Enchantment The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki Friday, March 4, 2011
1
Achieve Likability
Friday, March 4, 2011
“Pan Am” smile Zygomatic major muscle
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Make a Duchenne smile
Orbicularis oculi muscle
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Dress for a tie
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Under-dressing: “I don’t respect you”
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Over-dressing: “I am better than you�
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Equal-dressing: “We’re peers”
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Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three seconds Friday, March 4, 2011
2
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Achieve Trustworthiness
Trust others
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Bake, donâ&#x20AC;&#x2122;t eat
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Default to “yes” Friday, March 4, 2011
3
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Get Ready
Do something DICEE Deep Intelligent Complete Empowering Elegant
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Make it short, sweet, and swallowable
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Conduct a
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4
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Launch
Tell a story
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Plant many seeds
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Use salient points Miles/gallon
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vs.
Yearly cost
Use salient points Miles/gallon
Degrees
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vs.
Yearly cost
vs. Heating costs
Use salient points Miles/gallon
Degrees
Gigabytes Friday, March 4, 2011
vs.
Yearly cost
vs. Heating costs vs.
Number of songs
5
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Overcome
Provide social proof
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Find a bright spot
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Enchant all the influencers
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Enchant all the influencers
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Enchant all the influencers
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Enchant all the influencers
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Enchant all the influencers
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Enchant all the influencers
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6
Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
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Donâ&#x20AC;&#x2122;t use money
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Donâ&#x20AC;&#x2122;t use money
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Invoke reciprocation
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Build an ecosystem
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7
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Present
Customize the
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Customize the
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Sell your dream
iPhone â&#x2030; $188 of parts + AT&T Friday, March 4, 2011
10 10 slides
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10 10 slides
20 minutes
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20
10 10 slides
20 minutes 30-point font
20 This is 30 This is 20 This is 10
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8
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Use Technology
Remove the speed bumps
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Provide value Information Insights Assistance Friday, March 4, 2011
Engage Fast
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Engage Fast
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Many
Engage Fast
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Many
Often
9
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Enchant Up
Drop everything else
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Prototype fast
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Deliver bad news early
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10
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Enchant Down
Provide MAP
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Provide MAP Mastery
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Provide MAP Mastery Autonomy
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Provide MAP Mastery Autonomy Purpose Friday, March 4, 2011
Empower action
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Suck it up
Mike Rowe, Dirty Jobs Friday, March 4, 2011
Friday, March 4, 2011
Friday, March 4, 2011
Enchantment Slides by AnaFxFz.com Copies from Gina@garage.com
Friday, March 4, 2011