Northern Rivers NSW CONNECT WITH NATURE

The Northern Rivers NSW Brand has been developed through a collaboration of regional partners, including key business and industry and government representatives.

The Project Steering Committee members who brought the vision to life are: Northern Cooperative Meat Company, NORCO, Northern Rivers Food, Northern Rivers Joint Organisation, Regional Development Australia - Northern Rivers, Business NSW, Destination North Coast, Southern Cross University and Regional NSW. We are committed to ensuring the region has a brand identity that lives long into the future.

VALUES

THE NORTHERN RIVERS BRAND VALUES.

For a Northern Rivers NSW brand to be truly inclusive of all sectors, it needs to be about what we believe in, more than just our geography. A successful and meaningful regional brand is firmly founded in its values. The Northern Rivers NSW brand essence is the sum of its parts.

The individual attributes of the brand essence can be encapsulated in six key areas, with ‘Nature’ and ‘Connection to Community’ at the centre and ‘Culture/Creativity’, ‘Food’, ‘Business/Enterprise’ and ‘Lifestyle’ rounding out our brand essence.

The brand story is ambitious in its goal to represent the whole of the Northern Rivers region, from Tweed in the north to Grafton in the South, Casino and Kyogle in the West and east to the coast through to Lismore to Ballina and Byron. We have taken this challenge and opportunity to position Northern Rivers NSW for its diversity and breadth of experience and attributes. www.northernriversnsw.com.au