jyotika bindra
portfolio
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illustration
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cards
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calligraphy
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typography
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type design
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poster design
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symbol design
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logo and logotype
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stationery design
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branding
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advertising
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packaging
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instruction design
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interaction design
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publication desion
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photography other works previous
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Illustration
layouts
Main Layout
Variations in Layout
Breif To select a topic like LOVE selected by me.Make a layout for it. Keep the elements constant and make variations in layout
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Love
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Illustration
still life
Illustration
nature and landscape
pen & ink pencil
poster paints
color pencil
poster paints
poster paints
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Illustration
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story book
Illustration
others
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cards
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calligraphy Brief To try out writing on a grid and show our handwriting skills
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type design pl ay in w gw ei it gh h ts
typography
Exploration
typeface design
Complete Set
Refinements
rustica scriptt
Application Breif To design a typrface
Objective To design a Hindi typeface for outdoor purposes
digital stylizing
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The name of the font designed is DW CARDON BT
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poster design
poster design
hand rendered
poster on rock music
poster on greenery
poster for a campaign for use of bicycle promotion since they are ecologicaly more beneficial
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digitaly rendered
poster on water problem : leaving taps open
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symbol design
vlc
logo and logotype
Series
Audio
Settings
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Logo for
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Singla Industrial Corporation
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Video
a rice mill
Playlist
c vl on ic
Audio Effects
Breif 1 Taking any identity and redesigning it.
THE DESIGN FIRM
Logo and logotype for
THE DESIGN FIRM
Logo for
Makeover
Shoe Design
the design firm
3 Making a series of same identity keeping the identity type as same. 4 Making the same identity in other diffrent identity types.
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Kenyan Fashion
2 Keeping the same identity suggesting alternate design for it.
Design Studi o
Logo for
Arrow Design Studio
Kenyan Fashion
Logo and logotype for Makeover
Kenyan Fashion brand next
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stationery design
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makeover
branding
Fission entertaintment
Breif
visiting card
horizontal and vertical
A live project done for a small firm of mumbai named fission entertaintment. The client wanted the logo to be like a party and entertaintment sector logo and wanted use of bright colours.
Explorations
Final Letterhead
letter head
main and continous sheet
envelope with and without window
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Visiting Card
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branding
advertising sale identity
price tag
outdoor
Process
Breif To select a brand and do branding for it
Objective
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To promote and bring up a sub brand of ZODIAC to its level keeping in mind the USP and target of the brand. previous
brochure
Selecting a brand Research Survey Setting goals Deciding medias of promotion Branding medias Design developments Prototyping Refinining Final Protyping
Its an every year sales time wherein big bazaar ends up with one of the maximum sales of the year. The campaign would further add to the same intrests and catch more customers
Indoor
Scope
hand bag
big bazaar mega sale
Objective Attract attention Stimulate interest Create a desire Bring about action
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Breif
Rendering
PP
H
Final Label
PP
H
Breif
Objective
Concept
To select a brand and redesign its packaging or label.
To learn how a brand establishes its label or packaging by relating it to various criterias like ingridients inside, transportation, target audience, brand value etc.
The design has oranges slices which portray the flavor of the drink. The drink is a product for the youth and wants to bring the fun, fizz, splash effect in the youth life. Thus the bubbles, splashes
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vo rs tf m
To evolve brands and differentiate to create choice. To create preferences through packaging.
Concept
Process etc have been used. As it is carbonated drink the bubbles also show the carbon effect. The drink is enjoyed the best when it is cold so the ice depicts its icy and coldness. Even the color scheme that would be used would give the flavor of the drink.
la
Objective
The graphics on the chocolate wraper would be in the form of prints with motifs depicting respective culture or indication to the countries to which the flavor belong to.Also the labels for respective flavors..
R
R
To select a brand and redesign its packaging or label.
Selecting a product packaging Research Setting goals Generation of Concepts Selecting a concept Design developments Selecting designs Prototyping Refinining Final Protyping
or di f fe re
chosing a brand research understanding brands needs target audience initial concepts chosing final concept refining R rendering prototype
packaging for Indian flavor
pe rf
Process
Ferrero
pa
Initial Concepts
Final Concept
packaging
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Existing
Fanta
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packaging
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Secondary packaging for Colombiana flavor
stickers for all flavors
label for all flavors
FERRERO Colombiana
FERRERO Ruski
FERRERO Indica
FERRERO
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Afrikaans
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interaction design
instruction design
intranet some templates
Icons for how to make an omelette based on instructions Breif To develope a system to solve students problem of our college
process
Affinity mapping questionaire making user survey user analysis persona primary group scenario writing navigation chart paper prototyping low fideility prototyping
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icons representing raw materials previous
icons representing preparing mixture
icons representing cooking method
icons representing serving requirements
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Interaction design
process
chosing a brand task analysis story board persona place for kiosk scenario interactivity design information archietecture paper prototyping
kiosk
Interaction design Objective
persona
PERSONA Name: Mr Oberoi
Age: 42 years
task analysis
Resides in a posh area Quiet comfortable with the latest technology
Works throughout the week
Has two children studying in school Both are a bit pampered Does not like small and congested areas Time is equal to money for him Interactivity Design
Gets frustrated by the end of the day
Enter Reliance fresh
Prefers to be a credit user
Take a kart
“will I be able to convert this minute of mine into money� Selecting a section
Selecting a product
yes
Breif
no
no no
yes
yes
Put in the kart
To chose a brand and make a kiosk system
no
To understand different user and define a user segment. To understand the problems of that user segment. To design an interactive application on the basis of the problems faced. To provide users a better experience. To focus on the graphics part of the user interaction
photo album
Paper Prototyping
Final Prototyping
Concept A photo album serves the following purposes: Is a collection of photos Brings back memories Documentation of important works Documentation of important events
Continue with product
yes Do you wish to shop more
no Pay by cash or card
card
cash
By debit or credit
Make payment
Do you wish to avail kart service
Objective
INFORMATION ARCHITECTURE Finish
Welcome Screen Loading screen
interactivity design
Shopping
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Section 1 Product 1 Product 2 Product n
paper prototype
To define a segment of customer, understand the problems and develope a system which provides them a better experience.
Section 2 Product 1 Product 2 Product n Section n Product 1 Product 2 Product n list of current purchase Mode of payment cash card Login or sign up Member account current list member details previous purchases list 1 list 2 list n gifts and vouchers Suggestions
information architecture
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publication design
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newspaper
publication design
magazine
punjabi magazine
National Geographic
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photography
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other works Case Studies
T Shirt Design
Web Design
Children’s books illustration
Symbiosis Center of Management in Human Resource Developement
To learn basics of dreamweaver, made a website for Mahindra as a college assignment
Graphics for children’s products, advertisements and books
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Thank you
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