TREND JOURNAL KATE WALKER
TIED UP, HERITAGE PRINTS, ELEGANT 90s SWIMWEAR, SOPHISTICATED SUEDE
UPGRADED ESPADRILLES, LE COWBOY, LACED UP, A-LINE BUTTON UP MINI
TIED UP The time is now to cover that neck! Not because it’s cold(it’s finally spring!) but because it’s the perfect accoutrement to your vintage pieces that you’ve been carefully curating through many trips to flea markets and Etsy scourges. This is a trend that has been in full swing during this past A/W fashion month season...except in New York where frigid ‘snowpocalypse’ made people wear scarves for actual warmth. These pieces can range from long thin silk scarves, as seen on the runway at Saint Laurent the previous season, artisanally crafted Hermes square silk scarves, to vin-
tage dollar bin silk or cotton finds. Currently, people want more personalization in their outfits rather than wearing one designer head to toe and these scarves are a great way to add a small piece to create an impact and mood. It would be smart to have a wide selection of scarves for consumers. From long, skinny scarves, square cotton scarves, and painted silk scarves would lend for the personalization of each customers look and create the exact mood through fashion that women and men would like to evoke. They are ideal to have because they can be mixed high/ low and cater to each individual consumer.
MARCH 25, 2015
Cool easiness.
Vintage pattern pop.
Cheery tranditional bandana.
Monochromatic cool.
HERITAGE PRINTS For those of you that didn’t know, fashion is cyclical! Whats old becomes new again in a never ending fashionable cycle. Often times it can be a blessing and a curse and this Heritage Print trend may seem a bit of both. In the early 2000’s wearing a brand’s heritage prints was a very popular trend that ended up being played out. It’s been almost 15 years since we’ve seen the trend return and we’ve seen it slowly creep back onto the bodies of the fashion elite. With the super brands Louis Vuitton, Gucci and Burberry, we’ve seen a resurgence of the heritage prints that
made these brands the global giants they are today. I think these prints are so popular because they can be seen as aspirational. They are often worn in the brand’s trademark heritage products. With Louis Vuitton and Gucci, most often leather pieces are worn and, with Burberry, the trademark tartan, that can be seen lining the brand’s trenchcoats, is used for scarves as well. These pieces are worn as you would wear a neutral. It is a way to honor and give homage to these great fashion houses and give customers the the opportunity to collect timeless pieces.
APRIL 1, 2015
A new clasp on the classic LV printed bag.
Even men can get with it!
The classic Gucci stripe is shown on a traditional bag.
A colorful take on the Burberry tartan.
ELEGANT 90s SWIMWEAR
With the resurgence of many 90s trends, customers are looking to the real supermodels of that era: Christy, Naomi, Amber, Elle, Eva, Cindy, Claudia, and Linda. These women are constantly being referenced in Vogue Paris, especially with Gilles Bensimon and Arthur Elgort still behind the camera shooting very 90’s feeling editorials. Since we have seen a shift in lifestyle towards a more active kind of woman, sophisticated women are letting their fit bodies do the talking in 90s inspired swim wear. There is something very sensual about the perfect black one piece but it doesn’t have to be boring. It can
evoke sensuality and exude confidence which is why designers are offering styles with ruched details, flattering draping, high-cut options, and zipper detailing. Even the type of fabric can evoke sophistication, with the use of neoprene can evoke a Bond moment while a draped option can be more romantic or a carefully placed cut out can bring a more sexy sentiment for the customer. This trend is the perfect example of depth, not breadth. Offering customers variances in options as far as cut, style, fabric, and minor detailing differences will ensure that every customer will find her own perfect piece.
APRIL 8, 2015
A ruched tank option at H&M
For the Bond Girl from Lisa Marie Fernandez.
A basic black tank suit by Tomas Maier.
A sleek high-cut strapless version by Norma Kamali
SOPHISTICATED SUEDE
With the recent nods back to 70s suede, there has been an attempt to bring this textile into the 21st Century with the use of muted, romantic shades, in comparison to the rusts, olives, mustards, and navys found 40+ years ago. These pieces are shown in greiges, blush, pinks, grays, creams, and whites. The whole idea with the romanticism of this trend is that there is an inherent ease to these clothes. These pieces mimic the hazy Parisian city-scape which in turn lends itself a certain kind of dreaminess as well as the resolve to become an essential. These pieces are most definitely an investment for
customers which is why these muted tones do so well because they can be worn many ways and will therefore become a wardrobe staple. These pieces can be worn by women with many different kinds of style and lends itself to the other trends of the season; 60s, 70,s, bohemian, and minimalism. These examples can be paired with denim, silk, cotton, leather, and linen. These pieces are able to transcend season and can be styled accordingly which is a perfect reason for a customer to pick up one or more of these pieces because this trend truly has longevity.
APRIL 18, 2015
A dreamy trenchcoat from Bottega Veneta.
A wide leg option from Lowe.
A breezy tunic from The Row.
A button up skirt from Adam Lippes.
UPGRADED ESPADRILLES Originating in Spain, espadrilles were mainly relegated towards summertime wear. Traditionally worn by peasants in the Pyrenees, this footwear was made from canvas and jute. While traditional styles are still popular, designers have decided to give their own fashionable take to the traditional footwear. Yves Saint Laurent really gave life to espadrilles when he commissioned CastaĂąer to make the wedged espadrilles for his collections influencing designers still to this day. The traditional espadrilles never truly went away but now with luxury fashion houses like Chanel and Valentino
making their own versions, we have seen an injection of fashion into this tradition. We have seen the use of platforms, different fabrics such as suede and leather, ankle wraps, embellishments, different hardware, and many different colors not normally seen in espadrilles. With this trend, customers can not only wear these footwear to many exotic vacation locales but also have the option to wear these at home. With these modern changes, espadrilles can be worn during the warmer months at any time because they can go with anyone’s personal style and there are many spectacular options for any customer.
APRIL 28, 2015
~ Castaner
Chloe /
Valentino
Tomas Maier
LACED UP
This trend has been one that has really been sneaking up on the industry. The idea of tying oneself into clothing has always been around, especially when the use of corsets and stays were popular, but when we abandoned those pieces in fashion history, we seemed to distance ourselves from being physically bound in clothing. Then, there was the Safari Collection that Yves Saint Laurent did back in the 70’s in which he used lacing heavily throughout and revived the trend but in 2015 we really see it come back in full force due to the revival of 70s trends. These pieces are inspired by a 70s kind of ease. There is a sort of casualness in these lacings and can be
worn dressed up or dressed down depending on the mood the customer would like to create. This kind of add on can be placed on any kind of piece ranging from swim wear to leatherwear. These lacings can be used for fashion or function which is why they are perfect for a wide variety of things. They can be used to physically lace up a shirt or simply be a kind of embellishment. Nevertheless, the lace up trend will find itself onto varying pieces and will be used in different materials which is perfect for customers who all want to find a piece fitting their personality as well as personal style.
MAY 2, 2015
Roberto Cavalli
Gucci
Isabel Marant
Zara
LE COWBOY With my experience of taking French lessons most of my life, I have learned that the French love cowboys. So this trend really stems from the idea of the cowboy through Parisian eyes. This trend is not necessarily kitschy but more leaning towards an cowboy with a more sophisticated palette. Isabel Marant is one of the designers that has been inspired by the American West from the beginning of her career. She always takes nods from the cowboy aesthetic and mixes them with her youthful Parisienne attitude to create something that fashionable women around the world
can scoop up. The same can be said with Hedi Slimane at Saint Laurent. Lately, Hedi Slimane’s collections have been inspired by cowboys but in a more rock ‘n roll context and both of these designers have really maximized this trend because of their large customer base. This trend can be used in leatherwear with metal etchings, typically found in traditional western belts, stirrups and bridles. This trend can also shown using western motifs and contrast piping and shown in leather and suede. These pieces are a great fashionable alternative to plain leather pieces for customers looking to diversify their wardrobe.
MAY 8, 2015
Charlotte Olympia
Giuseppe Zanotti
Etoile Isabel Marant
/
Saint Laurent
A-LINE BUTTON UP MINI This trend of this A-line button up mini skirt is also another example of depth instead of breadth. This 60’s silhouette has come back with a venegeance to become the skirt of 2015. For awhile, the midi skirt was having its moment in the sun but now women everywhere are raising their hemlines for this fashionable alternative. This is another trend that references the 60’s and it girls around the world have been riding the a-line mini skirt wave. Now that Nicolas GuesquiÊre is at Louis Vuitton (one of his outfits pictured below), his vision of the 60s and 70s has really created an impact on different designers to
create similar silhouettes. This trend has even trickled down to fast fashion and for customers to even turn to vintage. There has even been a scurrying for fast fashion to replicate vintage skirts which was a big trend this season. But with the higher luxury brands, there has been a use of materials like leather, patent, suede, cotton and linen; new embelishments with different types of buttons and tabs; new prints such as a futuristic vibe from Louis Vuitton; and colors ranging from bright and fun to moody and sophisticated. There is truly an A-line button up mini for every type of girl.
MAY 12, 2015
A black patent leather option.
A utilitarian take on this trend.
A classic take in suede.
A denim piece reminiscent of the 60s.
WORKS CITED
wgsn style.com pinterest visual optimism look de pernille vogue paris vogue espana pinsykes vogue.com
THANK YOU!