Justin Yee
Summer 2019
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Project Brief
Come up with a product proposal of a convenient breakfast food for the identified demographic • • • • •
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Product name Color palette Typeface Logo Packaging
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Our Client • • • • •
Male 38 Sillicon Valley Product Manager Drives an Audi
-Sophisticated -Organized
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-Intellegent -Long work days -Health conscious -Tech savy
-Thoughtful deep thinker -Bold
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Color Palette • Dark and moody blues for the background. Rich orange ochere and red for primary logo to provide contrast with darker background. • Masculine while being warm and not overly cold.
C:96 M:80 Y:42 K:37
C:61 M:47 Y:35 K:7
C:14 M:11 Y:7 K:0
C:1 M:58 Y:100 K:0
C:24 M:99 Y:99 K:20
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Typeface • Techie san serif font, appeals to mathematical and logical intellects. • Portrays sophistication.
Effra (Light)
All Round Gothic (Book)
Hero New (Light)
Condor (Regular)
Imput Sans Compressed (Light) Keywords -Essence -Verve Summer 2019
-Elixir -Charge
-Vitality -Healos DES 324
Logo mockups
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Final Logo • “V” manipulated to envoke hearbeat visual. • Red color alludes to heart/veins
Imput Sans Compressed (Light) –0123456789–
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Prototype
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A Restorative Protein Drink
Tumeric Turmeric contains curcumin, a substance with powerful anti-inflammatory and antioxidant propertiest
Soy Protein Isolate Soy protein isolate provides a smooth texture and robust amino acid profile.
L-theanine The amino acid l-theanine, found in green tea,has been found toreduce the "jitters" associated with caffeine consumption.
Coconut Matcha 20G OF PROTEIN 26 ESSENTIAL MICROS 500MG OMEGA-3S 150MG CAFFINE 500 mL
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Sunflower Oil High oleic sunflower oil is a high-quality source of monounsaturated fats and contains 0g trans fat per serving.
INGREDIENTS: FILTERED WATER, SOY PROTEIN ISOLATE, MALTODEXTRIN, HIGH OLEIC SUNFLOWER OIL, NATURAL AND ARTIFICIAL FLAVORS, ISOMALTULOSE, CANOLA OIL, COFFEE POWDER, VITAMIN AND MINERAL PREMIX, OAT FIBER, ALKALIZED COCOA POWDER, TUMERIC POWDER, SOY LECITHIN, SALT, GELLAN GUM, L-THEANINE, SUCRALOSE. VITAMIN & MINERAL PREMIX: POTASSIUM CHLORIDE, MAGNESIUM PHOSPHATE, TRICALCIUM PHOSPHATE, ASCORBIC ACID, CHOLINE CHLORIDE, DL-ALPHA ACETATE, NIACINAMIDE, FERROUS BISGLYCINATE CHELATE, ZINC OXIDE, D-CALCIUM PANTOTHENATE, COPPER GLUCONATE, VITAMIN A PALMITATE, THIAMINE HYDROCHLORIDE, MANGANESE SULFATE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, CHROMIUM CHLORIDE, BIOTIN, POTASSIUM IODIDE, FOLIC ACID, SODIUM MOLYBDATE, SODIUM SELENITE, VITAMIN K1, CYANOCOBALAMIN, ERGOCALCIFEROL. MANUFACTURED FOR ROSA FOODS, INC. LOS ANGELES, CA 90013t
16.9 FL OZ
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Final Packaging
Integrated heatbeat pattern
Ingredient highlight
Nutrition information
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Summer 2019
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Summer 2019
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