We’ve been here from the beginning. Before ‘freeride’ was even a thing. Back when skiing was stale and the product was boring. We came into this realm blazing, chomping to reimagine what skiing means.
It’s hard to not look back, to not be nostalgic. It’s hard to ignore those pivotal moments in product design – the shaped skis, the early twin-tips, the rocker revolution – that were born in our workshop. We’ve been to the peak and back again too many times to count.
When we look at those times, those celebrated products you still see floating around, there was one constant: we weren’t chasing anyone else. We put our heads down and built the product that we wanted because the product we wanted didn’t exist yet.
So dive on in, check out the new gear within these pages. There’s all the tech, marketing messaging, and story support you need. But most importantly, get out with us on skis. We’re fired up to come together and write the next chapter of K2.
