Identity Guidelines
The Komponents and Solutions Rack logo
The Komponents and Solutions Rack symbol is two slashed slats in firebrick red. It is inspired by the shape & placements of panels in a solar array.
Furthermore, the symbol represents & communicates: · Renewable energy as a doorway into the future. · Shield (shielded from blackouts) · Geometric strength · Movement / Energized
The Symbol
Construction of the symbol 4x x
x
0.5x
15°
x
4x
Logo Construction
15°
15°
1.75x
1.75x
Construction of the symbol & spacing guidelines 4x x
x
0.5x
15°
x
4x
The “x” measurements in this diagram are used to indicate equal spaces. 15°
1/4 of the height of the logo mark is equal to the gray space (”x”) around the wordmark.
15°
1.75x
1.75x
Komponents and Solutions Rack logo
Komponents AND SOLUTIONS RACK
Logo Proportions and Sizing
15x
4x x
15°
4x
15°
x
x
0.5x
Komponents AND SOLUTIONS RACK
15°
2x
0.75x
0.75x
1.75x
1.75x
0.5x 8.5x
Clear space around the logo
x
x
Komponents x
AND SOLUTIONS RACK 0.75x
x
Alternate lockup
An alternate vertical lockup is available for use in special cases where the standard logo cannot be optimized.
Komponents AND SOLUTIONS RACK
Alternate lockup Construction and spacing 4x
x
x
0.5x
15°
4x
The vertical logo should exist with an additional “x” spacing on the left and right side
15°
15°
Komponents AND SOLUTIONS RACK
Clear space around the logo
x
x
x
x
The vertical logo should exist with an additional “x” spacing on the left and right side to compensate for the width of the wordmark beneath the symbol.
Komponents AND SOLUTIONS RACK
Colour
The colours are derived from the company’s predominantly black luxurious ambiance with accents of firebrick, and are:
FIREBRICK #DE3D32
SMOKE #090909
CONCRETE #889697
SILVER #DE3D32
CLOUDS #DE3D32
Typography
Cabin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ;:[]{}@`,./_?!"#$%&'()=^~\|*-+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ;:[]{}@`,./_?!"#$%&'()=^~\|*-+
Pattern
The pattern for the Komponents identity is made to mimic the arrangement of photovoltaic cells on a solar panel module.
Pattern
Logo Conceptualization Process
Logo Conceptualization Process
Logo Conceptualization Process
spacing 2x
x
15°
x
x
x
x
x
x
x
x
15°
x
x
x
x
15°