kaitlyn o’leary
o v e r v i e w
INTRODUCTION RESEARCH PROGRAM CONCEPT SOLUTION
o v e r v i e w
INTRODUCTION
i n t r o d u c t i o n
“there is one thing the photograph must contain, and that is the humanity of the moment” — ROBERT FRANK
TRADE PROFESSION HOBBY
i n t r o d u c t i o n
i n t r o d u c t i o n
Key Economic Drivers Per capita disposable income Total advertising expenditure Corporate profit
Marriage rate Number of K-12 students Number of mobile internet connections
the supply chain of the photography profession in the united states Supply Industries Camera + Film Wholesaling Camera Stores Department Stores Retail Trade
Demand Industries Advertising Agencies Public Relation Firms Educational Services Religious Organizations Civic, Social + Youth Organizations
Other Industries
IBISWorld
Photojournalist Portrait Photographer Wedding Photographer Sports Photographer Industry Photographer
RESEARCH
o v e r v i e w
r e s e a r c h
20%
3 years
15%
80% turnover rate in first 3 years
40% 1 year
only 20% of startups survive
2 years
[U.S. Bureau of Labor Statistics]
p r o b l e m
25%
COST BALANCE i s s u e s
COLLABORATION
r e s e a r c h
r e s e a r c h
[02] DEFENSIBLE SPACE THEORY
[03] BRANDING
[04] THE ADDIE MODEL t h e o r i e s
[01] SOCIAL INTERACTION THEORY
s o l u t i o n
r e s e a r c h
r e s e a r c h
membership based workspace where independent professionals work in a shared environment
_ different varieties of photographers _ more job control _ sense of place _ connection to a community
Harvard Business Review
s o l u t i o n
_ social movement
Blink Inc. / Corte Madre, California
Lake Shore Artist Studio / Song Zhuang, Bejing, China
Zhongshan Coworking Space / Chongqing, China
Yuangyang Coworking Space / Chaoyang, China
p r e c e d e n t s
Mu-Mu Photography Studio / Taichung City, Taiwan
Penthouse Photo Studio / Taichung City, Taiwan
r e s e a r c h
_ division of space _ simplicity
_ materials _ simplicity _ materials
_ natural light _ reception _ natural light
_ work space _ adaptability _ structure p r e c e d e n t s
_ division of space Lake Shore Artist Studio / Song Zhuang, Bejing, China
Blink Inc. / Corte Madre, California
Mu-Mu Photography Studio / Taichung City, Taiwan
r e s e a r c h
_ framing
_ staged _ materials _ lighting
_ rentable _ reception _ color
_ engages social media _ adaptability _ work space types
p r e c e d e n t s
_ furniture
Yuangyang Coworking Space / Chaoyang, China
Zhongshan Coworking Space / Chongqing, China
Penthouse Photo Studio / Taichung City, Taiwan
r e s e a r c h
_ aesthetic
r e s e a r c h
[02] SPACE ADAPTABILITY
[03] BUILDING FUNCTION
[04] TECHNOLOGY RESOURCES
g o a l s
[01] USER EXPERIENCE
PROGRAM
o v e r v i e w
l o c a t i o n
p r o g r a m
p r o g r a m
E 18th St
E 19th St
s i t e
E 19th St
Walnut St
Main St
E 18th St
UP
e x i s t i n g
level one
level two
DN
p r o g r a m
p r o g r a m
SNAP
EDIT
DISPLAY
Client / 23 yr old graduate
Client / family of 5
Employee / 18 yr old photography student
Public / 30 yr old art enthusiast
u s e r s
Photographer / 27 yr old professional
User / 32 yr old furniture designer
p r o g r a m
CONCEPT
o v e r v i e w
c o n c e p t
rule of thirds
depth
simplicity
balance
focal length shutter speed framing
metering exposure
6 RULES OF PHOTOGRAPHY
aperture
symmetry
leading lines
CAMERA SETTINGS
sharpness
focus
ISO
manual
white balance auto
EXPOSURE
c o n c e p t
c o n c e p t
_ camera _ knowledge _ community _ light _ professionals _ clients _ structure _ new possibilities
EXPOSURE
FRAMING SYMMETRY d e s i g n s t r a t e g i e s
SIMPLICITY
c o n c e p t
p a r t i
Scanned with CamScanner
Scanned with CamScanner
Scanned with CamScanner
c o n c e p t
i n s p i r a t i o n
c o n c e p t
f u r n i t u r e + l i g h t i n g
c o n c e p t
m a t e r i a l s
c o n c e p t
SOLUTION
o v e r v i e w
E 19th St
f r o n t f a c a d e
* not to scale
Walnut St
Main St
Walnut St
Main St
s o l u t i o n
E 18th St E 18th St
E 19th St
s o l u t i o n
Existing Fire Stair Elevator Front Facade
Existing Stair level two
Existing Fire Stair Elevator
Existing Stair * not to scale
level one
d e m o
Front Facade
UP
* not to scale
p l a n s
level two
DN
level one
s o l u t i o n
DN
UP
3 2
s e c t i o n p e r s p e c t i v e
1
s o l u t i o n
s o l u t i o n
8
9
6
5
7
5
1 RECEPTION
3
8
2 GALLERY
UP
3 STORAGE 4 KITCHENETTE 4
2
1
5 RESTROOM 6 CONSULTATION + PRESENTATION 7 WORK SPACE 8 CONFERENCE ROOM
UP
9 PRINTING 10 LOADING
* not to scale
l e v e l o n e p l a n
10
UP
Photographer / 27 yr old professional
l e v e l o n e c i r c u l a t i o n
* not to scale Public / 30 yr old art enthusiast
UP
Client / 23 yr old graduate
s o l u t i o n
l e v e l o n e r c p
* not to scale
s o l u t i o n
e n t r y
s o l u t i o n
UP
UP
r e c e p t i o n
s o l u t i o n
UP
UP
g a l l e r y
s o l u t i o n
UP
UP
k i t c h e n e t t e
s o l u t i o n
UP
UP
w o r k s p a c e
s o l u t i o n
UP
UP
c o n f e r e n c e
s o l u t i o n
UP
UP
p r i n t i n g
s o l u t i o n
UP
UP
c o n s u l t a t i o n + p r e s e n t a t i o n
s o l u t i o n
UP
UP
s o l u t i o n
2
DN
2 5 4 2
1 NATURAL LIT STUDIO SPACE
5
2 LIGHT CONTROLLED STUDIO SPACE 1
3 LOUNGE 4 DRESSING ROOM
3
7
6 8 DN
* not to scale
6 STORAGE 7 KITCHENETTE / WORK SURFACE 8 MAINTENANCE
l e v e l t w o p l a n
5 RESTROOM
* not to scale Client / 23 yr old graduate
l e v e l t w o c i r c u l a t i o n
DN D N
Photographer / 27 yr old professional
s o l u t i o n
l e v e l t w o r c p
* not to scale
s o l u t i o n
n a t u r a l l i t s t u d i o
s o l u t i o n
DN
DN
l i g h t c o n t r o l l e d s t u d i o
s o l u t i o n
DN
DN
d r e s s i n g r o o m
s o l u t i o n
DN
DN
r e s t r o o m
s o l u t i o n
DN
DN
MILK BATH
PHOTOGRAPHY
UP
* not to scale
level two
DN
level one
s o l u t i o n
DN
UP
THANK YOU