KACIE BONIBERGER 941-932-7081 ⋅ kacie.boniberger@gmail.com ⋅ www.kacieboniberger.com My passion lies in developing content for strategic brand management, which I have successfully applied to client work in the dining, government, higher education, tourism and high technology industries. I am versatile, with notable accomplishments in large event planning and promotions, and enjoy opportunities to exercise my musical background or offer creative solutions—both visually and in writing. Most importantly, I adapt to new concepts quickly with little direction. EDUCATION University of Central Florida, Burnett Honors College B.A. Advertising and Public Relations, Music Minor, August 2009 to May 2013
Orlando, Fla.
PUBLIC RELATIONS AND MARKETING EXPERIENCE Curley & Pynn, Public Relations and Marketing Communications Firm Maitland, Fla. Public Relations Intern, January 2013 to Present • Audience-targeted communications: Assisted with creation of communication campaigns. Conducted online research for feature story and ad opportunities with social media influencers and in editorial calendars for UCF, Universal Orlando Resort, Walton County Tourist Development Council and Florida High Tech Corridor Council (FHTCC). • Brand recognition: Constructed eNewsletter to optimize FHTCC brand awareness to 4,000 subscribers in 23 counties. • Media relations: Compiled and organized media clippings for monthly client reports. Researched media outlets and contacts with Vocus. Composed pitch letters and conducted phone calls to secure media coverage. City of Orlando, Office of Communications and Neighborhood Relations Orlando, Fla. Event/Marketing Intern, August to December 2012 • Mayoral communications: Researched and prepared event-specific communication for Mayor Dyer’s official public appearances including news releases, radio and television broadcast announcements and proclamations. • Diverse information delivery/event support: Created content for City News and website. Increased weekly Veterans Day Parade Facebook page impressions to more than 11,500. Assisted with large-scale event coordination. • Social responsibility: Researched potential target audiences and campaign partners. Created a marketing schedule for the 2012 Green Works Orlando campaign. ARAMARK, University of Central Florida Dining Services Orlando, Fla. Marketing Coordinator, August 2011 to August 2012 • Revenue generation and supervision: Selected, interviewed, trained and supervised a 14-member Dining Knight team responsible for generating more than $2 million in meal plan sales. Analyzed product sales using Excel and initiated steps for specific product promotions. • Sales and social media strategy: Devised and implemented marketing campaigns using social media and promotional events for 10 campus dining facilities. Created meal plan brochures, fliers, signage and revised contract documents. Interacted with consumers through social media and email marketing. Increased Facebook followers by more than 500. • Brand liaison: Provided administrative support to marketing and office staff, honed customer service skills. Initiated campus partnerships through direct student, administrator and vendor contact. ORGANIZATIONAL LEADERSHIP Florida Public Relations Association (FPRA) University of Central Florida Student Chapter Orlando, Fla. Vice President of Communications, December 2012 to Present • Outreach and content creation: Scheduled social media interactions with community followers and student members. Managed website and authored blog posts. Implemented first-ever newsletter. Designed event and promotional fliers. • Fiscal accountability: Managed rolls and dues, tracked expenditures and reconciled budget of up to $1,000. • Career investment: Attended career-enhancing PR NOW! and 2012 FPRA Annual Conference. Continues to attend workshops and presentations, study industry trends and learn techniques for professional development. Vice President of Events and Membership, August to December 2012 • Intern pursuit: Led the planning and organization of the networking event that hosted more than 70 employers and 200 students. Crafted publicity materials including a news release, an article for the PRoclaimer, fliers and social media content. Office of First Year Experience, University of Central Florida Orlando, Fla. Pegasus Palooza Marketing Coordinator, January to August 2012 • Team leadership and enhanced contact: Collaborated with a team of seven to add hundreds of social media followers; provided information on Welcome Week programs and services. Created website content and promotional video. TECHNICAL SKILLS Microsoft Office (Excel, Outlook, PowerPoint, Publisher, Word), Adobe Creative Suite 6 (InDesign, Illustrator, Photoshop, Acrobat Pro), ConstantContact, MailChimp, ShortStack, Hootsuite, TweetDeck, Spredfast, Vocus, Facebook, Twitter, Instagram, Pinterest, WordPress