Northern Rivers NSW CONNECT WITH NATURE The Northern Rivers NSW Brand has been developed through a collaboration of regional partners, including key business and industry and government representatives. The Project Steering Committee members who brought the vision to life are: Northern Cooperative Meat Company, NORCO, Northern Rivers Food, Northern Rivers Joint Organisation, Regional Development Australia - Northern Rivers, Business NSW, Destination North Coast, Southern Cross University and Regional NSW. We are committed to ensuring the region has a brand identity that lives long into the future.
VALUES THE NORTHERN RIVERS BRAND VALUES.
The Northern Rivers NSW brand essence is
For a Northern Rivers NSW brand to be truly inclusive of all sectors, it the sum of its parts. The individual needs to be about what we believe in, more than just our geography. attributes of the brand essence can be A successful and meaningful regional brand is firmly founded encapsulated in six key areas, with ‘Nature’ in its values. and ‘Connection to Community’ at the
centre and ‘Culture/Creativity’, ‘Food’, ‘Business/Enterprise’ and ‘Lifestyle’ rounding out our brand essence.
The brand story is ambitious in its goal to represent the whole of the Northern Rivers region, from Tweed in the north to Grafton in the South, Casino and Kyogle in the West and east to the coast through to Lismore to Ballina and Byron. We have taken this challenge and opportunity to position Northern Rivers NSW for its diversity and breadth of experience and attributes. www.northernriversnsw.com.au
LISMORE
CBD MAGAZINE
SEPTEMBER 2021 ISSUE
PAGE 20
