Corporate Identity Guide
Corporate Identity Guide This Corprate Identity Guide has been developed to provide a comprehensive understanding of the company Identity. It shows how to correctly implement the logo design elements on print and online media. The main objective is to communicate effectively with key stakeholders with a unified brand and identity program.
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Table of Contents 4.
Primary Logo Version
5 .
Alternative Logo Version
6.
Positive Reprodution
7.
Reverse Reprodution
8.
Incorrect Usage
9.
Application Examples
10. Color pallete 11. Typography
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Primary Logo Version
Company Logo. CO
Details
The Company Logo. Co identity is a customized logo design. It was developed by the Media Criations graphic design agency. Approved artwork files must be used to reproduce the logo. It is prohibited to use the logo other ways that are explained in this guide.
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Alternative Logo Version
Company Logo. CO
Details
This is another way to use the logo. This logo can be used in print materials like business cards, envelopes, letterheads, t-shirts, caps. Also can be used in online media like blogs, websites and other stuff.
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Positive Reprodution
Company Logo. CO
Company Logo. CO
Details
The primary logo should be used in the most applications. One color logo should be used only when the application only allows one color printing. Full color logo is the predominant Company Logo. Co mark.
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Reverse Reproduction
Company Logo. CO
Company Logo. CO
Company Logo. CO
Details
To reproduce the logo in background colors it is preferable to use Grey, Blue and Orange. These colors reinforces identity strenght.
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Incorrect Usage Company Logo. CO
Company Logo. CO
Do
not
change
the
logo
elements position.
Company Logo. CO
Do not reproduce the logo on
Do not squash or resize the
other color.
logo design.
Company Logo. CO
Do not reproduce the logo on
Do not add other shapes to the
outline only.
logo composition.
Details
The Company Logo. Co logo design is the visual expression of the company. To communicate efectively to all stakeholders the identity should be communited consistently throuhg all supports.
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Application Examples
Details
Here you find some examples of how the identity can be reproduced. These are acceptable identity usage but you can extend the usage to other supports.
9
Color Pallete
Grey
Pantone - 100 C=0 M=0 Y= 0 K=50
Blue
Pantone - 120 C=100 M=0 Y= 0 K=0
Orange
Pantone - 105 C=0 M=50 Y= 100 K=0
Details
Colors used in this guide are for presentation purposes only. The Company Logo. Co colors are based on Pantone and CMYK color standard. Specifies correctly the colors values to get a good design print.
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Typography Century Gothic Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Century Gothic Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Details
To get a good identity consistency typography plays a key role. The font recommended to Company Logo. Co headlines and titles is sans-serif font Century Gothic Bold and for body copy is sans-serif font Century Gothic Regular
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