BRAND MANUAL
TA B L E O F C O N T E N T S
01.
BRAND OVERVIEW
04.
LOGO
12.
GRAPHICS
17.
BUSINESS CARD
20.
CHARACTER DESIGN
23.
PAPER BAG 00
BRAND OVERVIEW
C H I R I N C O N F E C T I O N E R Y C O . , LT D Chirin Confectionery Co., LTD is the company in Japanese selling reasonable confectioneries for children.
チ ー リン 製 菓 弊 社は昭 和 3 5 年 創 業から菓 子 製 造 業を始め、 現 在 ま で 子 供 向 け 玩 菓 、糖 衣 チ ョ コ レ ー ト 、清 涼 菓 子 、チ ュ ー イ ン グ ガ ム な ど を 製 造 し て ま い りました 。
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
01
LOGO the logo and logotype spacing & exclusive zone colour usage the logo toolbox
04
LOGO POSITIVE
STANDARD LOGO The designer should use the standard logoon the all basic design that big enough to read the letter””CHIRIN”.
ALTERNATIVE ‘face’ LOGO The designer should use the alternative face logo if the design case that logo should be small (ex. small area of package).
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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LOGO NEGATIVE
STANDARD LOGO The designer hould use the logo with white box aroundon the colored background.
ALTERNATIVE ‘face’ LOGO The designer should use the alternative face logo with the white box around if the design case that logo should be small (ex. small area of package).
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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LOGO TYPE
DOCK 11 HEAVY (1px corner rounded)
PRIMARY TYPEFACE
A BC D E F G H I J K L M NO PQ RST U V W XYZ
D OC K 1 1 HEAVY SOURCE SANS PRO REGULAR FAMILY A BC DE FG H I J K L M NO PQ RST U V W XYZ abcdefghijklm nopqrstuvwxyz 1234567890
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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POSITIONING AND PROPORTIONS
STANDARD LOGO
1.5cm
ALTERNATIVE ‘face’ LOGO
1.5cm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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COLOUR USAGE
STANDARD LOGO COLOUR RGB R67 G49 B41 #433129 CMYK C51 M61 Y62 K69 PANTONE 462
RGB R67 G49 B41 #433129 CMYK C51 M61 Y62 K69 PANTONE 462
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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COLOUR USAGE
SECOUNDARY COLOUR PALETTE
RGB R230 G46 B70 #E62E46 CMYK C0 M92 Y64 K0 PANTONE 199
RGB R238 G121 B44 #EE792C CMYK C0 M62 Y87 K0 PANTONE 172
RGB R255 G207 B8 #FFCF08 CMYK C0 M19 Y92 K0 PANTONE 7406
RGB R133 G182 B43 #433129 CMYK C61 M0 Y100 K0 PANTONE 668
The red colored logo should be
The orange colord logo should be
The yellow colored logo should be
The green colored logo should be
uses with the Graphic 1 on on the
uses with the Graphic 4 on on the
uses with the Graphic 2 on on the
uses with the Graphic 3 on on the
page 13. This logoshould be on the
page 16. This logoshould be on the
page 14. This logoshould be on the
page 15. This logoshould be on the
white background.
white background.
white background.
white background.
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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THE LOGO TOOLBOX
LOGO DON’TS
Do not skew or stretch the logo
Do not tint or fade the logo
Do not add a drop shadow
Do not outline the logo
Do not move or resize the logo symbol
Do not alter the logo color
Do not place the logo on the color background
Do not place the logo on the photograph
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GRAPHICS Vector art colour usage
12
GRAPHICS
GRAPHIC 1 プ チプ チうらな い The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the red background.
GRAPHICS
GRAPHIC 2 かぎっこチョコレ ート The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the yellow background.
GRAPHICS
GRAPHIC 3 プ チチョコレ ート Thedesigner should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the green background.
GRAPHICS
GRAPHIC 4 パイポ チョコ The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the orange background.
BUSINESS C AR D
BUSINESS CARDS
17
BUSINESS CARD COLOUR FLATS
Management
Sales
581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp
581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp
www.chirin.co.jp
Business Card | Hong Kong Size | 90mm * 54mm
www.chirin.co.jp
Business Card | Hong Kong Size | 90mm * 54mm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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BUSINESS CARD COLOUR FLATS
confectioner
administration
581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp
581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp
www.chirin.co.jp
Business Card | Hong Kong Size | 90mm * 54mm
www.chirin.co.jp
Business Card | Hong Kong Size | 90mm * 54mm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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C H A R AC T E R
20
CHARACTER DESIGN
Front
Back
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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CHARACTER DESIGN
PROFILE OF CHARACTER
HOW TO USE THE CHARACTER
Name : Rinrin
The designer should use the character for the
Age : 3 years old Sex : Boy Favorite : Chocolate
multipurpose. The design materials can be use for are the website, iPhone / iPad / Androind Apps, Surveniors, Stationaries,
Favorite Color : red
Package on the gift box / Seasonal (special) product
Favorite Person : Mom
Advertising Poster.
Hobbies : ringing the ring Character : Positive, Always happy, Never cries
Pop in the store,
The designer should download the vectore file from the website to use. The designers are not allow to redraw this illustration. Thie illustration should be place on the white background. The Image should not be croped.
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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PA P E R BAG
23
PAPER BAG
PAPER BAG COLOUR 1
Font
Back
Side
Bottom
FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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PAPER BAG
PAPER BAG COLOUR 2
Font
Back
Side
Bottom
FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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PAPER BAG
PAPER BAG COLOUR 1
Font
Back
Side
Bottom
FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm
CHIRIN CONFECTINERY CO., LTD BRAND MANUAL
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PAPER BAG
PAPER BAG COLOUR 1
Font
Back
Side
Bottom
FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm
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PAPER BAG
MOCK-UP This image shows how the paper bag should look like. The customers can chose the each paper bag when they purchase the products.
FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm
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