KA-AU KNOWLEDGE ALLIANCE FOR ADVANCED URBANISM VOLUME 9 IAAC_2NDWORKSHOP URBAN MANAGEMENT
DELIVERABLE 2.3 WORKSHOP SEMINAR 2 REPORT
The IAAC_2nd Workshop Home Sharing Urban Management: Barcelona is part of the project:
IAAC_WORKSHOP SEMINAR 2 HOME SHARING URBAN MANAGEMENT: BARCELONA. AUTHORS: Chiara Farinea Mathilde Marengo Areti Markoupoulou CO-AUTHORS: Luis Falcon Federica Ciccone GRAPHIC DESIGN: ACTAR Irina Shaklova PUBLISHED BY: Institut d’Arquitectura Avançada de Catalunya Pujades 102 baixos, Poble Nou 08005 Barcelona ES www.iaac.net
The The IAAC_2nd Workshop Urban Management was organized by:
ISSN 2564-9035 ISBN 978-84-948568-6-0
with the support of:
1 - FOREWORD - KA-AU
04
2 - ABOUT THE ORGANISER - IAAC + inAtlas
05
3 - IAAC_2ndWorkshop_
07
HOME SHARING URBAN MANAGEMENT: BARCELONA 4 - OUTPUT
21
5 - CONCLUSIONS & RECOMMENDATIONS
35
6 - CREDITS
36
1 FOREWORD // KNOWLEDGE ALLIANCE FOR ADVANCED URBANISM
THE PROJECT The increasing availability of data creates new opportunities not only for the monitoring and management of cities but also for changing the way we describe, understand and design them, challenging many fundamental assumptions of urban design and planning professions. In order to promote the innovative education and training that emerging technologies require, higher educational institutions together with industrial partners have created the Knowledge Alliance for Advanced Urbanism (KA-AU). KA-AU develops courses, symposia and an educational and training platform, offering participants an innovative education on planning and design.
The group understands “Advanced Urbanism” as the sensitive integration of ICTs in cities, taking into consideration cultural heritage, environmental and social issues. “Advanced Urbanism” is about designing and planning processes, instead of just concrete artefacts, linking citizens, businesses and governments in sustainable urban culture. “Advanced Urbanism” requires changing traditional design and planning practices towards a more open, collaborative and interdisciplinary approach. KA-AU is co-funded by the Erasmus+ Programme of the European Union.
2 ABOUT THE WORKSHOP AND THE ORGANISERS
IAAC(Institute for Advanced Architecture of Catalonia) is an international centre for research, education, investigation; one of its objectives is to develop multidisciplinary programmes that explore international urban and territorial phenomena. The Self-sufficiency Agenda, central to all research lines developed in IAAC, establishes the responsibility for confronting the process of global urbanisation from multiscalar operations and through prototypes that promote environmental, economic and social sustainability.
inAtlas is a Big Data and Location Analytics company that offers strategic business solutions. It has created a proprietary technology that increases the speed of geospatial data processing. In 2014 it launched inAtlasPlaces, the first Geospatial SelfService Web App that helps entrepreneurs and small businesses to choose the right location for their new businesses. In 2013, inAtlas was recognized as an Innovative New Tech Company by the Government of Spain, Minister of Economy and Competitiveness.
3 IAAC - 2ND WORKSHOP// HOME SHARING URBAN MANAGEMENT: BARCELONA
MAIN TOPICS * * Urban tourism grows as cities grow. In an era when industry has moved away from cities, tourism has become a public tool for the reconversion of urban environments 32. Tourism is a transversal economy. A tourist in Barcelona can use about 120 urban services in a week’s stay. This is probably one of the economic sectors that distributes most wealth in an urban environment. But it is also true that it is a great consumer of public space. Although the proportion of Barcelona of 4.4 tourists/resident is not the highest in Europe - Paris (14,3), Dublin (11,3) or Amsterdam (6.2) -, the perception of density is very high. This is be
cause 80% of the supply of purchases, hotel establishments and the offer of nightlife is concentrated in an area of approximately 8 km2. This area includes the commercial stretch of Diagonal, Paseo de Gracia and Ciutat Vella. Through a simple calculation, without weighing, we will obtain a ratio approximately 44.6 tourists / resident. Tourism in Barcelona is highly concentrated. Not in vain, more than 90% of tourists prioritize the location to the brand when choosing lodging33. Barcelona is the fourth city in Europe in number of tourists34 behind London, Paris and Rome, followed by Dublin and Madrid35.
Barcelona has the second highest proportion of hotel offerings of 4 star and 5 star of the competitive tourist cities, with 44.4%, behind Milan that has 51%, but well ahead of the third, London, which has 28.3%. Milan is the city of fashion par excellence, but Barcelona is, in addition to the 5 business cities of Europe, the 6 “cities of meetings” in the world.36 The economic impact of the fairs is 2,372 million euros, 1% of Catalonia’s GDP.37 51% of Barcelona’s tourism is fairs, meetings and congresses, undisputed capitalizers of the new ‘creative tourism’. 38
This text is an extract of BARCELONA, 6’T’S FOR THE
LEADERSHIP OF ONE, INNOVATIVE METROPOLIS, by LUIS FALCON and SILVIA BANCHINI, in MultiRamblas, La Barcelona Mar. eds M. Gausa, L. Falcón, S. Bianchini, ISBN: 9788895623399 , 32. Op. Cit. (twenty-one). In this article, we explain the use of tourism as an urban regeneration tool. The JJ.00. they are the most paradigmatic example; 33. Rius M., where is the hotel? La Vanguardia, January 6, 2007; 34. Euromonitor. European tourist cities 2007; 35. According to the ECM and INE surveys, which Turisme de Barcelona is considering, Barcelona would be in fifth place with almost 7.7 million tourists in 2007, behind Landres 125.5 million), Paris 115.4 million), Rome 111.6 million) and Madrid 19.3 million). They are followed by Berlin 17.6 million), Dublin 15.8 million) and Amsterdam 14.9 million); 36. Ranking of the UIA, Ten first cities of meetings. 2007; 37. A.T. The economic impact of the fairs is 2,372 million, 1% of GDP. THE COUNTRY, March 4, 2008; 38. Op. Cit. 121).
INTRODUCTION The systemic global crisis and the new technological revolution has faced the birth of sharing economy. It has broken out in society and markets. Home sharing is challenging cities management. Classic urban planning tools no longer can deal with such dynamism. If technology has speeded up urban uses transformation, how cities can set up new game board able to face this challenge? The target of the seminar was to build up a different alternative digital urban platform. It aimed to manage home sharing phenomena for the city of Barcelona as a case study. The role of participants was as a consultant of the city council. It was proposed a defined platform conceptualisation from which they could be able to work on critically. Qualitative information Stake holder’s needs and demands: Along the seminar participants received lectures, did interviews and built surveys from all stakeholders involved. They must fully understand all parts’ demands and needs to understand the phenomena. Participants were provided with key texts on home sharing public debate. Quantitative information Data Participants were able to work with
different datasets: they worked at least with open data from the administration, home sharing data from platforms and urban administrative borders from dots to districts. Technology Participants used, among others, open source GIS (Geographical Information System) such as Carto, scrapping platforms such as Import.io, or survey platforms such as SurveyMonkey. One room rental at Nou Barris neighbourhood, Barcelona, Airbnb offer, 2016. New York, 1907. Benidorm, 1960’s. A Flat bedroom at Paseo de Gracia, Barcelona, Airbnb offer, 2016. Barcelona City Council campaign on Tourist rental Apartments, 2016. Poster against Tourists at Barcelona, 2016. Poster blaming holidays apartments at Barcelona, 2016. Poster Tourist vs Refugees at Barcelona, 2016. © sus authors. Output The final production required was the design of a digital platform for urban management of home sharing for Barcelona. Whether the participants were able to make it technically fully work or not is not the main aim of the seminar. The jury was composed of real stakeholders representative of Home Sharing from the city of Barcelona.
Demonstration in Barcelona against the touristification of the city center
BRIEF * Barcelona has an important advantage over its most direct competitors in the tourism sector. The city, which is perceived as the European leader in quality of life, offers services with an excellent quality / price ratio. Barcelona is ranked 21st in European tourist
cities compared to the price of an average dinner, € 27 39. This price is well below Milan with a price of € 38, or London, with € 49 on average, and is the most expensive. The city is also ranked 19 in the cost of a weekend getaway for two people, with € 560 40, unlike Lon-
don (€ 905), the most expensive city, and far below Paris (€ 667), Milan (€ 659), Dublin (€ 629), Amsterdam (€ 590), Madrid (€ 590) or Frankfurt (€ 583). But Barcelona must not only take advantage of its innovative drive to attract creative tourism, it must
introduce creativity in the tourism sector itself to maintain its international competitiveness. Deliberating the client with the service, putting digital technology at the service of the traveler, innovating what exists, customizing the offer to the individual.
board” of strategies able to face this challenge?
FOOTNOTES *This text is an extract of BARCELONA, 6’T’S FOR THE LEADERSHIP OF ONE, INNOVATIVE METROPOLIS, by LUIS
The target of the workshop is to build up a different alternative digital urban platform. It aims to manage home sharing phenomena for the city of Barcelona as a case study.
FALCON and SILVIA BANCHINI, in MultiRamblas, La Barcelona Mar. eds M. Gausa, L. Falcón, S. Bianchini, ISBN: 9788895623399 39.Ranking Prices and Earnings. UBS. 2006. Price of a dinner {menu of two plates and dessert, without drinks) including service in a good restaurant; 40.Ranking Prices and Earnings. UBS. 2006. European cities par price of an urban getaway. Comparison of 71 cities (37 European). Expenses include a basket of ten
In short, rethinking the product, customers and sales processes. Creative tourism is not only high purchasing power, creativity is transversal, and these “new” tourists can and should find a New Barcelona 41. There are innovative proposals such as Barcelona Urbany Hostel (www.barcelonaurbany.com), a low cost accommodation offer with a design innovative and luxury services (pool and fitness) in the Meridiana de Barcelona; the renovation of the Maida cinemas to give Bollywood films, taking advantage the demand for the immigration of Ciutat Vella; or the alternative offer to the official routes proposed by
Kalipolis (www.kalipolis.es), with different offers, from a wine card route through el Born, Barcelona from the sea in a sailboat, the visit of another modernism through the small details of porterfas and elevators, the contemporary architecture, the contrasts of the old and the new of the historical center, or a personalized route that the client wants to imagine with his promoters. Tourism innovates in space, but above all it has been and will continue to be a temporary experience. In this framework, if technology has sped up urban transformation, how can cities set up a new “game
The role of participants is as a consultant of the city council, proposing a defined platform from which they can critically analyze and propose a development strategy for the city of Barcelona.
products or services for two people for two days. There are two dinners with wine, one hotel night for two, the cost of renting a cache (100 km), public transport and taxi, and various small gifts (phone call, pocket book, etc.); 41. www.barcelonacreativa. info Barcelona opened in 2009 a new offer based on pioneering creative tourism worldwide.
If technology has sped up urban transformation, how can cities set up a new “game board” of strategies able to face this challenge?
Students Elaboration:Tourist distribution per Inhabitant _Eu Cities _Group 02
ph . /www.reddit.com
HOME SHARING URBAN MANAGEMENT _ BARCELONA
STRUCTURE The Urban Management workshop was a 30 hour workshop run in diverse sessions from month 15 to month 17, and structured with different focus points: - Experiences – through lectures and discussions, as well as interviews and surveys with all stakeholders involved; - Data Collection – both qualitative information, oriented to understanding stakeholder’s needs and demands, and quantitative information data, working with different datasets;
- Data Management – diverse technologies will be experimented, such as, open source GIS (Geographical Information System), scrapping platforms, and survey platforms; - Application – design and development of a digital platform for urban management of home sharing for Barcelona; - Discussion – jury debate of applications with real stakeholder representatives of Home Sharing from the city of Barcelona.
URBAN MANAGEMENT TUTOR, SME AND STUDENTS IN THE FRAMEWORK OF KA-AU The systemic global crisis and the new technological revolution has faced the birth of sharing economy. It has broken out in society and markets. Home sharing is challenging cities management. Classic urban planning tools no longer can deal with such dynamism. The module in Urban Management dealt with these challenges, giving students the opportunity to understand – theory and context – and actively use – technology and application – data in multiple forms, as information to generate informed design proposals and management systems on the urban scale. The course was led by Luis Falcón, co-Founder and CEO of inAtlas, also directly involved in the KA-AU agenda. The development of the course was centered around in class lectures with experts in the field of big data, both from research and professional perspectives, as well as development sessions, oriented to learning new technologies and tools to procure, process and manage big data.
The workshop was led by Luis Falcon, that with inAtlas is active partner of ka-au. Luis has a Master in Strategic Planning from the Berlage Institute, Rotterdam (2001), a degree in Architecture and Urban Planning from the University of Las Palmas of Gran Canaria – ULPGC (1997). He is Co-Founder and CEO of Big Data and Location Analytics company inAtlas. He is also Director of Urban Consultancy and Strategic Planning at Intelligent Coast, he specialized on reconversion of Tourist Destinations. Luis Falcón is Member of the Sectorial Commission of Knowledge and Strategy of the Tourism Table of the Generalitat of Catalonia. He is also Member of the Advisory Board of Tourism Campus of the Girona University.
Case Study
Case study
Case study
ph . barcelonarchitecturewalks.com
MACT STUDENTS
This IAAC_ka-au workshop was dedicated to
- Federica Ciccone - Italy
the students of the Master in City and Techno-
- Frederick Ajjoub - Lebanon
logy 2016-2017.
- Iacopo Neri - Italy - Laura Marcovich- Peru
The MaCT is a program oriented in training
- Peng Wang- China
Change Makers that City Government Adminis-
- Pratyaksh Sharma
trations, the Industry and Communities need in
- Sylvain Totaro - France
order to develop projects for the transformation of the cities.
More in detail, to better understard the lear-
From urban planning to urban management
ning contest, the Master in City & Technology
and citizen-based services, it foresees new city
(MaCT) is a programme orientated towards
economy and new city management models
training change makers that city government
through the creation of efficient, responsive,
administrations, industries and communi-
decentralised, productive and hyper-connec-
ties need, in order to develop projects for the
ted systems to be implemented in order to
transformation of our planet’s cities. Taking
build the city of the future.
place in Barcelona, the capital of urbanism, this programme aims at redefining the practice of
The students of this Master’s class came from
urban planning, urban management, strategic
different parts of the world and from differents
data analysis and citizen-based services. The
professionals and academical backgrounds:
MaCT focuses on the creation of applied visions that have the power to fuel progress for many
- Alex Mademochoritis - Greece
generations, by allowing its participants to not
- Asier Eguilaz - Spain
only actively wonder and question progress
- Abhignya Grandhi - India
but, also, to re-imagine it and choreograph it. Students’ analysis - legal(yellow) and illegal(blu) rented appartments (%) _group 02
On the MaCT, we shape the cities of the future
There is currently a lack of professionals who are
In general, our goal is to create future professio-
implementation of Information and Communi-
by designing new city economies and new mo-
capable of leading projects where the aim is to
nals who will be able to work in a series of depart-
cation Technology (ICT) in different levels of the
dels of managing our cities through the creation
transform our cities from 20th-Century produc-
ments, depending on their focus of expertise.
environment. This is developed thanks to a broad
of efficient, responsive, decentralised, produc-
tion and distribution models to the 21st-Centu-
Such sectors include Renewable Energy, Innova-
experience in urban research that has been car-
tive, digital and hyper-connected systems.
ry paradigms.
tion, Infrastructure and Transportation, Smart–
ried out by IAAC over the last years in fields like
The MaCT course aims to create future profes-
Technologies, Urban Consulting, Academies, City
the Internet of Things, Smart Buildings, Eco and
STUDENTS PROFILE
sionals who will be able to undertake such pro-
Management, Natural Resources, Public Spaces,
Productive neighbourhoods, Internet of Energy,
The Master in City and Technology is aimed at
jects, such as Urban Consultants and Managers,
Recycling and Public Waste, Data Visualisation
Digital Fabrication, Urban Gamification and Intel-
engineers, architects, designers, economists, so-
Managers of Real-Time and Open Data, Smart–
and, of course, Urban Planning.
ligent Cities.
ciologists, entrepreneurs, environmental scien-
City Planning Consultants, City Administration
tists, urban planners and urban designers and
Digital Officers, Smart City Project Managers
ABOUT THE COURSE
categories of projects, technologies and solutions
graduates related with the transformation and
and Urban App Developers.
The MaCT is directed by Architect and Resear-
that can be meaningfully extended systematical-
management of our cities and technologies of
Moreover, graduates of the MaCT will be equip-
cher, Areti Markopoulou and the programme
ly to the cities of the world, thus helping them to
information. The course aims to transform these
ped with the knowledge and tools to work in
is led by internationally renowned academics,
become more efficient and more consistent with
people into social innovators, project leaders
the public sector as Public Policy Administrators,
companies and industries. The programme aims
today’s exponential technological evolution.
and chief strategists who will foster the conver-
Public Space Administrators, Mobility Analysts
to form industry, innovation and political leaders
sion of art, science, industry and politics towar-
and Urban Planners.
and thinkers which will guide our cities’ welfare
LEARNING OBJECTIVES
ds the unfolding of a new future. Once success-
In addition to the public sector, we aim to create
to a positive change.
Every candidate attends and develops technolo-
fully finished, IAAC students will then join the
strong professionals in the private sector such
IAAC Alumni Community, an active and dyna-
as Environmental Resources Managers, City
CONTEXT AND AGENDA
pilot projects in order to have a global compre-
mic network of visionary professionals spread
Waste Managers, Clean Energy Optimisation
The rapid and exponential growth of technology
hension of the development of technologically
around the world, promoting principles and ap-
Managers, Urban Welfare Inspectors, Urban Stu-
and urbanisation has created a new problem for
driven urban projects in real-life environments.
plications of Advanced Architecture and explo-
dies Advisors and finally, experts in Urban Data
change-makers which is the uncertainty of their
The programme prepares candidates to be
ring new academic and research initiatives, lea-
visualisation, Mobility Micro and Macro Simula-
applications. The course focuses this question by
the key actors capable of making connections
ding to award-winning practices or working for
tions, GIS Software, and Augmented and Virtual
defining what will most affect the future needs of
between disciplines where none were possible
internationally acclaimed firms and institutions.
Reality.
humanity, and by addressing the question of the
or even considered before.
The programme aims to develop and exhibit new
gical seminars, city studies, cultural analysis, and
Participants are introduced to concepts such as
Finally, Master candidates are immersed in new
Open Innovation as well as learning all the new
ways of approaching the Urban Mobility and Ac-
necessary processes and tools on how cities,
cessibility systems in order to learn how to deve-
surrounding regions and rural areas, can evolve
lop and implement symbiotic systems of trans-
towards sustainable, open and user-driven in-
portation, based on real-time data that can be
novation eco-systems to boost future internet
further articulated into responsive systems and
research and future internet-enabled services of
metabolic organisations, where small decisions
public interest and citizen participation.
can have a large impact on the urban scale.
The candidates are introduced to a large variety of technological tools and software that are im-
Projects are integrating the design of public
perative for the multi-scalar representation and
space and buildings, service infrastructure, user
understanding of the urban environment.
interaction and technologies of information, de-
From 3D modelling to parametricism, to coding,
veloping technical, social and economic skills.
to Big Data manipulation, to simulations and
This allows MaCT students to develop the new
Geographical Information Systems, students are
economy of city services and new models of city
calling to learn all of the necessary tools that will
management that go beyond the potential of
allow them to become effective and efficient
the Internet of Things.
project developers as well as communicators. The research is developed towards new modes of Economic Governance based on Public-Private partnerships and decentralised collaboration relying on the policy networks found in civil society.
4 OUTPUTS
Throughout the duration of the workshop the students worked in groups, taking on the conceptual role of consultants for the city council of Barcelona. The students worked towards the development of alternative digital urban platforms to face the challenges posed to the city of Barcelona with respect to the increment and impacts of new economic models in the tourism industry, as well as engaging with the potentials of data, as information, to face these challenges. The central and specific aim of the students was to deal with a potential management scenario for the growing home sharing phenomena. The students collected both qualitative and quantitative data in parallel: On one side, they developed a series of interviews and surveys, collecting qualitative data, in order to fully understand the demands and needs, in all parts, of the stakeholders involved in this pro-
cess. This was further grounded through specific readings. On the other side, the students worked with different datasets, in particular at least with open data from administration, home sharing data from platforms and urban administrative borders from dots to districts. This allowed the students to have a comprehensive understanding of the quantitative information data necessary to develop their proposals.The final goal of the workshop was the design of a digital platform for urban management of home sharing for Barcelona. Whether the participants are able to make it technically fully work or not is not the main aim of the seminar. These proposals were then discussed with a jury composed of real stakeholder representatives of Home Sharing from the city of Barcelona, with the aim of verifying the strategies proposed and further shaping them to fit the context of Barcelona.
Students’ analysis on tourists montly overnight estates _Group 02
SPRAWL FOR TOURIST URBAN SHARED LOAD CAPACITY MaCT
urban -api
flow of ecosystem values
MaCT
Students’ Outputs (more info at: http://www.iaacblog.com/programs/courses/mact/2016-2017-mact/urban-management-2016-2017-2ndterm/)
MaCT
SPRAWL FOR TOURIST URBAN SHARED LOAD CAPACITY Students: Abhignya Grandhi, Peng Wang & Pratyaksh Sharma This seminar gave us an awakening of tourism
In order to understand these data, we tried
and its growing needs and problems faced by
to map the ratio of the number of beds in the
a city and how tourism economic model can
Vacation Rental Housing systems and Hotel
affect urban realities and their management
Systems,
cycles.
connected with the travel model of the city.
and related industry respectively
By understanding the attractions of the city We started analyzing the exponential growth
and its Mobility Module, we decided to come
of Barcelona’s Tourism especially after the Bar-
up with a buffer zone-system around the mobi-
celona Olympic Games, that rendered the city
lity nodes of the city, assuming its effects, pur-
one of the most popular destination on the
pose, and betterment of the city itself.
Globe to travel as results in the statistics of the
First of all, by creating these buffer zones we
last years regarding tourism and also in the
aim to reduce the concentration of density near
unexpected higher population density growth
to mobility nodes, trought a sort of compen-
of Barcelona in the previous decades.
sative strategy for the citizens living there and creating balanced distributions betweenre-
Hence keeping its current and fast growth, we
sidential spaces and tourist housings.
decided to look at city’s mobility aspects as it’s
Secondly, by creating a «per neighborhood
ranked 68th position in the world and 18th one
voting panel» to limit the number of touristic
in Europe most traffic zoned areas, with an an-
houses in each neighborhood for creating an
nual increase of 3% alongside being in the top
equal balance of tourist and residents, not just
10 European Cities with 8.5% increment in the
concentrating the visitors in particular zones of
number of beds annually.
the city-center, but spreading these throughout
Students Elaboration
group
01
the whole city. With this central concerted vo-
the visitors within their home or district realities.
citizens, vacation rentals and tourists of the
ting system, authorities would have a full data
In this way, the citizens are potentially creating
city making all them safer, more organized and
sets according to the touristic distribution, gi-
an equal distribution of vacation houses in each
more conscious of their role in urban unvisible,
ving a chance to citizens’ concertation to provi-
of the Barrio and by the use of this same voting
but unreversable transformations.
de public options for improvement in the vaca-
portal; the authorities could have full control
tion housing rentals.
over the licensing of the vacation rental dwel-
Hence with this proposal, we could keep a
lings. The vacation rental platform acts as a com-
track on the Urban Shared Load Capacity of
With an App and a Portal, citizens could be
mon platform between users and municipal bo-
each district and proper maintenance of each
updated with the status not only of their own
dies, with a liquid license system for the rentals,
neighborhood around the city. Determining
rentals but also of the ones distributed in their
managed by the authorities to the hosts.
in some sense, the density of citizens, density
neighborhood. They could take and update sta-
One suggestion would be to give , for example,
of vacation and of transportation facilities,
tus regarding their licenses as well.
to the authorities the capability for granting an-
through which, we can keep an equal distribu-
With this, we not only create an opportunity for
nual licenses to the Vacation Rental Platforms,
tion of tourism within the city concerning its
the citizens to be part of this urban process and
with the power of granting 6 months-term (ap-
capability to become an active actor into ur-
development but are providing answers to the
prox) licenses to the hosts, that they could easily
ban transformation processes.
right of proper regulation in a system that needs
renew if they are obtaining good feedbacks and
to be controlled and upgraded above all by mu-
ratings regarding the current term and applying
nicipal and public authorities.
to the next one in an easily manageable way
The citizens voting system belongs to each of
through the portal itself.
the 73 neighborhoods in order to generate more awareness and responsibilities towards
The entire database of the legalized activities
their own communities.
should be handled by the authorities keeping them in-charge of each and every situation if
On the other hand, also the tourist could rate
any illegal happenings.
the hosts and the house to improve upon the standards of living and rentals as expected
The aim of the proposal would be not only
throughout the vacation rental market, in a reci-
to create a connected, transparent relation
more info at;http://www.iaacblog.com/
procal system in which also hosts and neighbors
between communities and city metamorphosis
programs/sprawl-tourist-urban-shared-
can do the same referring to use-behaviors of
but also to build a bridge between authorities,
load-capacity/
URBAN -API
This project was developed for the Urban Management class directed by Luis Falcon as part of the Iaac MaCT program 2016-17. The research was possible thanks the data provided by inAtlas. Faculty – Luis Falcón Martínez de Marañón – CEO inAtlas Students: Asier Eguilaz, Federica Ciccone, Iacopo Neri and Laura Marcovich.
‘Barcelona posa’t guapa´ was a campaign de-
In addition to the traditional types of accom-
signed to undertake the improvement of the
modation, new disruptive technology-based
urban landscape in the city.
platforms have come onto the market.
The endeavour was a success in the improve-
Playing on the verge of the legality; hiding of-
ments made, however since then Barcelona
ten behind the already eroded ‘sharing econ-
has suffered an unsustainable growth of tour-
omy’ definition; these platforms have evolved
ism. This tourism overload has caused a huge
rapidly hosting 25,10% of the total accommo-
discomfort for the locals on the now heavily
dations today, in many cases escalating out of
populated streets.The locals claim a direct cor-
control the number of tourists visiting the city.
relation between their cost of living rising with
In this scenario, the city council proposed the
the continued tourism growth.
PEUAT; a static and rigid plan to regulate touris-
Students Elaboration
group
02
tic accommodation in the city, that is believed not to be facing the challenges of the technological age we are living in. Opposite of the analogic proposal from the council, Urban APi is a project that seeks dynamism and liquidity to control the accommodation items from short-term rental platforms, by providing a new technological system based on citizens’ tolerance. As parts of the project, an APi would work as the missing (and required) link between the council, the citizens and the short-term rental platforms; whereas a voting system would define a balanced load-capacity tolerance.
more info at: - http://www.iaacblog.com/programs/urbanapi/ - issuu booklet:https://issuu.com/federicaciccone/docs/170424_urban_api_6f69845d9a1b57 Students Elaboration
- gif: http://gph.is/2peioHR
Students Elaboration
@image of courtesy IAAC_ GSS17_Space Dynamics
Students elaboration: Airbnb Tourist per month distribution _ Annual visualization at http://gph.is/2peioHR
FLOW OF ECOSYSTEM VALUES
Students: Alex Mademo, Sylvain Totaro and Frederick Ajjoub
Tourism in Barcelona has been growing expo-
tourists. By using the databases provided to us
nentially over the years since the 92′ Olympics
by InAtlas, we were able to map the density of
and the city is now facing the effects generated
the touristic offer of Barcelona in comparison
by mass tourism.
to the hard infrastructure of the city. It became
A big debate has been created around this
evident that there is a lot more touristic activity
issue between citizen, city officials, touristic
in the centre of the city, a fact that showed us
apartment owners and hosts, after a series of
the way that tourists are radially distributed in
complaints and protests have been made by
Barcelona.
many residents. After conducting our own research, we identi-
The city council of Barcelona has already pro-
fied that the main complaints of the residents
posed a solution for this debate through the
against massive tourism where: noise distur-
PEUAT, a proposal which focuses on the hous-
bance, social friction, public/private property
ing rights of the locals and aims to reinvigorate
damage and the assumption that massive tour-
them by regulating touristic accommodation
ism eventually causes an increase in the cost of
throughout the city. However, we believe that
the life of the locals because of gentrification.
the proposal of PEUAT was instead of solving
However, after understanding that tourism is a
the problem, freezing the problem, by creating
zoning issue we decided to go deeper by doing
a zoning regulation that either pauses or limits
our own analysis of the location of the
touristic accommodation activities.
Students Elaboration
group
03
By literally inverting the PEUAT proposal we
Since the creation of social houses is also an
were able to create a new proposal that aims to
issue that the city council has also been focus-
increase the value of tourism inside the ecosys-
ing on, we believe that it would be sensible to
tem of Barcelona and redistribute it around the
approach the phenomenon of mass tourism as
city to create a positive impact.
an opportunity instead of a crisis, and therefore
We kept the geographical characteristics of
use it to generate a necessary value for the city.
PEUAT’s zones but inverted their regulatory characteristics, something which resulted in the Flow of Ecosystem Values proposal: The FEV plan allows the controlled increase of touristic activity by introducing a new tourist tax. The tax is highest in the areas that have today the most touristic activity, in order to generate the most value for the city. We were able to calculate that the application of such a tourist tax on the HUTB and the already existing hotels would result in a 17.133.120₏ increase of yearly tax revenues for Barcelona. The FEV plan also proposes that this generated value could be redistributed towards the creation of more social houses. This increased value is equivalent to 231 social houses and a 52% increase in the capability of the city to build social houses.
Students Elaboration
Students elaboration: Income generated by Airbnb Tourist during the weekend in 2016 full visualization at: https://www.youtube.com/watch?v=t6xVzIlAMBY&feature=youtu.be
GUEST, LECTURES & JURY
One of the targets of the workshop was to focus on real case studies and real scenarios of application. To facilitate the full emersion into the current context, professionals, both from the private and public spheres, were invited to give specific lectures, and participate in the final debate on the projects developed during the workshop. 1. Sharing economy scope - Paolo Russo. 2. City Council - Gala Pin / Ciutat Vella Councilor. 3. Residents (Hosters): Dámiras Rojas de http://www.veinsiamfitrions.org/ 4. City tourism office. Barcelona Activa Albert Arias / Director of Tourism Strategic Plan for Barcelona. Researcher form Rovira I Virgili University from Tarragona, specialist on homesharing. 5. Professional apartments association of Barcelona: http://apartur.com/es/. Enrique Alcántara o Pablo Zubicaray. 6. Sharing economy: Ouishare / Lucía Hernández. 7. Generalitat of Catalonia- Anna Martínez y/o Sonia Salvador / Layer. From regulation office 8. City planning office. PEUAT - Aurora López y/o Amèlia Mateos, / Planning director of Barcelona City. PEUAT technical director. 9. Generalitat of Catalonia. Autoritat Catalana de la Competència. Xavier Puig and/or Marc Realp 10. Neighborhood associations: Reme Gomez (AAVV Barri Gòtic) and/or Enric Bárcena (AAVV Sant Antoni- Plataforma Fem sant Antoni)
Moreveor, the final jury was composed by Marc Realp Generalitat de Catalonia. Catalan Competition Authority. Managing Director; Gala Pin Ferrando Barcelona City Council. Department of Participation and Districts, Councilor of the District of Ciutat Vella, Josep Maria Montaner Martorell Barcelona City Council-Housing Counselor, Councilor of the District of Sant Martí, Albert Arias Sans Barcelona City Council-Barcelona Activa-Director of the Barcelona Strategic Tourism Plan, Xavier Puig Soler Generalitat de Catalonia-Catalan Competition Authority specialized in antitrust (competition) and innovation, Areti Markopoulou IaaC Academic Director, Andreu Ulied MCrit / KA-AU Director Mcrit, Agustín Fiori Rentals United- Channel Manager.
The Students gave also a final review of the research before the final presentation into a daily summit with the ka-au members, in order to push the boundaries of the projects beyound to be sure to follow a coherent path in the direction of a productiove collaborative relationship between SMe and HEIs. This review was hosted by Iaac one month before the final presentation and had the participation, as special committee, of : Areti Markopoulou-IAAC, Chiara Farinea IAAC, Mathilde Marengo - IAAC, Manuel Gausa - Unige, Johan Laure - ENSAM, Jordi Muñoz - Santa&Cole, Jordi Esteve - Santa&Cole, Andrea Caridi - Darts, Andreu Ulied - Mcrit, Olver Broadbent _USP.
Final Presentations Programme
5 CONCLUSIONS AND RECOMMENDATIONS
The intense workshop allowed students to get a hands-on experience around the common idea of developing a critical approach towards a data-driven design process, using data as the critical key to reading and proposing strategies for our urban environment. Important attention was given to familiarise students with the necessary instruments needed to convert data into information, using computation as a common ground. These include, among others, open source GIS (Geographical Information System) such as Carto, scrapping platforms such as Import.io, or survey platforms such as SurveyMonkey. Dealing with data as a driver for design poses a series of challenges that
are not to be undermined when in an educational context. These include understanding and organizing different and complex datasets, that come from diverse origins - open source data sets, scrapped datasets, survey datasets, etc – as well as a complete and flexible use of various tools to manage these datasets. Many of the instruments were open source software or built-in tools created by some of the collaborator of the project. To facilitate this, the hands-on approach was fundamental to transmit all concepts presented in the course, as well as the exchange with diverse experts working in this field through master class format, to ensure the complete understanding on behalf of the students.
6 CREDITS & PARTICIPANTS
TUTOR: Luis Falcon - inAtlas
GUEST LECTURES: Paolo Russo. Gala Pin Dámiras Rojas Albert Arias Enrique Alcántara Pablo Zubicaray. Lucía Hernández. Anna Martínez y/o Sonia Salvador / Layer. Aurora López y/o Amèlia Mateos Xavier Puig and/or Marc Realp Reme Gomez (AAVV Barri Gòtic) and/or Enric Bárcena
JURY MEMBERS: Marc Realp Gala Pin Ferrando Josep Maria Montaner Martorell Albert Arias Sans Xavier Puig Soler Areti Markopoulou Andreu Ulied MCrit Agustín Fiori
KA.AU COMMITTEE
STUDENTS:
Areti Markopoulou-IAAC
Alex Mademochoritis - Greece
Chiara Farinea - IAAC
Asier Eguilaz - Spain
Mathilde Marengo - IAAC
Abhignya Grandhi - India
Manuel Gausa - Unige
Federica Ciccone - Italy
Johan Laure - ENSAM
Frederick Ajjoub - Lebanon
Jordi Muñoz - Santa&Cole
Iacopo Neri - Italy
Jordi Esteve - Santa&Cole
Laura Marcovich- Peru
Andrea Caridi - Darts
Peng Wang- China
Andreu Ulied - Mcrit,
Pratyaksh Sharma
Olver Broadbent _USP
Sylvain Totaro - France