“
As a young mother of Benjamin I started designing jewellery. After two years I got myself into the fashion industry, which has always been a dream of mine.
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ABOUT US
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LeBrand is a young, fairly new brand founded in Warsaw, Poland in 2014 by 21 year old Paulina Pyszkiewicz, who is not only the founder but also the designer and CEO. It was created in response to the needs of women who appreciate simple form and perfect finish. Our goal is to accommodate women who value quality, simple geometric and clean forms. We try to make our clothes as uncomplicated as possible that’s why our motto is “Noble Minimalism”. LeBrand’s focus is primarily on the quality and finish of its goods. That is why our products come in short series of high quality fabrics of Italian or French origin. We use only natural silk, cashmere, wool, linen, viscose and leather. LeBrand is mainly boxed coats, perfectly tailored leather pants, handmade oversize sweaters and boxed silk shirts in classic colours such as grey, white, timeless black and different shades of blue. However every collection has a leading colour like dark blue or burgundy. The next shall be olive green. Additionally, we manufacture handmade leather accessories such as belts and bags. Our clothes are made of top-notch materials with an affordable price tag. They are crafted with the idea of lasting for many seasons to come, hence they are of every day use. However, with the appropriate accessories they can be easily turned into evening wear.
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BUSINESS MODEL
One of our greates assets are local, family companies that have been in the fashion industry for generations. Our products are created in workshops around Warsaw, all sewn by seamstresses with years of experience. Their dedication is reflected in the details of our products as each one of them is made with passion. Many of our products are hand crafted- for example, gloves, coats with leather buttons, belts or hats. Each piece is made with love and passion. We have several different workshops for: sweaters, belts, jeans, basics, gloves, jewellery, leather clothes, hats
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KEY DATES
11.2014
10.2015
3.2015
3.2016
10.2017
1.2018
Creation of LeBrand
Opening of our flagship store
Nomination for ELLE STYLE AWARDS “Brand of the Year”
Winner of “emerging brand of the year” by Fashion Magazine
Opening of our showroom
Winner of „Fashion Perfection” by Twój Styl the biggest fashion magazine in Poland
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FLAGSHIP STORE
Mokotowska 39, 00-551 Warsaw
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MATERIALS & COLLECTIONS
LeBRAND is minimalism, comfort and above all universality - past and future collections can be freely combined. Our designs are minimalistic, timeless but still modern with a good finish. We use mostly Italian fabrics such as: wool, cashmere, alpaca, cotton, viscose and natural leather. We like classic pallet colours such as: black, white, grey, beige, navy blue and burgundy
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LEBRAND’S WOMEN
Our clothes are not meant for a specific age group, they are ageless and worn by women 20+ and also 40+. The idea was to built a label that accomodates the needs of active, confident, independent women of any age. Women can wear LB clothes from morning till late night. By only changing the accessories, our products can get a totally new vibe. We have many loyal clients that are with us from the beginning and our collections are connected with each other- our clients can mix and match the clothes from all seasons. LB is mostly about: clean cuts coats, casual suits, cosy sweaters, perfect basic
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IMAGE CAMPAIGNS
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ONLINE STORE
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www.lebrand.pl
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16 200
followers on instagram instagram.com/lebrand_warsaw/
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PRESS/ PUBLICATIONS
We have great support in many media channels, in magazines and online as well. Each month we are featured in magazines like: Vogue, Elle, Harper’s Bazaar, InStyle, Gala, Viva, Twój Styl, Glamour and others.
THANK YOU
paulina@lebrand.pl www.lebrand.pl