’s Energy Group website, the websites of our oil and gas magazines, digital data and mapping resources, and other sites showcasing topics of interest to users working in the oil and gas sector.

NUMBER OF WEBSITES INCLUDED: 10 NUMBER OF ROTATIONS: 16 AD POSITIONS AVAILABLE:

Leaderboard, skyscraper and big box *

Junewarren-nickles.com provides information on our full product portfolio, including magazines, maps and charts, data sets, and events and conferences.

Riglocator.ca is a GPS map–based product identifying service and drilling rig locations across western Canada.

Oilweek.com provides readers with searchable archived issues and bonus digital-only industry statistics.

Canadianoilregister.com subscribers rely on its searchable oil and gas company information and news.

Oilandgasinquirer.com provides users with past issues and daily news updates.

Datacentralcanada.com is a comprehensive information portal for energy statistics, daily well licences and weekly drilling reports.

Newtechmagazine.com houses an archive of past magazine editions and daily oilpatch technology news updates.

Airwaterland.ca showcases the voices that lead the charge on sustainability, environmental responsibility, alternative energy and more.

Profilermagazine.com is a searchable online archive of past issues and company profiles.

Petroleumexplorer.ca is an online source for everything related to oil and gas exploration in Canada.

* Skyscraper ad position is not available on newtechmagazine.com.

Updated March 2014!

Yearly usage statistics Total visits:

608,034

REPORTED FROM FEBRUARY 28, 2013, TO MARCH 1, 2014 **

Unique visitors:

349,417

** These statistics show the sum of total visits, unique visitors and page views for each website during this date range.

Page views:

1,509,315 Source: Google Analytics

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Oilsands Pack Activity in the oilsands has become one of the most economically—and socially—impactful elements of the Canadian energy industry. Advertising on the new Oilsands Pack of websites maximizes your reach to the thousands of web users who are keeping up to date on oilsands news topics, data and analysis.

NUMBER OF WEBSITES INCLUDED: 3 NUMBER OF ROTATIONS: 16 AD POSITIONS AVAILABLE:

Leaderboard , skyscraper and big box *

Oilsandsreview.com is the authoritative source for stories, statistics and information for those with an interest in the oilsands sector.

Heavyoilguidebook.com is the online presence of the Heavy Oil & Oilsands Guidebook and provides the current digital edition and past annual issues.

Canadianoilsandsnavigator.com is a valuable interactive web resource that allows users to navigate oilsands project and lease data. * C anadianoilsandsnavigator.com only offers leaderboard size.

Updated March 2014!

Yearly usage statistics Total visits:

87,279

REPORTED FROM FEBRUARY 28, 2013, TO MARCH 1, 2014 **

Unique visitors:

65,712

Page views:

** These statistics show the sum of total visits, unique visitors and page views for each website during this date range.

195,025 Source: Google Analytics

Construction Pack The new Construction Pack combines the user groups of two of our most popular online construction resources into one focused advertising strategy. If you market your products or services to decision makers involved in construction projects, management or services, this is your chance to capture their attention online.

Albertaconstructionmagazine.com provides current and past digital editions for Alberta Construction Magazine readers, as well as updates on construction industry news.

Updated March 2014!

Yearly usage statistics Total visits:

45,122

NUMBER OF WEBSITES INCLUDED: 2 NUMBER OF ROTATIONS: 16 AD POSITIONS AVAILABLE:

Leaderboard, skyscraper and big box Postreport.ca users have access to project information and key contacts for upcoming oil and gas construction projects throughout western Canada.

REPORTED FROM FEBRUARY 28, 2013, TO MARCH 1, 2014 *

Unique visitors:

28,551

* These statistics show the sum of total visits, unique visitors and page views for each website during this date range.

Page views:

117,686 Source: Google Analytics

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Advertise in e-newsletters A new digital advertising opportunity joins our portfolio in 2014—the opportunity to book advertising in a set of e-newsletters targeted to the inboxes of the industry subscribers in your target audience.

Choose from a suite of sector-focused e-newsletters to take advantage of this highly visible ad position, appearing on a range of sendout types:

For all e-newsletter options:

NUMBER OF ROTATIONS:

3

AD POSITIONS AVAILABLE:

Leaderboard

Oil & Gas E-newsletters digital edition notification digital edition notification

|

|

12 E-NEWSLETTERS PER YEAR

12 E-NEWSLETTERS PER YEAR

digital edition notification Weekly Energy Bulletin

|

|

10 E-NEWSLETTERS PER YEAR

52 E-NEWSLETTERS PER YEAR

Oilsands E-newsletters digital edition notification update notification

|

|

12 E-NEWSLETTERS PER YEAR

4 E-NEWSLETTERS PER YEAR

Construction E-newsletters digital edition notification

|

4 E-NEWSLETTERS PER YEAR

Since e-newsletter statistics vary every month (due to email scheduling and new subscribers), we’re not able to offer a set of yearly user statistics. Please ask your sales representative for more information about the trackability of our e-newsletter ads and the results they achieve.

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Additional online exposure Other online advertising opportunities through our network of media solutions:

Extended Reach Pack

CALENDAR OF EVENTS

This replaces the digital real estate formerly occupied by Oilpatch Marketplace, a unique ad size appearing in rotation on the front pages of 12 individual oil and gas, oilsands and construction websites. Target a wide range of sectors in one affordable package:

Offering one leaderboard position with 12 advertiser rotations, the Calendar of Events web page—hosted on the JuneWarren-Nickle’s Energy Group website—is a resource for energy industry stakeholders interested in attending topical events, conferences and workshops throughout the year. This creates a cost-effective advertising opportunity for event organizers to promote registration for upcoming functions.

Ask your sales representative for more information about advertising on the Calendar of Events.

To allow the greatest flexibility for advertisers who need to market across sector categories, we are introducing the Extended Reach Pack.

junewarren-nickles.com

oilweek.com

oilsandsreview.com

Terminology A guide to the terms we use to describe the availability and results of our website advertising opportunities:

canadianoilregister.com

datacentralcanada.com

airwaterland.ca

newtechmagazine.com petroleumexplorer.ca

ROTATIONS: The maximum number of advertisers who can book advertising in any one ad position.

oilandgasinquirer.com

postreport.ca

TOTAL VISITS: The total number of times the site has been accessed (including multiple visits from the same user).

profilermagazine.com

UNIQUE VISITORS: The total number of

individuals who have accessed the site (recorded using registration or cookies).

riglocator.ca

PAGE VIEWS: The total number of times a web page has been displayed.

See pages 2 and 3 for descriptions of each site!

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Available ad sizes Website ads

E-newsletter ads LEADERBOARD 728 pixels wide BY 90 pixels tall BIG BOX 300 pixels wide

BY

250 pixels tall

EXTENDED REACH AD 300 pixels wide BY 120 pixels tall SKYSCRAPER 160 pixels wide

BY

600 pixels tall

This diagram is intended to show the size relationship of available online ad sizes—ad positions vary between each website.

Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.

FILE SIZE

CLICK-THROUGH TRACKING

DESIGN SERVICES

Maximum file size for GIF or JPG banners is 50 kB, and for SWF files is 100 kB. We are often able to convert ads above these sizes into smaller sizes. JuneWarren-Nickle’s Energy Group offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.

JuneWarren-Nickle’s Energy Group follows Interactive Advertising Bureau of Canada standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarren-nickles.com/pdf/Webspecs.pdf or contact the Ad Traffic Coordinator for more information.

Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour.

Stock photography used for the ad design may incur additional cost when invoiced.

FILE TYPE Our accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/BestPractices/). Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc). If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in. Please note: Online advertising with JWN does not support pop-ups of any kind.

Ads that negatively impact the user experience in any way will be disabled without prior notice.

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Advertising deadlines Website advertising deadlines All website advertising follows the same sales close and ad material due schedule.

Issue

Sales close

Ad material due

January

December 11, 2013

December 16, 2013

February

January 15, 2014

January 20, 2014

March

February 18, 2014

February 21, 2014

April

March 17, 2014

March 20, 2014

May

April 15, 2014

April 21, 2014

June

May 15, 2014

May 20, 2014

July

June 16, 2014

June 20, 2014

August

July 15, 2014

July 21, 2014

September

August 15, 2014

August 20, 2014

October

September 15, 2014

September 22, 2014

November

October 15, 2014

October 20, 2014

December

November 17, 2014

November 20, 2014

Updated March 2014!

SUBMITTING YOUR ONLINE AD JuneWarren-Nickle’s Energy Group uses AdDesk as a resource for advertisers to upload, proof and approve ads online.

Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator by phone at 780.944.9333 (toll-free: 1.800.563.2946) or email at atc@junewarren-nickles.com.

E-newsletter advertising deadlines Advertisers with ads booked on an e-newsletter group will have the opportunity to refresh their ad material monthly according to the following schedule. A minimum three-month commitment is required for e-newsletter advertising.

Oil & Gas E-newsletters

Oilsands E-newsletters

Month

Sales close

Ad material due

Sales close

Ad material due

April

March 5, 2014

March 7, 2014

March 5, 2014

March 7, 2014

May

April 2, 2014

April 4, 2014

April 2, 2014

April 4, 2014

June

May 7, 2014

May 9, 2014

May 7, 2014

May 9, 2014

July

June 4, 2014

June 6, 2014

June 4, 2014

June 6, 2014

August

July 2, 2014

July 4, 2014

July 2, 2014

July 4, 2014

September

August 6, 2014

August 8, 2014

August 6, 2014

August 8, 2014

October

September 3, 2014

September 5, 2014

September 3, 2014

September 5, 2014

November

October 1, 2014

October 3, 2014

October 1, 2014

October 3, 2014

December

November 5, 2014

November 7, 2014

November 5, 2014

November 7, 2014

Construction E-newsletters Sales close

Ad material due

May 7, 2014

May 9, 2014

August 6, 2014

August 8, 2014

November 5, 2014

November 7, 2014

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Cancellations made after ad material due date will be invoiced at 50%. Rates effective September 1, 2013, for advertising in 2014.

A minimum three-month commitment is required for e-newsletter ad bookings.

Website ad pricing

E-newsletter ad pricing Oil & Gas E-newsletters

Oil & Gas Pack Leaderboard

Skyscraper

Big Box

(3 rotations)

3-month commitment

$ 2,790

$ 2,370

$ 2,430

3-month commitment

$ 2,175

6-month commitment

5,250

4,440

4,560

6-month commitment

4,080

12-month commitment

9,870

8,340

8,580

12-month commitment

7,680

(16 rotations)

Oilsands E-newsletters

Oilsands Oilsands PackPack Pricing (16 rotations)

Leaderboard

(3 rotations)

Leaderboard

Leaderboard

Skyscraper

Big Box

3-month commitment

$ 390

$ 330

$ 360

3-month commitment

$ 375

6-month commitment

750

630

690

6-month commitment

690

12-month commitment

1,410

1,170

1,290

1,290

Construction E-newsletters

Construction Pack (16 rotations)

12-month commitment

(3 rotations)

Leaderboard

Leaderboard

Skyscraper

Big Box

3-month commitment

$ 690

$ 600

$ 600

1 issue

6-month commitment

1,290

1,140

1,140

2 issues

750

12-month commitment

2,430

2,130

2,130

4 issues

1,410

AGENCY COMMISSION & CASH DISCOUNTS

Extended Reach Pack (16 rotations)

Extended Reach Ad

3-month commitment

$ 475

6-month commitment

870

12-month commitment

$ 400

15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to accredited agencies only. Cash discount is 3% of the net, and the cash discount date is 15 days after date of invoice.

1,620

For more information on advertising or sponsoring, please contact your sales representative.

If you are a new advertiser, please contact Christopher Kuntz by phone at 403.516.3492 or email at ckuntz@junewarren-nickles.com.

2014/03/19

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group produces authoritative print and online publications, data sets, maps, charts, directories, and events.

We are the Canadian leader in providing rich information about the oil & gas and construction industries. Our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220 – 9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll-free: 1.800.563.2946

2nd Flr – 816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll-free: 1.800.387.2446