Blueice

BRANDING IT’S JUST THE TIP OF THE ICBERG

CREATING BRANDS THAT WORK

STAND OUT FROM YOUR COMPETITORS STRONG BRANDS GENERATE SUSTAINABLE BUSINESS GROWTH – WE CREATE THEM

WHO WE ARE We are commitment to ensuring that all of the brands we create are not only visually stunning, memorable and relevant but are also aligned with your company’s vision, goals and values and are integrated

within your company to reflect your corporate identity. This means that brand development process itself will start to improve your business and your bottom line before your brand is even created.

No Matter whether your business is a new venture, entering a new market or needs to breathe new life into an existing brand, we have the expertise and experience to give your business a competitive advantage.

CREATING BRANDS THAT WORK

BlueIce Brands specialise in all aspects of corporate branding. Our aim is always to create brands that work for your business. To achieve this, we have assembled a team with expertise in business strategy, marketing, graphic design, and intellectual property rights.

STAND OUT FROM YOUR COMPETITORS STRONG BRANDS GENERATE SUSTAINABLE BUSINESS GROWTH – WE CREATE THEM

WHAT WE DO BlueIce Brands specialise in Brand Development, Design, Strategy and Communication, ensuring your Company’s message is crystal clear and that your new brand will be robust and ready to start working to improve your business from the day it’s launched We have developed our unique BRAND JOURNEY process to ensure that we consistently create brands that that are built on strong foundations with strong roots in your business strategy, creating brands that will not only be instantly

recognisable, appropriate for your business and your market and, most importantly, supported and promoted throughout your organisation.

With Branding Packages starting from £987* and Logo Only Design from only £497*, it is easy and cost-effective for you to get started on your journey to improving your business today. * Unless otherwise stated, all prices shown are exclusive of VAT

STAND OUT FROM YOUR COMPETITORS STRONG BRANDS GENERATE SUSTAINABLE BUSINESS GROWTH – WE CREATE THEM

OUR BRAND PHILOSOPHY A strong brand will not only get you noticed but will also help to differentiate your business from your competitors, making it easier to attract new customers increase sales.

We are committed to creating strong brands that work for your business. This means that your brand has to work in your existing and future markets, with your existing and prospective clients and, critically, inside your business.

We find that the best way to visualise our approach to the creation of a strong brand is to consider the brand as an iceberg.

The logo and other visual elements are what you can see above the water but this is only a very small part of the overall iceberg (the brand).

The vast majority of the iceberg is under the water. As with an iceberg, the larger and more robust the foundation, the stronger the brand will be.

The brand foundations are made up of the goals, vision, plans, values and ethos of your organisation. The positioning and differentiation of the brand are the other factors that ensure your business is focused on your target market.

Our Brand Journey process has been developed over a number of years to ensure that all of these components are considered and taken into account when developing your new brand.

STAND OUT FROM YOUR COMPETITORS STRONG BRANDS GENERATE SUSTAINABLE BUSINESS GROWTH – WE CREATE THEM

OUR SERVICE OPTIONS BlueIce Brands provides a range of cutting-edge Brand Creation, Audit, Application and Marketing services that have been designed to ensure that your brand works for your business, helping achieve your financial and other business goals.

All of our service options come with our price promise guarantee for your peace of mind.

Brand Audit

Branding

If you already have an existing, successful brand, our graphic designers can help you to create innovative marketing materials that will help to raise the profile of your business and attract new customers.

Corporate Branding comes in many forms. That is why our Brand Creation services include creating fresh brands for new ventures or products, creating brands to replace and existing brands and rejuvenating tired brands.

Logo Design

Gaining a detailed understanding of how your brand is currently being used and how well it adheres to the way in which it should be used can help to ensure that your brand is working for your business.

Graphic Design

Marketing Services

To enhance our branding services, we provide a full range of marketing An eye-catching, professionally services, including customer and designed logo can help your market analysis, the design, print business succeed. As branding and distribution of leaflets and specialists, we have a great deal other marketing materials as wells of experience and expertise in as marketing strategy and training creating great logos that reflect your services. corporate identity.

TO REACH THE TOP YOU MUST START AT THE BOTTOM STRONG BRANDS GENERATE SUSTAINABLE BUSINESS GROWTH – WE CREATE THEM

THE BRAND JOURNEY BlueIce Brands provide cuttingedge Brand Development solutions which focus on building strong foundations for your brand identity before creating the visual elements of the brand.

Our BRAND JOURNEY process has been developed over a number of years to create brands that are aligned with your corporate strategy, aimed at your target audience and supported by your organisations culture and ethos.

The BRAND JOURNEY process is based on the four building blocks.

The first three form the foundations on which the brand is built while the final part of the process is the creation of the visual elements of the brand.

Destination & Aspirations Every successful brand is built on a solid business model, strategy and structure. The Destination & Aspirations element of the BRAND JOURNEY defines where you want your business to be in the short, medium and long term. It also examines where you are now in relation to your aspirations to help understand how you will get from where you are to where you want to be.

Perception & Culture It is important to be clear about how you want your business to be perceived externally – by your existing and potential clients, suppliers, etc. and to ensure that the internal culture of your business supports those values.

Aligning your culture with your brand strategy will help ensure that the products and/or services your deliver match the expectations your brand identity creates.

Positioning & Differentiation For any business to be successful it is critical to ensure that it’s marketing activities and, by extension its brand, are targeted at the correct audience. In addition, successful businesses find ways to make themselves stand out from their competition. It is important that these factors are taken into account when developing a brand to ensure that it that works in your particular marketplace.

THE BRAND JOURNEY Visual Representation First impressions matter so it is important that your logo and other visual elements of your brand convey your message instantly. We work closely with you to create a strong visual design that is tailored to your business and supports your business strategy, corporate identity, creating a distinctive and memorable identity that resonates with your existing and potential customers.

Implementing the Brand Journey To achieve the best results, implementing the BRAND JOURNEY process takes time and requires input from key people in your organisation. We have designed workshops and processes that not only speed up this process but also help to attain consensus among the key people in your organisation. To make the process accessible to businesses with a limited budget, we have created a set of resources that will enable them to do more of the groundwork themselves to enable us to develop a strong brand identity for your business.

THE BRAND PACKAGES

BRONZE

SILVER

Our entry level Branding Package has been designed to provide clients who already have a good understanding of the foundations of their brand or have the capacity to work through the BRAND JOURNEY process on their own.

This Branding Package is similar to the Bronze Package in that we will provide guidelines and detailed information to help you work through the BRAND JOURNEY process.

We will provide guidelines and detailed information to help you work through the BRAND JOURNEY process.

The information that you provide will help us to us to understand your business and your branding requirements. This will enable us to build a strong, unique visual identity for your organisation that will be aligned with your business strategy and ideal for your market.

Price £978*

This option enables you to be more ‘hands on’ with the creation the branding design brief by running a Brand Design Workshop.

The information gathered during this workshop will be used to help us create the visual brand identity that best represents your business, including a logo and the design of supporting materials.

Price: £1497*

GOLD

PLATINUM

This Branding Package has been created for clients who have the time and ability to work through the BRAND JOURNEY process on their own but would like assistance in getting started.

Our most advanced Branding Package has been designed to for clients who want us to work through the BRAND JOURNEY process with them, running workshops to help develop your brand strategy and understand how you want your business to be perceived in the marketplace.

To help with this process, we run an initial BRAND JOURNEY workshop with you and your key people. This will give you a solid foundation on which to complete the process. We will also provide detailed guidelines and information to help you to complete the BRAND JOURNEY process.

We then work with you to develop a Brand Design that supports your goals and aspirations, including logo design, stationery, marketing materials and web site design.

The information that you supply will be used to create a unique brand identity for your business.

We also create a brand guide and provide training on the use of your new brand to ensure it is used properly.

Price: ÂŁ2497*

Price: ÂŁ4997*

BRANDING IT’S JUST THE TIP OF THE ICBERG