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Wayne and Peggy Wagner on the steps of their new home in Ruskin Square at Hollingsworth Park.
Hollingsworth Park reinvents bygone era
864.329.8383 | www.verdae.com
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ostalgia meets anticipation in Hollingsworth Park. This intriguing community is reinventing a bygone era by combining the best of yesteryear – classic architecture, close-knit homes, pedestrian-friendly streetscapes and a neighborhood business district – with the most modern of amenities. Forwardthinking building practices ensure it becomes the neighborhood of choice for generations to come. A dynamic model of Traditional Neighborhood Development (TND), Hollingsworth Park promises a villagelike atmosphere with a diversity of housing options – ranging from single-
family homes of varying price points to townhomes – all connected by a shared architectural authenticity. Residences integrate with common open space and pocket parks to ensure interaction amongst neighbors. “There’s lots of intimacy between these homes because of smaller lots with niche gardens,” says Jon Peery, principal of Peery Homes, who has several of Hollingsworth Park’s custom-built beauties to his credit. While TND is often defined by its diverse mix of interset homes, another distinct characteristic is placing merchants and service providers within easy walking distance of residents; thus, »
» plans for Hollingsworth Park
include Legacy Square, a vibrant commercial establishment located just a half-mile from every home. This village-style center will include specialty shops, cafés, professional offices and government/civic services. “The biggest reason people are interested (in TND) is the simplified lifestyle,” says Peery. “People don’t want to be owned by their home – they want to have shopping, dining, parks and recreation all within a couple of footsteps, rather than having to drive across town.” Verdae Development President/COO Rick Sumerel echoes that thought. “This really is a lifestyle environment,” he says. Hollingsworth Park is about more than beautiful homes filled with appealing amenities. “Our goal is to create a thriving community that’s an ideal place to live, work and play.”
LOCATION, LOCATION Hollingsworth Park encompasses 300 acres of Verdae, a master-planned community featuring residential neighborhoods, parks, a golf course, amphitheater and commercial development on 1,100 acres of Greenville’s most prime real estate. “This location is incredibly
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dynamic,” says Kevin Culhan, president of Allora, an architectural design/ build firm that’s creating townhomes in Hollingsworth Park. “It’s near the interstates, close to popular shopping corridors, CU-ICAR is in the backyard, there’s a golf course across the street, and downtown Greenville is just 10 minutes away. Just about everything you need is right here.” Indeed, Hollingsworth Park is all about proximity, and it’s all right in the heart of Greenville. Thus, even in a still-weak market, buyers can be confident a home in Hollingsworth Park is a solid choice with enduring value. “It’s a blue chip investment because of the location,” says Peery. “This part of town isn’t going anywhere … it’s a great spot.”
NEW OLD STYLE “Suburbia took us away from traditional neighborhoods,” says Les McMillan, retired from the architectural firm, McMillan Smith & Partners, but people are nostalgic for the interconnectedness “new urbanism” creates, so “mixed-use developments are coming back.” While suburban communities tend toward homogenous homes of similar size – and price – TND creates a flavorful blend of different dwellings on smaller lots but with plenty more shared greenspace, McMillan says. Four residential phases are currently under »
Making a Hallmark John D. Hollingsworth believed land was worth more than money. The late textile magnate spent 40 years amassing 42,000 acres, becoming the largest private landowner in South Carolina. The crown jewel of his portfolio was an 1,800-acre triangle at the I-85 and I-385 interchange in the City of Greenville. As time passed, this parcel remained nearly untouched timberland while a booming metropolis grew up around it. When Hollingsworth passed away in 2000, he willed his entire fortune – including this triangle of land dubbed “Verdae” – to a charitable foundation, Hollingsworth Funds, with the stipulation that all profits be divided among local groups, including Furman University, Greenville YMCA and other Greenville County charities. “Mr. Hollingsworth left his entire estate to charitable entities, and that’s a huge part of the story,” says Rick Sumerel, President and COO of Verdae Development, the business entity tasked Mr. John D. Hollingsworth – Late 1970’s with making the most of the incredible Verdae property. “Everything we do is supposed to benefit Greenville.” As the board of Hollingsworth Funds began brainstorming various scenarios for Verdae, they did so with the intention of developing the project in a way that makes a hallmark. Verdae’s ambitious master plan – residential, commercial and recreation, all executed over the next 15-20 years – certainly fits this criteria, ultimately encompassing between 8,500 and 10,000 residents, 550 businesses, and 15,000 jobs, with a project value in today’s dollars in excess of $2.2 billion. All profits go directly to the Hollingsworth-designated beneficiaries. Initially, 700 of Verdae’s 1,800 acres became Millennium Campus and the Clemson University International Center for Automotive Research (CU-ICAR). That left 1,100 acres of prime real estate to fulfill Verdae’s vision. A major residential component of Verdae is Hollingsworth Park, a 300-acre traditional neighborhood development. A compelling development plan comprises some 750 singlefamily homes and 1,000-plus multi-family units; Legacy Square, a neighborhood-scaled retail center; multiple greenspaces; and, at the center of it all, Legacy Park, a 20-acre public park featuring playgrounds, water features, paved pathways, a cabana and an amphitheater. “What distinguishes Hollingsworth Park is location,” says Sumerel. Mr. Hollingsworth held onto this property for so long that Greenville grew up around it. “This is an infill site – though that’s a bit of a misnomer because it’s so big – and there are so many attractive amenities already surrounding this development.” As a TND, Hollingsworth Park features homes of varying price points. “We want to be accessible to a wide range of people,” Sumerel explains. “This is a community that everyone can enjoy.”
» way in Hollingsworth Park, with price
points ranging from the $200,000s to $1 million or more: private estates in The Manor, both custom- and conventionalbuilt homes in Ruskin Square, and townhouses at Shadwell Townes. “Hollingsworth Park is not a place where every home looks the same, or is priced the same,” says Sumerel, explaining that diversity in housing is designed to welcome people of all ages and stages of life. Particular care is being taken to integrate multi-priced
homes within close proximity to on another. “We have mixed price points interspersed, and this ‘works’ with consistent architecture.” A blend of Classic Georgian, Federal, Greek Revival and Classic Revival styles tie these homes together with a deliberate cohesiveness that nonetheless allows each one distinct individuality. Residences are complemented by picturesque streetscapes as well as the presence of parks, squares and plazas throughout the community.
LEADING GREEN Along with diverse housing, walkability and architectural authenticity, TND is all about sustainability. Hollingsworth Park recruits builders who emphasize green building practices; the Energy Star rating is standard here, with some homes upgraded to LEED certification as well. As an infill development, Hollingsworth Park plans sustainability on many levels, including land design that emphasizes water conservation and
erosion control. The master plan makes the best use of the land while protecting its natural beauty. Hollingsworth Park’s green guidelines include: • Utilizing green products/practices that offer value and comfort • Building energy-efficient homes that encourage environmentally responsible living • Maintaining “new urban” principals that encourage walkability and sustainability • Providing trails, parks and other greenspaces to enhance TND’s live-work-play experience
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Shadwell Townes expands residential options in Hollingsworth Park
Coming Home
Culhan points out – and a covered front porch overlooking an There’s something for everyone in Hollingsworth Park. acre of open greenspace. Residents are guaranteed freedom With a master plan that provides for all price points, from yardwork and other exterior chores. this dynamic community already comprises estate and What truly sets Shadwell Townes apart is an emphasis on custom homes as well as conventional-built single-family individuality. dwellings. Now, with Verdae preparing to break ground “Even though the homes are attached, the architecture on its latest phase, residential options expand to include has been designed to give each one its own uniqueness,” charming townhomes. says Culhan, explaining the townhomes are Under development by Allora, a Greenvilledifferentiated by particular porches, varied based architectural design/build firm, Shadwell “We’ve designed roof forms, setbacks in the wall planes and Townes at Hollingsworth Park promises a compelling combination of high style and low something that is complementary colors, all of which help identify the home individually rather than maintenance. very different merely as part of one large whole. “We believe the community needs in this Shadwell’s architectural design – which competitively priced housing that offers all blends into an overall theme throughout the appealing aspects of a single-family home marketplace.” Hollingsworth Park – is reminiscent of a yet also has the advantage of being low– Allora President Kevin Culhan traditional Southern style. maintenance,” says Allora President Kevin “As an architect, I appreciate the way Culhan. “We’ve designed something that is TND (traditional neighborhood development) brings very different in this marketplace.” together a variety of homeowners from different incomes Construction on Shadwell Townes is slated to begin in and lifestyles,” says Culhan. “It allows for a mix that creates early autumn. The project includes 29 three-bedroom homes a true town feel … and encourages a wide range of people to – 16 with the master on the first floor – designed with open interact. You have a true community feel: parks, sidewalks, floorplans, appealing finishes and abundant windows allowing front porches, elements within the architecture and planning for plenty of natural light. Each home features a double all encourage connection.” (yes, double) rear-entry garage – “quite rare in townhomes,”
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This charmi 16 exterior Fall 2010; co For d
EXTERIOR FLOOR PLAN (+/- 1652 SQ. FT.) 3 BR, 2.5 BA with Master on first floor 9’ ceilings on first floor Living Room & Dining Room Side Patio Attached 2-car garage (rear entry) Energy Star rated Pre-construction Price: $254,900
ing townhome community, developed by Allora, will include r and 13 interior units. Construction is scheduled to begin in ontracts for pre-construction pricing are being accepted now. details, call the Verdae Sales Team at 864-329-8383.
INTERIOR FLOOR PLAN (+/- 1528 SQ. FT.) 3 BR, 2.5 BA 9’ ceilings on first floor Living Room Dining Room Attached 2-car garage (rear entry) Energy Star rated Pre-construction Price: $224,900
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All Ages, All Stages Hollingsworth Park attracts young families, empty-nesters and everyone in between The dream was instant; making it a reality, well, that took a little longer. Jay and Kate Tierney were intrigued the moment they first heard about Hollingsworth Park at Verdae. One look, and the couple determined this village-like community – defined by a mix of architecturally authentic homes, common greenspaces, detailed streetscapes and a neighborhood business district – would be perfect for their bustling young family. “We’ve been watching it for years, since the very first home went up,” says Jay, a middle school teacher whose wife is the proprietor of Twigs Florist and Tempietto. “We love the (traditional neighborhood development) concept.” After exploring their options during Verdae’s initial building phases, which comprised of custom homes in The Manor and Ruskin Square, the Tierneys determined these neighborhoods were out of their price range. Then a month or so ago, the couple noticed signage announcing homes from the $200s – “We thought,
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homes closer together so we can really get to know people,” Peggy ‘Oh, that must be the lot price,’” Jay recalls – but on a whim Kate says, adding they also appreciate the planned diversity of housing, made another stop by the sales office and learned that, sure enough, with single-family dwellings of varying price points as well as this was a new section more suited to their budget. townhomes. “The mixed residential is very appealing to us.” “When we saw we could get in there, we were ecstatic,” says Jay. Another draw was Legacy Park and greenspaces throughout the After selecting a five-bedroom model by Lazarus-Shouse – with community. “We enjoy going to the park to walk and ‘somewhat’ approximately a thousand more square feet than their current work/ jog,” Wayne says. live accommodations – the Tierneys chose property adjacent to a What’s more, the Wagners appreciate Verdae’s vision of pocket park. “We like the idea of having the landscaping done for becoming a truly walkable community, with us,” Jay says, “and we love the advantage of all this shopping, dining, services and recreation just a short extra elbow room for the kids.” “It’s urban living stroll away. “We anticipate the coming retail area Indeed, he expects the six Tierney children – who range in age from 4 to 13 – to make good use of the and yet it’s still a (at Legacy Square),” says Peggy. “Hopefully this will community’s sidewalks and playgrounds. “I envision neighborhood … become a little city.” The Wagners’ beautiful new home was designed them being everywhere!” he laughs. “We’ll be giving our family a nice, safe neighborhood where they can there’s nothing else by Allison Ramsey Architects and constructed by Quinn Satterfield Inc. “We’ve never built a home really enjoy being kids.” like it.” before,” Wayne says, noting how smoothly the The house is currently under construction, and the – Jay Tierney overall building process went. “It’s a lot of work, but Tierneys hope to move in before Thanksgiving. it was fun.” “I think it’s going to be great for the kids … and Although Verdae’s architectural theme harkens back to the really convenient for us,” says Jay, noting their new home is just 2.3 1800s, Peggy points out this reminiscent look is reinforced by 21st miles from Twigs’ Haywood location. “It’s urban living and yet it’s century conveniences. “Everything is brand-new and high-tech,” still a neighborhood … there’s nothing else like it.” she says, pointing out energy-efficient appliances, for example, as ALREADY HOME well as cutting-edge technologies and stylish finishes. “Our home As the framing goes up on the Tierney home, Wayne and Peggy looks traditional from the outside, but inside it’s really, really Wagner are settling into their just-completed custom home in modern.” Ruskin Square. From their front porch, the Wagners watch as construction This semi-retired couple recently relocated to the Upstate to workers begin laying a foundation nearby; they notice signs on lots be closer to their son and his family. They chose Verdae for its down the street changing from “For Sale” to “Sold.” compelling new urban concept. “It’s exciting being one of the first (homes) here, so we can watch “We like the idea of being in a traditional neighborhood with the neighborhood grow,” Peggy says.
Green Jewel Legacy Park highlights beauty of rolling hills, quiet woods Think New York City’s Central Park – only smaller – with a Southern accent. That’s Legacy Park, the recreational centerpiece of Verdae. Spanning 20 naturally magnificent acres, this delightful greenspace makes the most of rolling hills and quiet woodlands. Water features, colorful landscaping and miles of paved pathways make it ideal for walking, jogging and biking. Age-specific playgrounds mean extra fun for kids and there are shady spots aplenty for picnicking. A stylish cabana is available for parties and special occasions, while future plans call for a shaded amphitheater to host outdoor concerts and other events. “Some people call this a ‘passive park,’ but let me tell you: it’s pretty active!” says Rick Sumerel, President and COO of Verdae Development. From toddlers swinging to teens playing volleyball to adults either lounging or exercising, “this is a dynamic resource for people of all ages.” Built in 2008, Legacy Park has matured into a favorite destination for families and nature lovers throughout the area. So last month – in the philanthropic spirit of John D. Hollingsworth – Verdae’s developers dedicated this signature amenity to the City of Greenville, making it a true gift to the wider community. “We want this beautiful park to be accessible to all of Greenville,” Sumerel says. And so it is. On a recent Monday, nearly a dozen mothers and children are playing in the tot lot, splashing in the water, and tossing balls. Kristin Webb, who lives off nearby Haywood Road, comes to Legacy Park regularly so her boys can burn off energy and she can visit with her fellow mom-friends. “I really like that the playground is fenced in,” says Webb, keeping her eye on the antics of 3-year-old Jayden and 2-year-old Maddox while simultaneously watching over her newborn, Cayman. “My boys enjoy playing in the water, too. We come here all the time because it’s so nice.” Meanwhile, Janice Holliday is taking advantage of Legacy Park’s paved pathways for her daily exercise routine. The Verdae resident stays fit by power-walking 60 to 90 minutes every morning – sometimes very early – while surrounded by natural beauty. “The sunrises here are amazing,” Holliday says. “Sometimes as the sun comes over Embassy Suites, it looks just like a postcard.”
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Hollingsworth Park is a 300-acre village-style neighborhood thoughtfully designed to reclaim life, as we once knew it. Located in the heart of Greenville, this walking community seamlessly integrates classic architecture with parks and shared greenspace while offering convenience to excellent schools, entertainment, shopping, the professional world and so much more. Come see quality construction and hometown living at its best.
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18 Shadwell Street, Greenville, SC 29607
864.329.8383 • verdae.com
Verdae Development, Inc.
Lose Your Drive
Coming restaurants, retailers and services all within walking distance of Verdae Local businesses – small and large – are buying into the concept of walkability. This “new urban” idea is all about placing merchants and service providers within easy walking distance of residents who are, of course, potential customers. It’s a new old trend, a wave of the future harkening back to the past. And it’s a major component of the Verdae vision. Legacy Square is planned as a neighborhood-scaled commercial project within just a half-mile of all homes in Hollingsworth Park at Verdae. Easily accessible on foot or by bicycle, it anticipates tenants including mom-and-pop shops, specialty boutiques, cafés and coffee shops, professional offices, government/civic services, perhaps even a church or two. Lodging, entertainment and educational facilities are either already proximal to Hollingsworth Park or may be built within Verdae in the coming years; larger and national retailers are expected
to move into an eventual Town Center. With most every need only a few steps away, Hollingsworth Park families will get to spend less time in their cars – and thus more time enjoying the shopping, dining, recreation and services that are all just around the corner. “In Hollingsworth Park, residents will be able to just walk to visit the dentist, grab a coffee, have dinner. All the necessities will be right here in the neighborhood,” says Rick Sumerel, President and COO of Verdae Development. “This is ideal for both the resident and the commercial tenant.” As potential retailers, restauranteurs and others begin expressing interest in Legacy Square, Verdae’s developers are taking their time to be sure the mix is just right, Sumerel says. “We want to be as methodical about bringing commercial space online as we have been with other areas of the development.”