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Fourth-year architecture student discovering creative potential within the visual world. Focused on realizing effective design communication strategies. Up-to-date knowledge of trends and ways users interact with media.
JOCELYN WONG (901)-634-6360
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JWONG19@HAWK.IIT.EDU | ISSUU.COM/JWONG_
ILLINOIS INSTITUTE OF TECHNOLOGY B.Arch, Minor in Business 2017-2022 Relevant Coursework: Design Communications, Architecture of Publications
WORK ACTION SQUAD MEMBER Super League Gaming December 2019 - Present
INDESIGN ADV ILLUSTRATOR ADV PHOTOSHOP ADV LIGHTROOM INT PREMIERE BEG
- Coordinate with other Squad members for small and large-scale event support - Interact with participants, vendors, and third-party organizers
COMMUNICATIONS + MARKETING DIRECTOR Illinois Tech Esports December 2017 - Present - Supervise visitors during public business hours at Esports & Digital Arts Center - Oversaw complete rebranding of organizations + mission
AUTOCAD RHINO GRASSHOPPER SKETCHUP
- Promoted cross-communication between campus organizations
TRADITIONAL RENDERING
May - July 2019
PHYSICAL MODELLING
ACADEMIC EXPERIENCE HOUSE: DEVELOPMENT OF MODERN DWELLING (FACULTY-LED STUDY ABROAD) - Cooperation between Dessau Anhalt and IIT; joint trip to the Bauhaus campus - Produced final drawings, models, research of housing topic selected by student
PETERHANS VISUAL TRAINING PROJECT AWARD Illinois Institute of Technology May 2019 - $1000 merit-based award given at College of Architecture’s (COA) annual Open House
OUTSTANDING FIRST-YEAR INVOLVEMENT- 43RD ANNUAL STRYKER AWARDS (2018) CAMRAS SCHOLAR (2017) SELECTED WORKS
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JOCELYN WONG (901)-634-6360
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JWONG19@HAWK.IIT.EDU | ISSUU.COM/JWONG_
ILLINOIS INSTITUTE OF TECHNOLOGY 3201 S. STATE STREET CHICAGO, IL 60616
To whom it may concern, The following contains the bulk of my marketing and communications work for student organizations at Illinois Tech. I have procured a breadth of digital and physical content under two main brand identites, of which I aimed to convey their vision to the general public. The main goal is to increase authentic engagement with the brand identity. I will be completing my fourth year. Currently, I will graduate in spring 2022 with a NCARB-certified Bachelors in Architecture and a minor in Business. Thank you for your time and consideration. I anticipate connecting with you further about my selected work.
Sincerely, Jocelyn Wong
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CONTENTS ABOUT
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ACADEMIC WORK Illinois Tech Esports Corporate Identity 2 Cru Social Media Engagement 2
ADDITIONAL WORK University of Texas at Dallas Logo Development 2
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ILLINOIS TECH ESPORTS CORPORATE IDENTITY
ABOUT FACE: RECREATING THE VISION (2017-2019) REBRANDING
Retained logo, color scheme Originally formed in 2013, Scarlet Computer & Console Gaming started out as small gatherings for multiple competitive games, such as Super Smash and League of Legends. Within four years, the club had quickly grown to be seen as a regional leader for its community focused, high-quality events, and had developed into an organization that provides
Existing logo
New logo
events for the whole community to participate in. There was a need for a comprehensive reevaluation of the organization’s values and identity. Under the supervision of club executive members, I worked closely with them to redesign their logo and corporate identity. The organization heralded a new name, Illinois Tech Esports (ITE), to more appropriately represent the student body. Worked with IIT Marketing & Communications Dept. to create official schoolsanctioned logo
Banner/profile picture across all social media platforms SELECTED WORKS
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Themed social media adverts and banners unify the ITE identity Customized for Facebook, Youtube, Twitter 8 SELECTED WORKS
WEBSITE INTEGRATION A temporary website was initially created that was in use for a year and a half, until ITE was approached by IIT’s Marketing Department to transfer over to the official school website. Although we worked to keep the information structure the same, all of the elements were integrated into the school’s existing style.
SITEMAP/USER FLOW
Initial website layout: See Now
CONTACT ARENA
ABOUT
HOURS
MISSION
FAQ
OUR STORY
POLICY
FAQ IMPRESSUM HOME
SPONSOR
COMMUNITY
EVENTS
NEWS
UPCOMING EVENTS CALENDAR
COMPETITIVE TEAMS ASSOCIATIONS MATCH SCHEDULES PLAYER POLICY
Official IIT webpage SELECTED WORKS
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STREAM TEAM OVERLAY PACK Illinois Tech Esports provided official overlays and panels for students to use on Twitch. The created set identifies ITE streamers, using IIT’s offficial color swatches and inspired by existing element styles in the esports realm. Overlays for streaming official matches
Overlay elements: Panels, Webcam/Green screen backdrops, Buttons
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BANNERS 36x78” standing banners advertising the ITE logo
CHASE YOUR LEGEND
and school slogan. Additional iterations included popular game titles, with phrases capturing the spirit of casual and competitive gameplay.
Game banners
Standing banners representing ITE and popular game titles at the Esports & Digital Main ITE banners
Arts Center, McCormick Tribune Campus Center
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DISTRIBUTABLES Small and easy to pass around, ITE informational materials were created to pair with supplementary promotional goods from partnered sponsors.
Pamphlets
Business card Stickers
Exposure to the most interactive assets of ITE: an easily iconic symbol; invitations to the casual and competitive communities
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PRINT MEDIA: ESPORTS AND DIGITAL ARTS CENTER The arena is a public space and a shared asset between ITE and the school campus. The media suite created was made to look more official and took familiar elements from game titles to create something approachable, legible, yet authoritative. ESPORTS AND DIGITAL ARTS CENTER
RULES TO FOLLOW 1.No 1. No eating or drinking is allowed in the facility at any time. (Closed cap water bottles are allowed) 2.Use 2. Use of tobacco or any form of smoking is not allowed in the facility at any time. 3.Use 3. Use of profanity, racial slurs, sexual innuendos or pornographic material is not allowed in the facility. 4.Use 4. Use of viruses, Trojans, scripts or other malicious hacking/cracking game software will not be tolerated in the facility. 5. Only current IIT students, faculty, alumni and staff are allowed in the facility unless prior authorization is obtained through ITE. 6.Any 6. Any student, faculty, alumni or staff that vandalizes, destroys, removes or threatens IIT equipment/assets will be reported to Public Safety and may be removed from the premises. 7.Any 7. Any student, faculty, alumni or staff that threatens another member verbally or physically, will be reported to Public Safety and detained until proper action is taken. 8.All 8. All articles and rules contained in the Student Handbook will be enforced. 9.All 9. All articles and rules on the IIT website pertaining to OTS policies will be enforced. Disregard sregard of these rules will result in a verbal warning upon first offense; second offense will result in termination of Esports Center privileges pending investigation.
Left to right: Arena rules/FAQ; Informational brochure; Community Nights bulletin and poster SELECTED WORKS 13
PRINT MEDIA The posters create a vibrant, dynamic atmosphere to draw attention to upcoming events, emphasizing on connecting with the campus community.
Thursday, January 24th The BOG @ Hermann Hall Come play console games and hang out!
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TEAM JERSEYS (2017)
Inspired by Team Liquid jerseys
ITE commissioned this design to be remade in favor over the previous jersey vendor’s proposal.
Final design Initial jersey proposal by third-party vendor
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TEAM JERSEYS (2018-2019) Through IIT’s athletic department, a partnership was made with Adidas Custom create a new design. The tri-stripe pattern simply hints at hawk feathers, and presents a modern and sleek style for players.
Design iterations Final design mockup
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ADDITIONAL PUBLICATIONS More graphic design and publication work for Illinois Tech Esports can be found through Issuu on my profile page: issuu.com/jwong_ These cover a proposal deck for the program to be integrated with the athletics department, and a graphic standards booklet.
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CRU ILLINOIS TECH SOCIAL MEDIA
ENGAGING COMMUNITY (2018-2020) SOCIAL MEDIA CAMPAIGN
Cru Illinois Tech has had a long history with IIT’s
community.
In
an
organization
where
relationship building is crucial to its foundation, I designed interactive media that aimed to engage students visually and entice them to learn more about attending Cru Illinois Tech’s gatherings. I adopted Cru’s national brand standards and color scheme and integrated graphic elements insipired by the local surrounding: the IIT campus, and the city of Chicago. These supplementary visuals help ground
Original digital illustration
the chapter’s identity as integral to those it serves.
Color: specified (above row) and supplementary
Typography; specified font and supplementary styles SELECTED WORKS 19
SOCIAL MEDIA /WEB SERVICES Cru Illinois Tech’s brand image was sought to be recognizable and consistent across multiple social media platforms.
Left to Right: Instagram, MailChimp, Facebook 20 SELECTED WORKS
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HYBRID PRINT MEDIA Posters designed with social media in mind: these can be utilized in paper or as a post on Facebook. The media is created to be applicable to both the print and digital spaces. Its small size also enables it to be passed around and advertiesed easily on dorm room doors, creating egagement points with passers-by.
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UNIVERSITY OF TEXAS, DALLAS PHOTOGRAPHY CLUB LOGO
Comet as a suggestive Commission for the Photography Club at University
visual of a camera flash
of Texas at Dallas. The client requested that the two
university
logos be incorporated into their
new icon. A simplified camera outline served as the primary
image. Iterations of comet icons
were produced to make the comet as a flsh of the camera and manipulated to serve something that simultaneously conveyed the idea of photo and utd.
Emblem text substitute
Official UTD logos for inspiration
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Development process to final (bottom right)
JWONG19@HAWK.IIT.EDU | LINKEDIN | ISSUU