Kailey Jewell
Designing is something I will always do. I feel the need to do it. This world revolves around design, and everything we see, hear, feel or touch was designed by someone. I will always be inspired and I will always try to inspire others.
I am the design.
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Ed Sheeran + Packaging Amptitude Brand Manual Orlando Science Center Clockwork Apparel Burton Lawn & Landscaping
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The Fuller Center of Central FL Humani Magazine La Vie Products The Final Riot Tour To This Day Typography Book
Ed Sheeran +
Design Challenge Ed Sheeran’s album + is used in the design challenge to create and improve the cd packaging design of a re-release featuring a cd and a live dvd. Along with this innovative packaging, which will feature a poster and swivel casing, will be tour merchandise relating to the album packaging and tour designs. The merchandise will include shirts, bags, and beanies, as well as posters and small flyers. The concept is meant to convey designs that are edgy and rough, appealing to indie artists and musicians, while still remaining bright and mainstream enough to appeal to wider and radio friendly audiences.
Packaging Design • Tour Merch
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Design Solution The goal of this design challenge is to create a rebranding of Ed Sheeran’s + album, while re-releasing it featuring the cd and live concert dvd, but using innovative packaging for the first cd and dvd casing of its kind. The design of the packaging and the branding concepts will carry over into the related tour merchandise with the goal being to create a cohesive concept for the fans to collect. Seeing a combination of merchandise and the packaging, fans will be more attracted to showing the designs to their friends and widening the fan base, or to purchase the cd again, and attend future shows if the design concept reemerges in future touring and cd releases.
Amptitude
Logo • Brand Manual • Ad Campaign
Design Challenge Amptitude is a company which features musical instruments and accessories. The company builds a reputation for having the best products for musical recording and gigs available anywhere. Amptitude is expanding to a franchise with multiple stores, and as such, will need an identity and brand manual for future franchisees to take note of and implement with new store openings. By creating a brand identity for the company which reflects their expansion and the idea of featuring the best products for the greatest dreamers, the company will be able to look professional, sleek and very modern. The brand manual and ad campaign will also evoke positive outlooks on the company.
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Design Solution The goal of this design challenge is to create a brand identity and brand manual for the future expansion of the company. The brand identity will be sleek and professional, revealing a consistent and trustworthy brand and logo for current and future customers. The brand manual will explain the ins and outs of the brand as a whole, giving an adequate jumpstart for new stores to open, while staying true to the wholesome ideals of the brand. The advertising campaign will promote dreaming and reaching for every possible thing the consumer can imagine. The concept will revolve around utilizing Amptitude as your footing to reach even the impossible, with the company helping you in any way you could possibly need.
Orlando Science Center
Design Challenge The Orlando Science Center is a recreational center for people of all ages to enjoy and learn about the scientific things found inside of us and going on all around. The design challenge was to rebrand the Orlando Science Center giving them a more professional, while still fun, look to interest larger groups of audiences. With the rebrand will be a wayfinding system for the many floors that can be cumbersome and confusing. The main system will feature the different wings of the science center, the body and animals, environment and nature, and physics and chemistry. This system will help direct visitors around the circular paths surrounding the exhibitions. The rebrand will also feature a mobile interface which functions as a map and quick facts relating to the current exhibition, or the intended destination.
Logo • Wayfinding System • App
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Design Solution The goal of this design challenge is to create a rebranding of the Orlando Science Center which helps to assist the recreational center with a sleeker and more professional look, while still being interesting and entertaining for children and younger adults. The rebrand also includes a simple and efficient wayfinding system which helps visitors to locate exhibits and shows in a timely and convenient way. The system incorporates signs and menus both indoors and inside of the adjacent parking garage, allowing every journey along the way to be easily mapped out. With the wayfinding system there is also a mobile interface map featuring site locations and quick facts relating to either the current locations or the next intended destination, while keeping the mobile interface easy to access on current smartphones and tablets. This allows for greater communication and integration between the science center and its consumers.
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Clockwork Shoe Co.
Logo • Web Interface • Customizable Merch
Design Challenge Clockwork Shoes is a company which features footwear and brand merchandise for younger generations who are interested in urban life. The company builds its reputation based on urban life and feel. The main product is footwear, with some clothing and accessories also. By creating a brand identity, an integrated web interface, and the specific merchandise, the company will be able to expand and make a name for itself. The ideal is to create urban and grungy designs for young adults, while still making it affordable and convenient.
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Design Solution The goal of this design challenge is to create a brand identity for beginnings of the show company, Clockwork Shoes. The brand will be grungy and modern, while still remaining comfortable and approachable for parents, but edgy enough for teenagers and young adults. The logo will reflect the grungy and urban tastes of the brand, and create an image of skateboarding and urban street culture. The web interface will remain cohesive with the logo and branding, in order to give a complete package to the look and feel of the company. It will be image and color heavy, focusing on visually attracting the rebelliousness of teenagers. The merchandising will feature footwear, designed shirts and bags.
Burton Lawn & Landscape
Logo • Web Interface • Business Package
Design Challenge Burton Lawn & Landscape is a family owned company which caters to middle and upper class homeowners looking for reliable and consistent care for their lawns and shrubbery. With so many commercial grade lawn companies, Burton Lawn & Landscape tries to reflect their family owned philosophies by taking great care and creating a consistent and respectable line of communication between the client and the business, so there is a great deal of personal care in their work. The design challenge is to rebrand the company to reflect this personal care towards their clientele. By creating a brand new logo, both professional and personal, and an integrated web interface, the business will be able to both give customers comfort in a personal touch, while using social media and the internet to expand in locations and revenue. A business package of envelopes, business cards and crewmember uniform shirts will be created and designed with the same ideas in mind of expansion while not losing the personal feel.
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Design Solution The goal of this rebranding is to create a new logo and brand identity which more accurately reflects the company’s professional work ethics, and personal relationships with its clients. The logo should appear professional and streamlined, to reflect the consistent and timely manner with which Burton Lawn & Landscape employees work. It should also reflect the personal touch of a family own business, to give the client comfort in knowing exactly whom they have hired. The company will also gain an integrated web interface, in order to expand and grow via social media in ways that business cards, phone calls, and word of mouth do not. A featured business package will also help give a professional and organized look but giving the company an opportunity to utilize original and interesting business cards and custom envelopes for billing, as well as a customized and professional uniform for the employees. The customer needs to feel comfortable and familiar with the business, but also needs to trust they will receive excellent service.
BURTON LAWN
&
LANDSCAPE About
Fully certified & Serving Sarasota county for 20 years
Our Services
Burton Lawn & Landscape is a family owned company that caters to middle and upper class homeowners looking for reliable and consistent care for their lawns and shrubbery. With so many commercial grade lawn companies, we try to reflect our family owned philosophies by taking great care of your lawn, and creating a consistent and respectable line of communication between you and us directly. We know your lawn is important to you, it's important to us too. Let us worry about your lawn for you. We'll take great care of it. We promise.
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The Fuller Center
Design Challenge The Fuller Center of Central Florida is a not for profit organization which builds and repairs housing for the homeless and less fortunate. The organization aims to build affordable housing for those who need it, and to repair and improve homes which were destroyed by weather, accidents or “acts of God” as well as those which have simply fallen into disarray. The Fuller Center is meant to stick to the Christian philosophy of “God’s people helping God’s people in need”. This philosophy gives the clients and volunteers a sense of family and closeness that larger non-profits fail to evoke. By creating a new brand identity, a fully integrated web interface, and a proposed advertisement campaign, the Fuller Center of Central Florida will be able to look professional, but also be inviting to both those who need help and those who want to help others.
Web Interface • Ad Campaign
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Design Solution The goal of this design challenge is to create a new and successful rebrand of the Fuller Center of Central Florida. The brand identity will create an accurate description and appearance for both new and old volunteers. The web interface will be fully integrated to allow volunteers to see progress updates on different sites, and information for upcoming work dates and new projects. The web interface will reflect the same ideals that the complete brand identity will uphold. The ad campaign will propose something along the same ideals and beliefs that the rebrand will continue to stand for.
Humani Magazine
Design Challenge Humani magazine is a magazine centered on the psychological field and featuring up and coming research and experimental technology. It caters to younger generations, such as college level psychology students, or people with a general interest in psychology. Psychology is one of the most prominent fields of interest to “generation y”, but unfortunately, most publications relating to science either do not feature anything about psychology, or are poorly designed and rarely updated. This magazine seeks to change that by creating a publication focused entirely on psychology and marketed toward younger generations interested in the body and mind. The design challenge to be taken on is to create a masthead, proposed cover, and several spreads which reflect the brand’s young, sleek and fashionable designs. The masthead should be something simple, but memorable, to show the simplicity and modernism that “generation y” is attracted to. The design and layout of the magazine should reflect the same purpose, the goal being to appear familiar and interesting to a group of people aging in a time of instant gratification.
Masthead • Magazine Spreads
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Design Solution The goal of this designed publication is to create a masthead that is simple and sleek in design, to appear attractive and approachable to younger generations but sophisticated enough to cater to the young scholar. The magazine will be specifically designed to feature attractive layouts which gather and present information in a simple and speedy way, for the fast paced and high functioning reader. Overall, the design should be very sophisticated, but with the ability to attract younger generations, appearing both new and interesting against a backdrop of the thousands of well established science and technology magazines. The reader needs to feel both familiar and comfortable, but also intrigued when grabbing the newest issues of Humani.
La Vie Products
Design Challenge La Vie is a bath company which produces high quality products for the bathroom and shower. The design challenge was to create a brand that is cohesive and relaxing, to appeal to the customer without appearing too direct. The cohesive branding and packaging is meant to relax the audience and to give them something to look forward to after whatever stressful situations they have experienced throughout the day or night. The packaging is meant to be simple and elegant, easily appealing the consumer with soothing color palettes and relaxing watercolor imagery.
Logo • Packaging Design
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Design Solution The goal of this design challenge is to create bath products which are simple, but still retain an elegant feel for all age groups and socioeconomic brackets. The product and its design is meant to let the consumer feel that they deserve to relax and remove stress from their lives, no matter what the situation. But, the packaging and designs will also reassure them that while the product is inexpensive for even the tightest of budgets, the bath products remain of the highest quality in materal. The packaging will also be eco-friendly and waterproof, allowing the packaging and therefore the product to withstand both light and heavy use in a consistent fashion.
The Final Riot Tour
Design Challenge The Final Riot Tour is the last touring campaign for the album Riot! by Paramore. The tour is meant to portray a final goodbye to the album, making way for new creations and new albums. The tour campaign is meant to stick with the concepts of the album, which were chaotic, fun, bold, and interesting. The tour is meant to reflect those ideas, while also making the tour a completely new experience for the concert-goer than that of the album. The design challenge is to create something which matches visually to the album receiving press, but to also become unique as its own design and tour campaign. By creating a tour logo, campaign banners, posters and tickets, and tour merchandise featuring campaign designs, the Final Riot Tour is able to bring the album out to Paramore fans in a unique way.
Logo • Tour Campaign • Merch
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Design Solution The goal of this design challenge is to create a new brand identity for the Final Riot Tour, without loosing the essence of what represents and reflects the album the tour is for, Riot!. The idea is to build a memorable design of strategically chaotic designs in order to interesting relay information in a creative and exciting way. The tour logo will carry this chaotic organization, while still being recognizable and uniquely professional for the target audience. This same design will carry over to the tour banners, posters and ticket design, creating a tour campaign package. The tour will also feature unique merchandise, with shirts, handbags, stickers, buttons, bracelets, etc. These will also reflect the same package of designs, but will also be completely unique to give a variety of options for the purchasing consumer. The entire tour will create a highly enjoyable experience to remember for the teenage and young adult audience.
To This Day
Design Challenge
Typographic Illustration Book • Cover Design
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To This Day is a spoken word poem by Shane Koyczan. The design challenge was to create a typographical exploration of the poem, utilizing imagery within the words. The poem relates to school bullying, and how to stop it or overcome it, and the poem, with typographical exploration, creates an emotional setting for which an exhibition of the work becomes something meaningful to the audience. Other than being an open air exhibition in public spaces on buildings, the final pieces will be compiled into a bound book and allow the audience to take the exhibition home with them. The posters announcing the exhibition and following book will be designed and branded to create a cohesive image of the pieces as a whole.
Design Solution
The goal of this design challenge is to create a typographical exploration that is not just beautiful to look at, but that actually motivates action on a hot button topic in society today. Bullying in schools is a problem today, and creating something both emotional and meaningful will influence the audience to help stop it in the future. The design of the typography exploration will be interpretive and creative, allowing silent communication between the author and the audience. The book, created as a follow up piece, can increase this communication long after the exhibition is gone. The book will be able to influence those who view it, and be a reminder of the exhibition to those who viewed it. The posters announcing and inviting viewers to the exhibition we carry over this clean and simple feel, while still conveying the emotion portrayed in the words.