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CONTENTS
Executive Summary
2-3
Introduction
4-5
Brand Equity and Visual Identity
6-9
Marketing Mix
10-13
Consumer Segmentation
14-17
Competitor Analysis
18-19
Micro - Macro Economic Factors Analysis
22-23
SWOT Analysis
24-25
Recommendations
26-27
Bibliography
30-33
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EXECUTIVE SUMMARY Within this brand report, the fundamentals of the brand Givenchy will be recognised and questioned to provide a depth of knowledge and understanding as to what the brand aspires to, and achieve the objectives in place to do so. From a wide overview this report outlines the brands identity, whilst discovering the idiosyncrasies and downfalls of such a well known, established brand.
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INTRODUCTION
Givenchy dates back to 1952, this particular brand embodies its founder Hubert de Givenchy and mirrors his personality. In 1953 Givenchy met Cristóbal Balenciaga who he greatly admired and who became a mentor to him. Together the pair created a new figure and silhouette dubbed ‘the sack’. Known for the women’s haute couture ready to wear collections, initially created and introduced in the 1950s, Givenchy is widely associated with Audrey Hepburn due to the longstanding professional relationship held with Hubert de Givenchy. Fashioning his garments throughout her life and maintaining her love affair with the brand subsequently influenced the portrayal of the brand and enhanced the image globally. Hepburn is often portrayed in the black couture gown from her role in Breakfast at Tiffany’s, styled with pearls, soft make up and hairstyle, with long opera gloves and a hefty amount of sass. That image was desired and idolised and often recreated. However, the designer of this dress was Givenchy and this degree of class has successfully associated itself with the brand ever since, and continues to influence those who wear Givenchy in the world today. Over a decade after it’s founding year and with a successful thread of women’s wear under his belt, Hubert de Givenchy took his brand into menswear and the name Givenchy has been a staple piece in many mens wardrobes. The brand maintained its status and popularity throughout the years to follow and remained a consistent fashion house. In 1988 Givenchy joined the LVMH group, clearly carving out its market position, Givenchy was part of a designer family, and within which was required to perform as highly and as confidently as ever before. Spending the following 7 years with his brand, Hubert de Givenchy retired in 1995 aged 68 and was succeeded by icons such as John Galliano, Alexander McQueen, Julien MacDonald, and Riccardo Tisci. As of spring 2017 Clare Waight Keller was the new creative director of Givenchy. Said to be taking Givenchy in a new direction with an entirely new focus, the Givenchy we know could be about to change; or will it simply be enhanced? Evolution was inevitable and Givenchy ‘grew up’ defying the
strict ideals of classy heritage to develop its most recent selection of clothing that maintains a street style edge, with luxury trainers. The brand is far from Breakfast at Tiffany’s. Having said that Givenchy is eager to diversify and has not only become ground level luxury fashion, it maintains its high end ambiance with the latest addition to its line of products, cat collars.
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BRAND EQUITY My impression of Givenchy was bland at first and it seemed to be a hollow type of brand, lacking depth and emotion. The advertisements and social media pages, all in black and white, as though everything was heavily filtered and the clothing, boring. Yet the brand has evolved and the craft appears to be as precise and as beautiful as when it first began, echoing a strong identity highlighted by the Aaker Model (David A. Aaker). The black and white aesthetic of the brand aids their aftershave ‘gentlemen’ as it fuels the ideals of what a gentlemen should be, humble, polite and traditional. The black and white suits, kind gestures and the underrated but handsome everyday man is therefore bought into by consumers, marketed to the high street via public advertisements. This form of marketing is almost definitely a credit to the visual identity of the brand for its polished name and impactful logo, the investment in Givenchy is in the way it frames and showcases the person, only those who know its Givenchy, know. The Givenchy ‘Antigona’ handbag is one of Givenchy’s most iconic products, crediting the brands architectural lines and chic attitude Givenchy hold a loyal customer base through the success of their handbags. Using the finest fabrics Givenchy provide a high level of value in their goods and actual products and therefore the people within the brand are required to deliver the same value in the service they provide which is the augmented product. This may be in the interpersonal and building customer relationships skills, or simply delivering a package, the identity of the brand is showcased in the little things, their core products - The tree levels of a product (Philip Kotler et al). A brand is believed to be defined by the founder and of the products, but a brand takes it identity from many aspects of life. Givenchy’s development was born out of sophistication, confidence and the eye for the human form. The definitive aspects of Givenchy can be found as a personality not a descriptive. From magazines, social media and catwalks the brand portrays elegance, empowerment and is at times intimidating. From photography Givenchy is diverse, edgy, conceptual and simplistic almost as though it were breathing Givenchy has maintained
consistency but developed a need to maintain relevance with styles changing, and consumer demands. The latest addition to the brands image is the chic streetwear, with the graphic ‘Rottweiler’ tee becoming one of the most popular items, hence why the counterfeit market is full of fake Givenchy t-shirts. This is where Givenchy’s visual identity aids the fake goods market and fast fashion. Whilst the brand takes pride in innovating new lines the simple graphic tee is not traditional Givenchy and therefore open to high street imitations leading to a loss in business because of the lack of perceived luxury in a t-shirt. The movement into the ever evolving market has been made visually stimulating by the current creative director Clare Waight Keller, but the visual identity is changing, no longer distinguishing flowers and embellishments for women or masculine shapes for men only. Givenchy is adapting and somehow doing so without needing to touch the polaroid aesthetic.
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MARKETING MIX Awareness of the brand Givenchy is global, boasting 60 official stores across 26 regions as well as concessions in department stores for ready to wear collections, accessories and arguably one of the top cash cows of the brand, Givenchy perfume and aftershave. The brand boasts multiple cash cows, for example handbags and perfumes. I believe for the jewellery line, their market share and growth is low and therefore carries the characteristics of a dog, unless relaunched under a new marketing strategy, highlighted in the Boston Matrix (Henderson, 1970). Givenchy is otherwise marketed mostly by using celebrity endorsements. Givenchy have reinvented the aftershave ‘gentlemen’ multiple times and this still maintains a secure market position. By using celebrity endorsements Givenchy is quietly defining its target audience whilst stirring interest among everyday consumers. Names such as Bella Hadid, Alicia Keys and Amanda Seyfried echo youth, sophistication and natural beauty yet they are traditional examples of women in fashion. The fantasy created by these women for the brand are the core contributors to the desire aspect of Givenchy, notably for the perfume, as they star in the advertisements. Using the fan base of each celebrity and by acquiring further awareness through the partnership of individuals with high profiles, Givenchy are slowly building an interest in new potential customers. The term luxury, used to describe the Givenchy scents, also transcends to the remainder of Givenchy’s luxury portfolio, including: ready to wear collections for men and women, shoes, accessories, their signature bags, kids wear, cat collars, beauty and skincare, and even three spas; in Morocco, France and Switzerland. The prices of which can range from the low hundreds for something as simple as a tie, all the way up into the high thousands for a suit or dress. By placing such high price tags on Givenchy products known globally the customers of Givenchy and those who action their imposed desire detailed in the AIDA model (Lewis, late 19th century) are the successful middle class up to the socialites and A-listers. The marketing of Givenchy is tactical in their field with different architecture for the facade of their stores de-
pendant on the location and image of the brand in each store is, in my opinion both strange and genius. A tailored design for the target market and an exclusive shopping experience in that particular store as opposed to the exclusivity of purchasing from the known sites online gives the brand the perfect opportunity to push it’s rising stars. The Givenchy Graphic tees which have introduced the new selection of streetwear and urban style clothing. Sliders seem popular and I would consider them the brands rising star product but the street style vibe may be a question mark for Givenchy at this time; due to the classic image and black and white filter running through all of their social media. The market may not choose to wear Givenchy, yet the potential market growth is huge. The garments created by Givenchy however are withheld from the billboards, television and radio stations and instead they can be found draped on pages inside magazines such as Vogue and Harpers Bazaar. Social media pages such as Instagram and YouTube are heavily contributed to by the brand promoting the latest catwalk shows, brand extensions and photoshoots of SS18 and Fall collections.
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CONSUMER SEGMENTATION The type of customer that Givenchy is known for having are the Hollywood A-listers and musicians, alongside socialites and the wealthy middle class. When Givenchy joined the LVMH group the brand was clearly stating its market position and provided consumers with a clear direction of the brand under the new parent company. Demographically speaking the customer base was anywhere from young professional to mature high class individuals, initially only women’s wear, Givenchy introduced a ready to wear mens collection around a decade after it’s founding year. Both genders have, and continue to fashion the brand, alongside the age demographic of the consumers. Yet the defining aspect of Givenchy’s consumer segmentation lies within their psychographics. The consumer preferences are what Givenchy helps to distinguish through their consumer segmentation, the brand itself is the difference between different social classes and encourages spending in communities with large disposable incomes and a desire to visibly state their wealth. Those needs are still prominent in todays society, but with lines beginning to blur and the rise in youth and streetwear, Givenchy are adapting, and the current state of their segmentation is influenced more by geographics. Encouraging the city spending, Givenchy have taken the opportunity to place physical stores in the well known capitals of the world as well as iconic accessible fashion capitals of the world. The luxury clothing sector is the most obvious place for conspicuous consumption as the need for high end clothing is in theory, unnecessary. If we were to place brands against Maslows hierarchy of needs (1943) we would find that the purchasing of goods from Givenchy would most often sit within self-esteem and self-actualisation. Givenchy’s focus is on the finer things in life and the more developed side of fashion, for those who are perceived as wanting more than ‘basic’. An emerging market that Givenchy could submerge themselves in is India. With 1.2 billion people, India is experiencing an expotential growth in disposable income leading to more indians holidaying internationally. The increase in the younger population and attitudes towards shopping has contributed to this
shift and placed a high level of importance on the quality and design of clothing. Givenchy goods are only currently being sold in Darveys luxury designer store, within India. Research from McKinsey Global Institute (MGI) indicates that in roughly two decades India will surpass Germany and become the fifth largest consumer market in the world. The nation will be consuming designer clothing giving Givenchy a massive potential market to invest in.
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COMPETITOR ANALYSIS Whilst analysing Givenchy it became clear almost immediately that much of their competition sit within the same parent company, LVMH. Givenchy operate within the same market as the very brands they compete against, but the best way of measuring the competition was through high street to luxury pricing against the traditional to street style image of the brand. By reviewing this I was able to develop a grasp on why Givenchy sits where it does within its market and how certain marketing strategies and opportunities for the brand can alter their positioning when market mapping. Givenchy have both direct competition and separate less threatening forms of competition. Known for the architectural lines of the garments, Givenchy has high street brands that can imitate and take inspiration from their latest collections and begin marketing their own designs at a more affordable price in high street stores. Whilst this remains a small threat, Givenchy’s direct competition is concerned with selling luxury products at far superior prices, this requires tailored marketing and a distinctive USP. Changes in consumer psychographics, demographics and consumer behaviour however introduces a new aspect of competition: this being the image of the brand and portfolio on offer to consumers. With the street style clothing becoming increasingly popular among a younger demographic, Givenchy have gently began modifying aspects of their collections to target this evolving market. The new campaigns and visuals for the brand across social media is in an attempt to compete with brands such as Gucci, Valentino and Balenciaga, all of which create heavily branded footwear. Though Givenchy has recognised the change in consumer spending habits, the lack of obvious branding could be the reason there is a lack of success for their streetwear, as the designs aren’t instantly identifiable as Givenchy, they aren’t competing as effectively as other brands when marketing to new consumers.
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Luxury Pricing
Street Style Image Tradititonal Image
High Street Pricing
BRAND POSITIONING MAP
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MICRO - MACRO ANALYSIS Givenchy provide little information concerning the defining sectors of the brand. The statements for Givenchy concerning environmental impacts are extremely vague and lack in detail. All statements and information for Givenchy comes from their parent company LVMH. On their website sits the following “LVMH has for the past 25 years anticipated and adapted production processes, habits and behaviours, working each day to find better solutions to the many environmental challenges our industry faces.” Though there are many initiatives from the LVMH group to improve the sourcing and impact of its goods and services, with no direct information to Givenchy it is difficult to grasp their ethics. Therefore when consumers buy into the brand name they aren’t informed on the business’ stance on the environment. Hence, Givenchy must market themselves with information that is coherent to what is given online and by the parent company. Ultimately this means a less informed consumer and the potential for prejudice to build against the brand and its reputation.
of doing so directly influences their marketing strategy. By increasing their level of transparency the company highlights the brands that are still keeping consumers in the dark about the welfare of the workers and environment. Using the positive attributes the transparency brings to the brand, Givenchy can now push marketing that credits the improvements made within the business.
However as of 2016 Givenchy have a modern slavery act, including policies that are available upon request, which include; Givenchy’s suppliers code of conduct and Givenchy’s employee code of conduct. They maintain within them that there is a compliance with relevant, national, local and international laws relating to the management of the business. Also detailed within Givenchy’s policies are topics of ‘sustainability,’ ‘human rights’ and ‘behaviour in sales and commercial transactions’, which are all commendable aspects of a business’ policies. However with little detail as to what contributes to these pieces of information, it is questionable as to why the company doesn’t make these insights public. The implication of these policies may be fuelled by the multiple campaign groups and growing social awareness of the treatment of suppliers and workers in the emerging markets of the world. Together with the sourcing of supplies and the manufacturing of goods Givenchy are introducing more information concerning their brand to the public. The benefit
Magazines, catwalks and visual campaigns for new collections still display celebrities, however they use technology to explore all avenues of potential sales. Announcing the new creative directer Clare Keller on twitter in spring 2017, Givenchy have recognised the latest technological advancements and moved with the times. Using their Instagram account as the focal point for their online presence the influence of the new creative director is present and the appeal to multiple forms of consumers is evident. Using Instagram as a marketing tool the brand has formed a strong following and can directly share the posts of celebrities in their clothing and link their pages so that consumers have direct access to the fashion house.
Givenchy have used the social tools available to them ever since the founding year in 1952, their particular form of focus was on the lifestyle attitudes and career attitudes, using film actress Aubrey Hepburn to showcase the clothing and represent the individuals they would like to market to. However in recent years the age and cultural barriers that prevented growth within the market have begun to change and Givenchy have grasped the opportunity to market to new consumers, demographics and geographics through the use of new innovative marketing campaigns.
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SWOT ANALYSIS Givenchy has many strengths within the business, the most recognisable attribute to the brand is the long standing reputation and celebrity associations with the brand. Building a fashion house over the past 66 years has brought a multitude of talented designers models and creative directors who have since gone onto build their own brands and careers which has added value to the portfolio and added value to the brand. Selling luxury goods isn’t simply concerning the physical aspect of the goods, one strength of Givenchy is the degree to which the brand sells luxury to the consumer, in the service aftercare and during further purchases, which is a solid foundation for the brand to build on and create loyalty among consumers. Though Givenchy have the ability to charge higher prices for goods because of the craft and expertise put into the good/service, they can also charge a premium for purchasing ‘ your little piece of the brand’. Givenchy are a well known global brand with a wide customer base spanning multiple markets, such as beauty, skincare and spas on top of their fashion and accessory lines. However the luxury fashion market is arguably becoming saturated and therefore they could find they are excluding potential customers and missing opportunities in new markets or new opportunities to develop the brand. The marketing strategy of the brand has provided the opportunity to take the current position in the saturated market and turn the brand in a slightly different direction to create an edge and exclusivity that draws in the awareness and the interest until people choose to invest in givenchy. With the huge possibility of creating more street wear focused clothing givenchy can focus their efforts there to create more revenue. The advances in technology are utilising the merging of cultures and demographics on social media and making the internet itself appear to become a new geographic, this opportunity can fuel givenchy in growing the brand and increasing the global presence. Though the perfume and aftershave have been successfully marketed to high street consumers and the high end consumers the remainder of the givenchy goods and services are still unavailable to the public, therefore should the economies
decline then market that givenchy operates in could become at threat to buyer power as proposed by Porter (1979). Should this not occur as a threat in these instances it most certainly will when givenchy is threatened by a saturated market place with close similarities to brands within its market and within the same parent company LVMH.
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RECOMMENDATIONS What I believe the brand is in need of is a focused differentiation strategy suggested by Porter (1980), making it clear why Givenchy is Givenchy and the exclusivity of owning the brand. The leather bags that stand
proudly on the shop floors and sit highly in the search engine. The identity of Givenchy sells and with the movement toward the street style clothing including the graphic tees and slider, I believe that Givenchy should take the opportunity to set up a series of pop up stores. They would showcase the new clothing collections, skin care and beauty lines to test new markets. In Paris and in New York Givenchy have physical stores but in the UK the name Givenchy is either online or sold as a concession in a luxury department store. The emphasis of the store facades are vital in developing and selling the brand, so Givenchy needs to change the way they are selling their goods in the UK and other countries without physical stores. Givenchy boast a wide range of celebrity endorsements and so should take the opportunity to collaborate with a current musician, model or well known relevant figure who has a positive influence on the public. This is a way of bringing together the ideals of the brand with the current demographic and the evolving psychographic of the consumers. Ultimately, Givenchy is chic and sassy and requires a degree of retrenchment to provide clarity for consumers as to who, not what Givenchy is.
29 A&E Television Networks, 2015, https://www.biography.com/people/hubert-de-givenchy-37466 https://www.lvmh.com/group/lvmh-commitments/environment/ https://www.lvmh.com/group/ https://www.lvmh.com/investors/profile/key-figures/#groupe https://www.givenchy.com/eur/en/maison-history-history-of-the-house.html https://www.givenchybeauty.com/en/spas/le-mirador-resort-%2526amp%253B-spa http://www.hotelsahrai.com/givenchy-spa/ https://www.nytimes.com/2017/10/01/fashion/paris-fashion-week-givenchy-clare-waight-keller.html http://www.arbuturian.com/travel/spas/spa-metropole-by-givenchy https://rankabrand.org/sustainable-luxury-brands/Givenchy https://theartofdress.org/2015/02/21/born-on-this-day-in-fashion-history-hubert-de-givenchy/ https://www.fashiongonerogue.com/mariacarla-boscono-vision-givenchy-prisme-libre-ad/ https://www.theguardian.com/world/2011/sep/08/john-galliano-guilty-racism-antisemitism https://search-proquest-com.lcproxy.shu.ac.uk/docview/1317746183?accountid=13827&rfr_id=info%3Axri%2Fsid%3Aprimo http://www.ebay.co.uk/gds/How-to-tell-the-difference-between-an-authentic-and-fake-Givenchy-/10000000179011862/g.html
IMAGE REFERENCING Photo first collection on runway - http://image.glamourdaze.com/2015/03/Givenchy-collection-Bettina-Grazia-Spring-1952.jpg Audrey in Tiffany’s - http://viola.bz/wp-content/uploads/2012/10/Audrey-Hepburn-1.jpg young hubert - https://www.givenchy.com/on/demandware.static/-/Library-Sites-shared_GIV_Library/default/dw8cce67fd/Content/Maison/History/ Givenchy%20Gentleman/HDG_GivenchyGentleman_tile.jpg Hubert De Givenchy sketch -https://www.architecturaldigest.com/gallery/hubert-de-givenchy-audrey-hepburn-slideshow/all Rottweiler tee print - https://78.media.tumblr.com/tumblr_m9lcvqq5CM1qerx9uo1_1280.jpg Jeans ad - http://www.10magazine.com/wp-content/uploads/2017/01/GIV_SS17_JEANS_AD_SP_300RVB.jpg Lie eyes - https://cdn-images.farfetch-contents.com/11/96/61/18/11966118_9280498_322.jpg Lipstick - http://images.neimanmarcus.com/ca/13/product_assets/C/4/G/4/B/NMC4G4B_mu.jpg Male model - https://i-d-images.vice.com/images/2015/04/17/untitled-article-1429290572-body-image-1429290769.jpg White out image - http://cdn-img.instyle.com/sites/default/files/styles/684xflex/public/migrated_assets/17/02/givenchy.jpg?itok=KHBFirYY
30 Graphic tee model - http://4.bp.blogspot.com/--kJe4Khoftc/Uvl7AFNc8pI/AAAAAAAAFW0/IcB6zEL1jMQ/s1600/2.jpg Givenchy beauty photo - https://www.fashiongonerogue.com/wp-content/uploads/igr/rogue/preview/givenchy.jpg Beauty campaign - https://www.fashiongonerogue.com/mariacarla-boscono-vision-givenchy-prisme-libre-ad/ Signature handbag - https://n.nordstrommedia.com/ImageGallery/store/product/Zoom/18/_11388838.jpg?crop=pad&pad_color=FFF&format=jpeg&trim=color&trimcolor=FFF&w=704&h=1080 Givenchy logo black on white - https://seeklogo.com/images/G/givenchy-logo-B1FAD9A0DF-seeklogo.com.png Givenchy logo white on black - http://cdn.playbuzz.com/cdn/0bd32ec2-d9d1-4147-81da-3021aef58296/c3e8e21a-d438-412c-9274-fc16c232cbd5. gif Coffee girl - https://i.pinimg.com/originals/b6/cb/d0/b6cbd0913b741a553ca72dcd84da3e09.jpg Coffee girl 2 - https://i.pinimg.com/originals/0b/db/56/0bdb56d0e8179f3f26c2a4734ae3d3e0.jpg Simon baker gentlemen only - http://www.mimifroufrou.com/scentedsalamander/images/Simon_Baker_Behind_scenes_givenchy.jpg Bella hadid - http://az617363.vo.msecnd.net/imgmodels/models/MD10003983/elle-france-may-2017-bella-hadid-by-steven-pan-02a5f662d559ccd0ae19d38089f86dac52_thumbc62cb4a74d287fccfa835c18d6f92abe_thumb.jpg Shoes - http://picture-cdn.wheretoget.it/3dgf2q-l-610x610-shoes-givenchy-beige-boot-boots-peep+toe-givenchy+shoes-leather-beige+leatherbeige+high+heels-beige+shoes-beige+heels-beige+boots-peep+toe+boots-nude+peep+toe+pumps-givenchy+heels.jpg Champagne - https://static.vinepair.com/wp-content/uploads/2016/07/Bubbles.jpg Silk - http://images.indianexpress.com/2016/12/silk-material-big.jpg Kim Kardashian West wedding - http://akns-images.eonline.com/eol_images/Entire_Site/2015422/rs_1024x759-150522095424-1024-2kim-kardashian-kimye-wedding.ls.52215.jpg Smashed quartz - https://cdn7.bigcommerce.com/s-fa4u2s4x/images/stencil/500x659/products/91/906/SMOKED_SHATTERED_500_ NEW___16829.1447182071.jpg?c=2 Slate - https://www.filterforge.com/filters/4639.jpg Givenchy store front - http://jamiefobertarchitects.com/wp-content/uploads/2014/01/Givenchy-Paris-boutique-designer-fashion-retail-Jamie-Fobert-Architects-shop-facade-2-case-study-785x476.jpg Givenchy inside of store - http://porhomme.com/wp-content/uploads/2014/07/givenchy-ocean-centre-hong-kong-boutique-3.jpg Givenchy hand bag - https://images.harrods.com/product/givenchy/medium-grained-leather-antigona-tote-bag_000000000005226379.jpg?dwn=520px:592px Graphic tee print - http://www.tizianafausti.com/foto_catalogosito/e37/givenchy/givenchy-t-shirt-tizianafausti-17s7349651001_4_d.jpg Givenchy gentlemen ad - http://daman.co.id/daman.co.id/wp-content/uploads/2017/08/Aaron-Taylor-Johnson-2017-Gentleman-Givenchy-Campaign-e1502780179458.jpg
31 Gentlemen aftershave - https://fimgs.net/images/perfume/375x500.46040.jpg Givenchy sunglasses - http://bpc.h-cdn.co/assets/16/06/980x490/gallery-1455032649-ordinary-people-runway-givenchy-mens-sunglasses.jpg Indian embroidery - https://i.pinimg.com/736x/ae/14/be/ae14beb308362ae138dc96e4ad38eec4--tambour-embroidery-indian-embroidery-zardosi.jpg Indian spa - https://i.pinimg.com/736x/65/d9/cf/65d9cff3a8807a8e22a5639b43ed4d37--luxury-spa-luxury-home-decor.jpg India luxury bag - http://blog.lesroches.edu/wp-content/uploads/luxury-retail.jpg India luxury alcohol - http://www.pauravshukla.com/wp-content/uploads/2012/10/Queens60alcohol.jpg Indian wallpaper - https://wallpaperscraft.com/image/patterns_black_white_wooden_surface_50884_3840x2160.jpg Indian scene - https://lh6.ggpht.com/cyQnSHnG0vkkSgTC_Ch6fHDAmPjkojgFmRanKFc_U0O4PTQULGv65HCbjl_yjkH0PA=h900 Priyanka Chopra - https://tomandlorenzo.com/wp-content/uploads/2017/01/Priyanka-Chopra-2017-Golden-Globe-Awards-Red-Carpet-Fashion-RalphLauren-Tom-Lorenzo-Site-5.jpg India/mens suit - http://trendymods.com/wp-content/uploads/2013/06/wills-india-fashion-week-collection-2013-by-manish-malhotra-13.jpg Givenchy x Balenciaga - http://c.hprints.net/md/27/27332-balenciaga-hubert-de-givenchy-1956-suit-coat-photo-tabard-hprints-com.jpg Givenchy clothing - http://www3.pictures.livingly.com/it/Givenchy+Fall+2005+a_4Jt_LJZiEl.jpg Clare Wraight Keller - http://img.hungertv.com/wp-content/uploads/2015/03/RW-5895-HUNGER-8-HEAD-TO-HEAD176022-copy-784x1168.jpg Givenchy paris store front - http://www.morcoblinds.co.uk/sites/default/files/sector_images/sector_shop_givenchy.jpg Givenchy monaco spa - http://www.monacolife.net/wp-content/uploads/2017/05/spagivenchy-e1493755680960.jpg