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IdentityBrandBook V E R S I O N
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Preface
Legal design allows lawyers who
are not native creatives to
become creators . Alexandre Menais Executive VP, Atos
Berkovitch & Bouskila
Brand Book
01
Definition
TA G L I N E
Berkovitch
Big results,
&
Bouskila,
PLLC
is
a
boutique
business law firm with our headquarters in New York. We’re built on a cornerstone of all manners of
financial
services,
and
have
evolved
our
practices proactively to cater to legal issues that
fair price
most regularly impact our clients. Our practices include
Commercial
Collections,
Secured
Litigation, Transactions,
Commercial Judgment
Enforcement, Business Finance Transactions, and Corporate Compliance.
Berkovitch & Bouskila
Brand Book
02
The B&B Pebbles
Four Pebbles BAC KG R O U N D
Because our practices are proactively evolved based on the unique legal needs of our business clients, we’ve
become
better
and
can
always
give
“Big
results, fair price”. Like beautiful pebbles worn by the action of water.
Berkovitch & Bouskila
Brand Book
03
Logo
Logo
Mark Origins
Two pebbles each placed side by side and mirrored on opposite sides.
=
+
Inverted “B”
Berkovitch & Bouskila
Brand Book
“B”
Logo Mark
04
Logo
Berkovitch & Bouskila
Logo Mark
Brand Book
05
Logo
Berkovitch & Bouskila
Mark Construction
Brand Book
06
Logo
Lockup
Logo Mark
Berkovitch & Bouskila
Brand Book
Logo Type
06
Logo
Lockup
Logo Mark
Berkovitch & Bouskila
Brand Book
Logo Type
07
Logo
Lockup
Logo Mark
Berkovitch & Bouskila
Brand Book
Logo Type
08
Logo
Berkovitch & Bouskila
Lockup Construction
Brand Book
09
Logo
Grayscale Colorways
These are the neutral grayscale colors for the logo; Black and white.
Berkovitch & Bouskila
Brand Book
10
Logo
Neutral Colorways
These are the neutral colorway styles for the logo, light logo on a dark background, dark logo on a light background
Berkovitch & Bouskila
Brand Book
11
Logo
Berkovitch & Bouskila
Lockup
Brand Book
12
Logo
Complete Colorways
These are the complete colorway style set for the logo; Blue RYB, St. Patrick blue, Pansy purple, Beau Blue, Maximum blue purple & Misty Rose
Berkovitch & Bouskila
Brand Book
13
Logo
Berkovitch & Bouskila
Lockup
Brand Book
14
Logo
Berkovitch & Bouskila
Mark Thumbnails
Brand Book
15
Logo
Smallest aspect ratio
280px
65px
Berkovitch & Bouskila
Brand Book
16
Logo
Berkovitch & Bouskila
Lockup Construction
Brand Book
17
Mark Variations
Logo
Primary
Mark
Variations
Alternative mark I
(seals, stamps)
Alternative mark II
(seals, stamps)
Berkovitch & Bouskila
Brand Book
18
Mark Variations
Logo
Primary mark
Variation
Lockup Implications
Alternative mark I
(seals, stamps)
Alternative mark II
(seals, stamps)
Berkovitch & Bouskila
Brand Book
19
Logo
Berkovitch & Bouskila
Lockup Variation
Brand Book
20
Logo
Berkovitch & Bouskila
Logo Usage
Primary Use
Primary Use
Primary Use
Alternative Use
Alternative Use
Alternative Use
Brand Book
21
Logo
Berkovitch & Bouskila
Logo Usage
Gradient
Dark Images
Gradient
Light Images
Brand Book
22
Logo
Berkovitch & Bouskila
Logo Usage
Do not squash
Do not add drop-shadow
Do not rotate
Avoid using poor contrasting variations
Brand Book
Use permissible colors only
23
Colors
Logo
Primary Colors
Blue RYB
St Patrick Blue
Pansy Purple
#254EE5
#192680
#8B004B
Berkovitch & Bouskila
Brand Book
25
Logo
Primary Colors
Blue RYB
Berkovitch & Bouskila
Brand Book
Primary color
St
Patrick Blue
Primary color
26
Logo
Gradients
Seas & Beyond
Berkovitch & Bouskila
Skies & Above
Brand Book
27
Logo
Pastels
Beau Blue
Max Blue Purple
Misty Rose
#D2E6F9
#9BACFF
#FFD7CE
Berkovitch & Bouskila
Brand Book
28
Logo
Color Usage
Blue RYB 40%
25% 15% 12% 8%
Berkovitch & Bouskila
Brand Book
29
Typography
Logo
Primary Type
Branding pro This is the main font for B&B, to be used for main headers and branding ”branding pro; Bold (400)”
1234567890
Abcdefghijk
lmnopqrstuv
wxyz
Berkovitch & Bouskila
Brand Book
31
Logo
Secondary Type
Rubik
This is the body font for B&B, to be used for sub headers and paragraphs “Rubik light (200) and Rubik regular(300)”
1234567890
Abcdefghijk
lmnopqrstuv
wxyz
Berkovitch & Bouskila
Brand Book
32
Type Hierarchy
Logo
Below lies
the slogan Big results, fair price
Below lies
the slogan Big results, fair price
Below lies
the slogan Big results, fair price
Berkovitch & Bouskila
Brand Book
33
Imagery
Logo
Themes
Minimal, Neat,
Natural light,
Happy, Modern
Perspectives Filter Blend mode styles #254EE5
Alpha: 0.5
Soft Light
#D2E6F9
Alpha: 0.5
Multiply
#9BACFF
Alpha: 0.5
Multiply
Berkovitch & Bouskila
Brand Book
35
Logo
Berkovitch & Bouskila
Sample Imagery
Brand Book
36
Logo
Berkovitch & Bouskila
Sample Imagery
Brand Book
37
Logo
Berkovitch & Bouskila
Sample Imagery
Brand Book
38
Patterns
Patterns
Berkovitch & Bouskila
Brand Book
40
Patterns
Berkovitch & Bouskila
Brand Book
41
Pattens
Berkovitch & Bouskila
Brand Book
42
Patterns
Berkovitch & Bouskila
Brand Book
43
Patterns
Berkovitch & Bouskila
Brand Book
44
Application
Berkovitch & Bouskila PLLC
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Berkovitch & Bouskila PLLC
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Boutique and intimate business law firm from New York built on a cornerstone of alternative business financial transactions Translate bio
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Big results,
fair price B E R K O V I T C H
&
B O U S K I L A ,
P L L C